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Edward Lloyd (publisher)

Edward Lloyd (16 February 1815 – 8 April 1890) was a British London-based publisher.[1] His early output of serialised fiction brought Sweeney Todd, Varney the Vampire, and many romantic heroes to a new public – those without reading material that they could both afford to buy and enjoy reading. His hugely popular penny dreadful serials earned him the means to move into newspapers.[2]

Portrait of Edward Lloyd, published in Journalistic London, 1882

Moving away from fiction in the 1850s, his Sunday title, Lloyd’s Weekly, was the first newspaper to reach a million circulation.[2] He later created the Daily Chronicle, renowned for the breadth of its news coverage. It grew in political influence until bought out in 1918 by Prime Minister David Lloyd George.

Lloyd's enthusiasm for industrial processes and technical innovation gave him an unbeatable competitive edge. In 1856, he set a new standard for Fleet Street’s efficiency by introducing Hoe’s rotary press. A few years later, when taking the unusual step of making his own newsprint, he revolutionised the paper trade by harvesting vast crops of esparto grass in Algeria. Lloyd was the only nineteenth century newspaper proprietor to take control of his entire supply chain, i.e. achieve full vertical integration.

Professor Rohan McWilliam of Anglia Ruskin University believes Lloyd to be a key figure who shaped popular culture, in terms of the press and popular fiction, stating “he was a key figure in the emergence of newspapers and popular culture in Britain.”[2]

Early publishing Edit

Edward Lloyd was the third son of a family impoverished by the father's intermittent bankruptcy. He was born in Thornton Heath and spent his life in London. After leaving school at 14, he abandoned work in a law firm when he discovered a much more absorbing topic from his evening studies at the London Mechanics' Institute – printing.

This shaped his ambitions and fuelled a lifelong passion for invention and machinery. At the same time, his first-hand knowledge of how people lived in the overcrowded streets on the city's periphery inspired him to encourage poor people to read and so to improve their lot in life. Charging a penny for all his regular publications, his contribution to the spread of literacy is widely acknowledged.[3]

Lloyd received a full school education at a time when most people had little or none beyond the basic reading skill that some learnt at Sunday school. With industrialisation gathering pace, there was a growing demand for literate workers, particularly clerks. He wanted to spread the advantages of full literacy, numeracy and general knowledge by making enjoyable reading material affordable. As women were to be among his prime targets, it also had to be decent and morally sound.

To begin with, he was able to support himself by selling cheap items such as cards and songs. In 1832, he started his first periodical, The Weekly Penny Comic Magazine. This may have led to his association with the cartoonist, Charles Jameson Grant, some of whose cartoons he published in the mid-1830s in a series called Lloyd’s Political Jokes. He set up presses of his own from 1835 in rented shop premises.

Popular fiction Edit

Lloyd's responsibilities grew in 1834 after he married and his first son was born. He wrote and printed a shorthand primer based on what he had learnt at the institute, entering all the symbols by hand and selling it for 6d.

In search of a more stable source of income, he turned to serialised fiction.[4] Some appeared as stand-alone instalments and some in periodicals. Over the years, he launched many of these under names such as People’s Periodical and Family Library, Lloyd’s Entertaining Journal and Lloyd’s Penny Weekly Miscellany of Romance and General Interest. Others focused on practical matters like gardening and household management or mixed such material with stories. Both stories and magazines continued for as long as demand for them lasted.[5]

As a publisher, Lloyd lacked pretension. His output was free of snobbery, social or intellectual. He made no claim to originality and frequently used other people's good ideas. As long as the telling was original, plots could be taken from anywhere – a freedom still endorsed by copyright law. If a story was not to his readers’ liking, he told the author to finish it off in one episode and start another.

From the mid-1830s until the early 1850s, his prolific output eclipsed the competition. His first efforts were the rather bloodthirsty lives of pirates and highwaymen that earned the name “penny bloods” (later called “penny dreadfuls"). However, his speciality was “romances” – exciting tales of love and adventure. The String of Pearls, with Sweeney Todd as its anti-hero, and his vampire story, Varney, were in this category. He published about 200 romances whereas his closest competitor, George Pierce, published fewer than 50.

Many freelance authors contributed the material, at first paid by the line and later by the page. A pool of engravers supplied woodcuts for illustration. The authors he used most were James Malcolm Rymer (1814–84) and Thomas Peckett Prest (1810-59).

Plagiarism Edit

Lloyd made an early killing from plagiarising Charles Dickens, with works such as The Penny Pickwick, Oliver Twiss and Nickelas Nicklebery.[6] An issue of his Pickwick reputedly sold 50,000 copies. It was unkind for Lloyd to brag that he sold more than the original: Dickens's own work cost 12 times as much as Lloyd's imitation. The plagiarised versions cost only a penny and were sold through tobacconists and small shops in order to reach market of semi-literate readers outside the range of middle-class booksellers.[7]

Plagiarism was far from laudable, but it was commonplace at the time. The law was powerless to stop it and a lawsuit brought by Chapman & Hall, Dickens's publishers, failed.[8] Lloyd was sued for “fraudulent imitation” of The Pickwick Papers in 1837. The judge ruled that the publishers had not made out a viable case, without calling on Dickens to testify. Thanks to his tireless campaigning for reform,[9] an Act in 1842 gave the author copyright and a right to stop infringement.

From fiction to Fleet Street Edit

It is often said that Lloyd grew ashamed of his early publishing activities and sent people around the country to buy up and burn all that they could lay hands on. As his grandchildren seem to have been unaware of his early career, knowledge of it may have been suppressed. In 1861, he held a remainders sale signalling a very public end of the business, but he may have been prevailed upon later to rewrite his own history by a family that had reached the heights of the Victorian bourgeoisie.

Lloyd's fortunes were volatile. He averted bankruptcy in 1838 yet, in 1841, he and his eldest brother Thomas paid cash when they joined the Worshipful Company of Spectacle Makers (opticians). They may have done this because Edward wanted to set up in business in the city and membership of a livery company was a necessary or useful aid to this end. In 1843, he moved his business from Shoreditch to 12 Salisbury Square EC4, Samuel Richardson’s old house. He also became a freemason in 1845 (the Royal York Lodge of Perseverance).

In the 1840s, Lloyd expanded his stock of serialised fiction. The UK economy became unstable just as this business was at its briskest and the Sunday newspaper was still getting established. In the four years 1847-50, deflation raised the value of money by more than 20%. Heavily indebted, Lloyd struggled, and again had to compromise with his creditors in 1848. Inflation drove the value of money down again within eight years but, by then, Lloyd had got his finances in order and never looked back. When he died in 1890, he was worth at least £100m in today’s money.

Newspaper publishing Edit

It is clear that Lloyd wanted to publish a newspaper from early on but stamp duty made it too expensive for his market. Not only was the publication of news subject to a 1d duty, but advertising also bore a tax of 1s 9d per ad and paper, a duty of 1½d per pound in weight.

One of the ways to avoid the duty on news was to publish a fictitious or historical story that echoed current news so that readers would learn the outcome of the actual event from the dénouement of the story. The title Lloyd’s Penny Sunday Times & People’s Police Gazette suggests that this contained such “news”, along with some out-and-out fiction.

