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Wikipedia

BrewDog

October 23, 2023

BrewDog is a multinational brewery and pub chain based in Ellon, Scotland. With production of over 800,000 hectolitres,[1] BrewDog claims to be the "#1 Craft Brewer in Europe".[3] It was founded in 2007 by James Watt and Martin Dickie, who together own 46% of the company.[2]

BrewDog plc
TypePublic limited company
LocationEllon, Scotland
Opened2007 (2007)
Annual production volume800,180 hectolitres (681,890 US bbl) (2020)[1]
Owned byJames Watt (25%), Martin Dickie (22%), TSG Consumer Partners (22%), other Board members (6%), members of the public (25%)[2]
Websitewww.brewdog.com

The company has been involved in a number of controversies. These have focused on its treatment of employees, its use of unethical business practices, and hypocrisy in regards to its anti-establishment branding.[4][5][6]

Products Edit

BrewDog produces various types of ales and lagers, and several kinds of spirits.

History Edit

 
BrewDog's Hardcore IPA

BrewDog was founded in Fraserburgh in 2007 by James Watt and Martin Dickie.[7] Dickie had previously worked at Thornbridge Brewery, where he helped develop their flagship beer Jaipur.[8]

In 2009, BrewDog purchased its first bar, in nearby Aberdeen.[9] At the end of 2018, the company and its franchisees operated 78 bars worldwide.[10]

In 2011, BrewDog was described as "one of the prime movers"[11] behind the campaign which changed the law in 2011 to allow new beer measures in Britain.[12]

2011 also saw the company offered crowdfunding shares totalling £2 million, the equivalent of 8% of the capital of the company. The shares were sold at £23.75 and accompanied several benefits such as discounts in its bars and online purchase of its beers, and the opportunity to attend its annual shareholders' meeting.[13]

The main brewing moved from Fraserburgh to nearby Ellon in 2012. In 2014, the company ended operations in Fraserburgh.[14] In January 2013, BrewDog opened its new 5+1⁄2-acre (2.2-hectare) brewery at a cost of £7.8 million just outside of Ellon.[15] The brewery is designed to minimise carbon emissions with the use of treatment plants, Biogas technology and since 2021, an anaerobic digestion plant.[16][17] In 2016, the Ellon distillery was expanded at a cost of £5 million including the addition of a new 300 hectoliter (HL) brew house.[18][19]

In March 2015, BrewDog was awarded £1.5m in Regional Selective Assistance.[20] That same month, the company announced plans to increase its workforce by 130.[20]

In February 2016, BrewDog open-sourced its beer recipes to the public, making them a form of Free Beer.[21][22]

Private equity firm TSG Consumer Partners acquired a 22% stake in the company for approximately £213 million in April 2017.[23]

In February 2018, BrewDog announced that it planned to build a $30 million brewery and tap room on an 11,000 square metres (120,000 sq ft) greenfield site in the Metroplex complex at Murarrie, in Brisbane, Australia.[24] In November 2019, the company announced that it would be expanding its footprint in the United States with a new distillery.[25]

In December 2019 BrewDog opened its first bar in Ireland, at the Capital Dock development in the upmarket Grand Canal Dock area of Dublin.[26]

In January 2020, BrewDog opened its first alcohol-free bar in London. This closed during 2022.[27]

In February 2021, BrewDog launched a new visual identity, which was designed by the London and New York based creative studio Made Thought.[28]

During the COVID-19 pandemic, BrewDog shifted its distillery production towards making free hand sanitiser for local hospitals and charities.[29][30]

In February 2023, BrewDog announced a partnership with Budweiser China and the expansion to this country's market.[31]

Controversies Edit

BrewDog's provocative marketing has been a key aspect of its business, and has gained it substantial international coverage.[4]

 
BrewDog bar in Camden

2007–2009 Edit

In 2008, BrewDog was accused of aggressive marketing by UK drinks industry watchdog the Portman Group and risked having its products withdrawn from British shops.[32] BrewDog denied these allegations and countered that Portman was impeding the development of smaller brewing companies.[33] In December 2008, after an eight-month long dispute and a preliminary adjudication, which had ruled against the company, BrewDog was cleared of all breaches of Portman's code of practice and permitted to continue marketing its products without making any changes to the packaging.[34] In response, BrewDog introduced Speedball, a reference to a drug cocktail, saying "...we thought we would give them something worth banning us for...". Speedball was promptly banned by Portman[35] before being renamed as Dogma.[36] BrewDog has produced progressively stronger beers and has claimed to have made the 'strongest beer ever brewed' more than once.

