Byavisa Sandefjord

Byavisa Sandefjord (Norwegian for 'Sandefjord City Paper'), known as Vestfold Blad (Norwegian for 'Vestfold Paper') until 2014, was a local free newspaper in Sandefjord, Norway. Owned by the media conglomerate Content Media, the paper was published weekly and later biweekly, and competed with Sandefjords Blad. Founded in 2010, Byavisa Sandefjord ran on deficits for most of its existence, before 2018, when the paper was shut down.

Byavisa Sandefjord

Type	Weekly newspaper (2010-2016); biweekly (2016-2018)
Founder(s)	Sverre Aamodt
Editor	Marianne Henriksen
Founded	4 May 2010 (2010-05-04)
Language	Norwegian Bokmål
Ceased publication	5 December 2018 (2018-12-05)
City	Sandefjord
Country	Norway
Circulation	21,600 (as of 2016)^[1]
Readership	53,000 (2013); 26,000 (2014)^[2]
Website	byavisa.sandefjord.no (defunct)
Media of Norway List of newspapers

History

As Vestfold Blad

The weekly newspaper Vestfold Blad was created by Sverre Aamodt in May 2010^[3]—with assistance from Kjell Arne Bratli and Sandefjords Blad journalist Marianne Henriksen^[4]—to service Vestfold county, with its first issue being published on 4 May 2010.^{[‡ 1]} In December 2010, they bought out the boating specialist paper Båtavisa, with co-founder Joyce Christine Øksenholt continuing as editor under the new management.^{[‡ 2]}

In January 2012, Tønsbergs Blad journalist Lars Døvle Larssen uncovered the paper's connections to the evangelical Brunstad Christian Church. Kåre Johan Smith [no], missionary and leader of the church, was connected to the company with the largest shares in the paper, Tritoria Investments, which held 80%.^[5] The company was largely owned by two people, Øivind and Jan Lindstad, the second of which was a trustee of the church in Østfold, with minor ownership by Smith himself.^[6] When questioned about the ownership, Aamodt answered that he didn't feel it relevant to enquire about the investors' religious background, noting that he also did not do so for any of his employees. Editor Henriksen commented that the paper adhered to principles of editorial independence, regardless of ownership.^[5] She further added that they were not trying to hide their connection, and that the articles in Tønsbergs Blad were written to mislead readers: "a lie repeated often enough becomes truth".^[7]

New ownership

In its three years of publication, Vestfold Blad suffered heavy economic losses, running a deficit of around 12 million kr.^[8] Consequently they were acquired in March 2014 by media conglomerate Content Media^[a] who were aleady owners of several city papers in Western Norway.^{[‡ 4]} Now publishing only in Sandefjord, Tjølling and Stokke,^[9] the paper competed directly with Sandefjords Blad,^[10] whose editor in chief Jan Roaldset stated their intention to go on the offensive.^[3]

Following further deficits after its acquisition, the city papers for Sandefjord and Tønsberg, both owned by the same company, were moved to the same premises in August 2016, in addition to both changing from weekly to biweekly publication three months later in November. When asked if the reduction was temporary, general manager Bjørn Larsen commented that it would likely continue through 2017.^[11] Less than half a year later, Byavisa Tønsberg moved back to their offices in Torvgaten [no] in Tønsberg in January 2017,^[12] after it was bought back by the original owners, Vibeke and Christer Lundquist. Byavisa Sandefjord remained in the hands of Content Media.^[13]

Cessation

On 5 December 2018, Byavisa Sandefjord published its final issue. Citing lack of funding from advertisers, the closing of the publication was announced by staff on Facebook on 12 December. This followed the cessation of the local papers in Sarpsborg and Fredrikstad, leaving Content Media with just two left, Byavisa Moss and Byavisa Drammen [no].^[14] These later went bankrupt in January 2019^[15] and October 2020, respectively.^[16]

