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Marché du Film

The Marché du Film (French for "Film Market") is one of the largest and most important film markets in the world. Established in 1959, it is held annually in conjunction with the Cannes Film Festival.

Marché du Film
Formation1959
TypeFilm market
Location
Parent organization
Festival de Cannes
Websitemarchedufilm.com

In the 2020s, more than 12,500 film industry professionals annually present around 4,000 films and projects at Marché du Film, generating multi-million dollar deals and a total turnover of between $600,000 and $1 billion. Its main purpose is to bring together the different players from the audiovisual industry to make connections and discuss business opportunities such as collaborations and co-productions, financing, and distribution.

History edit

Establishment and early years edit

Before the Marché du Film was created, film production companies rented the Antibes cinema rooms to show their films, while producers and professionals discussed business in hotels and apartments they had rented during the Cannes Film Festival. As early as in 1950, Robert Favre Le Bret, Executive Director of the Festival de Cannes, suggested including a film market in the Festival de Cannes, but his idea was rejected because the festival committee stressed out artistic significance and values of the Cannes festival and didn’t want to clutter it with commerce. For a whole decade, le Festival de la rue d'Antibes ran in parallel with the Cannes Film Festival, sometimes coinciding with important events. Seeing the success of the film market, the Cannes Film Festival Committee finally agreed to include it in its programme. In 1959, by two members of the “Chambre Syndicale des Producteurs de Film Français” (lit. Trade Union Chamber of French Film Producers), Émile Natan and Bertrand Bagge, with the patronage of André Malraux and Robert Le Bret, the Marché du Film was officially established.[1]

In 1980, L’Association du Festival (lit. the festival association) decided to establish the Secrétariat Général du Marché du Film (lit. General Secretariat of the film market) with Michel Bonnet and Marcel Lathière in charge. They started to slowly set up the Marché du Film by introducing fares for films subscriptions and booth rentals. Up until the mid-1990s, however, most of the deals and meetings took place in the hotels and rented apartments where festival guests stayed. Marché du Film was shown in the basement of the Palais des Festivals et des Congrès.[2] In 1994, when Tarantino's Pulp Fiction grossed over $200 million at the worldwide box office, a sum never before seen in Independent Film, the business community saw a monetary opportunity in independent cinema. In 1995, Marché du Film was headed by Jérôme Paillard, a former professional oboist, sound engineer, and finance director of the Erato Disques label. It was his initiative to move the events of the Film Market to the pavilions on La Croisette and to extend the range of films on show beyond those on the main programme at Cannes. It was also Payard's idea to publish a guide to the film market with photos of all the participants (this guide has been nicknamed "the bible" by Marché du Film regulars).[2][3] The number of market participants in 1995 was over two thousand.[4]

In 1998, they launched Cannesmarket.com, a B2B-platform for members of the film industry, which by 2003 had grown into Cinando.[2] By 2000, the number of participants had doubled, and by 2005 there were more than 8,000.[4]

2010s edit

In 2012, more than half of the screenings were in European countries, with a total of 4,000 films sold at the Marché du Film that year, half of which were fully completed.[4]

Modern Marché du Film is a flagship event for the global film industry, with a multi-million pound budget and no fewer than 12,000 participants, 3,200 producers, 1,200 agents and 800 festival managers.[5][6][7] Over 400 pavilions, collectively known as the International Village, stretch along La Croisette, and some are also spread across new locations on the Riviera.[8][9] It includes the largest database with industry contact details, project lists and event schedules.[10] Although generally there is no public disclosure of sums and a significant number of agreements take place behind the scenes, Jérôme Payard estimates the total volume of deals made during the film market to be in the range of US$600 million to US$1 billion.[11]

