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Wikipedia

Lorna Jane

February 05, 2023

Lorna Jane is an athletic apparel retailer with headquarters in Brisbane, Australia and regional offices in the US, Singapore, China, and New Zealand.[5] It was founded in 1990 by Lorna Jane Clarkson and her husband Bill Clarkson. The women’s activewear brand has 134 stores across Australia, New Zealand, USA and Singapore. They also have licensee stores in New Caledonia, Mexico, Europe, Dubai and Malaysia.

Lorna Jane Pty Ltd
Headquarters at Eagle Farm, Brisbane
TypePrivate
IndustryRetail
Founded1990
FounderLorna Jane Clarkson and Bill Clarkson
Headquarters
Brisbane, Queensland
,
Australia
Key people
Lorna Jane Clarkson (Founder & Chief creative officer)
Bill Clarkson (CEO)
ProductsAthletic apparel
RevenueAUD$ 200 million[1] (2014[1])
AUD$ 19.6 million[2] (2013[2])
Total equityAUD$ 500 million (estimated)[3] (2016[3])
Owners
  • Lorna Jane Clarkson and Bill Clarkson (100%)
Number of employees
1,800[4] (2015[4])
Websitelornajane.com.au

Products

Lorna Jane produces and sells a wide range of garments, including tights, sports bras, tops, shorts, pants, jackets and hoodies, shoes, and various accessories.[6] Many items use the company's own moisture-wicking four-way stretch fabric, "LJ Excel".[7][8] Others incorporate compression fabrics and "power mesh" panels.[8] A Marie Claire article called Lorna Jane out as one of the 6 best sustainable sports brands on the market.[9]

Limited Edition Ranges and Pieces

The company releases limited edition ranges and pieces such as maternity ranges[10] and 'Little Miss'[11] for babies and young children.

Love Bead

Every Lorna Jane garment has a small heart-shaped bead sewn into it somewhere; a message to consumers that the garment is made "with love".[12][7] Garment styles are named after Lorna Jane team members, with one team member saying "Seeing your name pop up on a monthly style sheet is as exciting as waking up on Christmas morning!"[7]

Sizing

 
Every Lorna Jane garment includes a heart-shaped bead to signify that it was made "with love". This example is inside the ankle hem of a pair of tights

Garments were originally produced in sizes up to "L", and in 2014, Lorna Jane introduced an "XXS" and "XL" size.[13] Beyond that, Clarkson has said she had no plans to produce "plus size" garments, saying that there was no demand from her customer base and that the brand's previous ventures in this direction had been unsuccessful; "If my customer wants bigger sizes, I will absolutely accommodate. But we have tried it and not sold it."[14]

In 2015, Australian consumer organisation Choice evaluated a pair of Lorna Jane tights alongside equivalent garments from six competitors at a range of price points. The evaluation found that the Lorna Jane tights did not fare as well in some tests as some of their much cheaper competitors, although a textiles expert praised them for their construction[15] and they did score better in stretch, stain and stitching tests.[16]

Awards

Lorna Jane has won a total of 13 design awards,[17] numerous marketing awards and in 2017 was named the Marie Claire Readers Choice for Best Athleisure Brand.[18]

Production

Lorna Jane's website reiterates the brand's commitment to sustainable practices including production and sourcing.[19] They have one principal source of production that they have been working with for more than 25 years.

The company prides itself for providing superior conditions for its factory workers,[20] and claims that as few as three workers fail to return from Chinese New Year each year, when the norm for factories in the region is "hundreds".[20] Workers refer to the factories as "Lorna Land".[20] Lorna Jane production is WRAP Gold Certified but because they did not respond to their survey, the 2016 Ethical Fashion Guide produced by Baptist World Aid Australia rated Lorna Jane as "D" grade for not completing the survey.[21] Executive marketing and e-commerce manager Jessie Dean told Australian broadcaster the ABC that "It is important to us that our manufacturing source reflects who we are as a brand and our active living philosophy. We continually work to ensure that our workplace code of conduct protects the welfare of every employee and their environment."[22] Clarkson says she would prefer to be still manufacturing in Australia, but the closure of Australian fabric mills and a lack of government support for the clothing industry made that impossible to sustain.[20]

Men's wear

Despite being asked "two or three times a week",[23] Clarkson said she has no plans to expand into activewear for men. In another interview, she expressed her personal preference as "I like men to wear their old footy shirts and triathlon shorts."[24]

History

Foundation

 
Lorna Jane shopfront in Brisbane's Queen Street Mall in 2017, close to the former location of the first Lorna Jane store

Founder Lorna Jane Clarkson (née Smith) was a dental technician and part-time aerobics instructor who was dissatisfied with the workout clothes available to women in the late 1980s and started making her own.[25][26] Her designs proved popular with her students, who asked her to start making clothes for them too.[25][26] In 1988, she decided to start making clothes as her full-time occupation.[25][26] When she and her partner, Bill Clarkson, experienced difficulty finding stores interested in carrying the range, they decided to retail it themselves[25][26][14] In 1990, they opened their first store,[25][26][14] in an upper floor[27] of Brisbane's Broadway on the Mall shopping centre.[27][3]

By 2000, the business required a larger factory, and to fund this expansion, the Clarksons sold their home and bought a building in Fortitude Valley[28] for $465,000.[3][29] They refurbished it and within two years, the value of the property had appreciated to $4 million, which the Clarksons were able to use as collateral for further growth.[28]

 
The origin of the Lorna Jane logo: a stylised L and J

The company logo is three rhombuses, each with two of its opposing corners curved. The shape represents a stylised "L" and "J" joined together.[30]

 
Lorna Jane's first factory building, at 99 Bridge Street, Fortitude Valley, Brisbane. In 2017, it is occupied by a motorcycle customisation business.

