A copywriter, she did most of her noted work at St. Louis, Missouri firm Gardner Advertising Company. There, her work for the PET Milk Company, makers of evaporated milk, was instrumental. She created a PET milk test kitchen and developed recipes. Under the pseudonymMary Lee Taylor, Proetz wrote articles and made radio broadcasts sharing her ideas with consumers. The character, Mary Lee Taylor, was billed as "nutritionist and home economist" for the PET Milk Company. The show that debuted at the height of the Great Depression with "Mary Lee Taylor" initially providing economic recipes, various cooking tips and, of course, clever ways to cook with the sponsor's product, PET Milk.
Eventually, the segments expanded to 30 minutes and the format changed. The first half of the show featured a soap opera called "The Story of the Week", which centered on a young married couple, Jim and Sally Carter. The second half of the show featured Mary Lee Taylor and her PET Milk infused recipes. In the 1940s, she starting offering free recipe books by mail for the listeners, booklets that are highly sought after by cooking enthusiasts even today.
The show ran for 20 years and was aired on 200 stations at its height. In 1935 Fortune named her as one of the 16 outstanding women in American business.
Erma Proetz's death in 1944 in no way stopped Mary Lee Taylor from continuing her radio cooking spots. The show moved to NBC in 1948 but Mary Lee Taylor couldn't make the jump to television. The last show was aired in 1954, a decade after Proetz's death.
erma, perham, proetz, 1891, august, 1944, american, advertising, executive, first, woman, inducted, into, advertising, hall, fame, 1952, copywriter, most, noted, work, louis, missouri, firm, gardner, advertising, company, there, work, milk, company, makers, ev. Erma Perham Proetz 1891 August 1944 was an American advertising executive and the first woman inducted into the Advertising Hall of Fame in 1952 1 A copywriter she did most of her noted work at St Louis Missouri firm Gardner Advertising Company There her work for the PET Milk Company makers of evaporated milk was instrumental She created a PET milk test kitchen and developed recipes Under the pseudonym Mary Lee Taylor Proetz wrote articles and made radio broadcasts sharing her ideas with consumers The character Mary Lee Taylor was billed as nutritionist and home economist for the PET Milk Company The show that debuted at the height of the Great Depression with Mary Lee Taylor initially providing economic recipes various cooking tips and of course clever ways to cook with the sponsor s product PET Milk Eventually the segments expanded to 30 minutes and the format changed The first half of the show featured a soap opera called The Story of the Week which centered on a young married couple Jim and Sally Carter The second half of the show featured Mary Lee Taylor and her PET Milk infused recipes In the 1940s she starting offering free recipe books by mail for the listeners booklets that are highly sought after by cooking enthusiasts even today The show ran for 20 years and was aired on 200 stations at its height In 1935 Fortune named her as one of the 16 outstanding women in American business Erma Proetz s death in 1944 in no way stopped Mary Lee Taylor from continuing her radio cooking spots The show moved to NBC in 1948 but Mary Lee Taylor couldn t make the jump to television The last show was aired in 1954 a decade after Proetz s death She married Arthur W Proetz in 1918 and he became a noted Professor of Clinical Otolayrngology at the Washington University School of Medicine 2 A collection of his letters to Erma is in the Washington University in St Louis archive 2 The Erma Proetz Memorial Scholarship at Sam Fox School of Design amp Visual Arts in Washington University is named in her honor References edit Staff report August 8 1944 Mrs Arthur Proetz One of the Nation s Outstanding Women Advertising Executives The New York Times a b The Extra Ordinary Lives of Erma and Arthur Proetz Archived from the original on February 4 2021 Retrieved Apr 11 2023 External links editErma Perham Proetz via Advertising Hall of Fame Arthur W Proetz Papers 1939 PET milk radio broadcast as Mary Lee Taylor Erma Perham Proetz at Find a Grave Advertising Hall of Fame nbsp This article about an American businessperson born in the 1890s is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Erma Perham Proetz amp oldid 1174412552, wikipedia, wiki, book, books, library,