In 2016, 11900 participants registered for the film market, with China almost catching up with the US and France and the UK in terms of the percentage of attendees. A total of 1,426 screenings of 985 feature films took place and 1,050 additional projects were presented.[10] One of the biggest deals of the year was STX Entertainment's purchase of Martin Scorsese's The Irishman for $50 million. A total of 3,420 films were marketed, with 1,600 European and 830 American.[10] Participants noted an increasing trend in the number of deals for films that are at a very early stage of completion: projects with a finished script, an approved director and actors and little footage are being sold. In addition, the market segment formerly occupied by DVD and pay-TV has virtually disappeared.[12]

2020s edit

Due to the quarantine imposed as a result of the COVID-19 pandemic, Marché du Film 2020 ran online via a video-on-demand platform partnership between Cinando and Shift72.[13] More than 150 events were held, with 250 participants presenting their virtual stands.[14]

In 2021, one of the biggest deals was STX's $75 mln purchase of global distribution rights to Gerard Butler's Greenland sequel.[15]

In 2022, Jérôme Paillard introduced his successor as director of the Marché du Film, Guillaume Esmiol, former head of innovation at TF1 Group and marketing director at start-up Wefound.[16] Paillard and Esmiol co-directed the Marché du Film 2022, in December of the same year Paillard retired.[17] Also in 2022, Ukraine in Focus program was launched, while key initiatives like Goes to Cannes, Cannes Docs Showcase and Producers Network were dedicated to Ukraninan projects.[18][19] This year's Marché du Film had a strong focus on Indian cinema. The total number of participants in 2022 was 12,000, with another 13 joining the event online,[17] but in general there has been a decline in comparison to the pre-COVID days.[11]

Guillaume Esmiol became the new director of the Film Market in 2023, with Jérôme Paillard stepping down after 27 years in charge.[11] A new motto for the whole event has also taken shape under the new director: "the heart of the film industry". The beach at Palace of Festivals and Congresses has become a plaza dedicated to new film trends: VR, streaming and Machine Learning. On the ground floor of the palace, a Producers' club was opened.[17]

The 2023 film market was held from 16 to 24 May, it attracted an even greater number of participants, with at least 13,000 coming to Cannes.[17] The biggest deal announced was Netflix's purchase of North American distribution rights to Todd Haynes' drama May December.[20][21]

Industry Programs edit

A number of programs are provided during the Marché du Film for the benefit of producers, directors, festival programmers, sales agents, and other film industry professionals:[9]

Cannes XR

Cannes XR is a program dedicated to immersive technologies and entertainment.[22][5]

Cannes Docs

Cannes Docs is dedicated to documentaries, it's also a B2B platform designed to connect professionals to other documentary professionals, promote festival, company or organization, expand network and develop projects.

Cannes Next

Cannes Next is dedicated to innovative technologies in moviemaking.[5][22]

Animation Day

The Marché du Film has partnered with the Annecy Festival for Animation Day: a program, dedicated to animated films.

Goes to Cannes

Goes to Cannes spotlights work-in-progress projects looking for sales agents, distributors or festival selection.

Frontières

Organised by the Fantasia International Film Festival in partnership with the Marché du Film – Festival de Cannes, Frontières is an international co-production market and networking platform specifically focused on genre film financing and co-production between Europe and North America.[23][24][25]

Producers Network

Launched 15 years ago, the Producers Network welcomes more than 500 producers from all around the world for a series of meetings and unique events specifically designed to create opportunities to build your peer network and get international co-production projects off the ground.

Producers Network

The Producers Network welcomes more than 500 producers from all around the world for a series of meetings and unique events specifically designed to create opportunities to build your peer network and get international co-production projects off the ground.

impACT

impACT is a joint initiative of Microsoft and the Marché du Film, launched to promote ethics, inclusion, representation and social responsibility in cinema industry.[26]