In 2009, its Tokyo* brew, with 18.2% alcohol by volume (ABV) caused controversy when Portman criticised the availability of a beer of that strength in 330 ml bottles with traditional crown caps. BrewDog also launched a beer called Tactical Nuclear Penguin, with 32% ABV, which was claimed to be the strongest beer ever made.[37]

 
Squirrel container of BrewDog's The End of History beer (55% ABV)

2010–2019 Edit

In 2010, BrewDog announced Sink The Bismarck, an apparent 41% ABV[38][39] to reclaim the world's strongest beer title from German brewery Schorschbräu, which had produced a 40% ABV version of its Schorschbock.[40] Also in 2010, BrewDog produced a 55% ABV freeze-distilled beer called The End of History, with the bottles packaged in small stuffed animals, priced at £500 and £700 each.[41][42][43] Only 12 bottles were produced; 11 for retail sale, with the other one going to video blog BeerTapTV.[44][45] BrewDog claimed that this set new records not only for alcoholic strength in a beer, but also for price. Advocates for Animals called the gimmick "perverse".[41]

The title “strongest beer of the world” was then reclaimed by Georg Tscheuschner from Schorschbräu, whose Schorschbock 57 had an ABV of 57.5%.[46] The title for world's strongest beer has since been claimed again by Brewmeister's Snake Venom at a reputed 67.5%, although independent testing has yet to be published to confirm the ABV.[47]

In 2014, Portman claimed BrewDog was in breach of Portman's Code of Practice "for encouraging both anti-social behaviour and rapid drinking" through the labelling of the Dead Pony Club IPA, which it claimed placed "undue emphasis on the strength and intoxicating effect of the alcohol in the product."[48]

In September 2015, an advert branded as transphobic caused a petition against BrewDog of 7000 people.[49]

In March 2017, BrewDog threatened legal action against an independent pub based in Birmingham called Lone Wolf, a trademark owned by BrewDog.[50] A day later, after the story was reported in The Guardian, BrewDog director Watt tweeted that the company had no issue with the bar using the name, despite it having already rebranded as The Wolf.[51] However, Brewdog released a statement at a later date saying "Hands up, we made a mistake in how we acted", blaming "trigger happy lawyers". The next day, further controversy arose over an alleged previous threat of legal action from BrewDog against a bar calling itself Draft Punk.[52] BrewDog's Watt later released a blog statement citing the allegation as inaccurate, calling it an example of "opportunistic lies combined with inaccurate journalism", noting that BrewDog does also own a trademark on the word punk related to beer.[53]

 
Brewdog's Pink IPA

In March 2018, BrewDog produced Pink IPA, a limited edition bottling of Punk IPA brought out to coincide with International Women's Day and intended to highlight the gender pay gap. The launch of Pink IPA was met with criticism of the beer's marketing campaign.[54] On the day following the launch of Pink IPA, BrewDog published an article responding to the criticisms and emphasising the intended satirical nature of the product. Later that year, the Portman Group ruled that the labelling for Pink IPA breached Portman's Code of Conduct, upholding complaints from members of the public that the phrase "Beer for Girls", used on the packaging, was likely to appeal to under-18s.[55] In a statement responding to the ruling, BrewDog dismissed the Portman Group's findings, saying "We're as bothered about this Portman Group ruling as we are any other – that is, not at all."[56] In 2020, BrewDog CEO Watt placed Pink IPA at the top of a list of his "Biggest Mistakes", acknowledging that "Despite the good intentions, our execution was terrible. ... The backlash was justified."[57]

In May 2019, BrewDog was accused of stealing marketing concepts from public relations firm Manifest London, and from job applicants using fake interviews and other deceptive practices.[58]

2020–present Edit

In June 2021, a group of over 100 former BrewDog employees published an open letter criticising the firm's business practices and the treatment of its employees. The letter cited a "culture of fear" and claimed the company was "built on a cult of personality", with founder and CEO Watt singled out for particular criticism.[59][60][61][62][63]

