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Adidas Yeezy

April 16, 2024

Adidas Yeezy (or just Yeezy) was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West[a] and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model ("Boost 750") was released in February 2015. In 2020 Forbes described Yeezy's rise as "one of the great retail stories of the century".[1] Yeezy influenced and inspired a multitude of other fashion brands.[2] Outside of the former Adidas collaboration, Yeezy is the name of Kanye's company Yeezy LLC and is not connected to Adidas.[3]

Yeezy
TypeClothing, sneakers
InventorKanye West and Adidas
InceptionFebruary 2015 (2015-02)
ManufacturerAdidas
AvailableNo
Last production yearOctober 2022 (2022-10)
Websitehttps://www.adidas.com/us/yeezy 

In October 2022, Adidas announced that it terminated its collaboration with West with immediate effect after the rapper made antisemitic remarks through various media outlets.[4][5]

History edit

Proposed "Pastelle" line and 2006 meeting edit

 
American rapper Kanye West had collaborated with Nike before his partnership with Adidas.

In 2008, it was rumored that Kanye West was releasing his first brand, Mascotte by K West, to be funded by Roc-A-Wear. West began speaking with Adidas about a collaborative effort in 2006, when Gary Aspden met with him in a recording studio, alongside his manager. West proposed a clothing line called "Pastelle", designed its logos, and discussed the possibility of designing a custom version of the Rod Laver Vintage shoe for Adidas. West designed a shoe for Adidas that year, but talks with the company fell through, and the line was never released.[6][7][8]

Departure from Nike and deal with Adidas edit

In 2013, after the release of the "Red October" Air Yeezy 2s, Kanye West officially left Nike. Although West described this break as "heartbreaking", he claimed that Nike would not pay him royalties for his shoe designs, instead offering to donate some of the proceeds to a charity of West's choice. This ultimately led West to reach out to Adidas for a deal.[9] Adidas agreed to give him royalties, and West described the CEO of Adidas as "someone who allowed me to build something".[10] Under the partnership with Adidas, West retains 100% ownership of his brand while having full creative control over the products released.[11][12]

In February 2015, the Adidas and West collaboration officially debuted. "Yeezy Season 1" was highly anticipated and celebrities such as Rihanna, Diddy, and West's then-wife Kim Kardashian were at the introductory fashion show. The line featured heavy inspiration from military designs, which West had stated was driven by 2011 England riots. Bomber jackets, sweatpants, and stylized military jackets were heavily featured in the Yeezy Season 1 collection. While the fashion show started late, many deemed it as a success.[13][14][15]

In September 2015, West held a fashion show for a new set of apparel in the Yeezy line, called Yeezy Season 2. Several hundred people were in attendance at the showcase for the line, which critics noted was not particularly dissimilar from the Season 1 line. The line was marked by light pink, tan, army green and olive tones, and featured pieces such as weatherproof boots, sweatpants, cargo jackets, and crew-neck sweatshirts.[16] He later revealed that he began planning the Yeezy Season 2 line the day Yeezy Season 1 launched, and had begun planning his next set of apparel, Yeezy Season 3, not long after the September 2015 showcase. While the line's accompanying shoes were manufactured by Adidas, West opted to manufacture the clothes through other means and have them custom-dyed.[17]

"Yeezy Season 3" also saw notable amounts of success upon their releases.[citation needed] In June 2016, West and Adidas announced an extension of the deal and the launch of a new Yeezy category.[18] West claimed that Yeezy was selling out surprise 40,000-pair drops within minutes.[1]

In 2018, West enlisted the help of Matt George, co-owner of Stüssy Canada, to become a strategic advisor for the brand. During this time the annual sales for Adidas Yeezy grew from $15 million to $1.2 billion. George officially became the CEO of Yeezy in September 2018.[19] By 2019, sales for Yeezy's Adidas sneakers generated $1.3 billion in annual revenue.[11] In 2019, Forbes compared Yeezy to Air Jordan in terms of cultural clout and commercial prowess.[20] In 2020, Forbes described Yeezy's ability to rival Air Jordan for "sneaker world supremacy" within just a short period of time as "one of the great retail stories of the century". West was receiving an 11% royalty cut.[1] That year, sales for the sneakers reached nearly $1.7 billion in annual revenue, netting Yeezy $191 million in royalties alone.[12]