Notes and references edit

  1. ^ Ferasson De Quental, Fabien (2019-05-13). "Cannes 2019 : Les 60 ans du Marché International du Film". LesFrancais Press. Retrieved 2023-05-31.
  2. ^ a b c Roxborough, Scott (2022-05-18). "Cannes Says Goodbye to Market Legend Jerome Paillard". Hollywood Reporter. Retrieved 2023-06-03.
  3. ^ Tutt, Louise (2022-05-17). "My Screen Life: Marché du Film boss Jerome Paillard on flying planes, his favourite Cannes moment". Screen Life. Retrieved 2023-06-03.
  4. ^ a b c Lecler 2016.
  5. ^ a b c "Marché du Film – Festival de Cannes". Immersify. Retrieved 2023-06-02.
  6. ^ "Marché du Film". Cinecittà. Retrieved 2023-05-31.
  7. ^ "Marché du Film – call for Producers Network and Impact Lab applications". Film Co. 2023-03-09. Retrieved 2023-06-02.
  8. ^ "Ultimate tips for attending the Cannes Film Festival 2016". American Film Market. Retrieved 2023-06-03.
  9. ^ a b Goodfellow, Melanie (2019-05-15). "Jérome Paillard on the past, present and future of the Cannes Marché du Film". Screen Daily. Retrieved 2023-06-03.
  10. ^ a b c Buder, Emily (2016-06-17). "What is the Cannes Market, and Should You Bring Your Movie There?". No Film School. Retrieved 2023-06-02.
  11. ^ a b c Borg, Max (2022-06-01). "In Cannes, the real festival happens away from the red carpet". Swiss Info. Retrieved 2023-06-03.
  12. ^ Winfrey, Graham (2016-05-06). "5 Ways the Cannes Market Will Impact Indie Film". Indie Wire. Retrieved 2023-06-03.
  13. ^ "Marché du Film, Festival de Cannes Case Study". www.shift72.com. Retrieved 2023-08-02.
  14. ^ Wilson, Josh (2020-03-19). "Cannes Marché Du Film To Launch Virtual Market". Forbes. Retrieved 2023-06-02.
  15. ^ Donnelly, Matt (2021-07-11). "With Cannes Market Half Over, Sellers Remain Optimistic While Deals Remain Scarce". Variety. Retrieved 2023-06-03.
  16. ^ Keslassy, Elsa (2022-02-11). "Cannes Market Boss Jerome Paillard to Step Down After 2022 Edition". Variety. Retrieved 2023-06-03.
  17. ^ a b c d Leffler, Rebecca (2023-04-11). "10 things to know ahead of this year's Cannes Marche du Film". Screen Daily. Retrieved 2023-05-31.
  18. ^ Frater, Patrick (2022-04-13). "Cannes Film Market Unveils Full Ukraine in Focus Program with Selected Filmmakers, Producers (EXCLUSIVE)". Variety. Retrieved 2023-05-31.
  19. ^ "War films, protests and Russia boycotts: How Ukraine's plight shaped Cannes 2022". France 24. 2022-05-25. Retrieved 2023-05-31.
  20. ^ "Netflix strikes $11m domestic deal for Todd Haynes' Cannes title 'May December'". Screen Daily. 2023-05-23. Retrieved 2023-05-31.
  21. ^ Fleming, Mike Jr.; Wiseman, Andreas (2023-05-23). "Netflix Lands Todd Haynes' Buzzy Cannes Competition Film 'May December' In Splashy $11M North American Rights Deal". Deadline. Retrieved 2023-05-31.
  22. ^ a b Roy, Charles Stephane (2015-06-15). "Cannes' NEXT Pavilion: Do digital and cinema mix?". Canada Media Fund. Retrieved 2023-06-03.
  23. ^ Hopewell, J. (2016-04-06). "Cannes Fest Inks Major Genre Industry Alliance With Fantasia's Frontières (EXCLUSIVE)". Variety. Retrieved 2022-05-11.
  24. ^ Vassilis Economou (2023-04-06). "Frontières Platform announces its line-up of genre film projects for the Marché du Film". CineEuropa. Retrieved 2022-05-11.
  25. ^ Grater, T. (2021-04-28). "Cannes Marche & Fantasia Select 13 Projects For Genre-Focused Industry Event Frontières". Deadline. Retrieved 2022-05-11.
  26. ^ Economou, Vassilis. "Industry Report: Gender Equality, Diversity and Inclusion". Cineuropa. Retrieved 2023-05-31.