Also in June 2021, BrewDog came under investigation by the Advertising Standards Authority (ASA) concerning the company's claim in three of 50 promotional tweets that ten 24 carat solid gold beer cans, randomly hidden in cases of beer, were worth £15,000. Some winners had their cans independently valued, uncovering that their cans were not solid gold as advertised in those tweets and were indeed gold-plated brass, valued at the lower price of £500.[64][65] Watt contacted the 50 winners to offer a full cash amount, subsequently buying 40 of the cans out of his own money at a cost of £470,000.[66]

In July 2021, a BrewDog advert was banned by the ASA for 'misleading claims'. An Instagram post for its Clean & Press Hard Seltzer stated, "Due to advertising regulations we cannot claim this drink is healthy," but continued with a reference to a low calorie claim. The ASA challenged the nutritional benefits of the drink claimed in the advert.[67]

In January 2022, an episode of BBC One investigative series Disclosure interviewed "former employees who say they found it a miserable and uncomfortable experience," and "some loyal customers [who] now say they regret investing their savings in BrewDog."[6] The Guardian later revealed that Watt had hired private investigators to obtain information on people he believed were propagating a smear campaign against him.[68]

In November 2022, BrewDog's announced an "anti-sponsorship" of the 2022 FIFA World Cup, criticising Qatar for their mistreatment of migrant workers and criminalisation of homosexuality. The company also stated that profits raised from the sale of Lost Lager during the duration of the tournament would be donated to help fight human rights abuses. The Unite union accused BrewDog of hypocrisy, highlighting the company's own controversies regarding its treatment of employees. It was also pointed out by multiple news outlets that despite this stance, BrewDog was still planning to show the event in their bars and that their beer was still being sold in Qatar.[69][70][5]

TV series Edit

James Watt and Martin Dickie had a show in 2013 on American television channel Esquire Network which lasted three seasons.[71] After the channel closed, BrewDog launched BrewDog Network, which features a selection of original content.[72]

Awards Edit

 
BrewDog Outpost Dublin

BrewDog won the 2008 Prince's Scottish Youth Business Trust Young Entrepreneur of the Year award.[73]

Paradox Grain won a gold medal at the 2008 World Beer Cup in the Wood and Barrel-aged Strong Beer Category.[74]

BrewDog won the Tenon Entrepreneur of the Year Award for demonstrating exceptional vision and leadership at the 2008 National Business Awards for Scotland.[75]

The Physics won World's Best Strong Pale Ale (Sub Category Winner) and Rip Tide won World's Best Imperial Stout (Style Trophy Winner) at the 2007 World Beer Awards, an annual competition organised by Beers of the World magazine.[76]

Hardcore IPA won Gold at the 2010 World Beer Cup in the Imperial IPA category.[77]

In 2012, BrewDog revealed that Diageo had threatened to withdraw funding from BII Scotland's annual awards if BrewDog won the Best Bar Operator award.[78] Diageo later apologised to BrewDog for what it called a "serious misjudgement by Diageo staff".[79][80]

In 2018, BrewDog achieved a two-star accreditation from Best Companies. In 2019, it achieved the lower one-star accreditation, with a BCI score of 666.2.[81]

