The agency was founded in 1969 as McKinney & Silver by Charles "Chick" McKinney & Mike Silver. The agency was later renamed McKinney and has been part of Cheil Worldwide since 2012.[1]
McKinney moved from Raleigh, North Carolina, to the American Tobacco Campus in Durham, NC in 2004.[2] Ten years later, McKinney CEO Brad Brinegar appeared in the short documentary "Because No One Else Would,"[3] which was produced by Goodtree & Company and Horizon Productions to celebrate the restoration anniversary of the American Tobacco factory.
In 2012, McKinney was named the most effective independent agency in the world by the Effie Awards and Warc.[4] In 2013, McKinney's creation of the Mezamashii Run Project for its client, Mizuno, led to that company being recognized as the most effective brand in North America.[5]
In 2013, following the purchase by Cheil, McKinney opened an office in New York.[6] In 2019, the agency expanded to the West Coast and opened an office in Los Angeles with the acquisition of the Operam Creative Group.[7]
McKinney was named one of 10 agencies to watch by Ad Age in 2015.[8] Also in 2015, McKinney Chief Creative Officer Jonathan Cude was named to the Adweek 50 List of Vital Leaders in Tech, Media and Marketing.[9]
McKinney created the Joni Madison Mtern Diversity Scholarship in 2016, in honor of the agency’s long-time COO who now holds that position at the Human Rights Campaign, the largest LGBTQadvocacy group and political lobbying organization in the United States. In 2017, the 4As named Group Creative Director Jenny Nicholson to its list of 100 People Who Make Advertising Great[10] and in 2018 McKinney created the Startup Stampede in partnership with the American Underground, a Google Tech Hub.[11]
In 2018, Joe Maglio was named CEO of McKinney, with Brad Brinegar (CEO from 2002–2018) remaining as chairman.[12]
Family Hub: Birthday Party – for Samsung Electronics.[15] One of a series of commercials[16] produced from 2014-2016 with Dax Shepard and his wife, Kristen Bell
SPENT – Urban Ministries of Durham. An online experience depicting life on the brink of homelessness that has received 10 million views since 2011.[17]
^Vega, Tanzina (31 July 2012). "South Korean Agency Adds to American Footprint". The New York Times.
^"McKinney + Silver Heading To American Tobacco Campus". wral.com. WRAL. 21 November 2002.
^"Because No One Else Would". americantobaccomovie.com.
^"Cheil Worldwide Acquires U.S. Agency McKinney, World's Most Effective Independent Ad Agency". Business Wire. Berkshire Hathaway. 31 July 2012. Retrieved 27 August 2019.
^Precourt, Geoffrey. "How Mizuno used an influencer strategy to become North America's most effective brand". WARC. Ascential. Retrieved 27 August 2019.
^"North Carolina's McKinney Is Latest Shop to Try New York". adage.com. Advertising Age. 17 January 2013.
^"McKinney expands to west coast with acquisition of LA creative shop". 16 May 2019.
^"From EVB to Big Spaceship, These Are the Agencies to Watch in 2015". adage.com. Advertising Age. 26 January 2015.
^"NFL's Dawn Hudson Tops the Adweek 50 List of Vital Leaders in Tech, Media and Marketing".
^"4A's Reveals 100 People Who Make Advertising Great". 24 July 2017.
^"McKinney partners with Google for Entrepreneurs tech hub American Underground". 15 November 2017.
^Oster, Erik. "McKinney Names New CEO, Eliminates President Position". AdWeek. Retrieved 27 August 2019.
^"ESPN, McKinney Debut Suggestive 'Take It All In' Campaign for SEC". adweek.com. Ad Week.
^"Poignant video campaign shows the power of finishing high school as an adult". mashable.com. Mashable. 18 August 2016.
^"Ad of the Week: Kristen Bell and Dax Shepard deliver again for Samsung". campaignlive.com. Campaign US.
^"Kristen Bell And Dax Shepard Make Life Look Effortless, Adorable, In New Samsung Spot". fastcompany.com. Fast Company. 19 May 2015.
^"Urban Ministries of Durham | UMD Wins Awards for SPENT".
^. Archived from the original on 2019-08-28. Retrieved 2019-08-28.
^"Marpac: Competitive Sleeping League by CollegeHumor & McKinney".
^"How Brands Became the Most Powerful Advocates in Today's Battle for LGBT Equality".
External links
Wikimedia Commons has media related to McKinney.
