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Fireball Cinnamon Whisky

January 01, 1970

Fireball Cinnamon Whisky is a mixture of Canadian whisky, cinnamon flavoring and sweeteners that is produced by the Sazerac Company. Its foundation is Canadian whisky, and the taste otherwise resembles the candy with a similar name, Ferrara Candy Company's "Atomic Fireball" candy.[1] It is bottled at 33% alcohol by volume (66 U.S. proof).[2]

Fireball Cinnamon Whisky
A bottle and a glass of Fireball Cinnamon Whiskey
Tastes Like Heaven, Burns Like Hell
TypeCinnamon flavored Canadian whisky
ManufacturerSazerac Company
Country of origin Canada
Introduced1984
Alcohol by volume 33% by vol (66 proof)
FlavorCinnamon
IngredientsCanadian whisky
Cinnamon
Sweeteners
Websitefireballwhisky.com

According to the official Fireball website, the product was developed in Canada in the mid-1980s, and for a long time was little known outside of Canada.[3]

As of 2018, Fireball is among the top selling whisky-related brands in the United States.[4] In addition to the United States and Canada, Fireball is now also available in other countries.[5]

History edit

Fireball was originally part of a line of flavored schnapps developed by Seagram in the mid-1980s.[2][6] The manufacturer's story line is, in part, that it was the product of a Canadian bartender's efforts to warm up from an Arctic blast. The Sazerac Company purchased the brand rights and formula from Seagram in 1989.[2][6] It was marketed as "Dr. McGillicuddy's Firewater Whisky".[2] Later, in 2007, the product was rebranded as "Fireball Cinnamon Whisky".[7][6]

An April 2014 article in Bloomberg Business Week said "It's also one of the most successful liquor brands in decades. In 2011, Fireball accounted for a mere $1.9 million in sales in U.S. gas stations, convenience stores, and supermarkets, according to IRI, a Chicago-based market research firm. In 2013, sales leapt to $61 million, passing Jameson Irish whiskey and Patrón tequila."[2]

In 2012 and 2013, the product had a surge in popularity, which the company achieved by using social media, cultivating bartenders, word of mouth, and a relatively small advertising budget. It is said[by whom?] that the sharp increase in sales early in its resurgence (late 2011/early 2012) can be attributed to a grass roots effort by Beer Can Alley, a Des Moines, Iowa Country bar. Several national country music acts performed at the establishment during this time and inspired multiple references in many popular songs [1][8]

In 2013, it became one of the top ten most popular liquors, displacing Jose Cuervo tequila.[9] In 2016, Bloomberg reported that with estimated sales of at least $150 million in 2015, the brand had overtaken Jägermeister in popularity to become the top-selling liqueur in the United States.[10]

The brand's label was designed by Ross Sutherland, who's also designed labels for Black Magic rum, Wheatley Vodka, and some other brands.[11]

In 2023, the brand debuted its first barrel-aged whiskey, called Dragon Reserve, releasing 618 bottles as a promotion for Father's Day.[12]

Serving edit

Fireball is usually consumed as a "straight shot" or on the rocks.[1] The Sazerac website says "the cinnamon flavor is often used for shooters but can add character to a mixed drink."[8]

There are, however, various cocktails that use Fireball as an ingredient,[13] and the company has encouraged a variety of such cocktails through its official website and social media channels.[1] They include "Cinna-Rita", "Fire Nut Ball", "Hot Cherry Fizz", "Red Apple Spice", and "Ring-of-Fire".[14] Another is a blend of Irish coffee called "Fire Starter Coffee".[15] An "Angry Balls" mixer is a combination of Angry Orchard cider and Fireball.[16]

Other concoctions made with Fireball include:

The latter energy drink bomb shot may be compared to the Jägerbomb.

Awards and accolades edit

Health concerns edit

In 2014, Finland and Sweden reported that Fireball contained amounts of propylene glycol that surpassed the EU limitations of 1g/kg.[17][18][19][20][21] Although not part of the EU, Norway also decided to recall the product.[19] The company responded by saying the product was "perfectly safe to drink" and called it a "small recipe-related compliance issue" related to the difference in regulations between the North American and European markets.[22] The recalled batches were replaced with a compliant product, and sales were allowed to resume for the EU-compliant formulation.

