In the psychology of color, color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color.
A street sign painted mainly red in Bangkok's Chinatown. Red is considered lucky by many Chinese people.
An 'ecological valence theory' (EVT) has been suggested to explain why people have preferences for different colors. This is the idea that the preference for color is determined by the average affective response to everything the individual associates with the color. Hence, positive emotional experiences with a particular color are likely to increase the propensity to develop a preference for that color and vice versa. Social and cultural factors also factor into this affective response. A study in 2011 on the effects of "school spirit" and color preferences found members of Berkeley were more likely to favor the school's official colors than rival university Stanford. This degree of preference was also correlated with their self-reported level of "school spirit". The researchers conducting the study concluded that this was evidence for the EVT.[1]
Childrenedit
Infants as young as 12 weeks old exhibit color preferences.[2] Generally, children prefer the colors red/pink and blue, and cool colors are preferred over warm colors. Color perception of children 3–5 years of age is an indicator of their developmental stage. Color preferences tend to change as people age.[3]
In different societiesedit
Favoritism of colors varies widely. Often societal influences will have a direct impact on what colors are favored and disdained. In the West, the color black symbolizes mourning and sadness, red symbolizes anger and violence, white symbolizes purity and peace, and yellow symbolizes joy and luck (other colors lack a consistent meaning). From a recent study, it was discussed that associative learning is the process where an individual develops color preferences. In different countries, color preference vary. In China, red indicates luck, while in Nigeria and Germany it means the exact opposite.[4]
^Schloss, Karen B.; Poggesi, Rosa M.; Palmer, Stephen E. (5 March 2011). "Effects of university affiliation and "school spirit" on color preferences: Berkeley versus Stanford". Psychonomic Bulletin & Review. 18 (3): 498–504. doi:10.3758/s13423-011-0073-1. PMC3098359. PMID 21380587.
^Zemach, Iris K.; Teller, Davida Y. (May 2007). "Infant color vision: Infants' spontaneous color preferences are well behaved". Vision Research. 47 (10): 1362–1367. doi:10.1016/j.visres.2007.02.002. ISSN 0042-6989. PMID 17397896.
^Read, M., & Upington, D. (2009). Young Children's Color Preferences in the Interior Environment. Early Childhood Education Journal, 36(6), 491-496. doi:10.1007/s10643-009-0311-6
^Sable, Paul; Akcay, Okan (February 2010). "Color: Cross Cultural Marketing Perspectives As To What Governs Our Response To It". American Society of Business and Behavioral Sciences. 17 (1): 950–954.
Further readingedit
Crozier, W. Ray (1999), "The meanings of colour: preferences among hues", Pigment & Resin Technology, 28 (1): 6–14, doi:10.1108/03699429910252315
Ellis, Lee; Ficek, Christopher (December 2001), "Color preferences according to gender and sexual orientation", Personality and Individual Differences, 31 (8): 1375–1379, doi:10.1016/S0191-8869(00)00231-2
Grossman, Randi; Wisenblit, Joseph Z. Priluck (1999), "What we know about consumers' color choices", Journal of Marketing Practice: Applied Marketing Science, 5 (3): 78–88, doi:10.1108/EUM0000000004565
Madden, Thomas J.; Hewett, Kelly; Roth, Martin S. (2000), "Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences", Journal of International Marketing, 8 (4): 90–107, doi:10.1509/jimk.8.4.90.19795, S2CID 155065770
Morse, Janice M. (March 2008), ""What's your favorite color?" Reporting irrelevant demographics in qualitative research", Qualitative Health Research, 18 (3): 299–300, doi:10.1177/1049732307310995, PMID 18235153, S2CID 42214073
Saito, Miho (February 1996), "Comparative studies on color preference in Japan and other Asian regions, with special emphasis on the preference for white", Color Research & Application, 21 (1): 35–49, doi:10.1002/(SICI)1520-6378(199602)21:1<35::AID-COL4>3.0.CO;2-6
Teller, Davida; Civan, Andrea; Bronson-Castain, Kevin (2004), "Infants' spontaneous color preferences are not due to adult-like brightness variations", Visual Neuroscience, 21 (3): 397–401, doi:10.1017/S0952523804213360, PMID 15518220, S2CID 37398241
Zemach, Iris; Chang, Susan; Teller, Davida Y. (May 2007), "Infant color vision: Prediction of infants' spontaneous color preferences", Vision Research, 47 (10): 1368–1381, doi:10.1016/j.visres.2006.09.024, PMID 17118421
External linksedit
"The Survey Results". awp.diaart.org.