Although the duty on news was the most invidious “tax on knowledge”, the heavy duty on paper had a malign effect on newspaper economics. The Fourdrinier process produced paper on a continuous reel. The efficiency of "web printing" that this promised was thwarted by the Stamp Office's insistence on stamping the paper in sheet form. Although this was good for print-room workers, the advantages for Fleet Street were delayed by 50 years.

Lloyd’s Weekly Newspaper Edit

The launch of the Sunday paper that eventually became Lloyd’s Weekly[10] was blighted by two of Lloyd's bad habits. First, he copied the title and format of the hugely successful Illustrated London News that had been launched in May 1842.[11] Second, he succumbed to the urge to avoid stamp duty.

Lloyd’s Penny Illustrated Newspaper first became Lloyd's Illustrated London Newspaper when the Stamp Office promised to fine Lloyd for failing to pay stamp duty. This version fared no better: quality engravings proved to be too costly, so Lloyd abandoned them and renamed the paper Lloyd’s Weekly London Newspaper. He had to raise the price to 3d later in 1843, increasing the word count to compensate.[12]

The paper's editorials took a fiercely radical line to begin with. Since Lloyd controlled the contents himself, this probably reflected his views, but there is no direct evidence of his political sympathies. It was equally important for him to follow the radical line because his intended readers would have had no truck with the politics of Whig or Tory.

Lloyd did most of the tasks now associated with an editor himself, keeping it on a tight leash all his life. The paper consisted largely of objective news reporting. The idea propagated by historians of the Victorian press that Lloyd’s Weekly specialised in crime, scandal and sensation could not be more misleading. Sure, it carried police and court news but it was written with prosaic decency and had nothing in common with today's colourful tabloids. Lloyd wanted the man of the house to be able to take it home and have the confidence to leave it for his wife and even his children to read.

Lloyd appointed a journalist of high literary standing, Douglas Jerrold, in 1852. The salary (£1,000 a year) was extravagant for one leading article a week, indicating Lloyd's determination to recruit a star editor. Jerrold was liberal, but with a small “L” rather than as a Liberal Party follower.[13] The two men got on well and it is believed that Jerrold had considerable influence, particularly in reining in Lloyd's wilder tendencies.

After Douglas died in 1857, his son Blanchard took over and continued until his death in 1885. The role then passed to Lloyd's trusted long-time employee, Thomas Catling.[14] Having started in the print room, Catling became a reporter in the classic news-hound mould and later sub-editor.

He proved to be a loyal friend and indispensable assistant to Lloyd. He was a keen supporter of William Gladstone and Lloyd’s Weekly supported the Liberal Party when he was editor. Robert Donald, who also edited the Daily Chronicle, became editor in 1906.

Circulation of Lloyd’s Weekly reached 32,000 in its first year, but it was slow to grow. Things looked up in 1852 thanks to Jerrold's appointment and some sought-after coverage, such as the Duke of Wellington's death and funeral. It hit the 100,000 mark in 1855 when the stamp duty on news was abolished and the price went down to 2d.

The clincher came in 1861 when paper duty was abolished. Lloyd reduced the price to 1d and the growth in circulation took off. By 1865, it was selling more than 400,000 copies.[15] It became so popular that the music hall artiste, Matilda Wood, chose Marie Lloyd as her stage name “because everyone’s heard of Lloyd’s”. Circulation continued to rise steadily and passed the million mark on 16 February 1896. During the war, it rose to 1,500,000.

Lloyd’s Weekly passed to Lloyd George's company in 1918 along with the Daily Chronicle. It declined in the 1920s. An attempt by the prolific popular writer, Edgar Wallace, to keep it going independently after the financial crash in 1929 failed. In 1931, the Sunday News, as it was by then, was subsumed into the Sunday Graphic.

Lloyd cherished this newspaper as his first-born. In 1889 he undertook a major overhaul – the format had not changed much in 45 years. This was so taxing that he fell ill that summer, probably from a heart attack. After recovering, he returned to the task and it was all but finished when he died on 8 April 1890.

The Daily Chronicle Edit

In his early 60s, Lloyd was running a hugely successful Sunday paper using the most efficient technology available. He decided to launch a daily newspaper, no doubt partly to justify a state-of-the-art printing operation that was only needed once a week. A daily was surely necessary too to establish a serious Fleet Street presence.

He bought a local London paper in 1876 and remodelled it as a national newspaper in 1877. What had once been the Clerkenwell News was highly profitable due to its extensive advertising – a matter of great interest to Lloyd. He paid £30,000 for it, then spent a further £150,000 on developing it (about £19m in modern money).

Aimed at the middle market, the paper was valued for its news coverage: "Its strength seems to lie outside politics, for it is read, not for what it says about Liberal or Conservative, nor for the sensationalism which is the mainstay of some other papers, but chiefly for its accurate representation of what is going on around us."[16]

Lloyd was keen to introduce books to readers who would not otherwise consider reading them. The editor during his lifetime was a literary Irish journalist, Robert Whelan Boyle. He died in February 1890, two months before Lloyd. He and the editors who followed were all enthusiastic for the paper's literary preference, and it carried many book reviews and essays. To the objection that the target market did not “belong to the book-buying classes”, they said: “Why should [books] not be brought within the knowledge of the man in the street?”[17]

In 1904, Robert Donald was appointed the Chronicle’s editor. He was a capable newspaperman, fiercely independent and scrupulous in his adherence to principle. This proved to be his and the Lloyd empire's downfall in 1918.

In April 1918, Lloyd George, by then prime minister, assured the House of Commons that the British army had not been reduced numerically before meeting the German onslaught in March. This was questioned by Sir Frederick Maurice, the general responsible for military management on the Western Front.

The Chronicle reported the Maurice Debate in the House of Commons factually, but Donald then employed Maurice as the paper's military correspondent.[18] Enraged, Lloyd George persuaded Sir Henry Dalziel, already a newspaper owner, to take over the Chronicle. Money was raised from friends in the party and by selling peerages.

After keen negotiation with Frank Lloyd, Edward Lloyd's son, the Chronicle was sold for £1.6m. The Lloyd valuation of the business (Chronicle, Lloyd’s Weekly plus book and magazine publishing) was £1.1m. To be paid nearly half as much again was an offer too good for Lloyd's heirs to refuse. Donald and Maurice had been kept in the dark until the day before the takeover took effect, raising some doubts about Frank Lloyd's loyalty to his employees.

The descent of one of the few truly independent newspapers into political ownership was deplored at the time and has some shock value to this day.

Industrial innovation Edit

Edward Lloyd's enthusiastic embrace of new technology did much to drive the efficiency of newspaper production forward for half a century. He also understood the importance of advertising in the Fleet Street economy and devised several ingenious promotional schemes.

From useful gadgets, like speaking tubes between rooms in his offices, to vast costly machines producing thousands of papers and miles of newsprint every day, Lloyd made it his business to research and understand anything of potential interest. His two epoch-changing innovations were use of Hoe's rotary printing presses and the harvesting of esparto grass for paper-making.

