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Jerry Mander

January 01, 1970

Not to be confused with Gerrymandering.

Jerry Irwin Mander (May 1, 1936 – April 11, 2023)[1][2] was an American activist and author in San Francisco, known for his use of advertising for progressive and ecological causes and for his 1978 book, Four Arguments for the Elimination of Television.

Early life and education edit

Mander was born in the Bronx, New York City, and raised in Yonkers,[3] one of two children of Harry Mander, a garment worker who later started a company manufacturing clothing linings, and his wife Eva. Both of his parents were Jewish immigrants who had left Poland and Romania, respectively, to escape persecution.[1][2][4]

Mander originally aspired to be a professional golfer.[5] He graduated from Lincoln High School in 1953, and then earned a B.S. in economics from the Wharton School of Business at the University of Pennsylvania in 1957, and an M.S. in international economics from Columbia University in 1959.[1][2][6]

Career edit

After working for a short time in public relations for Worthington Corporation in Newark, New Jersey, in 1960 Mander moved to San Francisco, where he was hired as a publicist for the San Francisco International Film Festival.[2] He also co-promoted the psychedelic Trips Festival in 1966; worked for the modern dancer Anna Halprin, accompanying her on a European tour as her manager; and with Ernest Callenbach, founded the first art-house cinema in San Francisco.[7] In 1966, he joined Howard Gossage's advertising agency, which became Freeman, Mander & Gossage after Mander became a partner. Clients included the comedy troupes the Committee, for whom Mander ran a full-page ad in the San Francisco Chronicle announcing a competition to donate war toys to be air-dropped on the Pentagon,[2][7] and Firesign Theater. After Gossage's death in 1969, the firm broke up and Mander became independent.[1] He co-founded Public Interest Communications to assist individuals and nonprofits, then joined the Public Media Center, where he remained for 20 years as a senior fellow.[1][2]

In 1966, while at Freeman & Gossage, Mander created an ad campaign for the Sierra Club that is largely credited with stopping a U.S. Government plan to dam the Colorado River in the Grand Canyon in order to raise the level of the river and to generate hydropower. Mander's newspaper ads, with headlines like "Should We Also Flood the Sistine Chapel So Tourists Can Get Nearer the Ceiling?"[1][8] and "Now Only You Can Save Grand Canyon From Being Flooded ... For Profit", included coupons for readers to clip and mail to the President and the Secretary of the Interior.[2] The Sierra Club remained a client; another was Planned Parenthood, for whom he created a 1985 abortion rights campaign that also included coupons for readers to mail to officials, in addition to photos of two women with their accounts of obtaining illegal abortions,and of a firebombed abortion clinic.[2] His last major campaign, the Turning Point Project for the Foundation for Deep Ecology, encompassed 25 weekly full-page ads in the New York Times on a range of ecological topics.[1] The Wall Street Journal called him "the Ralph Nader of advertising.[8]

Mander was program director at the Foundation for Deep Ecology,[2] and in 1994 founded the International Forum on Globalization, a multi-national think tank in counterpoint to the World Trade Organization and the North American Free Trade Agreement that held sold-out teach-ins and launched the anti-corporatist movement.[1][2][8] He served as its executive director until 2009, when he became a Distinguished Fellow. In 2007, he appeared in the documentary film What a Way to Go: Life at the End of Empire.[9]

Mander published eight non-fiction books, the best known being Four Arguments for the Elimination of Television in 1978,[8] in which he argued that television paves the way for autocracy by isolating viewers and dulling their minds.[2] In 2022 he published a memoir through the prism of his advertising work for transformative causes, 70 Ads to Save the World.[1][2][8]

Personal life and death edit

In 1965, Mander married feminist author Anica Vesel. They had two sons, Kai and Yari. They divorced in 1982; she died in 2002.[10] He remarried in 1987 to Elizabeth Garsonnin, a filmmaker and colleague at the Public Media Center, from whom he was also divorced, and in 2009 to Koohan Paik, also a filmmaker. They split their time between his longtime home in Bolinas, California and her home in Hawaii.[1]

Mander died at home in Kukuihaele, Hawaii, on April 11, 2023, at the age of 86. According to family, the cause was prostate cancer.[1][2]

