Leena Singh

Leena Singh is an Indian fashion designer. She is the owner of Ashima-Leena, an Indian luxury brand.

Career

Leena Singh worked as a lawyer before turning to fashion design.^[1] She built the luxury brand Ashima-Leena with her sister-in-law, Ashima.^[2]

In 2010, she was the official designer for the Commonwealth Games 2010 held in New Delhi.^[3] In 2016, her label Ashima-Leena launched Fragrance of Persia, a collection inspired in Persians clothes.^[4] In 2018, Singh launched a couture collection called Khwabeeda in an event in Delhi, exploring contemporary and antique textile crafting weaves.^[5] In 2018, Leena Singh showcased a reversible shawl with the purpose of highlighting the artwork of weavers.^[6] In 2020, Leena Singh, with the fashion designer Rina Dhaka, supported an initiative to repurpose fashion waste into articles like masks, bed sheets, or pillow covers.^[7]

Style

Leena Singh looks for designs that are both traditional and contemporary.^[4] She claims that good clothes can be an empowering tool for women.^[1] Her brand has pursued to recreate the sense of Mughal royalty.^[5][8][9]

See also

• Indian clothing
• Fashion in India
• India Fashion Awards

References

1. Vij, Drishti (2019-03-02). "I'm sassy and I know it! These 5 women are redefining ageless style". Hindustan Times. Retrieved 2021-06-26.{{cite web}}: CS1 maint: url-status (link)
2. Ahuja, Snigdha (7 February 2019). "Ashima-Leena: The Untold Story". thevoiceoffashion.com. Retrieved 2021-06-26.{{cite web}}: CS1 maint: url-status (link)
3. "Leena Singh | WEF | Women Economic Forum". WEF. 23 April 2018. Retrieved 2021-06-26.
4. Pangin, Inam Sarah (4 April 2016). "Ashima-Leena is for women who believe in timeless fashion: Leena Singh - Times of India". The Times of India. Retrieved 2021-06-26.{{cite web}}: CS1 maint: url-status (link)
5. Singh, Swati (2018-08-11). "Fusing traditional crafts with contemporary design". The Sunday Guardian Live. Retrieved 2021-06-26.{{cite web}}: CS1 maint: url-status (link)
6. "Ashima-Leena's tribute to Kashmiri craftsmen - Times of India". The Times of India. 28 October 2018. Retrieved 2021-06-26.{{cite web}}: CS1 maint: url-status (link)
7. "How The ReFashion Hub plans to talk about fair fashion in India". Mintlounge. 2020-12-12. Retrieved 2021-06-26.{{cite web}}: CS1 maint: url-status (link)
8. "A Melange of Indian craft and royalty". 27 August 2021. Retrieved April 17, 2022.
9. "'Would love to dress up Rekha': Designer Leena Singh". 22 September 2021. Retrieved 18 April 2022.