Printing Edit

When Lloyd’s Weekly’s circulation was soaring in the 1850s, greater speed was urgently needed. Lloyd heard of the rotary press developed by Richard Hoe[19] in New York that would multiply the speed of his existing presses. He went to Paris immediately to inspect the only specimen in Europe. He ordered one to be delivered to London without delay, and then a second.[20]

Hoe conquered his reluctance to sell both at half price – a risk that was amply rewarded by the 12 orders from other London papers that soon followed. This was a happy decision for Lloyd. He had planned a trip to New York to persuade Hoe of the advantages of his having two machines at low cost. The ship that he was booked on, the Arctic, sank with the loss of 315 lives.[21]

Demand in the UK was such that Hoe set up a factory near Fleet Street in the 1870s. By 1888, London newspapers were using 29 Hoe presses, a number matched by the French Marinoni presses that offered similar performance. The remaining 35 came from several different suppliers.

Hoe and Lloyd formed a collaboration that lasted a lifetime (Hoe died four years before Lloyd). Hoe constantly made improvements, e.g. by amending his original rotary press specification 175 times before it was superseded. Lloyd's exact requirements were invaluable in guiding Hoe's work, and Lloyd tested new features. He upgraded his presses as Hoe developed anything useful. His last purchase in 1887 was of eight presses each capable of printing 24,000 newspapers an hour.

Paper-making Edit

Also in the 1850s, supply problems prompted Lloyd to set up paper-making capacity of his own. Cotton rags, cotton waste and straw could no longer meet demand. He researched the alternatives.

Esparto grass, a tough desert grass previously sourced from Spain for making quality paper, looked promising. Lloyd set off for Algeria where he agreed to lease the rights to harvest esparto on 100,000 acres. At his processing centres in Oran and Arzew, he installed hydraulic machinery that compacted the grass into tight bales so that transport of the bulky but lightweight product was cost-effective. He chartered his own shipping.

Lloyd was able to start producing newsprint in 1861 on a site at Bow Bridge in East London.[22] He soon became self-sufficient and then sold the surplus to other newspapers. In 1863 he bought an old paper mill at Sittingbourne in Kent. For 13 years, it was used to pulp the esparto and straw for the Bow operation. A huge experimental machine, 123 inches wide and built to Lloyd's specification despite the manufacturer's doubts about its practicality, was installed in 1876. It worked brilliantly and the whole operation was moved to Sittingbourne in 1877 where an even bigger American machine was then installed.[23]

Softwood was set to overtake esparto during Lloyd's lifetime, but he was only importing it at the time of his death. His son Frank, who took over management of the paper mill, set up pulping plants with log-floating rights in Norway at Hønefoss and Hvittingfoss. The Sittingbourne plant[24] grew to be the biggest in the world and Frank opened a new paper mill at neighbouring Kemsley in the 1920s. The business was sold shortly after his death in 1927 to Allied Newspapers (the Berry Brothers who became Lords Camrose, Kemsley and Iliffe). They sold it to Bowater in 1936, who sold it to Metsä-Serla in 1998, who closed it down in 2007.

Advertising Edit

Lloyd's most adventurous promotional wheeze was to stamp copper coins with the words “Lloyd’s Weekly Newspaper 3d Post Free”. He bought a machine that could stamp 250 an hour. A letter to The Times complained about defacement of the coin of the realm and Parliament passed an Act in 1853 making the stamping of coins a crime. Lloyd was not unduly put out because the whole affair had given massive publicity to his newspaper. He also continued using coins for advertising by glueing paper discs to them. Another ploy was to send men out during the night to paint advertisements for Lloyd’s Weekly on London's pavements.

In promotion of his own publications, Lloyd introduced the pictorial poster.[25] It has been said that he spent a lot of time haring around the country looking for places to put up hoardings. While he would no doubt have looked for suitable sites while travelling, the idea that he would have taken time off from his superhuman workload in London to do something that could so easily be delegated is not believable.

He had 25 teams of poster stickers equipped with advertisements of various shapes and sizes who travelled far and wide. Hatton reported that he spent as much as £300 a week (£32,500 now) on "billing and posting".[26] Catling reported that Lloyd made frequent visits to barbers’ shops to sound out local sales opportunities and to hear the gossip – a resource for which barbers’ shops were famous.[27]

Newspapers’ revenue from advertising developed alongside Lloyd's career. Until abolished in 1853, the duty was prohibitive. Since a new habit had to be established, it took the market a while to get going. Lloyd’s Weekly carried half a page in 1855 and all the ads were commercial. By 1865, the volume had risen to two pages and half were personal small ads. By 1875, advertising of both types took up more than three pages.

At the Daily Chronicle, advertising yielded as much as 40% of revenues and volume had to be limited to no more than half the newspaper. Following the local newspaper tradition, it carried quantities of small ads.

Personal life Edit

 
Blue Plaque to William Morris and Edward Lloyd on the William Morris Gallery in Walthamstow. “Water House” was the Lloyd family home from 1856. Edward Lloyd's heirs gave part of the 100-acre estate to the people of Walthamstow in 1898 and it was opened as Lloyd Park in 1900.

Lloyd's family background[28] was middle class, if indigent. His parents imbued their three sons with sound values. The middle class aspirations that went with them were a mixed blessing, though. Edward's eldest brother Thomas (1809–1876) became a doctor and Fellow of the Royal College of Surgeons,[29] and Edward clearly did well, but sadly his middle brother William never made it and died from alcoholism.

Lloyd's marriage to Isabella McArthur in 1834 was followed by the birth of Edward Jr in the same year and Charles in 1840. They both lived into old age. A third son Alfred was born in 1842 but lived only 17 months. From April 1844, although still married to Isabella, Edward had set up house with Mary Harvey in Forest Hill. She was the wife of Lloyd's paper supplier William Mullett and the liaison led to Mullett suing Lloyd for "Criminal Conversation" in December 1844. William Mullet had discovered the affair and his revelations to Isabella caused her to move out of the Salisbury Square house.

Mary and Edward had a child, Frederick, born in February 1845. Mary died of cholera in August 1849 and Frederick was brought up by his father and he participated fully in the business and was one of the four children who received a larger than average share under his will. He provided for Edward Jr and Charles, although they also spent time with their mother's family.

He then formed the relationship with Maria Martins that was to last for the rest of his life. It is not known when they met, except that they were present in the same house at the time of the 1851 census. As Isabella was still alive, they could not marry. They did so, quietly in Essex, three weeks after Isabella's death in 1867. Eleven of their 15 children had already been born.

The Victorian world would have taken an increasingly dim view of Lloyd's record and might have condemned him for not taking to a life of celibacy on separation from Isabella. This would not have been expected of ordinary people in the 1840s but, by the 1870s, the overriding importance of social standing would have made it imperative to hide the illegitimacy of 12 of his children and desirable to draw a veil over his modest origins and racy early career.

If it was indeed the family who suppressed the truth, they did him a great disservice. By the mid-twentieth century, all his achievements had been forgotten, while the illegitimacy and his early publishing were easily traced. To these were added speculative aspersions, such as his greed and meanness in business, licentious behaviour that resulted in many more children whom he abandoned, and the vulgarity of all his publications, from the penny bloods to Lloyd’s Weekly.

All this went completely contrary to the views of people who knew him. He was greatly respected for his incisive intelligence, untiring energy and many talents: “Personally, he was a very interesting man, his talk – shrewd, penetrating and pertinent – being a reflection of his character” (the London correspondent of the South Australian Chronicle, 1890). Only records of his relationships with people whom he met in the course of business survive, but his ability to have warm lasting friendships with several of them (e.g. Douglas Jerrold, Richard Hoe, Tom Catling) suggests a man of considerable humanity and good humour.