As of 2018, Fireball does not use propylene glycol in any of their products.[23][24]

Legal disputes edit

In early 2012, the Sazerac company sued Hood River Distillers over the allegedly confusing trade name and marketing of its product, SinFire Cinnamon Whisky.[25][26][27] The case was settled in 2013 and SinFire Cinnamon Whisky continues to exist.

In 2015, the Sazerac company filed a lawsuit complaining that the Jack Daniel's division of Brown-Forman had infringed its Fireball trademark while marketing Tennessee Fire, a cinnamon flavored Tennessee whiskey.[28] The lawsuit was dropped later that year.[29]

In January 2023, the Sazerac company was sued by a consumer for fraud and misrepresentation over their non-whisky "Fireball Cinnamon" products, which are malt-based.[30] These versions of their product do not qualify as spirits and thus can be sold in stores that only allow beer and wine sales. According to the lawsuit, the "Fireball Cinnamon" packaging and appearance are nearly identical to the flagship whisky product in order to confuse consumers.[31] The lawsuit, filed in United States District Court for the Northern District of Illinois, is currently ongoing.

See also edit

Notes edit

References edit

  1. ^ a b c d Melendez, Elazar David (29 July 2013). "Fireball Cinnamon Whiskey Is The Most Popular Liquor Brand You've Never Heard of". Huffington Post. Retrieved 5 January 2013.
  2. ^ a b c d e Leonard, Devin (April 24, 2014). . Bloomberg Business Week. Bloomberg News. Archived from the original on April 26, 2014. Retrieved June 17, 2014.
  3. ^ a b c d e Fireball Cinnamon Whisky Brand Portfolio Entry 2013-07-30 at the Wayback Machine on official web site.
  4. ^ Price, Emily (September 2018). . pastemagazine.com. Archived from the original on 2018-12-05. Retrieved 2018-12-04.
  5. ^ Distributors list 2014-08-07 at the Wayback Machine on official web site.
  6. ^ a b c Hoium, Travis (October 6, 2015). "How Fireball Cinnamon Whiskey Became a Billion-Dollar Brand". Motley Fool. Retrieved June 25, 2018.
  7. ^ "Fireball Cinnamon Whisky is heating up". New York Daily News. Retrieved 2015-07-30.
  8. ^ a b Reidy, Chris (July 13, 2013). "Fireball Cinnamon Whisky sales may be hotter than last week's heat wave, firm says". Boston Globe. Retrieved March 1, 2013.
  9. ^ . NeilsenTopTen. Archived from the original on March 7, 2014. Retrieved March 1, 2014.
  10. ^ Coffey, Brendan (December 16, 2018). . Independent Beverage Group. Archived from the original on June 25, 2018. Retrieved June 24, 2018 – via Bloomberg.
  11. ^ . www.watermelongroup.in. Archived from the original on March 25, 2023. Retrieved 2020-11-28.
  12. ^ "Fireball Released Its First Barrel-Aged Whiskey for Summer". U.S. Whiskey Report. 2023-06-05. Retrieved 2023-06-09.
  13. ^ a b Hoare, Peter (January 9, 2014). . Food & drinks. MTV. Archived from the original on July 14, 2014. Retrieved June 17, 2014.
  14. ^ . Fireball Drinks. Archived from the original on October 17, 2014. Retrieved September 1, 2014.
  15. ^ "Fireball Cinnamon Whiskey". MyBestCocktails.com. Retrieved July 30, 2013.
  16. ^ https://www.fireballwhisky.com/recipes/AngryBalls.html
  17. ^ Schneider, Steven (October 28, 2014). "Fireball whiskey recalled in Finland, Sweden due to high toxicity". Tech Times. Retrieved October 28, 2014.
  18. ^ Schneider, Steven (2014). (PDF). Europe Medicines Agency. Archived from the original (PDF) on January 11, 2018. Retrieved November 16, 2014.
  19. ^ a b Kaufman, Alexander C. (October 29, 2014). "Fireball Whisky Recalled In 3 Countries Over Antifreeze Ingredient". The Huffington Post. Retrieved October 29, 2014.
  20. ^ "Fireball liqueur sales blocked in Finland, Sweden". Helsinki, Finland: WTSP. October 28, 2014. Archived from the original on October 30, 2014. Retrieved October 30, 2014.
  21. ^ "Schnapp Judgment". Snopes.com. October 29, 2014. Retrieved October 29, 2014.
  22. ^ (PDF). The Sazerac Company. Archived from the original (PDF) on March 27, 2016. Retrieved October 28, 2014.
  23. ^ "Fireball Cinnamon Whisky | Tastes like Heaven, Burns like Hell What happens next is up to You". Retrieved 2018-12-04.
  24. ^ Stanz, Carissa (2018-11-01). "Fireball Whisky: 10 Facts You Didn't Know About the Cinnamon Liquor". Wide Open Eats. Retrieved 2018-12-04.
  25. ^ Barrouquere, Brett (14 February 2012). "Fireball Whiskey vs. SinFire Whiskey: Sazerac, Inc. Sues Hood River Distillers for Cinnamon Whiskey Names". Huffington Post. Retrieved 5 January 2013.
  26. ^ Farrell, Kenan (21 December 2012). "Oregon Trademark Litigation Update --Sazerac Company v. Hood River Distillers". Oregon Intellectual Property Law. Retrieved 5 January 2014.
  27. ^ Simpson, Judge Charles R. III (19 December 2012). "Sazerac Company, Inc. v. Hood River Distillers, Inc. – Document 37 Court Description: Memorandum Opinion". Retrieved 5 January 2013.
  28. ^ Loosemore, Bailey (December 21, 2015). "Will Jack Daniel's get burned over 'Fireball' ads?". Louisville Courier-Journal. USA Today NETWORK. Retrieved December 21, 2015.
  29. ^ Loosemore, Bailey (December 22, 2015). "Fireball whiskey maker drops suit against Jack Daniel's". Louisville Courier-Journal. USA Today NETWORK. Retrieved January 6, 2019.
  30. ^ Grantham-Philips, Wyatte (26 Jan 2023). "Those mini bottles of Fireball Cinnamon don't actually contain whiskey; lawsuit alleges misleading labeling". USA TODAY. Retrieved 2023-01-27.
  31. ^ Simrin Singh (25 Jan 2023). "Lawsuit alleges that Fireball Cinnamon mini bottles are "misleading" because they don't contain whiskey". CBS News.