Notes

1. At the time of acquisition, they were known as Lundquist Media, before changing their name in 2015.^{[‡ 3]}

References

1. Høst, Sigurd. "Avisåret 2016" [Newspapers in 2016] (PDF). Medienorge (in Norwegian Bokmål). University of Bergen. p. 53. (PDF) from the original on 5 February 2018.
2. "Lesertall for norske papiraviser" [Readership for Norwegian newspapers]. Medienorge (in Norwegian Bokmål). University of Bergen. To view the data, select the year and appropriate newspaper.
3. Larsen, Bjørn (4 March 2014). "Kjøper gratisavis" [Free paper bought out]. Journalisten (in Norwegian Bokmål). Archived from the original on 20 March 2022.
4. Nygaard, Paal Even (12 March 2010). "Ny kulturavis i Vestfold" [New cultural newspaper in Vestfold]. Sandefjords Blad (in Norwegian Bokmål). Archived from the original on 20 March 2022.
5. Døvle Larssen, Lars (18 January 2012). "Avisen holdt skjult at de har Smiths Venner-eiere" [This paper covered up their evangelical leadership]. Tønsbergs Blad (in Norwegian Bokmål). from the original on 26 January 2021.
6. Døvle Larssen, Lars (18 January 2012). "Disse står bak selskapene" [The people behind the firms]. Tønsbergs Blad. Archived from the original on 20 March 2022.
7. Henriksen, Marianne (23 January 2012). "Hvorfor Lyver TB?" [Why is Tønsbergs Blad lying?]. Tønsbergs Blad (in Norwegian Bokmål). from the original on 26 January 2021.
8. Jamieson, Robert (21 September 2013). "Utrygge tider i Vestfold Blad" [Weary times for Vestfold Blad]. Tønsbergs Blad. Archived from the original on 20 March 2022.
9. Sandbrekkene, Bjørn-Tore (4 March 2014). "Vestfold Blad blir Byavisa Sandefjord" [Vestfold Blad becomes Byavisa Sandefjord]. Østlands-Posten. Archived from the original on 20 March 2022.
10. Lien, Asbjørn Olav (4 March 2014). "Vestfold Blad forsvinner, eierne satser i Sandefjord" [Vestfold Blad vanish, owners hedge their bets in Sandefjord]. Tønsbergs Blad (in Norwegian Bokmål). Archived from the original on 20 March 2022.
11. Munkås, Øivind (9 December 2016). "Byavisene i Vestfold kjemper for å overleve" [City papers in Vestfold fight for their lives]. Vestviken 24 [no] (in Norwegian Bokmål). Archived from the original on 20 March 2022.
12. Døvle Larssen, Lars (3 January 2017). "Vibeke prøver seg igjen – Byavisa Tønsberg tilbake i byen" [Vibeke tries her hand again - Byavisa Tønsberg returns home]. Tønbserg Blad. from the original on 11 August 2020.
13. Munkås, Øivind (14 August 2017). "Gratisaviser fra store underskudd til overskudd?" [Free newspapers turning great deficits to profits?]. Vestviken 24 (in Norwegian Bokmål). Archived from the original on 13 March 2022.
14. Drivdal Patella, Sonia (12 December 2018). "Byavisa gir seg" [City papers throw in the towel]. Sandefjords Blad (in Norwegian Bokmål). Archived from the original on 20 March 2022.
15. Warberg-Knoll, Helge (3 January 2019). "Byavisa i Moss begjært konkurs: De ansatte ante ingenting" [City papers of Moss file for bankruptcy: Staff had no clue]. Moss Avis (in Norwegian Bokmål). Archived from the original on 20 March 2022.
16. Dahl Bakken, Jenny (2 October 2020). "Byavisa Drammen konkurs: Åtte ansatte mister jobben" [Byavisa Drammen bankrupt: Eight lose their jobs]. Dagsavisen. Archived from the original on 20 March 2022.

Primary sources

In the text these references are preceded by a double dagger (‡):

1. Johansen, Camilla (4 May 2010). "Avis for hele Vestfold" [Paper for the whole of Vestfold]. Vestfold Blad. No. 18/2010. p. 3 – via Issuu.
2. Henriksen, Marianne (8 December 2010). "Vestfold Blad kjøper Båtavisa" [Vestfold Blad buys out Båtavisa]. Vestfold Blad (in Norwegian Bokmål). No. 49/2010. p. 3. from the original on 20 March 2022 – via Issuu.
3. "Lundquist Media blir Content Media" [Lundquist Media become Content Media]. Byavisa Sandefjord. No. 27/2015. 1 July 2015. p. 8. from the original on 20 March 2022 – via Issuu.
4. Henriksen, Marianne (4 March 2014). [Vestfold Blad becomes Byavisa Sandefjord]. Vestfold Blad (in Norwegian Bokmål). Archived from the original on 7 March 2014.