Although Frank, Lloyd's eldest son by Maria, outshone his father in terms of pure philanthropy, the evidence suggests that Lloyd was also a good employer. Writing about his Bow Bridge paper mill and printing works in 1875, William Glenny Crory[30] described an orderly well-run operation employing 200 apparently contented staff. In 1862–63, Lloyd's Weekly raised £3,676 (£410,000 now) for the victims of the cotton famine in Lancashire partly from the proceeds of above-average sales of the paper in December 1862.[31] Worker participation was introduced at the paper mills in Kent during Edward's lifetime. Frank took this much further and built a model village for the paper workers in the 1920s. Lloyd Park in Croydon, UK is formed of land bequeathed by Frank Lloyd and is named after him.[32]

All Edward's children were well educated, mostly at small boarding schools – a practice that was near-universal at the time for those who could afford it. Frank was partly educated in France. Others of his sons were probably educated abroad for at least part of their schooling.

Lloyd considered that it was important for his sons to be brought up with a view to entering business. Five of them worked for him in various capacities, with Frank shouldering most responsibility on his father's death.

The only child who went to university was his youngest son, Percy, who studied at Oxford and became a clergyman. Percy's lasting memorial is Voewood House[33] in Norfolk. He commissioned the architect Edward S Prior to build it in 1902.

 
Grave of Edward Lloyd in Highgate Cemetery

One feature of Lloyd's life and character that seems remarkable to the modern eye, though normal enough for people of his generation, was his assumption of financial responsibility for his business. Had it failed, his personal fortune would have gone with it. He set up a company in 1843, before limited liability was legally available, but it does not seem to have been used for outside investors. He probably used it as an accounting convenience while bearing full responsibility for its debts.

In 1890, he reconstituted Edward Lloyd Ltd as a limited liability company. Slightly more than half the shares were to be held in trust for his grandchildren. He kept the remaining shares himself and left these by a will, drawn up at the same time, that tied up his own property in trust for his children for 21 years. Probate on the will valued his estate at £565,000. Although the value of the shares in the family trust is speculative, it would probably have added £350,000 or so, making him worth roughly £105m in today's money on 8 April 1890, when he died.

He is buried on the western side of Highgate Cemetery.

References Edit

  1. ^ http://www.edwardlloyd.org/ gives biographical detail, material about his publications, newspapers and innovations, his family and private life, and his houses and premises. The Resources page links to many useful sources of information: http://www.edwardlloyd.org/resources.htm
  2. ^ a b c Flood, Alison (25 June 2019). "Oliver Twiss and Martin Guzzlewit – the fan fiction that ripped off Dickens". The Guardian. Retrieved 4 July 2020.
  3. ^ The Revolution in Popular Literature: Print, Politics and the People 1790-1860, by Ian Hayward (Cambridge, 2004), Chapter 7.
  4. ^ Price One Penny: A Database of Cheap Literature 1837-1860, run by Marie Léger-St-Jean: http://www.priceonepenny.info/index.php
  5. ^ For insight into his methods, see New Light on Sweeney Todd, Thomas Peckett Prest, James Malcolm Rymer and Elizabeth Caroline Grey, by Helen R Smith (2002): http://www.edwardlloyd.org/helen-smith.pdf
  6. ^ Turner, E. S. (1975). Boys Will be Boys. Harmondsworth: Penguin. p. 20. ISBN 0-14-004116-8.
  7. ^ "Charles Dickens Museum". from the original on 22 September 2020.
  8. ^ For legal analysis of the case, see Everything Old is New Again: Dickens to Digital. Joseph J Beard, 2004:2. http://digitalcommons.lmu.edu/cgi/viewcontent.cgi?article=2448&context=llr
  9. ^ Charles Dickens, Copyright Pioneer, by Lucinda Hawksley, ALCS News, 24 June 2015: http://www.alcs.co.uk/ALCS-News/2015/June-2015/Lucinda-Hawksley-feature?dm_i=76,3HFH4,76WZ56,CH4U7,1
  10. ^ http://www.britishnewspaperarchive.co.uk/search/results?newspapertitle=lloyd%27s%20weekly%20newspaper&sortorder=dayearly. Lloyd's Weekly Newspaper. The Romance of a Daring Journalistic Venture, by "A Veteran Member of the Staff at Lloyd's", was published in The London Magazine, probably in 1903: http://www.edwardlloyd.org/lw-london-mag.pdf
  11. ^ http://www.iln.org.uk/ The founder of ILN, Herbert Ingram, raised the seed capital for the paper by promoting his family's miracle remedy - Old Parr's Laxative Pills. Because this seemed sufficiently raffish and vulgar, Lloyd's detractors have often attributed it to him. However, ILN lays claim to it, most entertainingly, on Ingram's behalf: http://www.iln.org.uk/iln_years/earlyhistiln.htm
  12. ^ Lloyd's Weekly, 24 September 1843, p.6: http://www.edwardlloyd.org/LWN-18430924-circ.pdf
  13. ^ Obituary in Lloyd's Weekly: http://www.edwardlloyd.org/LWN-18570614-dj-obit.pdf
  14. ^ My Life’s Pilgrimage, by Thomas Catling, 1911: https://archive.org/stream/mylifespilgrimag00catl#page/n0/mode/2up
  15. ^ Joseph Hatton, Journalistic London, p.194: https://archive.org/stream/journalisticlon00hattgoog#page/n198/mode/2up
  16. ^ Book Bits, 5 December 1896, p.6: https://www.newspapers.com/newspage/35622141/
  17. ^ A Window in Fleet Street, by James Milne (John Murray, 1931): https://archive.org/stream/windowinfleetstr035283mbp/windowinfleetstr035283mbp_djvu.txt
  18. ^ Lloyd George’s Acquisition of the Daily Chronicle in 1918, J M McEwen, Journal of British Studies, Vol 22, No 1 (Autumn 1982), pp.127-144: https://www.jstor.org/stable/175660?seq=1#page_scan_tab_contents
  19. ^ History of R Hoe & Company 1834-1885, by Stephen D Tucker, introduction by Rollo G Silver: http://www.americanantiquarian.org/proceedings/44498049.pdf
  20. ^ Lloyd's Weekly Newspaper, 22 June 1856, p. 7: http://www.edwardlloyd.org/lw-18560622-4cyl.pdf
  21. ^ "Journalistic London: Being a Series of Sketches of Famous Pens and Papers of the Day". S. Low, Marston, Searle , & Rivington. 1882.
  22. ^ Poaching Engines and Boilers at Lloyd’s Paper Mills, Bow Bridge, London, The Engineer, July 26, 1867, p.70: http://www.edwardlloyd.org/bowbridge-1867.pdf
  23. ^ The Paper-Maker and British Paper Trade Journal, November 1902, p.3: http://www.edwardlloyd.org/sittingbourne-1902.pdf
  24. ^ For background on the Sittingbourne mill: http://miltoncreekmemories.co.uk/paper/, and for a poster illustrating operations at the Daily Chronicle Paper Mills, see http://www.edwardlloyd.org/DC-paper-mills.htm
  25. ^ Lloyd's Weekly Newspaper, pp.18-19: http://www.edwardlloyd.org/lw-london-mag.pdf
  26. ^ ibid and https://archive.org/stream/journalisticlon00hattgoog#page/n204/mode/2up
  27. ^ My Life's Pilgrimage, by Thomas Catling (1911), p.43: https://archive.org/stream/mylifespilgrimag00catl#page/42/mode/2up/search/barbers
  28. ^ The Family of Edward Lloyd, by Nigel Lloyd: http://www.edwardlloyd.org/family-nl.pdf
  29. ^ "Lloyd, Thomas (1809 - 1876)". Plarr’s Lives of the Fellows, Royal College of Surgeons of England.
  30. ^ East London Industries: https://www.amazon.co.uk/London-Industries-William-Glenny-Crory/dp/1436964091
  31. ^ "Journalistic London: Being a Series of Sketches of Famous Pens and Papers of the Day". S. Low, Marston, Searle , & Rivington. 1882.
  32. ^ "Lloyd Park history" (PDF). croydon.gov.uk. Retrieved 25 July 2021.
  33. ^ "Arts & Crafts House | Voewood | Holt". VOEWOOD. Retrieved 25 July 2021.