Works edit

  • The Great International Paper Airplane Book, with George Dippel and Howard Gossage (1971) ISBN 0-671-21129-3
  • Four Arguments for the Elimination of Television (1978) ISBN 0-688-08274-2
  • In the Absence of the Sacred: The Failure of Technology and the Survival of the Indian Nations, Sierra Club Books (1991) ISBN 978-0-87156-509-9
  • The Case Against the Global Economy and for a Turn Toward the Local, with Edward Goldsmith (1996) ISBN 0-87156-865-9.
  • Alternatives to Economic Globalization: A Better World Is Possible, Contributor, with the International Forum on Globalization Alternatives Task Force (2004) ISBN 1-57675-303-4, ISBN 978-1-57675-303-3.
  • Paradigm Wars: Indigenous Peoples' Resistance to Globalization, with Victoria Tauli-Corpuz (2006) ISBN 1-57805-132-0
  • The Superferry Chronicles: Hawaii’s Uprising Against Militarism, Commercialism, and the Desecration of the Earth, with Koohan Paik, Koa Books (2008) ISBN 978-0-9773338-8-2
  • The Capitalism Papers: Fatal Flaws of an Obsolete System (2012) ISBN 978-1582437170
  • 70 Ads to Change the World: An Illustrated Memoir of Social Change (2022) ISBN 978-0907791812

See also edit

References edit

  1. ^ a b c d e f g h i j k Sam Whiting (May 2, 2023) [April 27, 2023]. "Jerry Mander, San Francisco's radical adman, dies at 86". San Francisco Chronicle.
  2. ^ a b c d e f g h i j k l m Richard Sandomir (May 3, 2023) [April 30, 2023]. "Jerry Mander, Adman for Radical Causes, Dies at 86". The New York Times. from the original on May 11, 2023.
  3. ^ Lee Amazonas (December 22, 2006). "Jerry Mander Oral History Interview" (PDF). San Francisco Film Society. Retrieved November 22, 2010. I was born in the Bronx. I grew up in Yonkers, New York.
  4. ^ Jerry Mander (1978). Four Arguments for the Elimination of Television. New York: HarperCollins. p. 14. ISBN 978-0-688-08274-1. My parents carried the immigrants' fears. Security was their primary value: all else was secondary. Both of them had escaped pogroms in Eastern Europe. My father's career had followed the path familiar to so many New York immigrants. Lower East Side. Scant schooling. Street hustling. Hard work at anything to keep life together. Early marriage. Struggling out of poverty. ... [My father] founded what later became Harry Mander and Company, a small service business to the garment industry, manufacturing pipings, waistbands, pocketing and collar canvas.
  5. ^ Amy Goodman; Vandana Shiva (June 29, 2001). "Jerry Mander and Vandana Shiva with Amy Goodman". Lannan Foundation. Archived from the original on December 9, 2012. I was a golf star throughout my youth and that was what I wanted to be, a professional golfer when I was very young.
  6. ^ Ron Arnold (August 26, 2002). . Bellevue, Washington: Center for the Defense of Free Enterprise. Archived from the original on December 8, 2010. Retrieved December 3, 2010. He holds a master's degree from Columbia University's Business School in International Economics.
  7. ^ a b Koohan Paik-Mander (April 12, 2023). "Jerry Mander: 1936-2023". Synergetic Press.
  8. ^ a b c d e Mark J. Palmer (April 26, 2023). "We Lose Two Outstanding Environmentalists: Jerry Mander and David Kirby". International Marine Mammal Project.
  9. ^ "What a Way to Go (Life at the End of Empire)". Mud City Press. June 13, 2008. Retrieved May 23, 2023.
  10. ^ Nanette Asimov (June 22, 2002). "Anica Vesel Mander-- feminist author and New College professor". San Francisco Chronicle. Retrieved May 23, 2023.

