Yogen Früz is a Canadian chain of frozen yogurt and smoothie stores that also serves healthy alternative food products. The chain is run through company-owned, franchised, and non-traditional partnerships. The chain operates worldwide and has been rated one of the top 500 franchises for over 20 years. The global headquarters is in Markham, Ontario in the Greater Toronto Area of Canada.[1]
The store offered made-to-order frozen yogurt in cups as well as frozen shakes mixed with fresh fruit; it was successful, and within a year the company's first franchises opened in London, Ontario. By 1989 Yogen Früz franchised its 100th store. A younger brother, Simon, joined the company in 1989 at the age of 18, while their father sold his typesetting business to oversea offices in Europe.
In December 2005, International Franchise Corp. acquired Yogen Früz and CoolBrands International's franchise division.[2]
It is the largest franchiser of stores serving primarily frozen yogurt, with over 1,300 locations operating in more than 20 countries.[3] The company aims to brand itself as a healthy-choice lifestyle product.
In 2016, Yogen Früz celebrated their 30 years in business, allowing customers to design the brand's new cup. The winner will have "their design featured on the company website and will be treated to five years’ worth of free frozen yogurt or a $1,000 scholarship."[4]
Today, the company serves proprietary probiotic frozen yogurt,[5] both mixed with fruit(s) and soft serve, and both dairy and non-dairy smoothies. For its standard yogurt cup, there are various base yogurt options such as low-fat and non-fat.
Business strategy and organization
The firm frequently uses "master franchisees", who can obtain the rights either to open stores directly or sell franchise licenses to others. Master franchisees are granted for periods varying between ten and twenty years, and usually require the franchisee to open a minimum number of outlets each year.[6] Additionally, the firm uses a non-traditional method of expansion involving co-branding, which allowed for the mingling of Yogen Früz products with other known food services[7] by way of "mini-counters" in established stores. As of 2008, master franchise agreements and co-branding remain the firm's main business.
The Serruya brothers initially sought expansion overseas rather than compete in the United States, because frozen yogurt dessert shops had already neared market saturation in the United States in the 1980s, and, unlike today, the average consumer was then neither familiar with nor accepting of the taste of yogurt.[6] In early 1995 Yogen Früz franchisees operated 170 outlets in Canada, which comprised 80 percent of the frozen yogurt market in Canada. As of 2007, Yogen Früz has over 1,200 stores operating in over 25 countries including the United States,[8][9][10]
Yogen Früz smiling ü logo
In 2008, the company announced its new store design and branding, which was designed to be applied to small and large outlets in both malls and free-standing stores.[11]
On January 14, 2010, Archeology Investments announced a master franchise agreement which grants rights to the company to open shops in Dubai, Oman, Qatar, Bahrain and Kuwait.[12]
In February 2014, Diet & Lite Trading – an Abu Dhabi-based company and member of the Khalifa Fund – obtained the master franchise rights for the UAE.
^"Contact Us 2019-07-10 at the Wayback Machine." Yogen Früz. Retrieved on March 15, 2014. "Yogen Früz headquarters 210 Shields Court Markham, Ontario L3R 8V2, Canada"
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Official website
June 30, 2023
yogen, früz, canadian, chain, frozen, yogurt, smoothie, stores, that, also, serves, healthy, alternative, food, products, chain, through, company, owned, franchised, traditional, partnerships, chain, operates, worldwide, been, rated, franchises, over, years, g. Yogen Fruz is a Canadian chain of frozen yogurt and smoothie stores that also serves healthy alternative food products The chain is run through company owned franchised and non traditional partnerships The chain operates worldwide and has been rated one of the top 500 franchises for over 20 years The global headquarters is in Markham Ontario in the Greater Toronto Area of Canada 1 Yogen FruzYogen Fruz headquarters in MarkhamTypeSubsidiaryIndustryRestaurantFoundedThornhill Ontario Canada 1986 37 years ago 1986 FoundersMichael Serruya Aaron SerruyaHeadquarters210 Shields Court Markham Ontario CanadaNumber of locationsover 1 300ProductsFrozen YogurtSmoothieYogurtFruit CupParentInternational Franchise Corp Websiteyogenfruz com Contents 1 History 2 Business strategy and organization 3 Awards and recognition 4 See also 5 References 6 External linksHistory Edit The Promenade Mall Yogen Fruz store Yogen Fruz in Vaughan Mills relocated in 2014 due to the mall expansion Yogen Fruz at Hillcrest Yogen Fruz Canada Yogen Fruz originally before it was globalized is now a part of MTY Food Group Yogen Fruz was founded in 1986 by brothers Michael Serruya and Aaron Serruya who opened the firm s first outlet in August 1986 at The