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This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Edward Lloyd publisher news newspapers books scholar JSTOR November 2015 Learn how and when to remove this template message Edward Lloyd 16 February 1815 8 April 1890 was a British London based publisher 1 His early output of serialised fiction brought Sweeney Todd Varney the Vampire and many romantic heroes to a new public those without reading material that they could both afford to buy and enjoy reading His hugely popular penny dreadful serials earned him the means to move into newspapers 2 Portrait of Edward Lloyd published in Journalistic London 1882Moving away from fiction in the 1850s his Sunday title Lloyd s Weekly was the first newspaper to reach a million circulation 2 He later created the Daily Chronicle renowned for the breadth of its news coverage It grew in political influence until bought out in 1918 by Prime Minister David Lloyd George Lloyd s enthusiasm for industrial processes and technical innovation gave him an unbeatable competitive edge In 1856 he set a new standard for Fleet Street s efficiency by introducing Hoe s rotary press A few years later when taking the unusual step of making his own newsprint he revolutionised the paper trade by harvesting vast crops of esparto grass in Algeria Lloyd was the only nineteenth century newspaper proprietor to take control of his entire supply chain i e achieve full vertical integration Professor Rohan McWilliam of Anglia Ruskin University believes Lloyd to be a key figure who shaped popular culture in terms of the press and popular fiction stating he was a key figure in the emergence of newspapers and popular culture in Britain 2 Contents 1 Early publishing 1 1 Popular fiction 1 2 Plagiarism 1 3 From fiction to Fleet Street 2 Newspaper publishing 2 1 Lloyd s Weekly Newspaper 2 2 The Daily Chronicle 3 Industrial innovation 3 1 Printing 3 2 Paper making 3 3 Advertising 4 Personal life 5 ReferencesEarly publishing EditEdward Lloyd was the third son of a family impoverished by the father s intermittent bankruptcy He was born in Thornton Heath and spent his life in London After leaving school at 14 he abandoned work in a law firm when he discovered a much more absorbing topic from his evening studies at the London Mechanics Institute printing This shaped his ambitions and fuelled a lifelong passion for invention and machinery At the same time his first hand knowledge of how people lived in the overcrowded streets on the city s periphery inspired him to encourage poor people to read and so to improve their lot in life Charging a penny for all his regular publications his contribution to the spread of literacy is widely acknowledged 3 Lloyd received a full school education at a time when most people had little or none beyond the basic reading skill that some learnt at Sunday school With industrialisation gathering pace there was a growing demand for literate workers particularly clerks He wanted to spread the advantages of full literacy numeracy and general knowledge by making enjoyable reading material affordable As women were to be among his prime targets it also had to be decent and morally sound To begin with he was able to support himself by selling cheap items such as cards and songs In 1832 he started his first periodical The Weekly Penny Comic Magazine This may have led to his association with the cartoonist Charles Jameson Grant some of whose cartoons he published in the mid 1830s in a series called Lloyd s Political Jokes He set up presses of his own from 1835 in rented shop premises Popular fiction Edit Lloyd s responsibilities grew in 1834 after he married and his first son was born He wrote and printed a shorthand primer based on what he had learnt at the institute entering all the symbols by hand and selling it for 6d In search of a more stable source of income he turned to serialised fiction 4 Some appeared as stand alone instalments and some in periodicals Over the years he launched many of these under names such as People s Periodical and Family Library Lloyd s Entertaining Journal and Lloyd s Penny Weekly Miscellany of Romance and General Interest Others focused on practical matters like gardening and household management or mixed such material with stories Both stories and magazines continued for as long as demand for them lasted 5 As a publisher Lloyd lacked pretension His output was free of snobbery social or intellectual He made no claim to originality and frequently used other people s good ideas As long as the telling was original plots could be taken from anywhere a freedom still endorsed by copyright law If a story was not to his readers liking he told the author to finish it off in one episode and start another From the mid 1830s until the early 1850s his prolific output eclipsed the competition His first efforts were the rather bloodthirsty lives of pirates and highwaymen that earned the name penny bloods later called penny dreadfuls However his speciality was romances exciting tales of love and adventure The String of Pearls with Sweeney Todd as its anti hero and his vampire story Varney were in this category He published about 200 romances whereas his closest competitor George Pierce published fewer than 50 Many freelance authors contributed the material at first paid by the line and later by the page A pool of engravers supplied woodcuts for illustration The authors he used most were James Malcolm Rymer 1814 84 and Thomas Peckett Prest 1810 59 Plagiarism Edit Lloyd made an early killing from plagiarising Charles Dickens with works such as The Penny Pickwick Oliver Twiss and Nickelas Nicklebery 6 An issue of his Pickwick reputedly sold 50 000 copies It was unkind for Lloyd to brag that he sold more than the original Dickens s own work cost 12 times as much as Lloyd s imitation The plagiarised versions cost only a penny and were sold through tobacconists and small shops in order to reach market of semi literate readers outside the range of middle class booksellers 7 Plagiarism was far from laudable but it was commonplace at the time The law was powerless to stop it and a lawsuit brought by Chapman amp Hall Dickens s publishers failed 8 Lloyd was sued for fraudulent imitation of The Pickwick Papers in 1837 The judge ruled that the publishers had not made out a viable case without calling on Dickens to testify Thanks to his tireless campaigning for reform 9 an Act in 1842 gave the author copyright and a right to stop infringement From fiction to Fleet Street Edit It is often said that Lloyd grew ashamed of his early publishing activities and sent people around the country to buy up and burn all that they could lay hands on As his grandchildren seem to have been unaware of his early career knowledge of it may have been suppressed In 1861 he held a remainders sale signalling a very public end of the business but he may have been prevailed upon later to rewrite his own history by a family that had reached the heights of the Victorian bourgeoisie Lloyd s fortunes were volatile He averted bankruptcy in 1838 yet in 1841 he and his eldest brother Thomas paid cash when they joined the Worshipful Company of Spectacle Makers opticians They may have done this because Edward wanted to set up in business in the city and membership of a livery company was a necessary or useful aid to this end In 1843 he moved his business from Shoreditch to 12 Salisbury Square EC4 Samuel Richardson s old house He also became a freemason in 1845 the Royal York Lodge of Perseverance In the 1840s Lloyd expanded his stock of serialised fiction The UK economy became unstable just as this business was at its briskest and the Sunday newspaper was still getting established In the four years 1847 50 deflation raised the value of money by more than 20 Heavily indebted Lloyd struggled and again had to compromise with his creditors in 1848 Inflation drove the value of money down again within eight years but by then Lloyd had got his finances in order and never looked back When he died in 1890 he was worth at least 100m in today s money Newspaper publishing EditIt is clear that Lloyd wanted to publish a newspaper from early on but stamp duty made it too expensive for his market Not