Official website
March 27, 2023
mckinney, advertising, agency, this, article, uses, bare, urls, which, uninformative, vulnerable, link, please, consider, converting, them, full, citations, ensure, article, remains, verifiable, maintains, consistent, citation, style, several, templates, tools. This article uses bare URLs which are uninformative and vulnerable to link rot Please consider converting them to full citations to ensure the article remains verifiable and maintains a consistent citation style Several templates and tools are available to assist in formatting such as Reflinks documentation reFill documentation and Citation bot documentation September 2022 Learn how and when to remove this template message McKinney is an advertising agency based in Durham North Carolina with offices in Los Angeles and New York City McKinneyIndustryAdvertising Marketing Experiential Marketing Media StrategyFounded1969FoundersCharles McKinneyMike SilverHeadquartersDurham North Carolina Los Angeles California New York New YorkArea servedGlobalParentCheil WorldwideWebsitemckinney wbr com Contents 1 History 2 Notable campaigns 3 References 4 External linksHistory EditThe agency was founded in 1969 as McKinney amp Silver by Charles Chick McKinney amp Mike Silver The agency was later renamed McKinney and has been part of Cheil Worldwide since 2012 1 McKinney moved from Raleigh North Carolina to the American Tobacco Campus in Durham NC in 2004 2 Ten years later McKinney CEO Brad Brinegar appeared in the short documentary Because No One Else Would 3 which was produced by Goodtree amp Company and Horizon Productions to celebrate the restoration anniversary of the American Tobacco factory In 2012 McKinney was named the most effective independent agency in the world by the Effie Awards and Warc 4 In 2013 McKinney s creation of the Mezamashii Run Project for its client Mizuno led to that company being recognized as the most effective brand in North America 5 In 2013 following the purchase by Cheil McKinney opened an office in New York 6 In 2019 the agency expanded to the West Coast and opened an office in Los Angeles with the acquisition of the Operam Creative Group 7 McKinney was named one of 10 agencies to watch by Ad Age in 2015 8 Also in 2015 McKinney Chief Creative Officer Jonathan Cude was named to the Adweek 50 List of Vital Leaders in Tech Media and Marketing 9 McKinney created the Joni Madison Mtern Diversity Scholarship in 2016 in honor of the agency s long time COO who now holds that position at the Human Rights Campaign the largest LGBTQ advocacy group and political lobbying organization in the United States In 2017 the 4As named Group Creative Director Jenny Nicholson to its list of 100 People Who Make Advertising Great 10 and in 2018 McKinney created the Startup Stampede in partnership with the American Underground a Google Tech Hub 11 In 2018 Joe Maglio was named CEO of McKinney with Brad Brinegar CEO from 2002 2018 remaining as chairman 12 Notable campaigns EditWhere is my Gnome Travelocity The Art of the Heist Audi College Football Championship ESPN 13 No One Gets a Diploma Alone Ad Council 14 Family Hub Birthday Party for Samsung Electronics 15 One of a series of commercials 16 produced from 2014 2016 with Dax Shepard and his wife Kristen Bell SPENT Urban Ministries of Durham An online experience depicting life on the brink of homelessness that has received 10 million views since 2011 17 Getting Greenie CarMax 18 Payback Next Gen Personal Finance 19 Competitive Sleeping League Marpac 20 Stop HB2 Equality NC and Human Rights Campaign 21 References Edit Vega Tanzina 31 July 2012 South Korean Agency Adds to American Footprint The New York Times McKinney Silver Heading To American Tobacco Campus wral com WRAL 21 November 2002 Because No One Else Would americantobaccomovie com Cheil Worldwide Acquires U S Agency McKinney World s Most Effective Independent Ad Agency Business Wire Berkshire Hathaway 31 July 2012 Retrieved 27 August 2019 Precourt Geoffrey How Mizuno used an influencer strategy to become North America s most effective brand WARC Ascential Retrieved 27 August 2019 North Carolina s McKinney Is Latest Shop to Try New York adage com Advertising Age 17 January 2013 McKinney expands to west coast with acquisition of LA creative shop 16 May 2019 From EVB to Big Spaceship These Are the Agencies to Watch in 2015 adage com Advertising Age 26 January 2015 NFL s Dawn Hudson Tops the Adweek 50 List of Vital Leaders in Tech Media and Marketing 4A s Reveals 100 People Who Make Advertising Great 24 July 2017 McKinney partners with Google for Entrepreneurs tech hub American Underground 15 November 2017 Oster Erik McKinney Names New CEO Eliminates President Position AdWeek Retrieved 27 August 2019 ESPN McKinney Debut Suggestive Take It All In Campaign for SEC adweek com Ad Week Poignant video campaign shows the power of finishing high school as an adult mashable com Mashable 18 August 2016 Ad of the Week Kristen Bell and Dax Shepard deliver again for Samsung campaignlive com Campaign US Kristen Bell And Dax Shepard Make Life Look Effortless Adorable In New Samsung Spot fastcompany com Fast Company 19 May 2015 Urban Ministries of Durham UMD Wins Awards for SPENT http www welovead com en works details 933whosEe Next Gen Personal Finance Launches the PAYBACK Challenge to Spur Family Conversations About Paying for College over 150 000 in Prize Money MarketWatch Archived from the original on 2019 08 28 Retrieved 2019 08 28 Marpac Competitive Sleeping League by CollegeHumor amp McKinney How Brands Became the Most Powerful Advocates in Today s Battle for LGBT Equality External links Edit Wikimedia Commons has media related to McKinney Official website Retrieved from https en wikipedia org w index php title McKinney advertising agency amp oldid 1112456470, wikipedia, wiki, book, books, library,