External links edit

  • Official website

January 01, 1970
fireball, cinnamon, whisky, mixture, canadian, whisky, cinnamon, flavoring, sweeteners, that, produced, sazerac, company, foundation, canadian, whisky, taste, otherwise, resembles, candy, with, similar, name, ferrara, candy, company, atomic, fireball, candy, b. Fireball Cinnamon Whisky is a mixture of Canadian whisky cinnamon flavoring and sweeteners that is produced by the Sazerac Company Its foundation is Canadian whisky and the taste otherwise resembles the candy with a similar name Ferrara Candy Company s Atomic Fireball candy 1 It is bottled at 33 alcohol by volume 66 U S proof 2 Fireball Cinnamon WhiskyA bottle and a glass of Fireball Cinnamon WhiskeyTastes Like Heaven Burns Like HellTypeCinnamon flavored Canadian whiskyManufacturerSazerac CompanyCountry of origin CanadaIntroduced1984Alcohol by volume 33 by vol 66 proof FlavorCinnamonIngredientsCanadian whiskyCinnamonSweetenersWebsitefireballwhisky wbr com According to the official Fireball website the product was developed in Canada in the mid 1980s and for a long time was little known outside of Canada 3 As of 2018 Fireball is among the top selling whisky related brands in the United States 4 In addition to the United States and Canada Fireball is now also available in other countries 5 Contents 1 History 2 Serving 3 Awards and accolades 4 Health concerns 5 Legal disputes 6 See also 7 Notes 8 References 9 External linksHistory editFireball was originally part of a line of flavored schnapps developed by Seagram in the mid 1980s 2 6 The manufacturer s story line is in part that it was the product of a Canadian bartender s efforts to warm up from an Arctic blast The Sazerac Company purchased the brand rights and formula from Seagram in 1989 2 6 It was marketed as Dr McGillicuddy s Firewater Whisky 2 Later in 2007 the product was rebranded as Fireball Cinnamon Whisky 7 6 An April 2014 article in Bloomberg Business Week said It s also one of the most successful liquor brands in decades In 2011 Fireball accounted for a mere 1 9 million in sales in U S gas stations convenience stores and supermarkets according to IRI a Chicago based market research firm In 2013 sales leapt to 61 million passing Jameson Irish whiskey and Patron tequila 2 In 2012 and 2013 the product had a surge in popularity which the company achieved by using social media cultivating bartenders word of mouth and a relatively small advertising budget It is said by whom that the sharp increase in sales early in its resurgence late 2011 early 2012 can be attributed to a grass roots effort by Beer Can Alley a Des Moines Iowa Country bar Several national country music acts performed at the establishment during this time and inspired multiple references in many popular songs 1 8 In 2013 it became one of the top ten most popular liquors displacing Jose Cuervo tequila 9 In 2016 Bloomberg reported that with estimated sales of at least 150 million in 2015 the brand had overtaken Jagermeister in popularity to become the top selling liqueur in the United States 10 The brand s label was designed by Ross Sutherland who s also designed labels for Black Magic rum Wheatley Vodka and some other brands 11 In 2023 the brand debuted its first barrel aged whiskey called Dragon Reserve releasing 618 bottles as a promotion for Father s Day 12 Serving editFireball is usually consumed as a straight shot or on the rocks 1 The Sazerac website says the cinnamon flavor is often used for shooters but can add character to a mixed drink 8 There are however various cocktails that use Fireball as an ingredient 13 and the company has encouraged