Cinnamon Toast Crunch (CTC),[1] known as Croque-Cannelle in French Canada and Curiously Cinnamon in the UK (previously Cinnamon Grahams), and as a variant called Cini Minis in other European and Latin American countries, is a brand of breakfast cereal produced by General Mills and Nestlé. First produced in 1984,[2] the cereal aims to provide the taste of cinnamon toast in a crunch cereal format. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. The cereal is puffed and when immersed in milk, it makes a "snap" noise, similar to Rice Krispies. In most European countries and North America, the product is sold in boxes. In Poland and Russia the cereal is sold in bags. The product was originally marketed outside Europe with the mascot of a jolly baker named Wendell. Wendell was replaced as a mascot by the "Crazy Squares", sentient Cinnamon Toast Crunch squares that often eat each other in commercials.
Originally the cereal was plain squares but currently features cinnamon-colored swirling on each piece. It was invented by scientist John Mendesh and General Mills assistant product manager Elisabeth Trach after receiving the idea from an unnamed child in a "give us your best idea for a cereal" radio contest held by General Mills. The child received a set of Hot Wheels toys as a grand prize. Starting in 1985 there were three animated bakers as the mascots, one of which is named Wendell. The other two bakers, known as Bob and Quello, were considerably more youthful in appearance than Wendell. In 1991, the younger bakers were dropped, leaving Wendell as the sole mascot for several years.
United Kingdom
The product was first introduced to the United Kingdom and Ireland in 1998 by Cereal Partners, as Cinnamon Toast Crunch, the same name as the popular North American cereal brand.[3] The name was later[when?] changed to Cinnamon Grahams, similar to Golden Grahams, another Nestlé product. The name was once again changed to its current name of Curiously Cinnamon, produced by Cereal Partners under the Nestlé brand.[3]
Description
Close-up of Cinnamon Toast Crunch
Cinnamon Toast Crunch consists of whole grain wheat and rice squares about 1.37cm in size, which are then coated with a blend of cinnamon and sugar, and fortified with various vitamins and minerals.[4]
One serving of Cinnamon Toast Crunch cereal, equal to ¾ cup (177 mL) or 31 g, has 130 calories (544 kJ), or 170 calories (711 kJ) with ½ cup (118 mL) of skim milk. A single serving has 3 g of total fat, no cholesterol, 220 mg of sodium, and 45 mg of potassium. One serving has 25 g of total carbohydrates with 2 g of dietary fiber and 9 g of sugars with 14 g of other carbohydrates. A single serving also contains 1 g of protein.[5] Cinnamon Toast Crunch was reformulated in an industry-led sugar reduction effort in 2012. The original formulation contained 10 grams per 3/4 cup serving, while the 2012 reformulation (still current as of 2021[update]) contains 9 grams sugar per 3/4 cup serving.[6]
Marketing
Originally, the three bakers were the mascots and the cereal did not have a slogan. Starting in 1995, it was given the slogan, "The taste you can see." In 2007, Cinnamon Toast Crunch experimented with a new slogan, "It's That Intense", but switched back after poor reception.[citation needed] In 2009, the slogan became "Crave those crazy squares".
In 1997, appealing to adult-oriented programming, a campaign featured the slogan "The adult thing to do", mostly centering on "adult" things reverting to children's, including cereal (for instance, a fictional "adult" cereal named "Health Pellets" is replaced with Cinnamon Toast Crunch). This was changed in 2004 to "Breakfast on a whole other level", which was replaced with "Crave those crazy squares" in 2009.[citation needed]
Spin-offs
There have been at least five offshoots of the cereal:
French Toast Crunch is shaped like many little French toast slices, reminiscent of the style of Cookie Crisp. It was discontinued in 2006, but made a return in 2015 due to its cult popularity among its fans.[14]Peanut Butter Toast Crunch was a cereal consisting of flakes similar but darker to Cinnamon Toast Crunch. Frosted Toast Crunch resembles Cinnamon Toast Crunch with vanilla coating. This cereal was discontinued by 2006.[citation needed] As another offshoot, Monopoly Cereal was a limited edition product created in April 2003 by General Mills. The cereal was like Cinnamon Toast Crunch but with the addition of marshmallows based on the pieces in the Monopoly game, such as houses and hotels. Sugar Cookie Toast Crunch was like Cinnamon Toast Crunch except with a sugar cookie taste.