Sources edit

  • Lecler, Romain (2016). "La montée des marchés à Cannes". Réseaux (200): 209–242.

External links edit

  • Marché du Film official website
  • Cannes Film Festival official website
  • Cinando professional film database
  • Indie Filmmaker website
  • Marché du Film 2008 sur DeVilDead (French)
  • Marché du Film 2009 sur DeVilDead (French)

marché, film, french, film, market, largest, most, important, film, markets, world, established, 1959, held, annually, conjunction, with, cannes, film, festival, formation1959typefilm, marketlocationcannes, franceparent, organizationfestival, canneswebsitemarc. The Marche du Film French for Film Market is one of the largest and most important film markets in the world Established in 1959 it is held annually in conjunction with the Cannes Film Festival Marche du FilmFormation1959TypeFilm marketLocationCannes FranceParent organizationFestival de CannesWebsitemarchedufilm comIn the 2020s more than 12 500 film industry professionals annually present around 4 000 films and projects at Marche du Film generating multi million dollar deals and a total turnover of between 600 000 and 1 billion Its main purpose is to bring together the different players from the audiovisual industry to make connections and discuss business opportunities such as collaborations and co productions financing and distribution Contents 1 History 1 1 Establishment and early years 1 2 2010s 1 3 2020s 2 Industry Programs 3 Notes and references 4 Sources 5 External linksHistory editEstablishment and early years edit Before the Marche du Film was created film production companies rented the Antibes cinema rooms to show their films while producers and professionals discussed business in hotels and apartments they had rented during the Cannes Film Festival As early as in 1950 Robert Favre Le Bret Executive Director of the Festival de Cannes suggested including a film market in the Festival de Cannes but his idea was rejected because the festival committee stressed out artistic significance and values of the Cannes festival and didn t want to clutter it with commerce For a whole decade le Festival de la rue d Antibes ran in parallel with the Cannes Film Festival sometimes coinciding with important events Seeing the success of the film market the Cannes Film Festival Committee finally agreed to include it in its programme In 1959 by two members of the Chambre Syndicale des Producteurs de Film Francais lit Trade Union Chamber of French Film Producers Emile Natan and Bertrand Bagge with the patronage of Andre Malraux and Robert Le Bret the Marche du Film was officially established 1 In 1980 L Association du Festival lit the festival association decided to establish the Secretariat General du Marche du Film lit General Secretariat of the film market with Michel Bonnet and Marcel Lathiere in charge They started to slowly set up the Marche du Film by introducing fares for films subscriptions and booth rentals Up until the mid 1990s however most of the deals and meetings took place in the hotels and rented apartments where festival guests stayed Marche du Film was shown in the basement of the Palais des Festivals et des Congres 2 In 1994 when Tarantino s Pulp Fiction grossed over 200 million at the worldwide box office a sum never before seen in Independent Film the business community saw a monetary opportunity in independent cinema In 1995 Marche du Film was headed by Jerome Paillard a former professional oboist sound engineer and finance director of the Erato Disques label It was his initiative to move the events of the Film Market to the pavilions on La Croisette and to extend the range of films on show beyond those on the main programme at Cannes It was also Payard s idea to publish a guide to the film market with photos of all the participants this guide has been nicknamed the bible by Marche du Film regulars 2 3 The number of market participants in 1995 was over two thousand 4 In 1998 they launched Cannesmarket com a B2B platform for members of the film industry which by 2003 had grown into Cinando 2 By 2000 the number of participants had doubled and by 2005 there were more than 8 000 4 2010s edit In 2012 more than half of the screenings were in European countries with a total of 4 000 films sold at the Marche du Film that year half of which were fully completed 4 Modern Marche du Film