In June 2022, West criticized Adidas CEO Kasper Rørsted, accusing the brand of copying his designs and promoting a "Yeezy Day" sales event without his permission.[21] In August, West continued his criticisms, stating that Adidas failed to open Yeezy retail stores as promised.[21] In September, West stated that he would not renew his contract with Adidas once their partnership expires in 2026.[22]

Termination edit

On October 7, 2022, Adidas placed its partnership with West under review after he made several antisemitic remarks and wore a "White Lives Matter" T-shirt at a Paris Fashion Week show days earlier.[23][24] A social media campaign demanding that Adidas cut ties with West began.[25] West continued to make antisemitic remarks through Instagram, Twitter, interviews, and podcasts,[25] stating "I can say antisemitic shit and Adidas cannot drop me".[26] In response to this behavior, Balenciaga, Vogue, Creative Artists Agency and MRC cut ties with West.[27] Pressure on Adidas grew after the Goyim Defense League,[28] an antisemitic hate group, endorsed West.[26]

On October 25, Adidas announced an immediate end to the line, writing: "Ye's[a] recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness."[30] The production of Yeezy-branded products and payments to West ended upon announcement.[25] Yeezy generated $2 billion in annual sales for Adidas, making up around 10% of the brand's total revenue.[25] Adidas said the termination was expected to "have a short-term negative impact of up to $250 million",[31] and warned it could lose $1.3 billion in revenue in 2023.[32] According to Forbes, West's net worth dropped from $2 billion to $400 million because of the deal's end.[33]

In February 2023, Adidas and West reached a deal to sell the remaining $500 million of Yeezy sneakers in 2023. The remodeled contract will reportedly focus solely on selling the existing inventory of West's shoe line and will not include his clothing line or new designs.[34]

On April 30, 2023, West and Adidas faced a $1 million class-action lawsuit filed by customers alleging they were misled by the limited availability of the Yeezy Boost 350 V2 "Mono Cinder" sneakers. The lawsuit claims that the defendants engaged in deceptive marketing practices by falsely asserting that the sneakers were limited edition, causing consumers to purchase them at inflated prices. The plaintiffs argue that this led to financial damages for consumers when the sneakers became widely available at lower prices later.[35]

In May 2023, Adidas revealed that the termination of its partnership with Kanye West resulted in a loss of €400m (£350m) for the first quarter of 2023. The sales decline was particularly noticeable in North America at 20%. Adidas revealed that they were going to sell the remaining stock of the shoes, with a significant share of profits being donated to charities including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change.[36]

Clothing edit

"Yeezy Season 1" was released on October 29, 2015, and was the first apparel collection to release from this collaboration.[37][38] The presentation was designed in collaboration with performance artist Vanessa Beecroft, who has previously worked with West on music videos and set designs.[39] This collection was noted for its stripped-down, ready-to-wear style, which drew on military clothing and flesh-toned colors.[40] The prices ranged from $600 for sweatpants to $3,000 for jackets.[41] Although the footwear sold out quickly, the apparel collection did not. West revealed in a 2018 interview that he was in talks with Louis Vuitton for a $30 million apparel deal. The deal was not approved by the LVMH board and West was left with no clothing partners. After the "Yeezy Season 1" show, Adidas announced it would no longer be a part of Yeezy apparel, instead focusing on the footwear collection with West.[citation needed]

With Yeezy Season 4 Adidas and West re-introduced several articles of clothing with Adidas branding.[41] Season 6 premiered in January 2018, with an ad campaign featuring porn star Lela Star (noted for her resemblance to Kim Kardashian), as well as Paris Hilton and other models. The participants were made up to look like Kardashian.[42][43][44][45] West would later use Star again as a model for a June 2018 shoe campaign.[46][47]