References Edit

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External links Edit

  • Official website  

October 23, 2023
brewdog, multinational, brewery, chain, based, ellon, scotland, with, production, over, hectolitres, claims, craft, brewer, europe, founded, 2007, james, watt, martin, dickie, together, company, plctypepublic, limited, companylocationellon, scotlandopened2007,. BrewDog is a multinational brewery and pub chain based in Ellon Scotland With production of over 800 000 hectolitres 1 BrewDog claims to be the 1 Craft Brewer in Europe 3 It was founded in 2007 by James Watt and Martin Dickie who together own 46 of the company 2 BrewDog plcTypePublic limited companyLocationEllon ScotlandOpened2007 2007 Annual production volume800 180 hectolitres 681 890 US bbl 2020 1 Owned byJames Watt 25 Martin Dickie 22 TSG Consumer Partners 22 other Board members 6 members of the public 25 2 Websitewww wbr brewdog wbr comThe company has been involved in a number of controversies These have focused on its treatment of employees its use of unethical business practices and hypocrisy in regards to its anti establishment branding 4 5 6 Contents 1 Products 2 History 3 Controversies 3 1 2007 2009 3 2 2010 2019 3 3 2020 present 4 TV series 5 Awards 6 References 7 External linksProducts EditBrewDog produces various types of ales and lagers and several kinds of spirits History Edit nbsp BrewDog s Hardcore IPABrewDog was founded in Fraserburgh in 2007 by James Watt and Martin Dickie 7 Dickie had previously worked at Thornbridge Brewery where he helped develop their flagship beer Jaipur 8 In 2009 BrewDog purchased its first bar in nearby Aberdeen 9 At the end of 2018 the company and its franchisees operated 78 bars worldwide 10 In 2011 BrewDog was described as one of the prime movers 11 behind the campaign which changed the law in 2011 to allow new beer measures in Britain 12 2011 also saw the company offered crowdfunding shares totalling 2 million the equivalent of 8 of the capital of the company The shares were sold at 23 75 and accompanied several benefits such as discounts in its bars and online purchase of its beers and the opportunity to attend its annual shareholders meeting 13 The main brewing moved from Fraserburgh to nearby Ellon in 2012 In 2014 the company ended operations in Fraserburgh 14 In January 2013 BrewDog opened its new 5 1 2 acre 2 2 hectare brewery at a cost of 7 8 million just outside of Ellon 15 The brewery is designed to minimise carbon emissions with the use of treatment plants Biogas technology and since 2021 an anaerobic digestion plant 16 17 In 2016 the Ellon distillery was expanded at a cost of 5 million including the addition of a new 300 hectoliter HL brew house 18 19 In March 2015 BrewDog was awarded 1 5m in Regional Selective Assistance 20 That same month the company announced plans to increase its workforce by 130 20 In February 2016 BrewDog open sourced its beer recipes to the public making them a form of Free Beer 21 22 Private equity firm TSG Consumer Partners acquired a 22 stake in the company for approximately 213 million in April 2017 23 In February 2018 BrewDog announced that it planned to build a 30 million brewery and tap room on an 11 000 square metres 120 000 sq ft greenfield site in the Metroplex complex at Murarrie in Brisbane Australia 24 In November 2019 the company announced that it would be expanding its footprint in the United States with a new distillery 25 In December 2019 BrewDog opened its first bar in Ireland at the Capital Dock development in the upmarket Grand Canal Dock area of Dublin 26 In January 2020 BrewDog opened its first alcohol free bar in London This closed during 2022 27 In February 2021 BrewDog launched a new visual identity which was designed by the London and New York based creative studio Made Thought 28 During the COVID 19 pandemic BrewDog shifted its distillery production towards making free hand sanitiser for local hospitals and charities 29 30 In February 2023 BrewDog announced a partnership with Budweiser China and the expansion to this country s market 31 Controversies EditBrewDog s provocative marketing has been a key aspect of its business and has gained it substantial international coverage 4 nbsp BrewDog bar in Camden2007 2009 Edit In 2008 BrewDog was accused of aggressive marketing by UK drinks industry watchdog the Portman Group and risked having its products withdrawn from British shops 32 BrewDog denied these allegations and countered that Portman was impeding the development of smaller brewing companies 33 In December 2008 after an eight month long dispute and a preliminary adjudication which had ruled against