a variety of such cocktails through its official website and social media channels 1 They include Cinna Rita Fire Nut Ball Hot Cherry Fizz Red Apple Spice and Ring of Fire 14 Another is a blend of Irish coffee called Fire Starter Coffee 15 An Angry Balls mixer is a combination of Angry Orchard cider and Fireball 16 Other concoctions made with Fireball include The Hotter Toddy with tea honey and lemon Ciderball with hard cider The Drunken Dessert with hot chocolate The Ultimate French Toast Shot with Butterscotch liqueur and Baileys Irish Cream The Cinnamon Toast Crunch with RumChata The F Bomb with Red Bull 13 Dr Fire with Dr Pepper Firestarter Monster The latter energy drink bomb shot may be compared to the Jagerbomb Awards and accolades editLos Angeles International Wine amp Spirits Competition Bronze Medal 2010 3 San Francisco World Spirits Competition Gold Medal 2010 3 International Review of Spirits Silver Medal Best in Class 2009 3 International Wine amp Spirits Competition Bronze Medal 2007 3 Health concerns editIn 2014 Finland and Sweden reported that Fireball contained amounts of propylene glycol that surpassed the EU limitations of 1g kg 17 18 19 20 21 Although not part of the EU Norway also decided to recall the product 19 The company responded by saying the product was perfectly safe to drink and called it a small recipe related compliance issue related to the difference in regulations between the North American and European markets 22 The recalled batches were replaced with a compliant product and sales were allowed to resume for the EU compliant formulation As of 2018 Fireball does not use propylene glycol in any of their products 23 24 Legal disputes editIn early 2012 the Sazerac company sued Hood River Distillers over the allegedly confusing trade name and marketing of its product SinFire Cinnamon Whisky 25 26 27 The case was settled in 2013 and SinFire Cinnamon Whisky continues to exist In 2015 the Sazerac company filed a lawsuit complaining that the Jack Daniel s division of Brown Forman had infringed its Fireball trademark while marketing Tennessee Fire a cinnamon flavored Tennessee whiskey 28 The lawsuit was dropped later that year 29 In January 2023 the Sazerac company was sued by a consumer for fraud and misrepresentation over their non whisky Fireball Cinnamon products which are malt based 30 These versions of their product do not qualify as spirits and thus can be sold in stores that only allow beer and wine sales According to the lawsuit the Fireball Cinnamon packaging and appearance are nearly identical to the flagship whisky product in order to confuse consumers 31 The lawsuit filed in United States District Court for the Northern District of Illinois is currently ongoing See also editPortals nbsp Liquor nbsp DrinkNotes editReferences edit a b c d Melendez Elazar David 29 July 2013 Fireball Cinnamon Whiskey Is The Most Popular Liquor Brand You ve Never Heard of Huffington Post Retrieved 5 January 2013 a b c d e Leonard Devin April 24 2014 Successful Marketing Fireball Whisky Selling a Brand Shot by Shot Bloomberg Business Week Bloomberg News Archived from the original on April 26 2014 Retrieved June 17 2014 a b c d e Fireball Cinnamon Whisky Brand Portfolio Entry Archived 2013 07 30 at the Wayback Machine on official web site Price Emily September 2018 These Are the 20 Best Selling Whiskies in the United States pastemagazine com Archived from the original on 2018 12 05 Retrieved 2018 12 04 Distributors list Archived 2014 08 07 at the Wayback Machine on official web site a b c Hoium Travis October 6 2015 How Fireball Cinnamon Whiskey Became a Billion