A chief content officer (CCO) is a corporate executive responsible for the digital media creation and multi-channel publication of the organization's content (text, video, audio, animation, etc.).
In a broadcastingorganisation, the CCO is generally the highest ranking creative member of the organization. However, the chief content officer position is also common in many other industries, ranging from insurance to video production based on a LinkedIn study.[1]
Responsibilities
Like all other chief officers, the chief content officer is responsible for supervision, coordination, planning and operation in his or her own field of responsibility.[2] The CCO may also lead a company's branding and marketing efforts (as it relates to content), if these areas are not overseen by a chief marketing officer.
References
^Robert. "Chief Content Officers". PDX SEO. Retrieved 6 May 2016.
chief, content, officer, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, 20. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Chief content officer news newspapers books scholar JSTOR May 2016 Learn how and when to remove this template message A chief content officer CCO is a corporate executive responsible for the digital media creation and multi channel publication of the organization s content text video audio animation etc The CCO is usually an executive role or senior vice president position typically reporting to the chief executive officer or the president of the organization In a broadcasting organisation the CCO is generally the highest ranking creative member of the organization However the chief content officer position is also common in many other industries ranging from insurance to video production based on a LinkedIn study 1 Responsibilities EditLike all other chief officers the chief content officer is responsible for supervision coordination planning and operation in his or her own field of responsibility 2 The CCO may also lead a company s branding and marketing efforts as it relates to content if these areas are not overseen by a chief marketing officer References Edit Robert Chief Content Officers PDX SEO Retrieved 6 May 2016 The Job Description of Chief Executive Officer Sample Template contentmarketinginstitute com Retrieved 2015 07 01 This business related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Chief content officer amp oldid 1127631969, wikipedia, wiki, book, books, library,