the company BrewDog was cleared of all breaches of Portman s code of practice and permitted to continue marketing its products without making any changes to the packaging 34 In response BrewDog introduced Speedball a reference to a drug cocktail saying we thought we would give them something worth banning us for Speedball was promptly banned by Portman 35 before being renamed as Dogma 36 BrewDog has produced progressively stronger beers and has claimed to have made the strongest beer ever brewed more than once In 2009 its Tokyo brew with 18 2 alcohol by volume ABV caused controversy when Portman criticised the availability of a beer of that strength in 330 ml bottles with traditional crown caps BrewDog also launched a beer called Tactical Nuclear Penguin with 32 ABV which was claimed to be the strongest beer ever made 37 nbsp Squirrel container of BrewDog s The End of History beer 55 ABV 2010 2019 Edit In 2010 BrewDog announced Sink The Bismarck an apparent 41 ABV 38 39 to reclaim the world s strongest beer title from German brewery Schorschbrau which had produced a 40 ABV version of its Schorschbock 40 Also in 2010 BrewDog produced a 55 ABV freeze distilled beer called The End of History with the bottles packaged in small stuffed animals priced at 500 and 700 each 41 42 43 Only 12 bottles were produced 11 for retail sale with the other one going to video blog BeerTapTV 44 45 BrewDog claimed that this set new records not only for alcoholic strength in a beer but also for price Advocates for Animals called the gimmick perverse 41 The title strongest beer of the world was then reclaimed by Georg Tscheuschner from Schorschbrau whose Schorschbock 57 had an ABV of 57 5 46 The title for world s strongest beer has since been claimed again by Brewmeister s Snake Venom at a reputed 67 5 although independent testing has yet to be published to confirm the ABV 47 In 2014 Portman claimed BrewDog was in breach of Portman s Code of Practice for encouraging both anti social behaviour and rapid drinking through the labelling of the Dead Pony Club IPA which it claimed placed undue emphasis on the strength and intoxicating effect of the alcohol in the product 48 In September 2015 an advert branded as transphobic caused a petition against BrewDog of 7000 people 49 In March 2017 BrewDog threatened legal action against an independent pub based in Birmingham called Lone Wolf a trademark owned by BrewDog 50 A day later after the story was reported in The Guardian BrewDog director Watt tweeted that the company had no issue with the bar using the name despite it having already rebranded as The Wolf 51 However Brewdog released a statement at a later date saying Hands up we made a mistake in how we acted blaming trigger happy lawyers The next day further controversy arose over an alleged previous threat of legal action from BrewDog against a bar calling itself Draft Punk 52 BrewDog s Watt later released a blog statement citing the allegation as inaccurate calling it an example of opportunistic lies combined with inaccurate journalism noting that BrewDog does also own a trademark on the word punk related to beer 53 nbsp Brewdog s Pink IPAIn March 2018 BrewDog produced Pink IPA a limited edition bottling of Punk IPA brought out to coincide with International Women s Day and intended to highlight the gender pay gap The launch of Pink IPA was met with criticism of the beer s marketing campaign 54 On the day following the launch of Pink IPA BrewDog published an article responding to the criticisms and emphasising the intended satirical nature of the product Later that year the Portman Group ruled that the labelling for Pink IPA breached Portman s Code of Conduct upholding complaints from members of the public that the phrase Beer for Girls used on the packaging was likely to appeal to under 18s 55 In a statement responding to the ruling BrewDog dismissed the Portman Group s findings saying We re as bothered about this Portman Group ruling as we are any other that is not at all 56 In 2020 BrewDog CEO Watt placed Pink IPA at the top of a list of his Biggest Mistakes acknowledging that Despite the good intentions our execution was terrible The backlash was justified 57 In May 2019 BrewDog was accused of stealing marketing concepts from public relations firm Manifest London and from job applicants using fake interviews and other deceptive practices 58 2020 present Edit In June 2021 a group of over 100 former BrewDog employees published an open letter criticising the firm s business practices and the treatment of its employees The letter cited a culture of fear and claimed the company was built on a cult of personality with