Expansion and diversification

The company was able to use the Global Financial Crisis of 2008 to its advantage.[31][32] Rather than waiting for economic conditions to improve, Lorna Jane continued its expansion by taking opportunities for leases in favourable locations that would have been unavailable to the company in a stronger climate.[31][32] This strategy led to the company's biggest growth period.[31]

In 2010, private equity firm CHAMP Ventures purchased a 40% stake of the company.[33]

In response to the 2010–11 Queensland floods,[34] Lorna Jane initiated a charity programme where the company would allow customers to exchange used activewear (of any brand) for a store credit.[35][34][36] The used clothing collected would then be donated to the Salvation Army.[35][34][36] Originally intended to run for a week in mid 2011,[34] the "Swap Shop" became a permanent fixture and was still running in 2017.[36] In that time, customers had brought in over 45,000 garments for the business to pass on to charity.[36]

Following a year-long consultancy with the Wharton Business School and the University of Queensland into strategies for entering the US market,[35] March 2012 saw the opening of the first US store[37] in Malibu.[20] At a time when ecommerce was replacing traditional bricks-and-mortar retailing, Lorna Jane adopted the unconventional approach of investing more in physical stores.[20] By mid-2013, a new Lorna Jane store was opening in California every three weeks.[20] The Clarksons chose California as the brand's initial entry point to the US because they found the active and outdoor way of life there to be similar to Australia.[35]

In August 2012, Lorna Jane launched a fitness tracking app.[38]

By 2013, the company took a 9.4% share of the entire athletic clothing industry in Australia.[20] Consolidated revenue for 2012-13 was set to exceed $110 million.[20] Annualised growth was sustained above 40% for the five years between 2008 and 2013.[20] In the same year, the company introduced the "Active Living Rooms", with the first one opening at the Gasworks development in Teneriffe, Queensland,[39] and also launched a fashion-forward range named "Uniquely" that further blurred the line between activewear and casualwear.[12]

2014

In early 2014, the Clarksons and CHAMP considered the possibility of an initial public offering, with bankers pitching exit strategies for the private equity firm.[2][40] The float was reportedly aimed at returning $400 million to the business owners.[40][41] Analyst Brian Walker suggested that the motivation for the float might have been a specific timeframe within which CHAMP had to return funds to investors, or that CHAMP had predicted a peak in Lorna Jane's rate of growth and were opting to exit at this point.[42] When reports of a float started appearing in the financial press in February, neither the Clarksons nor CHAMP would comment.[42] However, on 19 March, CEO Bill Clarkson confirmed for the Financial Review that an IPO had been considered and rejected.[43] In May, the Financial Review reported that CHAMP's board scrapped the idea of an IPO after receiving at least five expressions of interest from large US businesses in the fitness industry[44] and appointed Credit Suisse to negotiate a sale instead.[2][44] Over the next four months, they received interest from over forty prospective investors,[45][46] including Under Armour and Foot Locker.[47][46] European private equity firm Permira emerged as the leading contender by mid-September.[2] Ultimately, however, the Clarksons withdrew from a sale when they considered the implications of losing their personal control of the brand.[45][46] They opted to retain a controlling interest, and CHAMP agreed to maintain its level of investment.[45][46]

In March 2014, the company partnered with department store chains in Australia and the US to start carrying the brand. In Australia, the partnership was with David Jones,[12][48] and included the "Uniquely" line in in-store concessions.[39] In the US, the partnership was with Nordstrom, and additionally included representation in one Nordstrom store in Canada and another in Puerto Rico.[43]

In July 2014, a change.org petition started by Megan Sauer asked Lorna Jane to add larger sizes to its range.[13] The petition attracted 2,705 signatures,[13] and resulted in the brand adding a new size, XL.[13][49][50] This size falls between Australian women's clothing sizes 14 and 16, when the average Australian woman is size 16.[49]

In August 2014, the company ventured into publishing, with a six-weekly magazine titled Active Living available through its stores.[51] The initial print run was 75,000 copies.[51]

In August 2014, Lorna Jane began registering its designs for garments and accessories with Intellectual Property Australia as a pre-emptive step to help protect them against copyright infringement.[47][52][53]

Controversies

Controversy over job advertisement

In July 2015, the company experienced a backlash over an advertisement for a job vacancy on Seek for a "receptionist/fit model" that specified body dimensions to meet the model requirements to fit a sample size.[54] Critics accused the company of including this element to provide a basis on which to hire a receptionist of a particular body type.[54][55][56] Lorna Jane defended the ad and insisted that the fit model requirements were a genuine vacancy within the business that was being combined with the receptionist position out of a desire for efficiency, since both positions were only required on a part-time basis.[54][55][56][57][58] The ad was taken down after two days, which Lorna Jane claimed was due to the company having received a sufficient number of applicants for the position.[59][55][56][57] Clarkson later said that, in hindsight, she wished the ad had been worded differently, and speculated that the word "fit" had been misconstrued by critics to mean "physically fit" rather than a model to test-fit clothes.[60]

The successful candidate worked as a Receptionist as well as carrying out duties during fittings and sample testing, before being promoted into another role within the company.

Allegations by ex-store manager Amy Robinson found to be false

In September 2015, Amy Robinson, a former manager of the Lorna Jane outlet store at the DFO Brisbane centre, commenced legal action against the company, complaining that she was bullied regularly when she worked there for six months in 2012.[61] She sought over $500,000 in damages.[61][62] The company denied the allegations.[61][62]

The case went to trial in the Brisbane District Court on 14 February 2017.[63][64][65][66] Rebecca Treston QC, representing Lorna Jane pointed out that in a twelve-page letter to management in 2012, outlining various grievances, Robinson had not once mentioned being bullied over her weight.[66]

The trial resumed to hear the remainder of the medical evidence and adjourned pending Judge Gregory Koppenol decision. The decision was handed down November 2017 in Lorna Jane's favour.[67] The decision stated that Amy Robinson had failed to prove any of her claims and the company had acted fairly and reasonably in its responses.[68] Judge Gregory Koppenol also stated that he found her to be an, "unreliable witness with serious credibility issues".[69] Judge Koppenol said he thought Ms Robinson's evidence about her physical injuries was "false" and "extremely unlikely to be true", and in some respects not even supported by medical evidence.