A bowl of Cini Minis Churros
In Germany, Austria, Romania, Hungary, Israel, and Poland where a variant of the cereal is known as Cini Minis, a strawberry flavoured variant named Erdbeer Minis/Strawberry Minis exists.[citation needed] In Germany and Austria it replaced a previously existing apple flavoured variant called Äpple Minis.[citation needed] This strawberry flavoured variant was later released in the UK as Curiously Strawberry.[citation needed]
In 2018, Cinnamon Toast Crunch Churros were introduced. The cereal has the same cinnamon sugar flavor as the original but is shaped like a mini churro.[15]
Shrimp tail contamination incident
On March 22, 2021, American writer, rapper and podcaster Jensen Karp found what appeared to be discarded shrimp tails in his Cinnamon Toast Crunch cereal; his tweets about the incident went viral.[16] Additionally, Karp found a piece of string,[17] "small black pieces" embedded into some pieces of the cereal, and an object which looked like a pea.[18] General Mills then issued a statement on Twitter claiming the tails were "an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended".[19] As of March 2021[update], General Mills claim they are investigating the case, but that contamination "did not occur at [their] facility".[20]
The incident was covered internationally by multiple major news outlets, who were critical of the company's response.[21][22][23]
^. Archived from the original on 23 Feb 2016. Retrieved 20 February 2016.
^Northrup, Laura. "Why Does Cinnamon Toast Crunch's Whole Grain And Sugar Content Differ In A Smaller Box?". Consumerist. Retrieved 23 September 2021.
^Lefever, Nicki (16 June 2004). "Is healthful dining out in with kids?" (Newspapers.com). York Daily Record. York PA. p. 3D.
^Hughlett, Mike (24 February 2013). "Not so Cheerio" (Newspapers.com). The Modesto Bee. Modesto, California. p. D5.
^Norfleet, Nicole (19 October 2018). "Sugar Cookie Toast Crunch is back" (Newspapers.com). Star Tribune. Minneapolis, Minnesota. p. D1.
^G., Dan (24 May 2021). "Review: Dulce de Leche Toast Crunch". Cerealously. Retrieved 30 April 2022.
^G., Dan (11 October 2021). "Review: Apple Pie Toast Crunch". Cerealously. Retrieved 30 April 2022.
^Danley, Sam (10 November 2021). . Food Business News. Kansas City MO: Sosland Publishing Company. Archived from the original on 30 April 2022. Retrieved 30 April 2022.
^"General Mills Merges Lucky Charms and Cinnamon Toast Crunch Into One New Limited Edition Cereal". People.com. 12 January 2022. Retrieved 30 April 2022.
^"French Toast Crunch is back - A Taste of General Mills". A Taste of General Mills. Retrieved 20 February 2016.
^"Cinnamon Toast Crunch Churros". General Mills. Retrieved February 26, 2020.
^Karp, Jensen (22 March 2021). . Twitter. Archived from the original on 2021-03-22.
^Karp, Jensen (22 March 2021). . Twitter. Archived from the original on 2021-03-22.
^Karp, Jensen (22 March 2021). . Twitter. Archived from the original on 2021-03-22.
^Marcus, Ezra (23 March 2021). "The Curious Case of the Cinnamon Toast Crunch Box". The New York Times. Retrieved 24 March 2021.{{cite news}}: CS1 maint: url-status (link)
^"Cinnamon Toast Crunch Statement". Twitter. 23 March 2021. from the original on 2021-03-23.
^Singh, Namita (24 March 2021). "Man finds shrimp tails in Cinnamon Toast Crunch cereal that company tries to pass off as sugar". The Independent.{{cite news}}: CS1 maint: url-status (link)
^Cantor, Matthew (24 March 2021). "Man claims to find sugar-coated shrimp tails in his box of cereal". The Guardian.{{cite news}}: CS1 maint: url-status (link)
^CNN (24 March 2021). "See what man says he found in his cereal". CNN Business.{{cite news}}: CS1 maint: url-status (link)
Further reading
Soto, Jessica (September 21, 2015). . KSAT-TV. Archived from the original on January 31, 2016. Retrieved January 23, 2016.
External links
Wikimedia Commons has media related to Cinnamon Toast Crunch.