founder and CEO Watt singled out for particular criticism 59 60 61 62 63 Also in June 2021 BrewDog came under investigation by the Advertising Standards Authority ASA concerning the company s claim in three of 50 promotional tweets that ten 24 carat solid gold beer cans randomly hidden in cases of beer were worth 15 000 Some winners had their cans independently valued uncovering that their cans were not solid gold as advertised in those tweets and were indeed gold plated brass valued at the lower price of 500 64 65 Watt contacted the 50 winners to offer a full cash amount subsequently buying 40 of the cans out of his own money at a cost of 470 000 66 In July 2021 a BrewDog advert was banned by the ASA for misleading claims An Instagram post for its Clean amp Press Hard Seltzer stated Due to advertising regulations we cannot claim this drink is healthy but continued with a reference to a low calorie claim The ASA challenged the nutritional benefits of the drink claimed in the advert 67 In January 2022 an episode of BBC One investigative series Disclosure interviewed former employees who say they found it a miserable and uncomfortable experience and some loyal customers who now say they regret investing their savings in BrewDog 6 The Guardian later revealed that Watt had hired private investigators to obtain information on people he believed were propagating a smear campaign against him 68 In November 2022 BrewDog s announced an anti sponsorship of the 2022 FIFA World Cup criticising Qatar for their mistreatment of migrant workers and criminalisation of homosexuality The company also stated that profits raised from the sale of Lost Lager during the duration of the tournament would be donated to help fight human rights abuses The Unite union accused BrewDog of hypocrisy highlighting the company s own controversies regarding its treatment of employees It was also pointed out by multiple news outlets that despite this stance BrewDog was still planning to show the event in their bars and that their beer was still being sold in Qatar 69 70 5 TV series EditJames Watt and Martin Dickie had a show in 2013 on American television channel Esquire Network which lasted three seasons 71 After the channel closed BrewDog launched BrewDog Network which features a selection of original content 72 Awards Edit nbsp BrewDog Outpost DublinBrewDog won the 2008 Prince s Scottish Youth Business Trust Young Entrepreneur of the Year award 73 Paradox Grain won a gold medal at the 2008 World Beer Cup in the Wood and Barrel aged Strong Beer Category 74 BrewDog won the Tenon Entrepreneur of the Year Award for demonstrating exceptional vision and leadership at the 2008 National Business Awards for Scotland 75 The Physics won World s Best Strong Pale Ale Sub Category Winner and Rip Tide won World s Best Imperial Stout Style Trophy Winner at the 2007 World Beer Awards an annual competition organised by Beers of the World magazine 76 Hardcore IPA won Gold at the 2010 World Beer Cup in the Imperial IPA category 77 In 2012 BrewDog revealed that Diageo had threatened to withdraw funding from BII Scotland s annual awards if BrewDog won the Best Bar Operator award 78 Diageo later apologised to BrewDog for what it called a serious misjudgement by Diageo staff 79 80 In 2018 BrewDog achieved a two star accreditation from Best Companies In 2019 it achieved the lower one star accreditation with a BCI score of 666 2 81 References Edit a b ANNUAL REPORT amp ACCOUNTS FOR THE YEAR ENDING 2020 BrewDog plc 14 May 2021 p 52 a b Equity for Punks Investment Prospectus 32 35 Archived from the original on 17 June 2019 Retrieved 9 June 2019 a href Template Cite journal html title Template Cite journal cite journal a Cite journal requires journal help ANNUAL REPORT amp ACCOUNTS FOR THE YEAR ENDING 2020 BrewDog plc 14 May 2021 p 3 a b BrewDog A marketing lesson for everyone Blur Marketing Archived from the original on 16 May 2011 Retrieved 9 April 2020 a b BrewDog beer on sale in Qatar despite brewer s anti World Cup protest campaign Just Drinks 8 November 2022 Retrieved 18 November 2022 a b Disclosure Series 4 The Truth about BrewDog BBC 24 January 2022 Retrieved 12 February 2022 BrewDog founders collar MBE honours 10 June 2016 Archived from the original on 5 August 2019 Retrieved 17 January 2020 Henley Jon 24 March 2016 The aggressive outrageous infuriating and ingenious rise of BrewDog Jon Henley the Guardian Retrieved 21 June 2022 Turney Ewan 28 October 2009 BrewDog buys first pub The Morning Advertiser Retrieved 17 January 2020 Hawkins Emily 22 November 2018 BrewDog opens bar at Edinburgh airport The Morning Advertiser Retrieved 8 February 2019 Schooner