only was the publication of news subject to a 1d duty but advertising also bore a tax of 1s 9d per ad and paper a duty of 1 d per pound in weight One of the ways to avoid the duty on news was to publish a fictitious or historical story that echoed current news so that readers would learn the outcome of the actual event from the denouement of the story The title Lloyd s Penny Sunday Times amp People s Police Gazette suggests that this contained such news along with some out and out fiction Although the duty on news was the most invidious tax on knowledge the heavy duty on paper had a malign effect on newspaper economics The Fourdrinier process produced paper on a continuous reel The efficiency of web printing that this promised was thwarted by the Stamp Office s insistence on stamping the paper in sheet form Although this was good for print room workers the advantages for Fleet Street were delayed by 50 years Lloyd s Weekly Newspaper Edit Main article Lloyd s Weekly Newspaper The launch of the Sunday paper that eventually became Lloyd s Weekly 10 was blighted by two of Lloyd s bad habits First he copied the title and format of the hugely successful Illustrated London News that had been launched in May 1842 11 Second he succumbed to the urge to avoid stamp duty Lloyd s Penny Illustrated Newspaper first became Lloyd s Illustrated London Newspaper when the Stamp Office promised to fine Lloyd for failing to pay stamp duty This version fared no better quality engravings proved to be too costly so Lloyd abandoned them and renamed the paper Lloyd s Weekly London Newspaper He had to raise the price to 3d later in 1843 increasing the word count to compensate 12 The paper s editorials took a fiercely radical line to begin with Since Lloyd controlled the contents himself this probably reflected his views but there is no direct evidence of his political sympathies It was equally important for him to follow the radical line because his intended readers would have had no truck with the politics of Whig or Tory Lloyd did most of the tasks now associated with an editor himself keeping it on a tight leash all his life The paper consisted largely of objective news reporting The idea propagated by historians of the Victorian press that Lloyd s Weekly specialised in crime scandal and sensation could not be more misleading Sure it carried police and court news but it was written with prosaic decency and had nothing in common with today s colourful tabloids Lloyd wanted the man of the house to be able to take it home and have the confidence to leave it for his wife and even his children to read Lloyd appointed a journalist of high literary standing Douglas Jerrold in 1852 The salary 1 000 a year was extravagant for one leading article a week indicating Lloyd s determination to recruit a star editor Jerrold was liberal but with a small L rather than as a Liberal Party follower 13 The two men got on well and it is believed that Jerrold had considerable influence particularly in reining in Lloyd s wilder tendencies After Douglas died in 1857 his son Blanchard took over and continued until his death in 1885 The role then passed to Lloyd s trusted long time employee Thomas Catling 14 Having started in the print room Catling became a reporter in the classic news hound mould and later sub editor He proved to be a loyal friend and indispensable assistant to Lloyd He was a keen supporter of William Gladstone and Lloyd s Weekly supported the Liberal Party when he was editor Robert Donald who also edited the Daily Chronicle became editor in 1906 Circulation of Lloyd s Weekly reached 32 000 in its first year but it was slow to grow Things looked up in 1852 thanks to Jerrold s appointment and some sought after coverage such as the Duke of Wellington s death and funeral It hit the 100 000 mark in 1855 when the stamp duty on news was abolished and the price went down to 2d The clincher came in 1861 when paper duty was abolished Lloyd reduced the price to 1d and the growth in circulation took off By 1865 it was selling more than 400 000 copies 15 It became so popular that the music hall artiste Matilda Wood chose Marie Lloyd as her stage name because everyone s heard of Lloyd s Circulation continued to rise steadily and passed the million mark on 16 February 1896 During the war it rose to 1 500 000 Lloyd s Weekly passed to Lloyd George s company in 1918 along with the Daily Chronicle It declined in the 1920s An attempt by the prolific popular writer Edgar Wallace to keep it going independently after the financial crash in 1929 failed In 1931 the Sunday News as it was by then was subsumed into the Sunday Graphic Lloyd cherished this newspaper as his first born In 1889 he undertook a major overhaul the format had not changed much in 45 years This was so taxing that he fell ill that summer probably from a heart attack After recovering he returned to the task and it was all but finished when he died on 8 April 1890 The Daily Chronicle Edit Main article Daily Chronicle In his early 60s Lloyd was running a hugely successful Sunday paper using the most efficient technology available He decided to launch a daily newspaper no doubt partly to justify a state of the art printing operation that was only needed once a week A daily was surely necessary too to establish a serious Fleet Street presence He bought a local London paper in 1876 and remodelled it as a national newspaper in 1877 What had once been the Clerkenwell News was highly profitable due to its extensive advertising a matter of great interest to Lloyd He paid 30 000 for it then spent a further 150 000 on developing it about 19m in modern money Aimed at the middle market the paper was valued for its news coverage Its strength seems to lie outside politics for it is read not for what it says about Liberal or Conservative nor for the sensationalism which is the mainstay of some other papers but chiefly for its accurate representation of what is going on around us 16 Lloyd was keen to introduce books to readers who would not otherwise consider reading them The editor during his lifetime was a literary Irish journalist Robert Whelan Boyle He died in February 1890 two months before Lloyd He and the editors who followed were all enthusiastic for the paper s literary preference and it carried many book reviews and essays To the objection that the target market did not belong to the book buying classes they said Why should books not be brought within the knowledge of the man in the street 17 In 1904 Robert Donald was appointed the Chronicle s editor He was a capable newspaperman fiercely independent and scrupulous in his adherence to principle This proved to be his and the Lloyd empire s downfall in 1918 In April 1918 Lloyd George by then prime minister assured the House of Commons that the British army had not been reduced numerically before meeting the German onslaught in March This was questioned by Sir Frederick Maurice the general responsible for military management on the Western Front The Chronicle reported the Maurice Debate in the House of Commons factually but Donald then employed Maurice as the paper s military correspondent 18 Enraged Lloyd George persuaded Sir Henry Dalziel already a newspaper owner to take over the Chronicle Money was raised from friends in the party and by selling peerages After keen negotiation with Frank Lloyd Edward Lloyd s son the Chronicle was sold for 1 6m The Lloyd valuation of the business Chronicle Lloyd s Weekly plus book and magazine publishing was 1 1m To be paid nearly half as much again was an offer too good for Lloyd s heirs to refuse Donald and Maurice had been kept in the dark until the day before the takeover took effect raising some doubts about Frank Lloyd s loyalty to his employees The descent of one of the few truly independent newspapers into political ownership was deplored at the time and has some shock value to this day Industrial innovation EditEdward Lloyd s enthusiastic embrace of new technology did much to drive the efficiency of newspaper production forward for half a century He also understood the importance of advertising in the Fleet Street economy and devised several ingenious promotional schemes From useful gadgets like speaking tubes between rooms in his