Footwear edit

Adidas Yeezy sneakers were popularized by celebrities including Justin Bieber, Brooklyn Beckham, and Karim Benzema.[2] Most of the shoes utilized Adidas's Boost material.[48]

Yeezy Boost 750 edit

On December 3, 2013, Adidas confirmed a new shoe collaboration deal with West.[49] The initial release of the Adidas Yeezy Boost 750 "Light Brown" was limited to only 9000 pairs and sold out within 10 minutes.[50] Between February 21 and February 28, the Yeezy Boost 750 "Light Brown" was available through a wider range of retailers and boutiques.[51] "After Kanye West left Nike to partner with Adidas in 2015, he claimed his stake in the sneaker game with his first signature shoe: the Yeezy Boost 750."[52]

Yeezy Boost 350 edit

 
Adidas Yeezy Boost 350 in the "Pirate Black" colorway

On June 27, 2015, the second shoe from the collaboration, the Yeezy Boost 350 was made available through a worldwide release.[53] The Yeezy Boost 350 marked an entry into "primeknit" technology, utilizing flat knitting machinery amalgamated with synthetic yarns. A preliminary version was made of a combination of petroleum-based ethylene-vinyl acetate (EVA) and foam generated from algae.[54] In October 2015, Footwear News recognized the Yeezy Boost 350 with its Shoe of the Year award.[55] In August 2016, GQ recognized Yeezy Boost 350 as the most influential shoe of the year.[2]

On September 24, 2016, a second version of the shoe, known as Yeezy Boost 350 V2, debuted in a colorway called "Beluga".[56]

Yeezy 950 edit

The Yeezy 950 was first released on October 29, 2015, at select retail stores and online.[57] It was part of the Yeezy Season 1 collection and came in four different colorways: Peyote, Moonrock, Chocolate, and Pirate black. Each shoe was retailed at $399.[58] The Adidas Yeezy 950 extended the partnership outside of the sneaker space with its military-inspired design.[59]

Yeezy 350 Cleat edit

The Adidas Yeezy 350 Football Boost cleat was for football and it had made its first appearance in a 2016 NFL kickoff game. Texans wide receiver DeAndre Hopkins was fined $6,000 for wearing the cleats because they broke the NFL uniform policy by not having a solid base color.[60]

Yeezy Powerphase Calabasas edit

The Adidas Powerphase Calabasas was released on March 28, 2017.[61] "The retro sneakers are an update of an Adidas trainer from the '80s. They feature a premium white leather upper with perforated stripes, green Adidas branding, and a red Trefoil logo."[62] A tonal grey colorway released globally on December 9, 2017, for a retail price of $120;[63] a "Core Black" colorway released shortly after on March 17, 2018. After the initial three colorways of the Yeezy Powerphase Calabasas, Adidas continued releasing several Powerphase models without the Yeezy Calabasas branding. Adidas then brought back the 1980s Adidas Trainer model that is "Yeezy-inspired".[64]

Yeezy 700 Series edit

The Adidas Yeezy Boost 700 debuted in the "Wave Runner" colorway during the Yeezy Season 5 fashion show in 2017. It featured reflective details, such as the three stripes of Adidas under a mesh overlay, reflective lace holders, and circles in the middle of the shoe and in the back. Different materials used in the shoe include boost for cushioning of the midsole, mesh, herringbone traction on the outsole, and suede. The shoe was released on August 12, 2017, for $300, exclusively via Yeezy Supply. At the time, two colorways of white/gum and black were also expected to release in 2018.[65] The sequel to the Yeezy Boost 700 debuted in the "Static" colorway, an all-white colorway with a black outsole. Also retailing for $300, the upper features a different design, while the midsole and outsole remain the same. The 700 V2 debuted on December 29, 2018.[66]

