Mark López is a digital media executive, former EVP and General Manager of Univision Interactive Media at Univision Communications[1] and Head of U.S. Hispanic Audience at Google.[2]
López began his career as a senior consultant at Mercer Management Consulting and Andersen Consulting,[3] and then became the Director of Strategic Alliances at J2 Communications.[4] After working at J2 Communications, López was part of the team that started Terra Networks in the U.S., and was named Chief Operating Officer of Terra Networks USA in 2007.[4] He then worked for AOL as Publisher of their U.S. Hispanic audience.[5]
In November 2010, he was hired as head of U.S. Hispanic Audience at Google, a new position at the company.[6][7]
He has served on the board of the IAB and its Multicultural Council and is Board Advisor to the Center of Hispanic Marketing Communications at Florida State University.[3]
Referencesedit
^Todd Spangler (2015-04-15). "Univision Names Google's Mark Lopez Head of Digital". Variety. Retrieved 2015-4-15
^Laurel Went2z (2010-11-05). "Google Hires Mark Lopez to Head U.S. Hispanic". AdAge Hispanic.{{cite news}}: CS1 maint: numeric names: authors list (link) Retrieved 2011-3-30
^ abcRosa Alonso. "Featured Voices: Google's Mark Lopez Speaks with My Latino Voice". My Latino Voice. Retrieved 2011-3-30
^ abCENCOM http://www.cencom.org/ecom-prodshow/4286.html 2011-02-25 at the Wayback Machine
^. Catholic Online. 2010-11-08. Archived from the original on 2010-11-21. Retrieved 2011-4-1
^Adrian Carrasquillo (2011-03-21). "SES NY: The Latino Market Goes Mainstream?". Fox News Latino. Retrieved 2011-4-5
March 16, 2024
mark, lópez, american, executive, persons, similar, name, mark, lopez, disambiguation, mark, lópez, digital, media, executive, former, general, manager, univision, interactive, media, univision, communications, head, hispanic, audience, google, mark, ignacio, . For persons of a similar name see Mark Lopez disambiguation Mark Lopez is a digital media executive former EVP and General Manager of Univision Interactive Media at Univision Communications 1 and Head of U S Hispanic Audience at Google 2 Mark Ignacio LopezAlma materMITOccupationEVP General Manager of Univision Interactive Media at Univision CommunicationsEducation editLopez holds a bachelor s degree from Rensselaer Polytechnic Institute and an MBA from the MIT Sloan School of Management 3 Career editLopez began his career as a senior consultant at Mercer Management Consulting and Andersen Consulting 3 and then became the Director of Strategic Alliances at J2 Communications 4 After working at J2 Communications Lopez was part of the team that started Terra Networks in the U S and was named Chief Operating Officer of Terra Networks USA in 2007 4 He then worked for AOL as Publisher of their U S Hispanic audience 5 In November 2010 he was hired as head of U S Hispanic Audience at Google a new position at the company 6 7 In May 2015 Lopez joined Univision Communications to lead the digital business reporting to Isaac Lee President of Univision Digital He left Univision Communications in December 2016 He has served on the board of the IAB and its Multicultural Council and is Board Advisor to the Center of Hispanic Marketing Communications at Florida State University 3 References edit Todd Spangler 2015 04 15 Univision Names Google s Mark Lopez Head of Digital Variety Retrieved 2015 4 15 Laurel Went2z 2010 11 05 Google Hires Mark Lopez to Head U S Hispanic AdAge Hispanic a href Template Cite news html title Template Cite news cite news a CS1 maint numeric names authors list link Retrieved 2011 3 30 a b c Rosa Alonso Featured Voices Google s Mark Lopez Speaks with My Latino Voice My Latino Voice Retrieved 2011 3 30 a b CENCOM http www cencom org ecom prodshow 4286 html Archived 2011 02 25 at the Wayback Machine Kiran Aditham 2006 07 31 ADOTAS Conversations Mark Lopez Publisher AOL Latino Adotas Retrieved 2011 4 5 Google hires new leader for U S Hispanic Catholic Online 2010 11 08 Archived from the original on 2010 11 21 Retrieved 2011 4 1 Adrian Carrasquillo 2011 03 21 SES NY The Latino Market Goes Mainstream Fox News Latino Retrieved 2011 4 5 Retrieved from https en wikipedia org w index php title Mark Lopez American executive amp oldid 1189087765, wikipedia, wiki, book, books, library,