offices to vast costly machines producing thousands of papers and miles of newsprint every day Lloyd made it his business to research and understand anything of potential interest His two epoch changing innovations were use of Hoe s rotary printing presses and the harvesting of esparto grass for paper making Printing Edit When Lloyd s Weekly s circulation was soaring in the 1850s greater speed was urgently needed Lloyd heard of the rotary press developed by Richard Hoe 19 in New York that would multiply the speed of his existing presses He went to Paris immediately to inspect the only specimen in Europe He ordered one to be delivered to London without delay and then a second 20 Hoe conquered his reluctance to sell both at half price a risk that was amply rewarded by the 12 orders from other London papers that soon followed This was a happy decision for Lloyd He had planned a trip to New York to persuade Hoe of the advantages of his having two machines at low cost The ship that he was booked on the Arctic sank with the loss of 315 lives 21 Demand in the UK was such that Hoe set up a factory near Fleet Street in the 1870s By 1888 London newspapers were using 29 Hoe presses a number matched by the French Marinoni presses that offered similar performance The remaining 35 came from several different suppliers Hoe and Lloyd formed a collaboration that lasted a lifetime Hoe died four years before Lloyd Hoe constantly made improvements e g by amending his original rotary press specification 175 times before it was superseded Lloyd s exact requirements were invaluable in guiding Hoe s work and Lloyd tested new features He upgraded his presses as Hoe developed anything useful His last purchase in 1887 was of eight presses each capable of printing 24 000 newspapers an hour Paper making Edit Also in the 1850s supply problems prompted Lloyd to set up paper making capacity of his own Cotton rags cotton waste and straw could no longer meet demand He researched the alternatives Esparto grass a tough desert grass previously sourced from Spain for making quality paper looked promising Lloyd set off for Algeria where he agreed to lease the rights to harvest esparto on 100 000 acres At his processing centres in Oran and Arzew he installed hydraulic machinery that compacted the grass into tight bales so that transport of the bulky but lightweight product was cost effective He chartered his own shipping Lloyd was able to start producing newsprint in 1861 on a site at Bow Bridge in East London 22 He soon became self sufficient and then sold the surplus to other newspapers In 1863 he bought an old paper mill at Sittingbourne in Kent For 13 years it was used to pulp the esparto and straw for the Bow operation A huge experimental machine 123 inches wide and built to Lloyd s specification despite the manufacturer s doubts about its practicality was installed in 1876 It worked brilliantly and the whole operation was moved to Sittingbourne in 1877 where an even bigger American machine was then installed 23 Softwood was set to overtake esparto during Lloyd s lifetime but he was only importing it at the time of his death His son Frank who took over management of the paper mill set up pulping plants with log floating rights in Norway at Honefoss and Hvittingfoss The Sittingbourne plant 24 grew to be the biggest in the world and Frank opened a new paper mill at neighbouring Kemsley in the 1920s The business was sold shortly after his death in 1927 to Allied Newspapers the Berry Brothers who became Lords Camrose Kemsley and Iliffe They sold it to Bowater in 1936 who sold it to Metsa Serla in 1998 who closed it down in 2007 Advertising Edit Lloyd s most adventurous promotional wheeze was to stamp copper coins with the words Lloyd s Weekly Newspaper 3d Post Free He bought a machine that could stamp 250 an hour A letter to The Times complained about defacement of the coin of the realm and Parliament passed an Act in 1853 making the stamping of coins a crime Lloyd was not unduly put out because the whole affair had given massive publicity to his newspaper He also continued using coins for advertising by glueing paper discs to them Another ploy was to send men out during the night to paint advertisements for Lloyd s Weekly on London s pavements In promotion of his own publications Lloyd introduced the pictorial poster 25 It has been said that he spent a lot of time haring around the country looking for places to put up hoardings While he would no doubt have looked for suitable sites while travelling the idea that he would have taken time off from his superhuman workload in London to do something that could so easily be delegated is not believable He had 25 teams of poster stickers equipped with advertisements of various shapes and sizes who travelled far and wide Hatton reported that he spent as much as 300 a week 32 500 now on billing and posting 26 Catling reported that Lloyd made frequent visits to barbers shops to sound out local sales opportunities and to hear the gossip a resource for which barbers shops were famous 27 Newspapers revenue from advertising developed alongside Lloyd s career Until abolished in 1853 the duty was prohibitive Since a new habit had to be established it took the market a while to get going Lloyd s Weekly carried half a page in 1855 and all the ads were commercial By 1865 the volume had risen to two pages and half were personal small ads By 1875 advertising of both types took up more than three pages At the Daily Chronicle advertising yielded as much as 40 of revenues and volume had to be limited to no more than half the newspaper Following the local newspaper tradition it carried quantities of small ads Personal life Edit nbsp Blue Plaque to William Morris and Edward Lloyd on the William Morris Gallery in Walthamstow Water House was the Lloyd family home from 1856 Edward Lloyd s heirs gave part of the 100 acre estate to the people of Walthamstow in 1898 and it was opened as Lloyd Park in 1900 Lloyd s family background 28 was middle class if indigent His parents imbued their three sons with sound values The middle class aspirations that went with them were a mixed blessing though Edward s eldest brother Thomas 1809 1876 became a doctor and Fellow of the Royal College of Surgeons 29 and Edward clearly did well but sadly his middle brother William never made it and died from alcoholism Lloyd s marriage to Isabella McArthur in 1834 was followed by the birth of Edward Jr in the same year and Charles in 1840 They both lived into old age A third son Alfred was born in 1842 but lived only 17 months From April 1844 although still married to Isabella Edward had set up house with Mary Harvey in Forest Hill She was the wife of Lloyd s paper supplier William Mullett and the liaison led to Mullett suing Lloyd for Criminal Conversation in December 1844 William Mullet had discovered the affair and his revelations to Isabella caused her to move out of the Salisbury Square house Mary and Edward had a child Frederick born in February 1845 Mary died of cholera in August 1849 and Frederick was brought up by his father and he participated fully in the business and was one of the four children who received a larger than average share under his will He provided for Edward Jr and Charles although they also spent time with their mother s family He then formed the relationship with Maria Martins that was to last for the rest of his life It is not known when they met except that they were present in the same house at the time of the 1851 census As Isabella was still alive they could not marry They did so quietly in Essex three weeks after Isabella s death in 1867 Eleven of their 15 children had already been born The Victorian world would have taken an increasingly dim view of Lloyd s record and might have condemned him for not taking to a life of celibacy on separation from Isabella This would not have been expected of ordinary people in the 1840s but by the 1870s the overriding importance of social standing would have made it imperative to hide the illegitimacy of 12 of his children and desirable to draw a veil over his modest origins and racy early career If it was indeed the family who suppressed the truth they did him a great disservice By the mid twentieth