On March 23, 2019, the 700 V2 "Geode" colorway was released synchronously with a nationwide lemonade stand charity campaign raising money for the National Alliance on Mental Illness.[67] On December 23, 2019, a third version of the 700 series, known as Yeezy 700 V3, debuted in a colorway called "Azael" featuring a glow-in-the-dark cage. Instead of featuring boost like other 700s, the V3s use EVA. They come with reflective 3M Scotchlite detailing around the toe and retail for $200.[68]

A new variation of the 700 series, the Yeezy Boost 700 MNVN (minivan), had a limited release in a colorway known as "Triple Black" on February 8, 2020. The shoe differs by displaying the "700" branding on the upper using compact and reflective materials and comes in more vibrant colors than other 700s, including the "Metallic" colorway.[69][70]

Yeezy 500 edit

The Adidas Yeezy 500 was released in December 2017, as a pre-order with delivery slated for March 2018. The debut colorway was known as "Desert Rat".[71]

A high-top variation of the model, known as the Yeezy 500 High, was released in December 2019. The debut colorway was known as "Slate". The following releases including "Blush", "Enflame" and "Clay".[citation needed]

Yeezy Boost 380 edit

The first Adidas Yeezy Boost 380 was released in December 2019, as a surprise release on West's clothing launch site Yeezy Supply. The debut colorway was known as "Alien."[citation needed]

Yeezy Slide edit

Adidas Yeezy slides are lightweight EVA slippers released in December 2019.[72]

Yeezy Qntm Bsktbl edit

The Yeezy Qntm Bsktbl was released in the spring of 2020 and serves as a performance version of the Yeezy Qntm (Lifestyle Model) geared for the hardwood.[citation needed]

Yeezy Foam Runner edit

The Yeezy Foam Runner is the first Adidas Yeezy shoe made in the United States and first released exclusively through Yeezy Supply on June 26, 2020. The shoe retailed for $75 and was partially made of foam generated from algae. The debut colorway was known as "Ararat".[73][unreliable source?]

Yeezy 450 edit

The Adidas Yeezy 450 debuted on March 6, 2021, with a debut colorway called "Cloud White", which was later followed by "Dark Slate".[citation needed]

Yeezy Knit Runner edit

The Adidas Yeezy Knit Runner (stylized as Knit Rnr) debuted on September 23, 2021, with a debut colorway called "Sulfur." The shoe retailed at US$200. The Knit Runner takes inspiration from the Yeezy Foam Runner silhouette while being predominantly made of knitted material.[74][non-primary source needed]

Yeezy Nsltd Boot edit

The Adidas Yeezy Nsltd Bt (meaning Insulated Boot) debuted on November 5, 2021, with a "khaki" colorway. These boots retailed at US$340.[75]

Yeezy Bsktbl Knit edit

The Yeezy Bsktbl Knit released on December 18, 2021 with the 'Slate Blue' colourway and serves as an 'updated' version of the previous Yeezy Qntm basketball shoe. It has a distinctive padded, sock-like upper (not too dissimilar to the 'CMPCT' variant of the Yeezy 350 V2), with a sole reminiscent of the Yeezy Qntm.[76]

Yeezy 1050 edit

The Adidas Yeezy 1050 was first shown on July 22, 2021, at the Atlanta Mercedes-Benz Stadium during the first listening party for West's 10th studio album, Donda. It was worn along with his other Yeezy apparel. The first colorway is called "Hi-Res" as an orange high-top with boot characteristics. The release date for this item is still unknown yet speculated to retail for US$400.[77]

Notes edit

  1. ^ a b In October 2021, Kanye West changed his legal name to "Ye".[29]