Dollar Brand Motley Fool Retrieved June 25 2018 Fireball Cinnamon Whisky is heating up New York Daily News Retrieved 2015 07 30 a b Reidy Chris July 13 2013 Fireball Cinnamon Whisky sales may be hotter than last week s heat wave firm says Boston Globe Retrieved March 1 2013 Fireball Cinnamon Whisky Cracks the Top Liquors NeilsenTopTen Archived from the original on March 7 2014 Retrieved March 1 2014 Coffey Brendan December 16 2018 Cheap Liquor Billionaire Looks Abroad as Home Market Slows Independent Beverage Group Archived from the original on June 25 2018 Retrieved June 24 2018 via Bloomberg fireball sizes www watermelongroup in Archived from the original on March 25 2023 Retrieved 2020 11 28 Fireball Released Its First Barrel Aged Whiskey for Summer U S Whiskey Report 2023 06 05 Retrieved 2023 06 09 a b Hoare Peter January 9 2014 5 Awesome Drinks You Can Make With Fireball Cinnamon Whisky Food amp drinks MTV Archived from the original on July 14 2014 Retrieved June 17 2014 Ring of Fire Shot Fireball Drinks Archived from the original on October 17 2014 Retrieved September 1 2014 Fireball Cinnamon Whiskey MyBestCocktails com Retrieved July 30 2013 https www fireballwhisky com recipes AngryBalls html Schneider Steven October 28 2014 Fireball whiskey recalled in Finland Sweden due to high toxicity Tech Times Retrieved October 28 2014 Schneider Steven 2014 Background Review for the excipent propylene glycol PDF Europe Medicines Agency Archived from the original PDF on January 11 2018 Retrieved November 16 2014 a b Kaufman Alexander C October 29 2014 Fireball Whisky Recalled In 3 Countries Over Antifreeze Ingredient The Huffington Post Retrieved October 29 2014 Fireball liqueur sales blocked in Finland Sweden Helsinki Finland WTSP October 28 2014 Archived from the original on October 30 2014 Retrieved October 30 2014 Schnapp Judgment Snopes com October 29 2014 Retrieved October 29 2014 Fireball Dispels Internet Rumors PDF The Sazerac Company Archived from the original PDF on March 27 2016 Retrieved October 28 2014 Fireball Cinnamon Whisky Tastes like Heaven Burns like Hell What happens next is up to You Retrieved 2018 12 04 Stanz Carissa 2018 11 01 Fireball Whisky 10 Facts You Didn t Know About the Cinnamon Liquor Wide Open Eats Retrieved 2018 12 04 Barrouquere Brett 14 February 2012 Fireball Whiskey vs SinFire Whiskey Sazerac Inc Sues Hood River Distillers for Cinnamon Whiskey Names Huffington Post Retrieved 5 January 2013 Farrell Kenan 21 December 2012 Oregon Trademark Litigation Update Sazerac Company v Hood River Distillers Oregon Intellectual Property Law Retrieved 5 January 2014 Simpson Judge Charles R III 19 December 2012 Sazerac Company Inc v Hood River Distillers Inc Document 37 Court Description Memorandum Opinion Retrieved 5 January 2013 Loosemore Bailey December 21 2015 Will Jack Daniel s get burned over Fireball ads Louisville Courier Journal USA Today NETWORK Retrieved December 21 2015 Loosemore Bailey December 22 2015 Fireball whiskey maker drops suit against Jack Daniel s Louisville Courier Journal USA Today NETWORK Retrieved January 6 2019 Grantham Philips Wyatte 26 Jan 2023 Those mini bottles of Fireball Cinnamon don t actually contain whiskey lawsuit alleges misleading labeling USA TODAY Retrieved 2023 01 27 Simrin Singh 25 Jan 2023 Lawsuit alleges that Fireball Cinnamon mini bottles are misleading because they don t contain whiskey CBS News External links editOfficial website Retrieved from https en wikipedia org w index php title Fireball Cinnamon Whisky amp oldid 1220753181, wikipedia, wiki, book, books, library,

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