century all his achievements had been forgotten while the illegitimacy and his early publishing were easily traced To these were added speculative aspersions such as his greed and meanness in business licentious behaviour that resulted in many more children whom he abandoned and the vulgarity of all his publications from the penny bloods to Lloyd s Weekly All this went completely contrary to the views of people who knew him He was greatly respected for his incisive intelligence untiring energy and many talents Personally he was a very interesting man his talk shrewd penetrating and pertinent being a reflection of his character the London correspondent of the South Australian Chronicle 1890 Only records of his relationships with people whom he met in the course of business survive but his ability to have warm lasting friendships with several of them e g Douglas Jerrold Richard Hoe Tom Catling suggests a man of considerable humanity and good humour Although Frank Lloyd s eldest son by Maria outshone his father in terms of pure philanthropy the evidence suggests that Lloyd was also a good employer Writing about his Bow Bridge paper mill and printing works in 1875 William Glenny Crory 30 described an orderly well run operation employing 200 apparently contented staff In 1862 63 Lloyd s Weekly raised 3 676 410 000 now for the victims of the cotton famine in Lancashire partly from the proceeds of above average sales of the paper in December 1862 31 Worker participation was introduced at the paper mills in Kent during Edward s lifetime Frank took this much further and built a model village for the paper workers in the 1920s Lloyd Park in Croydon UK is formed of land bequeathed by Frank Lloyd and is named after him 32 All Edward s children were well educated mostly at small boarding schools a practice that was near universal at the time for those who could afford it Frank was partly educated in France Others of his sons were probably educated abroad for at least part of their schooling Lloyd considered that it was important for his sons to be brought up with a view to entering business Five of them worked for him in various capacities with Frank shouldering most responsibility on his father s death The only child who went to university was his youngest son Percy who studied at Oxford and became a clergyman Percy s lasting memorial is Voewood House 33 in Norfolk He commissioned the architect Edward S Prior to build it in 1902 nbsp Grave of Edward Lloyd in Highgate CemeteryOne feature of Lloyd s life and character that seems remarkable to the modern eye though normal enough for people of his generation was his assumption of financial responsibility for his business Had it failed his personal fortune would have gone with it He set up a company in 1843 before limited liability was legally available but it does not seem to have been used for outside investors He probably used it as an accounting convenience while bearing full responsibility for its debts In 1890 he reconstituted Edward Lloyd Ltd as a limited liability company Slightly more than half the shares were to be held in trust for his grandchildren He kept the remaining shares himself and left these by a will drawn up at the same time that tied up his own property in trust for his children for 21 years Probate on the will valued his estate at 565 000 Although the value of the shares in the family trust is speculative it would probably have added 350 000 or so making him worth roughly 105m in today s money on 8 April 1890 when he died He is buried on the western side of Highgate Cemetery References Edit http www edwardlloyd org gives biographical detail material about his publications newspapers and innovations his family and private life and his houses and premises The Resources page links to many useful sources of information http www edwardlloyd org resources htm a b c Flood Alison 25 June 2019 Oliver Twiss and Martin Guzzlewit the fan fiction that ripped off Dickens The Guardian Retrieved 4 July 2020 The Revolution in Popular Literature Print Politics and the People 1790 1860 by Ian Hayward Cambridge 2004 Chapter 7 Price One Penny A Database of Cheap Literature 1837 1860 run by Marie Leger St Jean http www priceonepenny info index php For insight into his methods see New Light on Sweeney Todd Thomas Peckett Prest James Malcolm Rymer and Elizabeth Caroline Grey by Helen R Smith 2002 http www edwardlloyd org helen smith pdf Turner E S 1975 Boys Will be Boys Harmondsworth Penguin p 20 ISBN 0 14 004116 8 Charles Dickens Museum Archived from the original on 22 September 2020 For legal analysis of the case see Everything Old is New Again Dickens to Digital Joseph J Beard 2004 2 http digitalcommons lmu edu cgi viewcontent cgi article 2448 amp context llr Charles Dickens Copyright Pioneer by Lucinda Hawksley ALCS News 24 June 2015 http www alcs co uk ALCS News 2015 June 2015 Lucinda Hawksley feature dm i 76 3HFH4 76WZ56 CH4U7 1 http www britishnewspaperarchive co uk search results newspapertitle lloyd 27s 20weekly 20newspaper amp sortorder dayearly Lloyd s Weekly Newspaper The Romance of a Daring Journalistic Venture by A Veteran Member of the Staff at Lloyd s was published in The London Magazine probably in 1903 http www edwardlloyd org lw london mag pdf http www iln org uk The founder of ILN Herbert Ingram raised the seed capital for the paper by promoting his family s miracle remedy Old Parr s Laxative Pills Because this seemed sufficiently raffish and vulgar Lloyd s detractors have often attributed it to him However ILN lays claim to it most entertainingly on Ingram s behalf http www iln org uk iln years earlyhistiln htm Lloyd s Weekly 24 September 1843 p 6 http www edwardlloyd org LWN 18430924 circ pdf Obituary in Lloyd s Weekly http www edwardlloyd org LWN 18570614 dj obit pdf My Life s Pilgrimage by Thomas Catling 1911 https archive org stream mylifespilgrimag00catl page n0 mode 2up Joseph Hatton Journalistic London p 194 https archive org stream journalisticlon00hattgoog page n198 mode 2up Book Bits 5 December 1896 p 6 https www newspapers com newspage 35622141 A Window in Fleet Street by James Milne John Murray 1931 https archive org stream windowinfleetstr035283mbp windowinfleetstr035283mbp djvu txt Lloyd George s Acquisition of the Daily Chronicle in 1918 J M McEwen Journal of British Studies Vol 22 No 1 Autumn 1982 pp 127 144 https www jstor org stable 175660 seq 1 page scan tab contents History of R Hoe amp Company 1834 1885 by Stephen D Tucker introduction by Rollo G Silver http www americanantiquarian org proceedings 44498049 pdf Lloyd s Weekly Newspaper 22 June 1856 p 7 http www edwardlloyd org lw 18560622 4cyl pdf Journalistic London Being a Series of Sketches of Famous Pens and Papers of the Day S Low Marston Searle amp Rivington 1882 Poaching Engines and Boilers at Lloyd s Paper Mills Bow Bridge London The Engineer July 26 1867 p 70 http www edwardlloyd org bowbridge 1867 pdf The Paper Maker and British Paper Trade Journal November 1902 p 3 http www edwardlloyd org sittingbourne 1902 pdf For background on the Sittingbourne mill http miltoncreekmemories co uk paper and for a poster illustrating operations at the Daily Chronicle Paper Mills see http www edwardlloyd org DC paper mills htm Lloyd s Weekly Newspaper pp 18 19 http www edwardlloyd org lw london mag pdf ibid and https archive org stream journalisticlon00hattgoog page n204 mode 2up My Life s Pilgrimage by Thomas Catling 1911 p 43 https archive org stream mylifespilgrimag00catl page 42 mode 2up search barbers The Family of Edward Lloyd by Nigel Lloyd http www edwardlloyd org family nl pdf Lloyd Thomas 1809 1876 Plarr s Lives of the Fellows Royal College of Surgeons of England East London Industries https www amazon co uk London Industries William Glenny Crory dp 1436964091 Journalistic London Being a Series of Sketches of Famous Pens and Papers of the Day S Low Marston Searle amp Rivington 1882 Lloyd Park history PDF croydon gov uk Retrieved 25 July 2021 Arts amp Crafts House Voewood Holt VOEWOOD Retrieved 25 July 2021 Retrieved from https en wikipedia org w index php title Edward Lloyd publisher amp oldid 1165256620, wikipedia, wiki, book, books, library,

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