References edit

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External links edit

  • Official website  

April 16, 2024
adidas, yeezy, just, yeezy, fashion, collaboration, between, american, rapper, designer, entrepreneur, kanye, west, german, sportswear, company, adidas, offered, sneakers, limited, edition, colorways, well, shirts, jackets, track, pants, socks, slides, lingeri. Adidas Yeezy or just Yeezy was a fashion collaboration between American rapper designer and entrepreneur Kanye West a and German sportswear company Adidas It offered sneakers in limited edition colorways as well as shirts jackets track pants socks slides lingerie and slippers The first shoe model Boost 750 was released in February 2015 In 2020 Forbes described Yeezy s rise as one of the great retail stories of the century 1 Yeezy influenced and inspired a multitude of other fashion brands 2 Outside of the former Adidas collaboration Yeezy is the name of Kanye s company Yeezy LLC and is not connected to Adidas 3 YeezyTypeClothing sneakersInventorKanye West and AdidasInceptionFebruary 2015 2015 02 ManufacturerAdidasAvailableNoLast production yearOctober 2022 2022 10 Websitehttps www adidas com us yeezy In October 2022 Adidas announced that it terminated its collaboration with West with immediate effect after the rapper made antisemitic remarks through various media outlets 4 5 Contents 1 History 1 1 Proposed Pastelle line and 2006 meeting 1 2 Departure from Nike and deal with Adidas 1 3 Termination 2 Clothing 3 Footwear 3 1 Yeezy Boost 750 3 2 Yeezy Boost 350 3 3 Yeezy 950 3 4 Yeezy 350 Cleat 3 5 Yeezy Powerphase Calabasas 3 6 Yeezy 700 Series 3 7 Yeezy 500 3 8 Yeezy Boost 380 3 9 Yeezy Slide 3 10 Yeezy Qntm Bsktbl 3 11 Yeezy Foam Runner 3 12 Yeezy 450 3 13 Yeezy Knit Runner 3 14 Yeezy Nsltd Boot 3 15 Yeezy Bsktbl Knit 3 16 Yeezy 1050 4 Notes 5 References 6 External linksHistory editProposed Pastelle line and 2006 meeting edit nbsp American rapper Kanye West had collaborated with Nike before his partnership with Adidas In 2008 it was rumored that Kanye West was releasing his first brand Mascotte by K West to be funded by Roc A Wear West began speaking with Adidas about a collaborative effort in 2006 when Gary Aspden met with him in a recording studio alongside his manager West proposed a clothing line called Pastelle designed its logos and discussed the possibility of designing a custom version of the Rod Laver Vintage shoe for Adidas West designed a shoe for Adidas that year but talks with the company fell through and the line was never released 6 7 8 Departure from Nike and deal with Adidas edit In 2013 after the release of the Red October Air Yeezy 2s Kanye West officially left Nike Although West described this break as heartbreaking he claimed that Nike would not pay him royalties for his shoe designs instead offering to donate some of the proceeds to a charity of West s choice This ultimately led West to reach out to Adidas for a deal 9 Adidas agreed to give him royalties and West described the CEO of Adidas as someone who allowed me to build something 10 Under the partnership with Adidas West retains 100 ownership of his brand while having full creative control over the products released 11 12 In February 2015 the Adidas and West collaboration officially debuted Yeezy Season 1 was highly anticipated and celebrities such as Rihanna Diddy and West s then wife Kim Kardashian were at the introductory fashion show The line featured heavy inspiration from military designs which West had stated was driven by 2011 England riots Bomber jackets sweatpants and stylized military jackets were heavily featured in the Yeezy Season 1 collection While the fashion show started late many deemed it as a success 13 14 15 In September 2015 West held a fashion show for a new set of apparel in the Yeezy line called Yeezy Season 2 Several hundred people were in attendance at the showcase for the line which critics noted was not particularly dissimilar from the Season 1 line The line was marked by light pink tan army green and olive tones and featured pieces such as weatherproof boots sweatpants cargo jackets and crew neck sweatshirts 16 He later revealed that he began planning the Yeezy Season 2 line the day Yeezy Season 1 launched and had begun planning his next set of apparel Yeezy Season 3 not long after the September 2015 showcase While the line s accompanying shoes were manufactured by Adidas West opted to manufacture the clothes through other means and