April 13, 2024
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Favourite colour redirects here For the song by Carly Rae Jepsen see Emotion Carly Rae Jepsen album In the psychology of color color preferences are the tendency for an individual or a group to prefer some colors over others such as having a favorite color or a traditional color A street sign painted mainly red in Bangkok s Chinatown Red is considered lucky by many Chinese people Contents 1 Introduction 2 Children 3 In different societies 4 See also 5 References 6 Further reading 7 External linksIntroduction editAn ecological valence theory EVT has been suggested to explain why people have preferences for different colors This is the idea that the preference for color is determined by the average affective response to everything the individual associates with the color Hence positive emotional experiences with a particular color are likely to increase the propensity to develop a preference for that color and vice versa Social and cultural factors also factor into this affective response A study in 2011 on the effects of school spirit and color preferences found members of Berkeley were more likely to favor the school s official colors than rival university Stanford This degree of preference was also correlated with their self reported level of school spirit The researchers conducting the study concluded that this was evidence for the EVT 1 Children editInfants as young as 12 weeks old exhibit color preferences 2 Generally children prefer the colors red pink and blue and cool colors are preferred over warm colors Color perception of children 3 5 years of age is an indicator of their developmental stage Color preferences tend to change as people age 3 In different societies editFavoritism of colors varies widely Often societal influences will have a direct impact on what colors are favored and disdained In the West the color black symbolizes mourning and sadness red symbolizes anger and violence white symbolizes purity and peace and yellow symbolizes joy and luck other colors lack a consistent meaning From a recent study it was discussed that associative learning is the process where an individual develops color preferences In different countries color preference vary In China red indicates luck while in Nigeria and Germany it means the exact opposite 4 See also editCar color popularity Color psychology Color theory Color vision Luscher color testReferences edit Schloss Karen B Poggesi Rosa M Palmer Stephen E 5 March 2011 Effects of university affiliation and school spirit on color preferences Berkeley versus Stanford Psychonomic Bulletin amp Review 18 3 498 504 doi 10 3758 s13423 011 0073 1 PMC 3098359 PMID 21380587 Zemach Iris K Teller Davida Y May 2007 Infant color vision Infants spontaneous color preferences are well behaved Vision Research 47 10 1362 1367 doi 10 1016 j visres 2007 02 002 ISSN 0042 6989 PMID 17397896 Read M amp Upington D 2009 Young Children s Color Preferences in the Interior Environment Early Childhood Education Journal 36 6 491 496 doi 10 1007 s10643 009 0311 6 Sable Paul Akcay Okan February 2010 Color Cross Cultural Marketing Perspectives As To What Governs Our Response To It American Society of Business and Behavioral Sciences 17 1 950 954 Further reading editCrozier W Ray 1999 The meanings of colour preferences among hues Pigment amp Resin Technology 28 1 6 14 doi 10 1108 03699429910252315 Ellis Lee Ficek Christopher December 2001 Color preferences according to gender and sexual orientation Personality and Individual Differences 31 8 1375 1379 doi 10 1016 S0191 8869 00 00231 2 Grossman Randi Wisenblit Joseph Z Priluck 1999 What we know about consumers color choices Journal of Marketing Practice Applied Marketing Science 5 3 78 88 doi 10 1108 EUM0000000004565 Madden Thomas J Hewett Kelly Roth Martin S 2000 Managing Images in Different Cultures A Cross National Study of Color Meanings and Preferences Journal of International Marketing 8 4 90 107 doi 10 1509 jimk 8 4 90 19795 S2CID 155065770 Morse Janice M March 2008 What s your favorite color Reporting irrelevant demographics in qualitative research Qualitative Health Research 18 3 299 300 doi 10 1177 1049732307310995 PMID 18235153 S2CID 42214073 Saito Miho February 1996 Comparative studies on color preference in Japan and other Asian regions with special emphasis on the preference for white Color Research amp Application 21 1 35 49 doi 10 1002 SICI 1520 6378 199602 21 1 lt 35 AID COL4 gt 3 0 CO 2 6 Teller Davida Civan Andrea Bronson Castain Kevin 2004 Infants spontaneous color preferences are not due to adult like brightness variations Visual Neuroscience 21 3 397 401 doi 10 1017 S0952523804213360 PMID 15518220 S2CID 37398241 Zemach Iris Chang Susan Teller Davida Y May 2007 Infant color vision Prediction of infants spontaneous color preferences Vision Research 47 10 1368 1381 doi 10 1016 j visres 2006 09 024 PMID 17118421External links edit The Survey Results awp diaart org Retrieved from https en wikipedia org w index php title Color preferences amp oldid 1187353416, wikipedia, wiki, book, books, library,