Impersonator asks women for revealing photos

On 16 October 2015, a 32-year-old Gold Coast psychologist (kept anonymous in press reports) said that she had received unsolicited contact from a man who claimed to be representing Lorna Jane, offering her work as a model.[70][71] The man, who identified himself as "Victor" first made contact via telephone, and arranged a Skype interview with her.[71] "Victor" asked that she send him photos of herself in Lorna Jane sports bras and shorts, which she did,[71][72] later recalling, "I was so excited about the possibility of being in a Lorna Jane catalogue as I adore the brand and what it stands for so sent the photos through."[72][73] "Victor" claimed that Lorna Jane was interested in her story because of how she maintained an active lifestyle while living with rheumatoid arthritis.[71] In a subsequent phone call, "Victor" told her that she would have to lose another 5-6 kilograms, would have to hide the bandages and gloves she wears to support her arthritic wrists, and would require Botox injections to hide her wrinkles before she could model for Lorna Jane.[70][71][73][74] After direct contact between the woman and Lorna Jane, the company revealed that other women had been approached by the same man,[71][74][72] including two yoga instructors in Hobart,[74] and that they were working with Queensland Police's Cyber Crime Unit.[71][74] Lorna Jane expressed disappointment that initial media accounts had not reported on the fraudulent nature of "Victor's" requests.[72][73] The victim said she was "embarrassed" to have been scammed, and felt sorry for Lorna Jane that the media would have reported that a Lorna Jane representative would have said "such awful things."[74]

Exploitation claim by ex-employee Vanessa Croll

In November 2015, ex-employee Vanessa Croll complained in Newscorp opinion site RendezView that she had been "used" by the company.[75] While employed as a personal trainer by the business over ten years previously, Clarkson asked her whether she would be willing to model clothes for the catalogue.[75] Croll agreed, but after completing the photo shoot, was only offered a small payment and clothing, which she felt was inadequate.[75] Nevertheless, she continued to work as a trainer for Lorna Jane and accepted occasional modelling work.[75] Croll accepted one final modelling offer for $150 and then sought other employment.[75] A Lorna Jane representative responded to the complaint via a Facebook post, explaining that Clarkson had offered Croll the modelling opportunities to support her ambitions to be a model, and that the small payments reflected the small business that Lorna Jane was at the time.[76] The post also claims that Croll did not mention any of these concerns at the time, and branded her "an opportunist trying to benefit from Lorna’s success".[76] Other media responses criticised the tone of Lorna Jane's response on Facebook or highlighted the pitfalls of accepting offers of payment for creative work in terms of "exposure".[77]

Criticism by Universal Society of Hinduism over yoga fee

In December 2015, the president of the Universal Society of Hinduism, Rajan Zed, issued a press release criticising Lorna Jane and Sydney Airport for charging fees for yoga classes that passengers could take at the Lorna Jane Active Living room there.[78][79] In the statement, Zed said, "charging fee for it [yoga] at a public facility like Sydney Airport did not seem right."[80] Sydney Airport responded that the space was operated by Lorna Jane as a retail business and is not a public space but that it was free for passengers to use outside of class times.[79] Lorna Jane responded that the company was supportive of anything that encouraged passengers to look after their health and have the space available for passengers to use.[79]

Patent Infringement

In March 2019, Carolyn Taylor, a Bendigo based physiotherapist claims the activewear company's leggings infringe her patent that was filed in 2010 and licensed to manufacturers.

Mr Clarkson said Lorna Jane had been designing and manufacturing compressive and supportive Activewear since 1989 when Ms Clarkson started hand-making leotards and short tights for herself and for clients in her aerobics classes. "Compression and support tights have been part of our business for the last 30 years, over 20 years before this patent was lodged," Mr Clarkson said.

In January 2020, these proceedings were dismissed by order of the Federal Court, with the consent of both parties. The Applicants’ claim against Lorna Jane for patent infringement (which Lorna Jane has always denied) has been dismissed. Lorna Jane's cross-claim that the Applicants’ patent is invalid has also been dismissed. No costs have been ordered as part of the dismissal. Lorna Jane is pleased to continue offering its full range of active core stability and other products to all its customers.

Lorna Jane South Africa

In July 2019, Thomas Stringfellow, who was the managing director of Lorna Jane South Africa was arrested on fraud charges related to loan agreements to fund Lorna Jane. Investors have allegedly lost in excess of R100m (AUD10m). The stores have closed and online accounts and the website are no longer active.[81][82]

Misleading marketing used to exploit COVID-19 fears

In July 2020, Lorna Jane was fined AUD $40,000 by the Therapeutic Goods Administration (TGA), over a range of activewear that the company promoted as protecting wearers against the Corona Virus. The clothing was made using "LJ Shield exclusive technology,"[83] which the brand promoted the range with slogans such as "Cure for the Spread of COVID-19? Lorna Jane Thinks So."[84] and claimed "With Lorna Jane Shield on our garments it meant that we were completely eliminating the possibility of spreading any deadly viruses"[85]

This marketing move was criticised by health organisations, including the Royal Australian College of General Practitioners. RACGP president, Dr Harry Nespolon, criticised Lorna Jane for allegedly exploiting fears regarding the COVID-19 pandemic, stating that "active wear is great for the gym but it can’t protect you against viruses or bacteria".[86]

In December 2020, the Australian Competition and Consumer Commission (ACCC) instituted proceedings against the company in the Australian federal court over the false and misleading claims. ACCC commissioner, Sarah Court stated that the claims made by Lorna Jane "gave the impression that the COVID-19 claims were based on scientific or technological evidence when this was not the case. We are particularly concerned about this because consumers often trust well-known brands and assume that their marketing claims are backed up by solid evidence.[87]" The ACCC alleged that Lorna Jane had done no testing to back up the claims and that company founder Lorna Jane Clarkson was knowingly involved in the alleged conduct via claims she made in a media release and Instagram video promoting the range.

In July 2021, the company was fined $5 million, with the court holding that Lorna Jane sought to exploit that fear and concern of the public through the use of misleading, deceptive and untrue representations about the properties of LJ Shield activewear. [88]

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  82. ^ Fisher-French, Maya. "The lifestyle trap". Citypress. Retrieved 23 July 2021.
  83. ^ Purtill, James (15 July 2020). "Lorna Jane 'anti-virus' activewear does not stop viruses and could endanger people, doctors say". triple j. Retrieved 29 April 2021.
  84. ^ Powell, Dominic (21 December 2020). "Lorna Jane to face court over claims leggings could stop COVID spread". The Sydney Morning Herald. Retrieved 17 June 2021.
  85. ^ "Lorna Jane taken to court over 'anti-virus' activewear as ACCC focuses on dodgy pandemic claims". www.abc.net.au. 21 December 2020. Retrieved 17 June 2021.
  86. ^ McGowan, Michael; Wahlquist, Calla; Visontay, Elias; Hurst, Daniel (16 July 2020). "Royal Melbourne hospital confirms 12 staff have tested positive as Victoria records 317 new cases – as it happened". The Guardian. ISSN 0261-3077. Retrieved 29 April 2021.
  87. ^ Commission, Australian Competition and Consumer (21 December 2020). "ACCC takes Lorna Jane to court over 'Anti-virus Activewear' claims". Australian Competition and Consumer Commission. Retrieved 17 June 2021.
  88. ^ "Lorna Jane fined $5m by Federal Court for false COVID-19 prevention claims about its clothing". ABC News. 23 July 2021. Retrieved 23 July 2021.

