idio Ltd. is an enterprise software company that produces and implements products for brands and publishers. To do so, idio uses its cloud-hosted platform, which incorporates modules for large-scale content aggregation and structuring, content analytics (most fundamentally, semantic extraction), multi-channel marketing automation, and customer insight generation. idio has offices in London and Exeter in the UK.
idio was founded in 2006, by Edward Barrow and Andrew Davies, at Warwick Business School in the UK, with the aim of building a system to personalize content effectively. After several months, idiomag was launched.[3] This consumer-facing personalized music magazine was a proving ground for the technical and commercial approach of idio. Based on this, idio refocused on a business-to-business proposition, and started licensing the technology to brands and publishers; to aggregate social media content, deliver personalized multi-channel content services, and to monitor user interactions. idio has since refined this proposition and delivers a range of content and customer intelligence solutions.[4]
Offeringsedit
This article appears to contain a large number of buzzwords. There might be a discussion about this on the talk page. Please help improve this article if you can.(May 2019)
Platformedit
idio has a growing range of modules built on its platform,[5] including the following:
Content Aggregation (from multiple sources and formats)
Meta-analysis (building an organic taxonomy of the content, and providing analytics on trends)
Multi-channel Delivery (including web, mobile, email, social media, performance advertising, and SMS)
Customer Insight (preference and behavioral web analytics, and CRM data augmentation)
These modules deliver a range of solutions, including the following:
Editorial Dashboard (providing a customized market-view of real-time analyzed content to editors)
Content Marketing (aggregating multiple content archives to deliver the right content to the right customer at the right time, on the right channel)
Content Insight (analyzing large unstructured content archives to provide structure and rich annotations)
Customer Insight (analyzing on-site and social media interactions and preferences to augment CRM)
Chrome extensionsedit
In early 2010, idio launched a range of Google Chrome Extensions on Google's new Chrome Extension Marketplace. This enables users to install Chrome Extensions from many publishers and get customized alerts when relevant news is posted. The Independent launched one in January 2010, and it now used by 20,815 people.[6]
Referencesedit
^Butcher, Mike (2 February 2011). "Idio acquires agency to boost its content analytics platform". TechCrunch. Retrieved 6 March 2011.
^Andrews, Robert (1 February 2011). "Content Analyser Idio Buying Social Developer Thrudigital". Retrieved 5 July 2016.
^Kiss, Jemima (7 April 2008). "Elevator Pitch: Idiomag Creates a Home for Music Aggregation". The Guardian. London. Retrieved 5 May 2010.
^Behring, Ellie. . eMedia Vitals. Archived from the original on 22 November 2010. Retrieved 6 March 2011.
^. Archived from the original on 6 March 2011. Retrieved 6 March 2011.
^"The Independent Extension". Retrieved 6 March 2011.
External linksedit
idio Ltd.
January 19, 2024
idio, this, article, multiple, issues, please, help, improve, discuss, these, issues, talk, page, learn, when, remove, these, template, messages, topic, this, article, meet, wikipedia, notability, guidelines, companies, organizations, please, help, demonstrate. This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages The topic of this article may not meet Wikipedia s notability guidelines for companies and organizations Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention If notability cannot be shown the article is likely to be merged redirected or deleted Find sources Idio news newspapers books scholar JSTOR October 2021 Learn how and when to remove this template message This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Idio news newspapers books scholar JSTOR July 2016 Learn how and when to remove this template message Learn how and when to remove this template message idio Ltd is an enterprise software company that produces and implements products for brands and publishers To do so idio uses its cloud hosted platform which incorporates modules for large scale content aggregation and structuring content analytics most fundamentally semantic extraction multi channel marketing automation and customer insight generation idio has offices in London and Exeter in the UK idio Ltd TypePrivateIndustryInternetComputer softwareFounded2006 2006 FounderAndrew DaviesEdward BarrowHeadquartersLondon ProductsidiomagWebsiteidioplatform comIn early 2011 idio acquired thru digital to expand its engineering team and set up a London office 1 2 Contents 1 History 2 Offerings 2 1 Platform 2 2 Chrome extensions 3 References 4 External linksHistory editidio was founded in 2006 by Edward Barrow and Andrew Davies at Warwick Business School in the UK with the aim of building a system to personalize content effectively After several months idiomag was launched 3 This consumer facing personalized music magazine was a proving ground for the technical and commercial approach of idio Based on this idio refocused on a business to business proposition and started licensing the technology to brands and publishers to aggregate social media content deliver personalized multi channel content services and to monitor user interactions idio has since refined this proposition and delivers a range of content and customer intelligence solutions 4 Offerings editThis article appears to contain a large number of buzzwords There might be a discussion about this on the talk page Please help improve this article if you can May 2019 Platform edit idio has a growing range of modules built on its platform 5 including the following Content Aggregation from multiple sources and formats Content Analytics including semantic extraction sentiment analysis language detection and readability Meta analysis building an organic taxonomy of the content and providing analytics on trends Multi channel Delivery including web mobile email social media performance advertising and SMS Customer Insight preference and behavioral web analytics and CRM data augmentation These modules deliver a range of solutions including the following Editorial Dashboard providing a customized market view of real time analyzed content to editors Content Marketing aggregating multiple content archives to deliver the right content to the right customer at the right time on the right channel Content Insight analyzing large unstructured content archives to provide structure and rich annotations Customer Insight analyzing on site and social media interactions and preferences to augment CRM Chrome extensions edit In early 2010 idio launched a range of Google Chrome Extensions on Google s new Chrome Extension Marketplace This enables users to install Chrome Extensions from many publishers and get customized alerts when relevant news is posted The Independent launched one in January 2010 and it now used by 20 815 people 6 References edit Butcher Mike 2 February 2011 Idio acquires agency to boost its content analytics platform TechCrunch Retrieved 6 March 2011 Andrews Robert 1 February 2011 Content Analyser Idio Buying Social Developer Thrudigital Retrieved 5 July 2016 Kiss Jemima 7 April 2008 Elevator Pitch Idiomag Creates a Home for Music Aggregation The Guardian London Retrieved 5 May 2010 Behring Ellie How publishers are making news more personal eMedia Vitals Archived from the original on 22 November 2010 Retrieved 6 March 2011 idio Platform Technology Archived from the original on 6 March 2011 Retrieved 6 March 2011 The Independent Extension Retrieved 6 March 2011 External links editidio Ltd Retrieved from https en wikipedia org w index php title Idio amp oldid 1151202360, wikipedia, wiki, book, books, library,