is a flagship event for the global film industry with a multi million pound budget and no fewer than 12 000 participants 3 200 producers 1 200 agents and 800 festival managers 5 6 7 Over 400 pavilions collectively known as the International Village stretch along La Croisette and some are also spread across new locations on the Riviera 8 9 It includes the largest database with industry contact details project lists and event schedules 10 Although generally there is no public disclosure of sums and a significant number of agreements take place behind the scenes Jerome Payard estimates the total volume of deals made during the film market to be in the range of US 600 million to US 1 billion 11 In 2016 11900 participants registered for the film market with China almost catching up with the US and France and the UK in terms of the percentage of attendees A total of 1 426 screenings of 985 feature films took place and 1 050 additional projects were presented 10 One of the biggest deals of the year was STX Entertainment s purchase of Martin Scorsese s The Irishman for 50 million A total of 3 420 films were marketed with 1 600 European and 830 American 10 Participants noted an increasing trend in the number of deals for films that are at a very early stage of completion projects with a finished script an approved director and actors and little footage are being sold In addition the market segment formerly occupied by DVD and pay TV has virtually disappeared 12 2020s edit Due to the quarantine imposed as a result of the COVID 19 pandemic Marche du Film 2020 ran online via a video on demand platform partnership between Cinando and Shift72 13 More than 150 events were held with 250 participants presenting their virtual stands 14 In 2021 one of the biggest deals was STX s 75 mln purchase of global distribution rights to Gerard Butler s Greenland sequel 15 In 2022 Jerome Paillard introduced his successor as director of the Marche du Film Guillaume Esmiol former head of innovation at TF1 Group and marketing director at start up Wefound 16 Paillard and Esmiol co directed the Marche du Film 2022 in December of the same year Paillard retired 17 Also in 2022 Ukraine in Focus program was launched while key initiatives like Goes to Cannes Cannes Docs Showcase and Producers Network were dedicated to Ukraninan projects 18 19 This year s Marche du Film had a strong focus on Indian cinema The total number of participants in 2022 was 12 000 with another 13 joining the event online 17 but in general there has been a decline in comparison to the pre COVID days 11 Guillaume Esmiol became the new director of the Film Market in 2023 with Jerome Paillard stepping down after 27 years in charge 11 A new motto for the whole event has also taken shape under the new director the heart of the film industry The beach at Palace of Festivals and Congresses has become a plaza dedicated to new film trends VR streaming and Machine Learning On the ground floor of the palace a Producers club was opened 17 The 2023 film market was held from 16 to 24 May it attracted an even greater number of participants with at least 13 000 coming to Cannes 17 The biggest deal announced was Netflix s purchase of North American distribution rights to Todd Haynes drama May December 20 21 Industry Programs editA number of programs are provided during the Marche du Film for the benefit of producers directors festival programmers sales agents and other film industry professionals 9 Cannes XRCannes XR is a program dedicated to immersive technologies and entertainment 22 5 Cannes DocsCannes Docs is dedicated to documentaries it s also a B2B platform designed to connect professionals to other documentary professionals promote festival company or organization expand network and develop projects Cannes NextCannes Next is dedicated to innovative technologies in moviemaking 5 22 Animation DayThe Marche du Film has partnered with the Annecy Festival for Animation Day a program dedicated to animated films Goes to CannesGoes to Cannes spotlights work in progress projects looking for sales agents distributors or festival selection FrontieresOrganised by the Fantasia International Film Festival in partnership with the Marche du Film Festival de Cannes Frontieres is an international co production market and networking platform specifically focused on genre film financing