MICA, formerly Mudra Institute of Communications, Ahmedabad, is a business school and an autonomous, non-profit institute of higher education, located on the outskirts of the western Indian city of Ahmedabad.[1] Established in 1991, MICA is the only residential institute in India and perhaps in the Asia-Pacific region, dedicated to creating leadership in the area of Strategic Marketing and Communication.[2] MICA has a wide range of academic offerings including residential programmes for Post Graduate Management Studies and a Fellow Programme in Management (Communication) (residential, but off campus). [3]
MICA was established in 1991 by A. G. Krishnamurthy of Mudra Communications, as an autonomous post graduate academic institute.[4] The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela. It was also the year in which its first Director Binod C. Agrawal began his tenure. The first batch of PGPD program in Communications was inaugurated in 1994.[4]Atul Tandon served as director from 2001 to 2009. Shailendra Raj Mehta is the current director and president.[5]
Academicsedit
MICA offers various post-graduate certificate programmes in the area of strategic communication and marketing either as fully residential programmes or as online programmes. It also offers a fellow (doctoral level) programme.[6] MICA has partnered with Emory University for data analytics, luxury marketing and consumer insight and with Michigan State University (MSU) and Northwestern University for marketing management and integrated marketing communications.[7] MICA has three residential programmes - Post Graduate Diploma in Management (Communications) and Crafting Creative Communication. PGDM-C is the flagship programme offered by MICA.MICA also offers a doctoral program called Fellow Program in Management (FPM) ( communication). [8]
From the year 2019, MICA has also launched a new postgraduate program called the Post Graduate Diploma in Management.[8][9]
Notable facultyedit
Shailendra Raj Mehta, President and Director, MICA and Distinguished Professor for Innovation and Entrepreneurship at MICA.[10][11]
Jaya Deshmukh will be appointed as the new MICA director. Appointed for a period of five years and armed with over 25 years of global experience in Business Strategy and Digital Transformation, she will replace Dr Shailendra Raj Mehta whose term ends on May 31. An alumna from the first batch of MICA, Deshmukh will be the first woman to occupy the chair.
Referencesedit
^"MICA reduces MICAT test duration, number of questions | Ahmedabad News - Times of India". The Times of India. 31 October 2020. Retrieved 22 April 2021.
^"Last Opportunity for Admission to 2018-20 PGDM-Communication". BW Businessworld. Press Trust of India. 23 January 2018. Retrieved 22 April 2021.
mica, institute, mica, formerly, mudra, institute, communications, ahmedabad, business, school, autonomous, profit, institute, higher, education, located, outskirts, western, indian, city, ahmedabad, established, 1991, mica, only, residential, institute, india. MICA formerly Mudra Institute of Communications Ahmedabad is a business school and an autonomous non profit institute of higher education located on the outskirts of the western Indian city of Ahmedabad 1 Established in 1991 MICA is the only residential institute in India and perhaps in the Asia Pacific region dedicated to creating leadership in the area of Strategic Marketing and Communication 2 MICA has a wide range of academic offerings including residential programmes for Post Graduate Management Studies and a Fellow Programme in Management Communication residential but off campus 3 MICAMottoThe School of IdeasFounder s A G KrishnamurthyEstablished1991PresidentShailendra Raj MehtaLocationAhmedabad Gujarat IndiaCoordinates23 01 05 N 72 31 56 E 23 018006 N 72 532114 E 23 018006 72 532114Websitewww wbr mica wbr ac wbr in Contents 1 History 2 Academics 3 Notable faculty 4 References 5 External linksHistory editMICA was established in 1991 by A G Krishnamurthy of Mudra Communications as an autonomous post graduate academic institute 4 The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela It was also the year in which its first Director Binod C Agrawal began his tenure The first batch of PGPD program in Communications was inaugurated in 1994 4 Atul Tandon served as director from 2001 to 2009 Shailendra Raj Mehta is the current director and president 5 Academics editMICA offers various post graduate certificate programmes in the area of strategic communication and marketing either as fully residential programmes or as online programmes It also offers a fellow doctoral level programme 6 MICA has partnered with Emory University for data analytics luxury marketing and consumer insight and with Michigan State University MSU and Northwestern University for marketing management and integrated marketing communications 7 MICA has three residential programmes Post Graduate Diploma in Management Communications and Crafting Creative Communication PGDM C is the flagship programme offered by MICA MICA also offers a doctoral program called Fellow Program in Management FPM communication 8 From the year 2019 MICA has also launched a new postgraduate program called the Post Graduate Diploma in Management 8 9 Notable faculty editShailendra Raj Mehta President and Director MICA and Distinguished Professor for Innovation and Entrepreneurship at MICA 10 11 Jaya Deshmukh will be appointed as the new MICA director Appointed for a period of five years and armed with over 25 years of global experience in Business Strategy and Digital Transformation she will replace Dr Shailendra Raj Mehta whose term ends on May 31 An alumna from the first batch of MICA Deshmukh will be the first woman to occupy the chair References edit MICA reduces MICAT test duration number of questions Ahmedabad News Times of India The Times of India 31 October 2020 Retrieved 22 April 2021 Last Opportunity for Admission to 2018 20 PGDM Communication BW Businessworld Press Trust of India 23 January 2018 Retrieved 22 April 2021 Programmes MICA Retrieved 16 January 2020 a b Evolution and Timeline Mica ac in Retrieved 20 May 2015 Governing Council Introduction www mica ac in Retrieved 19 February 2018 Programmes MICA Retrieved 30 July 2017 Behavioural research lab to come up in Ahmedabad Times of India The Times of India Retrieved 4 July 2018 a b PGDM MICA Retrieved 16 January 2020 MICAT 2020 Results Announced Career 360 Retrieved 16 January 2020 Shailendra Raj Mehta The Indian Express 17 July 2018 Retrieved 15 October 2018 The Team President and Director Shailendra Raj Mehta www mica ac in Retrieved 15 October 2018 External links editMICA s Official Website 23 00 04 N 72 26 31 E 23 001 N 72 442 E 23 001 72 442 Retrieved from https en wikipedia org w index php title MICA institute amp oldid 1222169191, wikipedia, wiki, book, books, library,