Coordinates: 27°25′56″S 153°05′17″E / 27.4322855°S 153.0880405°E / -27.4322855; 153.0880405 (Lorna Jane corporate headquarters)

February 05, 2023
lorna, jane, athletic, apparel, retailer, with, headquarters, brisbane, australia, regional, offices, singapore, china, zealand, founded, 1990, clarkson, husband, bill, clarkson, women, activewear, brand, stores, across, australia, zealand, singapore, they, al. Lorna Jane is an athletic apparel retailer with headquarters in Brisbane Australia and regional offices in the US Singapore China and New Zealand 5 It was founded in 1990 by Lorna Jane Clarkson and her husband Bill Clarkson The women s activewear brand has 134 stores across Australia New Zealand USA and Singapore They also have licensee stores in New Caledonia Mexico Europe Dubai and Malaysia Lorna Jane Pty LtdHeadquarters at Eagle Farm BrisbaneTypePrivateIndustryRetailFounded1990FounderLorna Jane Clarkson and Bill ClarksonHeadquartersBrisbane Queensland AustraliaKey peopleLorna Jane Clarkson Founder amp Chief creative officer Bill Clarkson CEO ProductsAthletic apparelRevenueAUD 200 million 1 2014 1 Net incomeAUD 19 6 million 2 2013 2 Total equityAUD 500 million estimated 3 2016 3 OwnersLorna Jane Clarkson and Bill Clarkson 100 Number of employees1 800 4 2015 4 Websitelornajane wbr com wbr au Contents 1 Products 1 1 Limited Edition Ranges and Pieces 1 2 Love Bead 1 3 Sizing 1 4 Awards 1 5 Production 1 6 Men s wear 2 History 2 1 Foundation 2 2 Expansion and diversification 2 3 2014 3 Controversies 3 1 Controversy over job advertisement 3 2 Allegations by ex store manager Amy Robinson found to be false 3 3 Impersonator asks women for revealing photos 3 4 Exploitation claim by ex employee Vanessa Croll 3 5 Criticism by Universal Society of Hinduism over yoga fee 3 6 Patent Infringement 3 7 Lorna Jane South Africa 3 8 Misleading marketing used to exploit COVID 19 fears 4 ReferencesProducts EditLorna Jane produces and sells a wide range of garments including tights sports bras tops shorts pants jackets and hoodies shoes and various accessories 6 Many items use the company s own moisture wicking four way stretch fabric LJ Excel 7 8 Others incorporate compression fabrics and power mesh panels 8 A Marie Claire article called Lorna Jane out as one of the 6 best sustainable sports brands on the market 9 Limited Edition Ranges and Pieces Edit The company releases limited edition ranges and pieces such as maternity ranges 10 and Little Miss 11 for babies and young children Love Bead Edit Every Lorna Jane garment has a small heart shaped bead sewn into it somewhere a message to consumers that the garment is made with love 12 7 Garment styles are named after Lorna Jane team members with one team member saying Seeing your name pop up on a monthly style sheet is as exciting as waking up on Christmas morning 7 Sizing Edit Every Lorna Jane garment includes a heart shaped bead to signify that it was made with love This example is inside the ankle hem of a pair of tights Garments were originally produced in sizes up to L and in 2014 Lorna Jane introduced an XXS and XL size 13 Beyond that Clarkson has said she had no plans to produce plus size garments saying that there was no demand from her customer base and that the brand s previous ventures in this direction had been unsuccessful If my customer wants bigger sizes I will absolutely accommodate But we have tried it and not sold it 14 In 2015 Australian consumer organisation Choice evaluated a pair of Lorna Jane tights alongside equivalent garments from six competitors at a range of price points The evaluation found that the Lorna Jane tights did not fare as well in some tests as some of their much cheaper competitors although a textiles expert praised them for their construction 15 and they did score better in stretch stain and stitching tests 16 Awards Edit Lorna Jane has won a total of 13 design awards 17 numerous marketing awards and in 2017 was named the Marie Claire Readers Choice for Best Athleisure Brand 18 Production Edit Lorna Jane s website reiterates the brand s commitment to sustainable practices including production and sourcing 19 They have one principal source of production that they have been working with for more than 25 years The company prides itself for providing superior conditions for its factory workers 20 and claims that as few as three workers fail to return from Chinese New Year each year when the norm for factories in the region is hundreds 20 Workers refer to the factories as Lorna Land 20 Lorna Jane production is WRAP Gold Certified but because they did not respond to their survey the 2016 Ethical Fashion Guide produced by Baptist World Aid Australia rated Lorna Jane as D grade for not completing the survey 21 Executive marketing and e commerce manager Jessie Dean told Australian broadcaster the ABC that It is important to us that our manufacturing source reflects who we are as a brand and our active living philosophy We continually work to ensure that our workplace code of conduct protects the welfare of every employee and their environment 22 Clarkson says she would prefer to be still manufacturing in Australia but the closure of Australian fabric mills and a lack of government support for the clothing industry made that impossible to sustain 20 Men s wear Edit Despite being asked two or three times a week 23 Clarkson said she has no plans to expand into activewear for men In another interview she expressed her personal preference as I like men to wear their old footy shirts and triathlon shorts 24 History EditFoundation Edit Lorna Jane shopfront in Brisbane s Queen Street Mall in 2017 close to the former location of the first Lorna Jane store Founder Lorna Jane Clarkson nee Smith was a dental technician and part time aerobics instructor who was dissatisfied with the workout clothes available to women in the late 1980s and started making her own 25 26 Her designs proved popular with her students who asked her to start making clothes for them too 25 26 In 1988 she decided to start making clothes as her full time occupation 25 26 When she and her partner Bill Clarkson experienced difficulty finding stores interested in carrying the range they decided to retail it themselves 25 26 14 In 1990 they opened their first store 25 26 14 in an upper floor 27 of Brisbane s Broadway on the Mall shopping centre 27 3 By 2000 the business required a larger factory and to fund this expansion the Clarksons sold their home and bought a building in Fortitude Valley 28 for 465 000 3 29 They refurbished it and within two years the value of the property had appreciated to 4 million which the Clarksons were able to use as collateral for further growth 28 The origin of the Lorna Jane logo a stylised L