and co production between Europe and North America 23 24 25 Producers NetworkLaunched 15 years ago the Producers Network welcomes more than 500 producers from all around the world for a series of meetings and unique events specifically designed to create opportunities to build your peer network and get international co production projects off the ground Producers NetworkThe Producers Network welcomes more than 500 producers from all around the world for a series of meetings and unique events specifically designed to create opportunities to build your peer network and get international co production projects off the ground impACTimpACT is a joint initiative of Microsoft and the Marche du Film launched to promote ethics inclusion representation and social responsibility in cinema industry 26 Notes and references edit Ferasson De Quental Fabien 2019 05 13 Cannes 2019 Les 60 ans du Marche International du Film LesFrancais Press Retrieved 2023 05 31 a b c Roxborough Scott 2022 05 18 Cannes Says Goodbye to Market Legend Jerome Paillard Hollywood Reporter Retrieved 2023 06 03 Tutt Louise 2022 05 17 My Screen Life Marche du Film boss Jerome Paillard on flying planes his favourite Cannes moment Screen Life Retrieved 2023 06 03 a b c Lecler 2016 a b c Marche du Film Festival de Cannes Immersify Retrieved 2023 06 02 Marche du Film Cinecitta Retrieved 2023 05 31 Marche du Film call for Producers Network and Impact Lab applications Film Co 2023 03 09 Retrieved 2023 06 02 Ultimate tips for attending the Cannes Film Festival 2016 American Film Market Retrieved 2023 06 03 a b Goodfellow Melanie 2019 05 15 Jerome Paillard on the past present and future of the Cannes Marche du Film Screen Daily Retrieved 2023 06 03 a b c Buder Emily 2016 06 17 What is the Cannes Market and Should You Bring Your Movie There No Film School Retrieved 2023 06 02 a b c Borg Max 2022 06 01 In Cannes the real festival happens away from the red carpet Swiss Info Retrieved 2023 06 03 Winfrey Graham 2016 05 06 5 Ways the Cannes Market Will Impact Indie Film Indie Wire Retrieved 2023 06 03 Marche du Film Festival de Cannes Case Study www shift72 com Retrieved 2023 08 02 Wilson Josh 2020 03 19 Cannes Marche Du Film To Launch Virtual Market Forbes Retrieved 2023 06 02 Donnelly Matt 2021 07 11 With Cannes Market Half Over Sellers Remain Optimistic While Deals Remain Scarce Variety Retrieved 2023 06 03 Keslassy Elsa 2022 02 11 Cannes Market Boss Jerome Paillard to Step Down After 2022 Edition Variety Retrieved 2023 06 03 a b c d Leffler Rebecca 2023 04 11 10 things to know ahead of this year s Cannes Marche du Film Screen Daily Retrieved 2023 05 31 Frater Patrick 2022 04 13 Cannes Film Market Unveils Full Ukraine in Focus Program with Selected Filmmakers Producers EXCLUSIVE Variety Retrieved 2023 05 31 War films protests and Russia boycotts How Ukraine s plight shaped Cannes 2022 France 24 2022 05 25 Retrieved 2023 05 31 Netflix strikes 11m domestic deal for Todd Haynes Cannes title May December Screen Daily 2023 05 23 Retrieved 2023 05 31 Fleming Mike Jr Wiseman Andreas 2023 05 23 Netflix Lands Todd Haynes Buzzy Cannes Competition Film May December In Splashy 11M North American Rights Deal Deadline Retrieved 2023 05 31 a b Roy Charles Stephane 2015 06 15 Cannes NEXT Pavilion Do digital and cinema mix Canada Media Fund Retrieved 2023 06 03 Hopewell J 2016 04 06 Cannes Fest Inks Major Genre Industry Alliance With Fantasia s Frontieres EXCLUSIVE Variety Retrieved 2022 05 11 Vassilis Economou 2023 04 06 Frontieres Platform announces its line up of genre film projects for the Marche du Film CineEuropa Retrieved 2022 05 11 Grater T 2021 04 28 Cannes Marche amp Fantasia Select 13 Projects For Genre Focused Industry Event Frontieres Deadline Retrieved 2022 05 11 Economou Vassilis Industry Report Gender Equality Diversity and Inclusion Cineuropa Retrieved 2023 05 31 Sources editLecler Romain 2016 La montee des marches a Cannes Reseaux 200 209 242 External links editMarche du Film official website Cannes Film Festival official website Cinando professional film database Indie Filmmaker website Marche du Film 2008 sur DeVilDead French Marche du Film 2009 sur DeVilDead French Retrieved from https en wikipedia org w index php title Marche du Film amp oldid 1171358447, wikipedia, wiki, book, books, library,

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