or later it had to happen Beer Today Archived from the original on 12 August 2011 Retrieved 4 January 2011 Barnett Laura 5 January 2011 A schooner of lager Or how about a jigger of whisky The Guardian Archived from the original on 27 September 2016 Retrieved 17 December 2016 Moules Jonathan 7 August 2013 Crowdfunding draws angel investors Financial Times ISSN 0307 1766 Archived from the original on 14 October 2013 Retrieved 28 January 2016 BrewDog close Fraserburgh operation www fraserburghherald co uk Archived from the original on 2 March 2020 Retrieved 2 March 2020 BrewDog goes global as bar empire expands The Herald Retrieved 1 October 2021 BrewDog Selects DMT Biogas for Brewery in Scotland Renewable Energy Magazine Retrieved 1 October 2021 BrewDog makes moves to make Ellon HQ carbon neutral Scottish Construction Now Retrieved 1 October 2021 Brewdog to expand Ellon brewing facility to meet demand Insider 30 October 2014 Retrieved 1 October 2021 Paisley firm Barr Construction wins BrewDog expansion contract BBC News 8 April 2015 Retrieved 1 October 2021 a b BrewDog to create 130 new jobs BBC News 9 March 2015 Archived from the original on 6 March 2016 Retrieved 2 March 2020 BrewDog open sources its beer recipes Scottish Business News Network 25 February 2016 Archived from the original on 7 December 2017 Retrieved 9 April 2020 Mason Paul BrewDog s open source revolution is at the vanguard of postcapitalism The Guardian Archived from the original on 26 July 2016 Retrieved 29 February 2016 Beer firm BrewDog toasts US investment BBC 9 April 2017 Archived from the original on 3 February 2019 Retrieved 20 June 2018 Brewdog www brewdog com Archived from the original on 8 February 2019 Retrieved 8 February 2019 Price Emily BrewDog USA Plans For a New Distillery and West Coast Operations Forbes Archived from the original on 2 March 2020 Retrieved 2 March 2020 Brewdog www irishmirror ie Archived from the original on 11 December 2019 Retrieved 12 December 2019 BrewDog Opens Its First Alcohol Free Bar InsideHook Archived from the original on 2 March 2020 Retrieved 2 March 2020 MADE THOUGHT Brewdog Rebrand Creative Strategy amp Visual Identity www madethought com Retrieved 10 March 2022 Butler Sarah 18 March 2020 BrewDog begins making hand sanitiser amid shortages in UK The Guardian Archived from the original on 20 March 2020 Retrieved 20 March 2020 NHS Heroes welcome first batch of Brewdog Hand Sanitiser www nhsgrampian org Retrieved 11 June 2021 Brewdog UK craft beer giant expands into China BBC News 20 February 2023 Retrieved 20 February 2023 Crighton Ryan 14 November 2008 BrewDog battles to survive label mauling by watchdog Pressandjournal co uk Archived from the original on 6 March 2012 Retrieved 10 May 2012 BrewDog calls for Portman to be scrapped Thedrum co uk Archived from the original on 7 August 2011 Retrieved 10 May 2012 BrewDog brands given all clear Thepublican com Archived from the original on 24 July 2011 Retrieved 10 May 2012 Sweney Mark 20 January 2009 Speedball beer banned The Guardian Archived from the original on 27 September 2016 Retrieved 17 December 2016 Eley Matt 20 January 2009 Pub News amp Pub Property Search for the UK pub trade The Morning Advertiser Retrieved 17 December 2016 World s strongest beer with 32 strength launched BBC News Archived from the original on 27 November 2009 Retrieved 26 November 2009 Sterling Colin 16 February 2010 Sink the Bismarck Brewery Releases World s Strongest Beer at 41 ABV The Huffington Post Archived from the original on 18 February 2010 Retrieved 18 August 2010 Sink the Bismarck by BrewDog YouTube 16 February 2010 Archived from the original on 16 January 2014 Retrieved 10 May 2012 New world s strongest beer is 40 per cent lager a b Perverse animal beer bottles sell out in hours BBC News 23 July 2010 Archived from the original on 23 July 2010 Retrieved 23 July 2010 Stuart Patterson 23 July 2010 Scottish brewery introduces world s costliest beer at 700 a bottle and it comes in a stuffed squirrel Daily Record Archived from the original on 25 July 2010 Retrieved 23 July 2010 Brian Lilley 22 July 2010 Scottish brewer offers beer packed in roadkill Toronto Sun Archived from the original on 25 July 2010 Retrieved 23 July 2010 GirlsPintOut Drinks The End of History YouTube 6 November 2010 Archived from the original on 6 June 2014 Retrieved 10 May 2012 The End of History Brewdog com 22 July 2010 Archived from the original on 29 October 2012 Retrieved 10 May 2012 Andreas Benz 21 March 2006 Willkommen beim Schorschbrau Die handwerkliche Kleinbrauerei im Frankischen Seenland Schorschbraeu de Archived from the original on 16 April 2012 Retrieved 10 May 