and J The company logo is three rhombuses each with two of its opposing corners curved The shape represents a stylised L and J joined together 30 Lorna Jane s first factory building at 99 Bridge Street Fortitude Valley Brisbane In 2017 it is occupied by a motorcycle customisation business Expansion and diversification Edit The company was able to use the Global Financial Crisis of 2008 to its advantage 31 32 Rather than waiting for economic conditions to improve Lorna Jane continued its expansion by taking opportunities for leases in favourable locations that would have been unavailable to the company in a stronger climate 31 32 This strategy led to the company s biggest growth period 31 In 2010 private equity firm CHAMP Ventures purchased a 40 stake of the company 33 In response to the 2010 11 Queensland floods 34 Lorna Jane initiated a charity programme where the company would allow customers to exchange used activewear of any brand for a store credit 35 34 36 The used clothing collected would then be donated to the Salvation Army 35 34 36 Originally intended to run for a week in mid 2011 34 the Swap Shop became a permanent fixture and was still running in 2017 36 In that time customers had brought in over 45 000 garments for the business to pass on to charity 36 Following a year long consultancy with the Wharton Business School and the University of Queensland into strategies for entering the US market 35 March 2012 saw the opening of the first US store 37 in Malibu 20 At a time when ecommerce was replacing traditional bricks and mortar retailing Lorna Jane adopted the unconventional approach of investing more in physical stores 20 By mid 2013 a new Lorna Jane store was opening in California every three weeks 20 The Clarksons chose California as the brand s initial entry point to the US because they found the active and outdoor way of life there to be similar to Australia 35 In August 2012 Lorna Jane launched a fitness tracking app 38 By 2013 the company took a 9 4 share of the entire athletic clothing industry in Australia 20 Consolidated revenue for 2012 13 was set to exceed 110 million 20 Annualised growth was sustained above 40 for the five years between 2008 and 2013 20 In the same year the company introduced the Active Living Rooms with the first one opening at the Gasworks development in Teneriffe Queensland 39 and also launched a fashion forward range named Uniquely that further blurred the line between activewear and casualwear 12 2014 Edit In early 2014 the Clarksons and CHAMP considered the possibility of an initial public offering with bankers pitching exit strategies for the private equity firm 2 40 The float was reportedly aimed at returning 400 million to the business owners 40 41 Analyst Brian Walker suggested that the motivation for the float might have been a specific timeframe within which CHAMP had to return funds to investors or that CHAMP had predicted a peak in Lorna Jane s rate of growth and were opting to exit at this point 42 When reports of a float started appearing in the financial press in February neither the Clarksons nor CHAMP would comment 42 However on 19 March CEO Bill Clarkson confirmed for the Financial Review that an IPO had been considered and rejected 43 In May the Financial Review reported that CHAMP s board scrapped the idea of an IPO after receiving at least five expressions of interest from large US businesses in the fitness industry 44 and appointed Credit Suisse to negotiate a sale instead 2 44 Over the next four months they received interest from over forty prospective investors 45 46 including Under Armour and Foot Locker 47 46 European private equity firm Permira emerged as the leading contender by mid September 2 Ultimately however the Clarksons withdrew from a sale when they considered the implications of losing their personal control of the brand 45 46 They opted to retain a controlling interest and CHAMP agreed to maintain its level of investment 45 46 In March 2014 the company partnered with department store chains in Australia and the US to start carrying the brand In Australia the partnership was with David Jones 12 48 and included the Uniquely line in in store concessions 39 In the US the partnership was with Nordstrom and additionally included representation in one Nordstrom store in Canada and another in Puerto Rico 43 In July 2014 a change org petition started by Megan Sauer asked Lorna Jane to add larger sizes to its range 13 The petition attracted 2 705 signatures 13 and resulted in the brand adding a new size XL 13 49 50 This size falls between Australian women s clothing sizes 14 and 16 when the average Australian woman is size 16 49 In August 2014 the company ventured into publishing with a six weekly magazine titled Active Living available through its stores 51 The initial print run was 75 000 copies 51 In August 2014 Lorna Jane began registering its designs for garments and accessories with Intellectual Property Australia as a pre emptive step to help protect them against copyright infringement 47 52 53 Controversies EditControversy over job advertisement Edit In July 2015 the company experienced a backlash over an advertisement for a job vacancy on Seek for a receptionist fit model that specified body dimensions to meet the model requirements to fit a sample size 54 Critics accused the company of including this element to provide a basis on which to hire a receptionist of a particular body type 54 55 56 Lorna Jane defended the ad and insisted that the fit model requirements were a genuine vacancy within the business that was being combined with the receptionist position out of a desire for efficiency since both positions were only required on a part time basis 54 55 56 57 58 The ad was taken down after two days which Lorna Jane claimed was due to the company having received a sufficient number of applicants for the position 59 55 56 57 Clarkson later said that in hindsight she wished the ad had been worded differently and speculated that the word fit had been misconstrued by critics to mean physically fit rather than a model to test fit clothes 60 The successful candidate worked as a Receptionist as well as carrying out duties during fittings and sample testing before being promoted into another role within the company Allegations by ex store manager Amy Robinson found to be false Edit In September 2015 Amy Robinson a former manager of the Lorna Jane outlet store at the DFO Brisbane centre commenced legal action against the company complaining that she was bullied regularly when she worked there for six months in 2012 61 She sought over 500 000 in damages 61 62 The company denied the allegations 61 62 The case went to trial in the Brisbane District Court on 14 February 2017 