External links edit

 
Wikiquote has quotations related to Jerry Mander.
  • Jerry Mander at IMDb
  • "Bad Magic: The Failure of Technology" - An interview with Jerry Mander by Catherine Ingram from The Sun magazine, November 1991
  • "The Perils of Globalization" - An interview with Jerry Mander by Scott London (from the radio series Insight & Outlook)
  • "Nancho Consults Jerry Mander" - An interview with Jerry Mander by W. David Kubiak, archived from the original on September 8, 2012
  • "Privatization of Consciousness", an article by Jerry Mander, Monthly Review, October 2012

January 01, 1970
jerry, mander, confused, with, gerrymandering, jerry, irwin, mander, 1936, april, 2023, american, activist, author, francisco, known, advertising, progressive, ecological, causes, 1978, book, four, arguments, elimination, television, contents, early, life, edu. Not to be confused with Gerrymandering Jerry Irwin Mander May 1 1936 April 11 2023 1 2 was an American activist and author in San Francisco known for his use of advertising for progressive and ecological causes and for his 1978 book Four Arguments for the Elimination of Television Contents 1 Early life and education 2 Career 3 Personal life and death 4 Works 5 See also 6 References 7 External linksEarly life and education editMander was born in the Bronx New York City and raised in Yonkers 3 one of two children of Harry Mander a garment worker who later started a company manufacturing clothing linings and his wife Eva Both of his parents were Jewish immigrants who had left Poland and Romania respectively to escape persecution 1 2 4 Mander originally aspired to be a professional golfer 5 He graduated from Lincoln High School in 1953 and then earned a B S in economics from the Wharton School of Business at the University of Pennsylvania in 1957 and an M S in international economics from Columbia University in 1959 1 2 6 Career editAfter working for a short time in public relations for Worthington Corporation in Newark New Jersey in 1960 Mander moved to San Francisco where he was hired as a publicist for the San Francisco International Film Festival 2 He also co promoted the psychedelic Trips Festival in 1966 worked for the modern dancer Anna Halprin accompanying her on a European tour as her manager and with Ernest Callenbach founded the first art house cinema in San Francisco 7 In 1966 he joined Howard Gossage s advertising agency which became Freeman Mander amp Gossage after Mander became a partner Clients included the comedy troupes the Committee for whom Mander ran a full page ad in the San Francisco Chronicle announcing a competition to donate war toys to be air dropped on the Pentagon 2 7 and Firesign Theater After Gossage s death in 1969 the firm broke up and Mander became independent 1 He co founded Public Interest Communications to assist individuals and nonprofits then joined the Public Media Center where he remained for 20 years as a senior fellow 1 2 In 1966 while at Freeman amp Gossage Mander created an ad campaign for the Sierra Club that is largely credited with stopping a U S Government plan to dam the Colorado River in the Grand Canyon in order to raise the level of the river and to generate hydropower Mander s newspaper ads with headlines like Should We Also Flood the Sistine Chapel So Tourists Can Get Nearer the Ceiling 1 8 and Now Only You Can Save Grand Canyon From Being Flooded For Profit included coupons for readers to clip and mail to the President and the Secretary of the Interior 2 The Sierra Club remained a client another was Planned Parenthood for whom he created a 1985 abortion rights campaign that also included coupons for readers to mail to officials in addition to photos of two women with their accounts of obtaining illegal abortions and of a firebombed abortion clinic 2 His last major campaign the Turning Point Project for the Foundation for Deep Ecology encompassed 25 weekly full page ads in the New York Times on a range of ecological topics 1 The Wall Street Journal called him the Ralph Nader of advertising 8 Mander was program director at the Foundation for Deep Ecology 2 and in 1994 founded the International Forum on Globalization a multi national think tank in counterpoint to the World Trade Organization and the North American Free Trade Agreement that held sold out teach ins and launched the anti corporatist movement 1 2 8 He served as its executive director until 2009 when he became a Distinguished Fellow In 2007 he appeared in the documentary film What a Way to Go Life at the End of Empire 9 Mander published eight non fiction books the best known being Four Arguments for the Elimination of Television in 1978 8 in which he argued that television paves the way for