Official website
January 07, 2023
cinnamon, toast, crunch, confused, with, french, toast, crunch, known, croque, cannelle, french, canada, curiously, cinnamon, previously, cinnamon, grahams, variant, called, cini, minis, other, european, latin, american, countries, brand, breakfast, cereal, pr. Not to be confused with French Toast Crunch Cinnamon Toast Crunch CTC 1 known as Croque Cannelle in French Canada and Curiously Cinnamon in the UK previously Cinnamon Grahams and as a variant called Cini Minis in other European and Latin American countries is a brand of breakfast cereal produced by General Mills and Nestle First produced in 1984 2 the cereal aims to provide the taste of cinnamon toast in a crunch cereal format The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar The cereal is puffed and when immersed in milk it makes a snap noise similar to Rice Krispies In most European countries and North America the product is sold in boxes In Poland and Russia the cereal is sold in bags The product was originally marketed outside Europe with the mascot of a jolly baker named Wendell Wendell was replaced as a mascot by the Crazy Squares sentient Cinnamon Toast Crunch squares that often eat each other in commercials Cinnamon Toast CrunchCinnamon Toast Crunch breakfast cereal Crispy Sweetened Whole Wheat amp Rice Cereal Product typeBreakfast cerealOwnerGeneral MillsCountryU S IntroducedMarch 5 1984 38 years ago 1984 03 05 MarketsU S Tagline Unlock the Cinnaverse Websitecinnamontoastcrunch com Contents 1 History 1 1 United Kingdom 2 Description 3 Marketing 4 Spin offs 5 Shrimp tail contamination incident 6 See also 7 References 8 Further reading 9 External linksHistory EditOriginally the cereal was plain squares but currently features cinnamon colored swirling on each piece It was invented by scientist John Mendesh and General Mills assistant product manager Elisabeth Trach after receiving the idea from an unnamed child in a give us your best idea for a cereal radio contest held by General Mills The child received a set of Hot Wheels toys as a grand prize Starting in 1985 there were three animated bakers as the mascots one of which is named Wendell The other two bakers known as Bob and Quello were considerably more youthful in appearance than Wendell In 1991 the younger bakers were dropped leaving Wendell as the sole mascot for several years United Kingdom Edit The product was first introduced to the United Kingdom and Ireland in 1998 by Cereal Partners as Cinnamon Toast Crunch the same name as the popular North American cereal brand 3 The name was later when changed to Cinnamon Grahams similar to Golden Grahams another Nestle product The name was once again changed to its current name of Curiously Cinnamon produced by Cereal Partners under the Nestle brand 3 Description Edit Close up of Cinnamon Toast Crunch Cinnamon Toast Crunch consists of whole grain wheat and rice squares about 1 37cm in size which are then coated with a blend of cinnamon and sugar and fortified with various vitamins and minerals 4 One serving of Cinnamon Toast Crunch cereal equal to cup 177 mL or 31 g has 130 calories 544 kJ or 170 calories 711 kJ with cup 118 mL of skim milk A single serving has 3 g of total fat no cholesterol 220 mg of sodium and 45 mg of potassium One serving has 25 g of total carbohydrates with 2 g of dietary fiber and 9 g of sugars with 14 g of other carbohydrates A single serving also contains 1 g of protein 5 Cinnamon Toast Crunch was reformulated in an industry led sugar reduction effort in 2012 The original formulation contained 10 grams per 3 4 cup serving while the 2012 reformulation still current as of 2021 update contains 9 grams sugar per 3 4 cup serving 6 Marketing EditOriginally the three bakers were the mascots and the cereal did not have a slogan Starting in 1995 it was given the slogan The taste you can see In 2007 Cinnamon Toast Crunch experimented with a new slogan It s That Intense but switched back after poor reception citation needed In 2009 the slogan became Crave those crazy squares In 1997 appealing to adult oriented programming a campaign featured the slogan The adult thing to do mostly centering on adult things reverting to children s including cereal for instance a fictional adult cereal named Health Pellets is replaced with Cinnamon Toast Crunch This was changed in 2004 to Breakfast on a whole other level which was replaced with Crave those crazy squares in 2009 citation needed Spin offs EditThere have been at least five offshoots of the cereal Chocolate Toast Crunch French Toast Crunch in 1995 and again in 2015 Peanut Butter Toast Crunch in 2004 7 and 2013 8 Frosted Toast Crunch in 2012 Sugar Cookie Toast Crunch for the 2014 holiday season citation needed 2015 2018 9 Dulce de Leche Toast Crunch 2021 10 Apple Pie Toast Crunch 2021 11 12 Lucky Charms Cinnamon Toast Crunch Mix 2022 13 French Toast Crunch is shaped like many little French toast slices reminiscent of the style of Cookie Crisp It was discontinued in 2006 but made a return in 2015 due to its cult popularity among its fans 14 Peanut Butter Toast Crunch was a cereal consisting of flakes similar but darker to Cinnamon Toast Crunch Frosted Toast Crunch resembles Cinnamon Toast Crunch with vanilla coating This cereal was discontinued by 2006 citation needed As another offshoot Monopoly Cereal was a limited