Promenade Shopping Centre in Thornhill Ontario Canada The umlaut over the u in the store s name is an example of foreign branding The store offered made to order frozen yogurt in cups as well as frozen shakes mixed with fresh fruit it was successful and within a year the company s first franchises opened in London Ontario By 1989 Yogen Fruz franchised its 100th store A younger brother Simon joined the company in 1989 at the age of 18 while their father sold his typesetting business to oversea offices in Europe In December 2005 International Franchise Corp acquired Yogen Fruz and CoolBrands International s franchise division 2 It is the largest franchiser of stores serving primarily frozen yogurt with over 1 300 locations operating in more than 20 countries 3 The company aims to brand itself as a healthy choice lifestyle product In 2016 Yogen Fruz celebrated their 30 years in business allowing customers to design the brand s new cup The winner will have their design featured on the company website and will be treated to five years worth of free frozen yogurt or a 1 000 scholarship 4 Today the company serves proprietary probiotic frozen yogurt 5 both mixed with fruit s and soft serve and both dairy and non dairy smoothies For its standard yogurt cup there are various base yogurt options such as low fat and non fat Business strategy and organization EditThe firm frequently uses master franchisees who can obtain the rights either to open stores directly or sell franchise licenses to others Master franchisees are granted for periods varying between ten and twenty years and usually require the franchisee to open a minimum number of outlets each year 6 Additionally the firm uses a non traditional method of expansion involving co branding which allowed for the mingling of Yogen Fruz products with other known food services 7 by way of mini counters in established stores As of 2008 master franchise agreements and co branding remain the firm s main business The Serruya brothers initially sought expansion overseas rather than compete in the United States because frozen yogurt dessert shops had already neared market saturation in the United States in the 1980s and unlike today the average consumer was then neither familiar with nor accepting of the taste of yogurt 6 In early 1995 Yogen Fruz franchisees operated 170 outlets in Canada which comprised 80 percent of the frozen yogurt market in Canada As of 2007 Yogen Fruz has over 1 200 stores operating in over 25 countries including the United States 8 9 10 Yogen Fruz smiling u logo In 2008 the company announced its new store design and branding which was designed to be applied to small and large outlets in both malls and free standing stores 11 On January 14 2010 Archeology Investments announced a master franchise agreement which grants rights to the company to open shops in Dubai Oman Qatar Bahrain and Kuwait 12 In February 2014 Diet amp Lite Trading an Abu Dhabi based company and member of the Khalifa Fund obtained the master franchise rights for the UAE Awards and recognition EditThis section needs additional citations for verification Please help improve this article by adding citations to reliable sources in this section Unsourced material may be challenged and removed January 2014 Learn how and when to remove this template message Year Award 13 14 1992 Frankie Award of Merit for excellence in franchise advertising Ranked 4th in the ACE 100 Top North American entrepreneurs award among the top 40 companies under 40 years of age by Entrepreneur Magazine1993 Ranked 3rd in the ACE Top 100 North American entrepreneurs under 30 years of age award Top Franchise in North America in the relevant category by Entrepreneur Magazine1994 Top percentage growth company in Foodservice award from the Foodservice and Hospitality Magazine 1995 Operators of the Year Award for 1995 and 1996 from Foodservice and Hospitality Magazine Ranked 6th among the Top 30 Fastest Growing Franchises by Entrepreneur Magazine Ranked 15th among the Top Franchises in North America by Entrepreneur Magazine Ranked 16th among the Top Franchises Worldwide by Entrepreneur Magazine Top of the frozen yogurt category by Entrepreneur Magazine1996 Ranked among the top 100 in Hospitality for Greatest Dollar and Greatest Percentage Increase from the Foodservice and Hospitality Magazine Top 40 under40 Canadian Entrepreneur award given to Michael Aaron and Simon Serruya by the Financial Post Ranked 16th among the top franchises worldwide by Entrepreneur International Franchise Magazine1997 Young Entrepreneur of the Year award for both Ontario and National categories 19th Fastest Growing Company in Canada by Profit 100 Outstanding Business Achievement Award from the Ontario Chamber of Commerce Frankie Award Excellence in Franchise Advertising 2 Gold 2 Silver Worldfest Houston Bronze Award for TV Commercial1998 Ranked 3rd in Entrepreneur Magazine s Franchise 500 list after McDonald s and Burger King Ranked 2nd among Fastest Growing Franchises by Entrepreneur Magazine Ranked 1st in the Frozen Yogurt Category among the Top 500 franchises by Entrepreneur