autocracy by isolating viewers and dulling their minds 2 In 2022 he published a memoir through the prism of his advertising work for transformative causes 70 Ads to Save the World 1 2 8 Personal life and death editIn 1965 Mander married feminist author Anica Vesel They had two sons Kai and Yari They divorced in 1982 she died in 2002 10 He remarried in 1987 to Elizabeth Garsonnin a filmmaker and colleague at the Public Media Center from whom he was also divorced and in 2009 to Koohan Paik also a filmmaker They split their time between his longtime home in Bolinas California and her home in Hawaii 1 Mander died at home in Kukuihaele Hawaii on April 11 2023 at the age of 86 According to family the cause was prostate cancer 1 2 Works editThe Great International Paper Airplane Book with George Dippel and Howard Gossage 1971 ISBN 0 671 21129 3 Four Arguments for the Elimination of Television 1978 ISBN 0 688 08274 2 In the Absence of the Sacred The Failure of Technology and the Survival of the Indian Nations Sierra Club Books 1991 ISBN 978 0 87156 509 9 The Case Against the Global Economy and for a Turn Toward the Local with Edward Goldsmith 1996 ISBN 0 87156 865 9 Alternatives to Economic Globalization A Better World Is Possible Contributor with the International Forum on Globalization Alternatives Task Force 2004 ISBN 1 57675 303 4 ISBN 978 1 57675 303 3 Paradigm Wars Indigenous Peoples Resistance to Globalization with Victoria Tauli Corpuz 2006 ISBN 1 57805 132 0 The Superferry Chronicles Hawaii s Uprising Against Militarism Commercialism and the Desecration of the Earth with Koohan Paik Koa Books 2008 ISBN 978 0 9773338 8 2 The Capitalism Papers Fatal Flaws of an Obsolete System 2012 ISBN 978 1582437170 70 Ads to Change the World An Illustrated Memoir of Social Change 2022 ISBN 978 0907791812See also editAnarcho primitivism Deep ecologyReferences edit a b c d e f g h i j k Sam Whiting May 2 2023 April 27 2023 Jerry Mander San Francisco s radical adman dies at 86 San Francisco Chronicle a b c d e f g h i j k l m Richard Sandomir May 3 2023 April 30 2023 Jerry Mander Adman for Radical Causes Dies at 86 The New York Times Archived from the original on May 11 2023 Lee Amazonas December 22 2006 Jerry Mander Oral History Interview PDF San Francisco Film Society Retrieved November 22 2010 I was born in the Bronx I grew up in Yonkers New York Jerry Mander 1978 Four Arguments for the Elimination of Television New York HarperCollins p 14 ISBN 978 0 688 08274 1 My parents carried the immigrants fears Security was their primary value all else was secondary Both of them had escaped pogroms in Eastern Europe My father s career had followed the path familiar to so many New York immigrants Lower East Side Scant schooling Street hustling Hard work at anything to keep life together Early marriage Struggling out of poverty My father founded what later became Harry Mander and Company a small service business to the garment industry manufacturing pipings waistbands pocketing and collar canvas Amy Goodman Vandana Shiva June 29 2001 Jerry Mander and Vandana Shiva with Amy Goodman Lannan Foundation Archived from the original on December 9 2012 I was a golf star throughout my youth and that was what I wanted to be a professional golfer when I was very young Ron Arnold August 26 2002 Jerry Mander Bellevue Washington Center for the Defense of Free Enterprise Archived from the original on December 8 2010 Retrieved December 3 2010 He holds a master s degree from Columbia University s Business School in International Economics a b Koohan Paik Mander April 12 2023 Jerry Mander 1936 2023 Synergetic Press a b c d e Mark J Palmer April 26 2023 We Lose Two Outstanding Environmentalists Jerry Mander and David Kirby International Marine Mammal Project What a Way to Go Life at the End of Empire Mud City Press June 13 2008 Retrieved May 23 2023 Nanette Asimov June 22 2002 Anica Vesel Mander feminist author and New College professor San Francisco Chronicle Retrieved May 23 2023 External links edit nbsp Wikiquote has quotations related to Jerry Mander Jerry Mander at IMDb Bad Magic The Failure of Technology An interview with Jerry Mander by Catherine Ingram from The Sun magazine November 1991 The Perils of Globalization An interview with Jerry Mander by Scott London from the radio series Insight amp Outlook Nancho Consults Jerry Mander An interview with Jerry Mander by W David Kubiak archived from the original on September 8 2012 Privatization of Consciousness an article by Jerry Mander Monthly Review October 2012 Retrieved from https en wikipedia org w index php title Jerry Mander amp oldid 1182819900, wikipedia, wiki, book, books, library,

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