Beko
Beko (/ˈbɛkoʊ/ BEK-oh; stylized as beko) is a Turkish major appliance and consumer electronics brand of Arçelik A.Ş.[1] Controlled by Koç Holding.
| Type | Anonim Şirket |
|---|---|
| Industry | Major appliances Small appliances Electronics Technology |
| Founded | 1955 in Istanbul, Turkey |
| Founders | Vehbi Koç, Leon Bejerano |
| Fate | Merged with its parent company |
| Headquarters | Istanbul, Turkey |
Area served | Worldwide |
Key people | Vehbi Koç (Founder) |
| Products | Products Laundry machines and dryers Refrigerators Freezers Dishwashers Kitchen stoves Room air conditioners Microwaves Ovens Counter top appliances Audio products Visual products TV sets Laptop computers Computer-related electronics Media products |
| Revenue | 5,091,390,000 euro (2020) |
| 358,628,000 euro (2020) | |
| Owner | Arçelik A.Ş. |
Number of employees | 30,000 (2020) |
| Parent | Koç Holding |
| Subsidiaries | Grundig, Beko pic(UK), Beko LLC (Russia), Beko (China) |
| Website | beko.com |
History
Beko Elektronik A.Ş. was founded by Vehbi Koç, the founder of Koç Holding (who also founded Arçelik A.Ş., the parent company of Beko, in 1955), and Leon Bejerano in Istanbul, Turkey in 1954. The company's name is a combination of the first two letters of the founders' surnames.
In 2004, Beko Elektronik purchased the German electronics company Grundig and by January 2005, Beko and its rival Turkish electronics and white goods brand Vestel accounted for more than half of all TV sets manufactured in Europe.[2]
In April 2010, the electronics division of Beko renamed itself Grundig Elektronik A.Ş.[3]
At the Extraordinary General Shareholders Meeting of Arçelik A.Ş. on 29 June 2009, it was decided to merge Arçelik A.Ş. with the company's subsidiary, Grundig Elektronik A.Ş. (to be administered directly by Arçelik A.Ş. of Koç Holding) by taking over all of Grundig's assets and liabilities as a whole.[4]
Beko is a budget brand name in some countries and continues to be in use for a number of Arçelik A.Ş. products such as television sets,[5] refrigerators, washing machines and dishwashers, in several countries.[6]
Beko changed its old logo for a new one in June 2014.[7]
Beko started selling its products in Egypt in 2014, where it is gaining popularity and more market share.[8]
In India, Voltas, originally an air-conditioner brand and subsidiary of Tata Group, partnered with Beko to produce home appliances like TVs, dishwashers, washing machines, etc.
Incidents
Some Beko products have posed a safety risk to consumers who buy them. In 2016, Mishell Moloney was found dead due to a fault with a Beko drying machine that had caught fire.[9] Beko tried to state that the fault that led to Moloney's death was a 'tragic and isolated incident.'[10] However, the DCS 85W drying machine which was used by Moloney was already responsible for some twenty fires in the UK. Beko quality control chief, Andrew Mullin, also revealed that the smaller models in the range, had already been recalled due to hundreds of safety incidents.[11]
Sponsorships
Beko has been the official sponsor of the Turkish, Italian and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain.[12] Beko is a partner of the Spanish football club FC Barcelona[13] since 2014 and Turkish football club Beşiktaş JK,[14] Turkmen football club FC HTTU.[15] Furthermore, it had been one of the largest advertisers in the English Premier League since 2008,[16] and an official sponsor of the FA Cup.[17] Beko sponsored Millwall F.C. in the 2005–06 season.[18]
Between 2016 and 2020, Beko was the main sponsor of Netball New Zealand's National Netball League.[19][20]
Beko is a premier sponsor of Volley Lube.[21]
References
- ^ Arçelik A.Ş.: Brands
- ^ Boulden, Jim (17 January 2005). "Turkey switches on to TV market". CNN.com. Retrieved 21 November 2011.
- ^ "Koç Holding A.Ş. – Board of Directors' Report – Annual Report 2008" (PDF). Koç Holding. Retrieved 13 June 2012.
- ^ "Annual Report 2009" (PDF). Arçelik A.Ş. Retrieved 13 June 2012.
- ^ . Archived from the original on 26 June 2012. Retrieved 30 June 2012.
- ^ "Beko Brands". beko.co.uk. Retrieved 21 June 2012.
- ^ FC Barcelona: "FC Barcelona and Beko sign global sponsorship agreement"
- ^ . Archived from the original on 6 May 2019. Retrieved 6 May 2019.
- ^ Association, Press (8 August 2016). "Defective tumble dryer blamed for fatal fire in Birmingham". The Guardian. ISSN 0261-3077. Retrieved 21 July 2019.
- ^ correspondent, Rebecca Smithers Consumer affairs (30 May 2017). "Beko issues tumble dryers safety alert over fire risk concerns". The Guardian. ISSN 0261-3077. Retrieved 21 July 2019.
- ^ Association, Press (8 August 2016). "Defective tumble dryer blamed for fatal fire in Birmingham". The Guardian. ISSN 0261-3077. Retrieved 21 July 2019.
- ^ FIBA: "FIBA and Beko sign global partnership leading up to 2014 Basketball World Cup"
- ^ "FC Barcelona extends sponsorship agreement with Beko | FC Barcelona". FC Barcelona. Retrieved 15 February 2018.
- ^ Fanatik: "Beşiktaş Beko ile imzaladı"
- ^ 4 ýyldan soň 4-nji çempionlyk 21 July 2015 at the Wayback Machine
- ^ SportsPro: "Beko teams up with The Football League"
- ^ Arçelik A.Ş.: "Beko becomes a sponsor to the oldest football cup in the world"
- ^ S, Jake; ers (17 March 2020). "QUIZ: Can you name every Millwall front-of-shirt sponsor from the last 15 seasons?". Football League World. Retrieved 14 July 2021.
- ^ "Global brand Beko joins forces with new National Netball League". www.netballnz.co.nz. 24 February 2016. Retrieved 2 May 2022.
- ^ "Turkish companies eye local sports sponsorships in distant countries". www.dailysabah.com. 25 November 2017. Retrieved 2 May 2022.
- ^ Beko. ganxoo.com. Retrieved 13 May 2022.
External links
- Beko – International
- Beko - Turkey (in Turkish)
- Beko UK