Magazine1999 Ranked 1st among all major franchise chains worldwide 15 16 2000 Ranked 1st in the Frozen Yogurt Category among the Top 500 franchises by Entrepreneur Magazine2002 Ranked 1st in the Frozen Yogurt Category among the Top 500 franchises by Entrepreneur Magazine2008 Ranked among the top 50 fastest growing franchises by Entrepreneur Magazine Ranked among the top 100 franchises by Entrepreneur Magazine Ranked among top 500 franchises by Entrepreneur Magazine Ranked among top 200 global franchises by Entrepreneur com Ranked among 117 best restaurant franchises by Entrepreneur Magazine Ranked among Canada s top 100 foodservice companies by Foodservice and Hospitality2009 Frankie Award for top Web Design and Menu Board Design in Canadian franchising 17 Ranked among top 200 global franchises by Entrepreneur com Ranked among top 120 restaurant franchises by Entrepreneur Magazine Ranked among Canada s top 100 foodservice companies by Foodservice and Hospitality2010 Ranked 15th among the top 100 Global Franchises by Franchise Direct 18 Ranked among top franchises on 2010 Fastest Growing Franchises by Entrepreneur 19 The Hot List Top Franchises in the Hottest Sectors of the Economy by Entrepreneur s Startups Ranked among top 500 franchises by Entrepreneur Magazine Top restaurant franchises of 2010 by Entrepreneur Magazine Ranked among Canada s top 100 Foodservice companies by Foodservice and Hospitality2011 Ranked among top 500 franchises by Entrepreneur Magazine Top restaurant franchises by Entrepreneur Magazine Ranked among top 100 restaurant companies by foodservice and Hospitality Ranked among top 100 global franchises by Franchisedirect com Top Global Franchise by Entrepreneur Magazine 33rd Annual Franchise 500 by Entrepreneur Magazine2012 Ranked among top 500 franchises by Entrepreneur Magazine Top 100 by FoodService and Hospitality Top Franchises by FoodService and Hospitality2013 Ranked among top 500 franchises by Entrepreneur Magazine Today s hottest franchise oppprtunities by Entrepreneur Startups Ranked among top 200 global franchises by Entrepreneur Magazine2014 Top 500 Franchises by Entrepreneur Magazine 102 Fastest Growing Franchises by Entrepreneur Magazine Top 100 Global Franchises 2014 Rankings by FranchiseDirect com Top Food Franchises by Entrepreneur Magazine Top 200 Franchise Systems by Franchise Time2015 Top 100 Global Franchises The Best Franchises Internationally by FranchiseDirect com Top Foodservice Chains by Foodservice and Hospitality Top 50 Franchises In The World by Business Insider Top 20 Franchises In The World by Business Insider The Future 50 by CSP Magazine2016 Top 100 Global Franchises by Franchise Direct2017 Top 100 Global Franchises by Franchise Direct Top 100 Foodservice Chains by Foodservice and Hospitality Top 200 Food Based Franchises by Entrepreneur Magazine Top 200 Largest Franchises by Franchise TimesSee also EditList of frozen yogurt companiesReferences Edit Contact Us Archived 2019 07 10 at the Wayback Machine Yogen Fruz Retrieved on March 15 2014 Yogen Fruz headquarters 210 Shields Court Markham Ontario L3R 8V2 Canada CoolBrands sells franchising division Ice Cream Reporter 2006 01 20 Our Story Yogen Fruz Retrieved 2022 04 21 Ltd Kostuch Media 2016 03 16 Yogen Fruz Turns 30 Foodservice and Hospitality Magazine Retrieved 2020 04 02 Sugar Fit 2007 05 22 Latest Healthy Dessert Craze Yogen Fruz Sugar Publishing Inc Archived from the original on 2008 06 11 Retrieved 2007 08 02 a b Klein Karen E 2008 03 10 Can Yogen Fruz Gain a U S Following Business Week Archived from the original on March 30 2008 Yogen Fruz Hands down the best frozen yoghurt in Pakistan 26 November 2012 Retrieved 2019 07 10 About Us Yogen Fruz Archived from the original on 2013 03 23 Retrieved 2009 10 21 Store Finder Yogen Fruz Archived from the original on 2018 09 18 Retrieved 2009 10 21 Busy year for Yogen Fruz Ice Cream Reporter 2008 01 20 Yogen Fruz Unveils New Store Design at Two Stores in Canada Reuters 2008 02 28 Archived from the original on 2008 03 21 World s Largest Frozen Yogurt chain open its door to Middle East AMEinfo com 2010 01 14 Archived from the original on 2010 07 08 The Registry Yogen Fruz theregistry force com Archived from the original on 18 February 2015 Retrieved 3 February 2022 The Registry Yogen Fruz Canada Archived from the original on February 18 2015 Retrieved February 18 2015 Tiffany Laura 1999 01 01 Freeze Fame How this year s No 1 franchise Yogen Fruz is getting its just desserts Entrepreneur Magazine Mulhern Charlotte 1998 01 01 The Big Chill The brothers behind Yogen Fruz turn up the heat on a cool concept Entrepreneur Magazine Canadian Franchise Association Announces 2009 Frankie Award Winners Canadian Franchising Association 2009 05 08 Archived from the original on 2009 08 04 Expansion into Foreign Markets Franchise Direct 2010 04 18 2010 Fastest Growing Franchises Entrepreneur External links Edit Wikimedia Commons has media related to Yogen Fruz Official website Retrieved from https en wikipedia org w index php title Yogen Fruz amp oldid 1157048084, wikipedia, wiki, book, books, library,