edition product created in April 2003 by General Mills The cereal was like Cinnamon Toast Crunch but with the addition of marshmallows based on the pieces in the Monopoly game such as houses and hotels Sugar Cookie Toast Crunch was like Cinnamon Toast Crunch except with a sugar cookie taste A bowl of Cini Minis Churros In Germany Austria Romania Hungary Israel and Poland where a variant of the cereal is known as Cini Minis a strawberry flavoured variant named Erdbeer Minis Strawberry Minis exists citation needed In Germany and Austria it replaced a previously existing apple flavoured variant called Apple Minis citation needed This strawberry flavoured variant was later released in the UK as Curiously Strawberry citation needed In 2018 Cinnamon Toast Crunch Churros were introduced The cereal has the same cinnamon sugar flavor as the original but is shaped like a mini churro 15 Shrimp tail contamination incident EditOn March 22 2021 American writer rapper and podcaster Jensen Karp found what appeared to be discarded shrimp tails in his Cinnamon Toast Crunch cereal his tweets about the incident went viral 16 Additionally Karp found a piece of string 17 small black pieces embedded into some pieces of the cereal and an object which looked like a pea 18 General Mills then issued a statement on Twitter claiming the tails were an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren t thoroughly blended 19 As of March 2021 update General Mills claim they are investigating the case but that contamination did not occur at their facility 20 The incident was covered internationally by multiple major news outlets who were critical of the company s response 21 22 23 See also EditList of breakfast cereals Fitness cereal References Edit Raum Morgan 2020 03 02 IHOP Is Adding Cinnamon Toast Crunch and Lucky Charms Pancakes to Its Menu Retrieved 2020 08 26 Hunt Kevin 2014 10 23 The story of Chef Wendell A Taste of General Mills Retrieved 2017 12 20 a b Curiously Cinnamon Nestle Cereals September 6 2016 Archived from the original on 17 May 2021 Cinnamon Toast Crunch Retrieved 25 June 2022 Cinnamon Toast Crunch Product List Archived from the original on 23 Feb 2016 Retrieved 20 February 2016 Northrup Laura Why Does Cinnamon Toast Crunch s Whole Grain And Sugar Content Differ In A Smaller Box Consumerist Retrieved 23 September 2021 Lefever Nicki 16 June 2004 Is healthful dining out in with kids Newspapers com York Daily Record York PA p 3D Hughlett Mike 24 February 2013 Not so Cheerio Newspapers com The Modesto Bee Modesto California p D5 Norfleet Nicole 19 October 2018 Sugar Cookie Toast Crunch is back Newspapers com Star Tribune Minneapolis Minnesota p D1 G Dan 24 May 2021 Review Dulce de Leche Toast Crunch Cerealously Retrieved 30 April 2022 G Dan 11 October 2021 Review Apple Pie Toast Crunch Cerealously Retrieved 30 April 2022 Danley Sam 10 November 2021 General Mills launches limited edition holiday treats Food Business News Kansas City MO Sosland Publishing Company Archived from the original on 30 April 2022 Retrieved 30 April 2022 General Mills Merges Lucky Charms and Cinnamon Toast Crunch Into One New Limited Edition Cereal People com 12 January 2022 Retrieved 30 April 2022 French Toast Crunch is back A Taste of General Mills A Taste of General Mills Retrieved 20 February 2016 Cinnamon Toast Crunch Churros General Mills Retrieved February 26 2020 Karp Jensen 22 March 2021 Ummmm CTCSquares why are there shrimp tails in my cereal This is not a bit Twitter Archived from the original on 2021 03 22 Karp Jensen 22 March 2021 I was convinced to go back through the bag since when I first noticed the shrimp tails I freaked out and closed the box Here s all my findings which also now includes a weird little string Twitter Archived from the original on 2021 03 22 Karp Jensen 22 March 2021 For real someone tell me they aren t like maggots or bugs Is it shrimp adjacent also just found this weird cinnamon covered pea thing I wish this was a joke Twitter Archived from the original on 2021 03 22 Marcus Ezra 23 March 2021 The Curious Case of the Cinnamon Toast Crunch Box The New York Times Retrieved 24 March 2021 a href Template Cite news html title Template Cite news cite news a CS1 maint url status link Cinnamon Toast Crunch Statement Twitter 23 March 2021 Archived from the original on 2021 03 23 Singh Namita 24 March 2021 Man finds shrimp tails in Cinnamon Toast Crunch cereal that company tries to pass off as sugar The Independent a href Template Cite news html title Template Cite news cite news a CS1 maint url status link Cantor Matthew 24 March 2021 Man claims to find sugar coated shrimp tails in his box of cereal The Guardian a href Template Cite news html title Template Cite news cite news a CS1 maint url status link CNN 24 March 2021 See what man says he found in his cereal CNN Business a href Template Cite news html title Template Cite news cite news a CS1 maint url status link Further reading EditSoto Jessica September 21 2015 Cinnamon Toast Crunch presents the selfie spoon stick KSAT TV Archived from the original on January 31 2016 Retrieved January 23 2016 External links Edit Wikimedia Commons has media related to Cinnamon Toast Crunch Official website Retrieved from https en wikipedia org w index php title Cinnamon Toast Crunch amp oldid 1131568449, wikipedia, wiki, book, books, library,