2012 Brewmeister 100 Scottish Craft Beer Archived from the original on 29 October 2013 Retrieved 30 October 2013 Dead Pony Club ale breaches alcohol marketing Code www portmangroup org uk Archived from the original on 9 February 2019 Retrieved 8 February 2019 This Transphobic BrewDog Beer Advert Sparks Petition Calling For Removal HuffPost UK 7 September 2015 Retrieved 6 July 2022 Davies Rob 26 March 2017 BrewDog accused of hypocrisy after forcing pub to change name The Guardian Archived from the original on 25 April 2018 Retrieved 28 January 2018 via www theguardian com Davies Rob 27 March 2017 BrewDog backs down over Lone Wolf pub trademark dispute The Guardian Archived from the original on 23 December 2017 Retrieved 28 January 2018 via www theguardian com Davies Rob 28 March 2017 BrewDog threatened lawsuit against plan for bar with punk in name The Guardian Archived from the original on 2 February 2018 Retrieved 28 January 2018 via www theguardian com PLEASE DON T STEAL OUR TRADEMARKS BrewDog Archived from the original on 7 April 2017 Retrieved 6 April 2017 Backlash over Brewdog s satirical Pink IPA launch ahead of International Women s Day The Drinks Business 6 March 2018 Retrieved 10 June 2021 Pink IPA www portmangroup org uk Retrieved 10 June 2021 Brewdog not at all bothered by Portman ruling over Pink IPA complaint The Drinks Business 10 July 2018 Retrieved 10 June 2021 James Watt 26 November 2020 My 10 Biggest Mistakes As BrewDog s CEO LinkedIn Retrieved 10 June 2021 BrewDog accused of stealing marketing ideas through fake job interviews 17 May 2019 Archived from the original on 16 July 2020 Retrieved 10 August 2020 via www edinburghlive co uk Punks With Purpose PunksWPurpose 9 June 2021 An open letter to BrewDog Tweet Retrieved 10 June 2021 via Twitter An Open Letter to BrewDog Punks With Purpose Punks With Purpose Retrieved 10 June 2021 Cotton Barney 10 June 2021 You have become a lightning rod for some of the worst attitudes present on both the internet and in real life BrewDog CEO James Watt under fire from ex employees Business Leader Retrieved 10 June 2021 Makortoff Kalyeena 10 June 2021 Former BrewDog staff accuse craft beer firm of culture of fear The Guardian Retrieved 10 June 2021 Ex Brewdog staff allege culture of fear at brewer BBC News 10 June 2021 Brewdog Watchdog urged to probe solid gold can prize claim BBC News 29 June 2021 Retrieved 7 July 2021 Winner of BrewDog s solid gold beer can finds prize is made largely of brass the Guardian 28 June 2021 Retrieved 7 July 2021 BrewDog boss pays almost 500k to unhappy solid gold beer can winners The Guardian 9 January 2023 Retrieved 10 January 2023 Brewdog Instagram ad banned for misleading health claims BBC News 6 July 2021 Retrieved 7 July 2021 Davies Rob 14 March 2022 BrewDog boss hired private investigators to gather evidence of alleged smear campaign the Guardian Retrieved 14 March 2022 BrewDog signed beer distribution deal in Qatar despite anti sponsorship campaign MSN Retrieved 18 November 2022 Brewdog accused of hypocrisy over anti sponsorship of World Cup uk news yahoo com Retrieved 18 November 2022 BREW DOGS IMDb page IMDb 24 September 2013 Archived from the original on 18 April 2017 Retrieved 4 December 2019 Spangler Todd 27 August 2018 Beer Company BrewDog Debuts Streaming Video Service in Latest Niche SVOD Move Archived from the original on 4 September 2018 Retrieved 8 February 2019 2008 Prince s Scottish Youth Business Trust Awards Archived from the original on 1 December 2008 Retrieved 9 April 2020 2008 World Beer Cup Winners Beertown org Retrieved 10 May 2012 permanent dead link 2008 National Business Awards for Scotland Archived from the original on 2 August 2009 Retrieved 9 April 2020 2007 World Beer Awards Beers of the world com 20 June 2010 Archived from the original on 7 September 2009 Retrieved 10 May 2012 Hardcore IPA wins Gold at the 2010 World Beer Cup Brewdog com Archived from the original on 13 December 2010 Retrieved 10 May 2012 Diageo Screw BrewDog BrewDog 9 May 2012 Archived from the original on 11 May 2012 Retrieved 9 May 2012 Statement regarding the 2012 BII Scotland Annual Awards Diageo 9 May 2012 Archived from the original on 12 May 2012 Retrieved 9 May 2012 Scottish beer company BrewDog forces Diageo to apologise over dirty tricks at awards The Telegraph 9 May 2012 Archived from the original on 10 May 2012 Retrieved 10 May 2012 Brewdog BCI best companies Archived from the original on 13 February 2018 Retrieved 13 February 2018 External links EditOfficial website nbsp Retrieved from https en wikipedia org w index php title BrewDog amp oldid 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