It was set up in 1989 as part of a campaign to raise awareness on alcohol-related issues, and its members account for the majority of alcohol products sold in the UK. It takes its name from the Portman Square, London, head office of Guinness, one of its co-founders.
Drinkaware Trustedit
The Portman Group established the Drinkaware website in 2004 and went on to establish the Drinkaware Trust in 2006. The Drinkaware Trust is now an independent trust which runs all alcohol education campaigns, that had been previously the responsibility of the Portman Group.[citation needed]
Put forward the industry angle on the understanding of alcohol-related issues.
Code of Practice on the Responsible Naming, Packaging and Promotion of Alcoholic Drinksedit
The Portman Group operates a Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks which was first introduced in 1996. The code, which is supported throughout the industry, seeks to ensure that drinks are marketed in a socially responsible way and to an adult audience only.
The code applies to all pre-packaged alcoholic drinks and covers the drink's naming, packaging, point-of-sale advertising, brand websites, sponsorship, branded merchandise, advertorials, press releases and sampling.
The code has an open and accessible complaints system. Complaints under the Code are ruled on by an independent complaints panel.
Public Health England was attacked by Martin McKee and others for giving unwarranted credibility to the drinks industry by involving Drinkaware in their Drink Free Days campaign in 2018. Professor Ian Gilmore resigned from his position with the agency when they refused to break the connection.[3]
portman, group, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, march, 2013. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Portman Group news newspapers books scholar JSTOR March 2013 Learn how and when to remove this template message The Portman Group is a trade group composed of alcoholic beverage producers and brewers in the UK Portman GroupFormation1989PurposeAdvocacy of responsible drinking and research into UK alcohol consumptionLocationMillbank Tower London UKRegion servedUKMembership15 alcoholic beverage companiesChief ExecutiveMatt LambertWebsitePortman Group Contents 1 History 1 1 Drinkaware Trust 2 Aims 3 Code of Practice on the Responsible Naming Packaging and Promotion of Alcoholic Drinks 4 Members 5 Campaigns 6 See also 7 References 8 External linksHistory editIt was set up in 1989 as part of a campaign to raise awareness on alcohol related issues and its members account for the majority of alcohol products sold in the UK It takes its name from the Portman Square London head office of Guinness one of its co founders Drinkaware Trust edit The Portman Group established the Drinkaware website in 2004 and went on to establish the Drinkaware Trust in 2006 The Drinkaware Trust is now an independent trust which runs all alcohol education campaigns that had been previously the responsibility of the Portman Group citation needed Aims editThere are four stated main aims of group Promote responsible drinking and thus lessen binge drinking Help prevent misuse of alcohol Encourage alcohol marketing and advertising Put forward the industry angle on the understanding of alcohol related issues Code of Practice on the Responsible Naming Packaging and Promotion of Alcoholic Drinks editThe Portman Group operates a Code of Practice on the Naming Packaging and Promotion of Alcoholic Drinks which was first introduced in 1996 The code which is supported throughout the industry seeks to ensure that drinks are marketed in a socially responsible way and to an adult audience only The code applies to all pre packaged alcoholic drinks and covers the drink s naming packaging point of sale advertising brand websites sponsorship branded merchandise advertorials press releases and sampling The code has an open and accessible complaints system Complaints under the Code are ruled on by an independent complaints panel Members editFull members include Asahi Breweries Aston Manor Cider Bacardi Brown Forman Budweiser C amp C Group Campari Group Diageo Heineken Jagermeister Mark Anthony Brands International Molson Coors SHS Drinks Pernod Ricard Thatchers CiderCampaigns editThere have been several full campaigns run by the group These include I ll be Des designated drivers If you do do drink don t do drunk and Drinkaware co uk excessive drinking particularly in the under 24s Proof of Age Card aka Prove It a PASS accredited identity card discontinued in 2007 These campaigns have been strongly criticised by amongst others Professor Ian Gilmore of Royal College of Physicians and Professor Martin Plant of the University of the West of England 1 both noted alcohol harm experts as not only ineffective but even favourable to the alcohol industry 2 Public Health England was attacked by Martin McKee and others for giving unwarranted credibility to the drinks industry by involving Drinkaware in their Drink Free Days campaign in 2018 Professor Ian Gilmore resigned from his position with the agency when they refused to break the connection 3 See also editBritish Beer and Pub Association Wine and Spirit Trade Association Alcohol Health Alliance UK Alcohol Concern Challenge 21References edit Faculty of Health and Applied Sciences UWE Bristol Faculty of Health and Applied Sciences hsc uwe ac uk Parliamentlive tv parliamentlive tv PHE urged to rethink campaign linked to alcohol industry Guardian 13 September 2018 Retrieved 20 October 2018 External links editOfficial site Drink Aware trust charity site Retrieved from https en wikipedia org w index php title Portman Group amp oldid 1147530354, wikipedia, wiki, book, books, library,