63 64 65 66 Rebecca Treston QC representing Lorna Jane pointed out that in a twelve page letter to management in 2012 outlining various grievances Robinson had not once mentioned being bullied over her weight 66 The trial resumed to hear the remainder of the medical evidence and adjourned pending Judge Gregory Koppenol decision The decision was handed down November 2017 in Lorna Jane s favour 67 The decision stated that Amy Robinson had failed to prove any of her claims and the company had acted fairly and reasonably in its responses 68 Judge Gregory Koppenol also stated that he found her to be an unreliable witness with serious credibility issues 69 Judge Koppenol said he thought Ms Robinson s evidence about her physical injuries was false and extremely unlikely to be true and in some respects not even supported by medical evidence Impersonator asks women for revealing photos Edit On 16 October 2015 a 32 year old Gold Coast psychologist kept anonymous in press reports said that she had received unsolicited contact from a man who claimed to be representing Lorna Jane offering her work as a model 70 71 The man who identified himself as Victor first made contact via telephone and arranged a Skype interview with her 71 Victor asked that she send him photos of herself in Lorna Jane sports bras and shorts which she did 71 72 later recalling I was so excited about the possibility of being in a Lorna Jane catalogue as I adore the brand and what it stands for so sent the photos through 72 73 Victor claimed that Lorna Jane was interested in her story because of how she maintained an active lifestyle while living with rheumatoid arthritis 71 In a subsequent phone call Victor told her that she would have to lose another 5 6 kilograms would have to hide the bandages and gloves she wears to support her arthritic wrists and would require Botox injections to hide her wrinkles before she could model for Lorna Jane 70 71 73 74 After direct contact between the woman and Lorna Jane the company revealed that other women had been approached by the same man 71 74 72 including two yoga instructors in Hobart 74 and that they were working with Queensland Police s Cyber Crime Unit 71 74 Lorna Jane expressed disappointment that initial media accounts had not reported on the fraudulent nature of Victor s requests 72 73 The victim said she was embarrassed to have been scammed and felt sorry for Lorna Jane that the media would have reported that a Lorna Jane representative would have said such awful things 74 Exploitation claim by ex employee Vanessa Croll Edit In November 2015 ex employee Vanessa Croll complained in Newscorp opinion site RendezView that she had been used by the company 75 While employed as a personal trainer by the business over ten years previously Clarkson asked her whether she would be willing to model clothes for the catalogue 75 Croll agreed but after completing the photo shoot was only offered a small payment and clothing which she felt was inadequate 75 Nevertheless she continued to work as a trainer for Lorna Jane and accepted occasional modelling work 75 Croll accepted one final modelling offer for 150 and then sought other employment 75 A Lorna Jane representative responded to the complaint via a Facebook post explaining that Clarkson had offered Croll the modelling opportunities to support her ambitions to be a model and that the small payments reflected the small business that Lorna Jane was at the time 76 The post also claims that Croll did not mention any of these concerns at the time and branded her an opportunist trying to benefit from Lorna s success 76 Other media responses criticised the tone of Lorna Jane s response on Facebook or highlighted the pitfalls of accepting offers of payment for creative work in terms of exposure 77 Criticism by Universal Society of Hinduism over yoga fee Edit In December 2015 the president of the Universal Society of Hinduism Rajan Zed issued a press release criticising Lorna Jane and Sydney Airport for charging fees for yoga classes that passengers could take at the Lorna Jane Active Living room there 78 79 In the statement Zed said charging fee for it yoga at a public facility like Sydney Airport did not seem right 80 Sydney Airport responded that the space was operated by Lorna Jane as a retail business and is not a public space but that it was free for passengers to use outside of class times 79 Lorna Jane responded that the company was supportive of anything that encouraged passengers to look after their health and have the space available for passengers to use 79 Patent Infringement Edit In March 2019 Carolyn Taylor a Bendigo based physiotherapist claims the activewear company s leggings infringe her patent that was filed in 2010 and licensed to manufacturers Mr Clarkson said Lorna Jane had been designing and manufacturing compressive and supportive Activewear since 1989 when Ms Clarkson started hand making leotards and short tights for herself and for clients in her aerobics classes Compression and support tights have been part of our business for the last 30 years over 20 years before this patent was lodged Mr Clarkson said In January 2020 these proceedings were dismissed by order of the Federal Court with the consent of both parties The Applicants claim against Lorna Jane for patent infringement which Lorna Jane has always denied has been dismissed Lorna Jane s cross claim that the Applicants patent is invalid has also been dismissed No costs have been ordered as part of the dismissal Lorna Jane is pleased to continue offering its full range of active core stability and other products to all its customers Lorna Jane South Africa Edit In July 2019 Thomas Stringfellow who was the managing director of Lorna Jane South Africa was arrested on fraud charges related to loan agreements to fund Lorna Jane Investors have allegedly lost in excess of R100m AUD10m The stores have closed and online accounts and the website are no longer active 81 82 Misleading marketing used to exploit COVID 19 fears Edit In July 2020 Lorna Jane was fined AUD 40 000 by the Therapeutic Goods Administration TGA over a range of activewear that the company promoted as protecting wearers against the Corona Virus The clothing was made using LJ Shield exclusive technology 83 which the brand promoted the range with slogans such as Cure for the Spread of COVID 19 Lorna Jane Thinks So 84 and claimed With Lorna Jane Shield on our garments it meant that we were completely eliminating the possibility of spreading any deadly viruses 85 This marketing move was criticised by health organisations including the Royal Australian College of General Practitioners RACGP president Dr Harry Nespolon criticised Lorna Jane for allegedly exploiting fears regarding the COVID 19 pandemic stating that active wear is great for the gym but it can t protect you against viruses or bacteria 86 In December 2020 the Australian Competition and Consumer Commission ACCC instituted proceedings against the company in the Australian federal court over the false and misleading claims ACCC commissioner Sarah Court stated that the claims made by Lorna Jane gave the impression that the COVID 19 claims were based on scientific or technological evidence when this was not the case We are particularly concerned about this because consumers often trust well known brands and assume that their marketing claims are backed up by solid evidence 87 The ACCC alleged that Lorna Jane had done no testing to back up the claims and that company founder Lorna Jane Clarkson was knowingly involved in the alleged conduct via claims she made in a media release and Instagram video promoting the range In July 2021 the company was fined 5 million with the court holding that Lorna Jane sought to exploit that fear and concern of the public through the use of misleading deceptive and untrue representations about the properties of LJ Shield activewear 88 References Edit a b White Kye 5 March 2015 Australia s top 30 female entrepreneurs 2015 SmartCompany Private Media Retrieved 26 February 2017 a b c d e Permira in prime position for Lorna Jane auction Australian Financial Review Fairfax Media 15 September 2014 Retrieved 26 February 2017 a b c d Launch your own empire inside Lorna Jane s activewear warehouse The Courier Mail NewsCorp 8 September 2016 Retrieved 26 February 2017 a b Dacquino Laura 26 June 2015 I m not going anywhere says Laura Jane Business News Australia Business News Australia Retrieved 26 February 2017 Career Locations lornajane com au Lorna Jane Retrieved 26 February 2017 Clothing Categories lornajane com au Lorna Jane Retrieved 26 February 2017 a b c Parsons Phoebe 8 September 2015 5 things you didn t know about Lorna Jane Move Nourish Believe Lorna Jane Retrieved 26 February 2017 a b Bell Pooma 22 April 2014 Fitness Clothing A Review Of Aussie Women s Sportswear Brand Lorna Jane The Huffington Post TheHuffingtonPost com Retrieved 26 February 2017 Goldstone Penny 26 June 2019 Best Sustainable Ethical Sports Brands Shop Active Wear Marie Claire Retrieved 24 October 2019 Lorna Jane launch limited edition maternity activewear range Babyology 9 October 2017 Retrieved 23 July 2018 Little Miss Range Collection Shop All Lorna Jane AustraliaLorna Jane Australia www lornajane com au Retrieved 23 July 2018 a b c Zwaans Lauren 25 March 2015 Health Heart amp Self Belief The Making of Lorna Jane The Urban Silhouette The Urban Silhouette Retrieved 26 February 2017 a b c d Sauer Megan 19 July 2014 Lorna Jane design gym gear for plus size women give girls of all sizes a chance change org change org a b c Brown Vanessa 23 September 2016 Activewear queen Lorna Jane Clarkson has no plan to venture into plus size clothing news com au Newscorp Retrieved 26 February 2017 Castle Jemma 16 February 2015 Sportswear why is it so expensive Choice Choice Retrieved 26 February 2017 Are expensive gym pants better than cheapies Nope Mamamia 3 March 2015 Retrieved 23 July 2018 News amp Awards Lorna Jane Australia www lornajane com au Retrieved 23 July 2018 Meet the Prix de marie claire 2017 fashion and beauty winners Marie Claire Retrieved 23 July 2018 Lorna Jane Australia www lornajane com au Retrieved 23 October 2019 a b c d e f g h i j Bailey Michael 18 June 2013 Activewear everywhere behind Lorna Jane s global expansion Australian Financial Review Fairfax Media Retrieved 26 February 2017 2016 Ethical Fashion Guide Baptist World Aid Australia April 2016 Whyte Sarah 20 April 2016 Australian fashion companies fail to disclose supply chain risk worker exploitation report says ABC News Australian Broadcasting Corporation Retrieved 26 February 2017 Kelly Brett 2012 Business Owners Wisdom Great Business Owners Share Their Stories Kelly Partners Group p 126 Tay Liz 4 September 2013 Lorna Jane s New Sydney Store Is Drawing More Men But Founder Will Stick With Just Women s Clothing Business Insider Allure Media Retrieved 26 February 2017 a b c d e Messer Barbara August 2008 Dressed for Success emPOWER Indigo Productions Retrieved 26 February 2017 a b c d e Wilmoth Peter 26 May 2014 Lorna Jane Clarkson Zest for Life The Weekly Review Domain Group Retrieved 26 February 2017 a b Evans Simon 6 October 2014 Why the 500m Lorna Jane sale was iced Australian Financial Review Fairfax Media Retrieved 26 February 2017 a b Allen Lisa 19 June 2015 How Lorna Jane Clarkson took on the activewear world The Australian Newscorp Retrieved 26 February 2017 99 Bridge Street Fortitude Valley Qld 4006 realestate com au REA Group Retrieved 26 February 2017 What our icons represent Lorna Jane Lorna Jane 2016 Retrieved 26 February 2017 a b c Warrell Margie 2012 Stop Playing Safe Rethink Risk Unlock the Power of Courage Achieve Outstanding Success John Wiley amp Sons a b Kelly Brett 2012 Business Owners Wisdom Great Business Owners Share Their Stories Kelly Partners Group p 128 Scott Mary E 6 April 2016 Asia s 50 Power Businesswomen 2016 Forbes Archived from the original on 10 April 2016 Retrieved 26 February 2017 a b c d Lorna Jane gets active for charity Ragtrader Yaffa Media 6 July 2011 Retrieved 26 February 2017 a b c d Lorna Jane fighting fit for US expansion Business News Australia Business News Australia 7 March 2012 Retrieved 26 February 2017 a b c d Swap Shop Lorna Jane Lorna Jane Retrieved 26 February 2017 Lorna Jane Clarkson HerBusiness HerBusiness Retrieved 26 February 2017 15 women who will change your health PRIME7 Yahoo7 22 April 2013 Retrieved 26 February 2017 a b Lorna Jane launches Uniquely Lorna Jane and the Active Living Room PDF Champ Ventures Newsletter Champ Ventures March 2016 Retrieved 26 February 2017 a b Bankers pitch for 400m Lorna Jane float Australian Financial Review Fairfax Media 5 February 2015 Retrieved 26 February 2017 Featherstone Tony 17 February 2014 Floats to watch this year The Bull The Compare Group Retrieved 26 February 2017 a b Waters Cara 6 February 2015 Lorna Jane won t rule out floating on the ASX SmartCompany Private Media Retrieved 26 February 2017 a b Fitzsimmons Caitlin 19 March 2015 Lorna Jane s plan to double profits in three years Australian Financial Review Fairfax Media Retrieved 26 February 2017 a b Fitness retailer Lorna Jane on the block for 500m Australian Financial Review Fairfax Media 15 May 2015 Retrieved 26 February 2017 a b c Brisbane activewear brand Lorna Jane abandons plan for new equity partner The Courier Mail NewsCorp 7 October 2014 Retrieved 26 February 2017 a b c d Lorna Jane abandons sale plans InsideRetail Octomedia 7 October 2014 Retrieved 26 February 2017 a b Kimmorley Sarah 28 August 2014 Lorna Jane Cracks Down On Design Knock Offs Business Insider Allure Media Retrieved 26 February 2017 Midena Kate 17 February 2014 Lorna Jane partners with David Jones news com au NewsCorp Retrieved 26 February 2017 a b Sinnerton Jackie 19 July 2014 Lorna Jane extends XL range but Lululemon fails to accommodate average size 16 woman The Courier Mail NewsCorp Retrieved 26 February 2017 Papas Chloe 29 September 2016 Why it s so disappointing when fitness icons like Lorna Jane refuse to embrace size diversity Sydney Morning Herald Fairfax Media Retrieved 26 February 2017 a b Robinson Luke 16 July 2014 Bauer Media Launches Lorna Jane Magazine Active Living B amp T The Misfits Media Company Retrieved 26 February 2017 Schetzer Alana 4 October 2014 Lorna Jane acts to stop design rip offs as sports apparel market booms Sydney Morning Herald Fairfax Media Retrieved 26 February 2017 Lorna Jane fights back Inside Retail InsideRetail 27 August 2014 Retrieved 26 February 2017 a b c Agius Kim 7 July 2015 Lorna Jane seeks to clarify misconceptions over advertisement seeking size small receptionist ABC News Australian Broadcasting Corporation Retrieved 26 February 2017 a b c Lorna Jane puts the call out for a receptionist model Crikey Private Media 6 July 2015 Retrieved 26 February 2017 a b c Stephens Kim 7 July 2015 Lorna Jane under fire over receptionist ad Brisbane Times Fairfax Retrieved 26 February 2017 a b Keating Eloise 6 July 2015 Lorna Jane pulls job ad for receptionist and fit model with bust and waist requirements Be careful what you recruit for SmartCompany Private Media Retrieved 26 February 2017 Marszalek Jessica Vonow Brittany 7 July 2014 Lorna Jane spokeswoman defends job ad The Courier Mail NewsCorp Retrieved 26 February 2017 Sullivan Rebecca 8 July 2015 Lorna Jane receptionist and model job ad includes physical measurements news com au Newscorp Retrieved 26 February 2017 Sullivan Rebecca 2 November 2015 Lorna Jane Clarkson opens up on 60 Minutes news com au Newscorp Retrieved 26 February 2017 a b c Deuterom Rhian 10 September 2015 Lorna Jane former staff member claims bullying over fitness level news com au Newscorp Retrieved 26 February 2017 a b Butler Nicole 10 September 2015 Lorna Jane lawsuit former fitness label employee became suicidal after alleged bullying over weight ABC News Australian Broadcasting Corporation Retrieved 26 February 2017 Rebgetz Louisa 14 February 2017 Lorna Jane sued by former employee Amy Robinson over bullying allegations ABC News Australian Broadcasting Corporation Retrieved 26 February 2017 Bullied former Lorna Jane manager suicidal and too scared to go to work court hears news com au Newscorp 15 February 2017 Retrieved 26 February 2017 McKenna Kate 16 February 2017 Lorna Jane sued Amy Robinson quizzed about re posted Facebook picture of daughter The Courier Mail NewsCorp Retrieved 26 February 2017 a b Complaining about working an extra minute Judge queries overtime in Lorna Jane case Yahoo7 News Yahoo7 17 February 2017 Retrieved 26 February 2017 Ex Lorna Jane staffer loses damages claim ABC News 3 November 2017 Retrieved 16 July 2018 Lorna Jane vindicated after two year 570 000 bullying case Lessons for your social media policy SmartCompany SmartCompany 10 January 2018 Retrieved 16 July 2018 Motherwell Sarah 3 November 2017 Former store manager loses lawsuit against Lorna Jane Brisbane Times Retrieved 16 July 2018 a b Stephens Kim 16 October 2015 Lorna Jane under fire again over model requirements Brisbane Times Fairfax Retrieved 26 February 2017 a b c d e f g Sullivan Rebecca Brown Vanessa 21 October 2015 Gold Coast woman involved in Lorna Jane photo scam It s incredibly creepy news com au Newscorp Retrieved 26 February 2017 a b c d Domjen Briana 20 October 2015 Lorna Jane con artist Label warns modelling hopefuls about man preying on young women Daily Telegraph Newscorp Retrieved 26 February 2017 a b c Doyle Erin Mary 21 October 2015 Lorna Jane Scammer Lures Women To Send Him Photos B amp T The Misfits Media Company Retrieved 26 February 2017 a b c d e Stephens Kim Spooner Rania 20 October 2015 Fake Lorna Jane representative luring women to send photos The Age Fairfax Retrieved 26 February 2017 a b c d e Croll Vanessa 4 November 2015 Lorna Jane you used me Daily Telegraph Newscorp Retrieved 26 February 2017 a b Lorna Jane slammed for response to former employee s article The Courier Mail NewsCorp 5 November 2015 Retrieved 26 February 2017 Cooper Nathanael 9 November 2015 Opinion The Lorna Jane saga highlights the difficulties creative industry workers such as Vanessa Croll face in being paid proper wages The Courier Mail NewsCorp Retrieved 26 February 2017 Lorna Jane In Trouble Again For Airport Active Living Room B amp T The Misfits Media Company 11 December 2015 Retrieved 26 February 2017 a b c Sullivan Rebecca 11 December 2015 Universal Society of Hinduism criticises Lorna Jane over wellness lounge at Sydney Airport news com au Newscorp Retrieved 26 February 2017 Zed Rajan 8 December 2015 Hindus critical of Sydney Airport for yoga fee The official website of Rajan Zed Rajan Zed Retrieved 26 February 2017 Investors may have lost R100 million in a scheme run by a prominent Joburg advisor who warned them to prepare for a coming crash BusinessInsider Fisher French Maya The lifestyle trap Citypress Retrieved 23 July 2021 Purtill James 15 July 2020 Lorna Jane anti virus activewear does not stop viruses and could endanger people doctors say triple j Retrieved 29 April 2021 Powell Dominic 21 December 2020 Lorna Jane to face court over claims leggings could stop COVID spread The Sydney Morning Herald Retrieved 17 June 2021 Lorna Jane taken to court over anti virus activewear as ACCC focuses on dodgy pandemic claims www abc net au 21 December 2020 Retrieved 17 June 2021 McGowan Michael Wahlquist Calla Visontay Elias Hurst Daniel 16 July 2020 Royal Melbourne hospital confirms 12 staff have tested positive as Victoria records 317 new cases as it happened The Guardian ISSN 0261 3077 Retrieved 29 April 2021 Commission Australian Competition and Consumer 21 December 2020 ACCC takes Lorna Jane to court over Anti virus Activewear claims Australian Competition and Consumer Commission Retrieved 17 June 2021 Lorna Jane fined 5m by Federal Court for false COVID 19 prevention claims about its clothing ABC News 23 July 2021 Retrieved 23 July 2021 Coordinates 27 25 56 S 153 05 17 E 27 4322855 S 153 0880405 E 27 4322855 153 0880405 Lorna Jane corporate headquarters Retrieved from https en wikipedia org w index php title Lorna Jane amp oldid 1125083004, wikipedia, wiki, book, books, library,

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