have them custom dyed 17 Yeezy Season 3 also saw notable amounts of success upon their releases citation needed In June 2016 West and Adidas announced an extension of the deal and the launch of a new Yeezy category 18 West claimed that Yeezy was selling out surprise 40 000 pair drops within minutes 1 In 2018 West enlisted the help of Matt George co owner of Stussy Canada to become a strategic advisor for the brand During this time the annual sales for Adidas Yeezy grew from 15 million to 1 2 billion George officially became the CEO of Yeezy in September 2018 19 By 2019 sales for Yeezy s Adidas sneakers generated 1 3 billion in annual revenue 11 In 2019 Forbes compared Yeezy to Air Jordan in terms of cultural clout and commercial prowess 20 In 2020 Forbes described Yeezy s ability to rival Air Jordan for sneaker world supremacy within just a short period of time as one of the great retail stories of the century West was receiving an 11 royalty cut 1 That year sales for the sneakers reached nearly 1 7 billion in annual revenue netting Yeezy 191 million in royalties alone 12 In June 2022 West criticized Adidas CEO Kasper Rorsted accusing the brand of copying his designs and promoting a Yeezy Day sales event without his permission 21 In August West continued his criticisms stating that Adidas failed to open Yeezy retail stores as promised 21 In September West stated that he would not renew his contract with Adidas once their partnership expires in 2026 22 Termination edit On October 7 2022 Adidas placed its partnership with West under review after he made several antisemitic remarks and wore a White Lives Matter T shirt at a Paris Fashion Week show days earlier 23 24 A social media campaign demanding that Adidas cut ties with West began 25 West continued to make antisemitic remarks through Instagram Twitter interviews and podcasts 25 stating I can say antisemitic shit and Adidas cannot drop me 26 In response to this behavior Balenciaga Vogue Creative Artists Agency and MRC cut ties with West 27 Pressure on Adidas grew after the Goyim Defense League 28 an antisemitic hate group endorsed West 26 On October 25 Adidas announced an immediate end to the line writing Ye s a recent comments and actions have been unacceptable hateful and dangerous and they violate the company s values of diversity and inclusion mutual respect and fairness 30 The production of Yeezy branded products and payments to West ended upon announcement 25 Yeezy generated 2 billion in annual sales for Adidas making up around 10 of the brand s total revenue 25 Adidas said the termination was expected to have a short term negative impact of up to 250 million 31 and warned it could lose 1 3 billion in revenue in 2023 32 According to Forbes West s net worth dropped from 2 billion to 400 million because of the deal s end 33 In February 2023 Adidas and West reached a deal to sell the remaining 500 million of Yeezy sneakers in 2023 The remodeled contract will reportedly focus solely on selling the existing inventory of West s shoe line and will not include his clothing line or new designs 34 On April 30 2023 West and Adidas faced a 1 million class action lawsuit filed by customers alleging they were misled by the limited availability of the Yeezy Boost 350 V2 Mono Cinder sneakers The lawsuit claims that the defendants engaged in deceptive marketing practices by falsely asserting that the sneakers were limited edition causing consumers to purchase them at inflated prices The plaintiffs argue that this led to financial damages for consumers when the sneakers became widely available at lower prices later 35 In May 2023 Adidas revealed that the termination of its partnership with Kanye West resulted in a loss of 400m 350m for the first quarter of 2023 The sales decline was particularly noticeable in North America at 20 Adidas revealed that they were going to sell the remaining stock of the shoes with a significant share of profits being donated to charities including the Anti Defamation League and the Philonise amp Keeta Floyd Institute for Social Change 36 Clothing edit Yeezy Season 1 was released on October 29 2015 and was the first apparel collection to release from this collaboration 37 38 The presentation was designed in collaboration with performance artist Vanessa Beecroft who has previously worked with West on music videos and set designs 39 This collection was noted for its stripped down ready to wear style which drew on military clothing and flesh toned colors 40 The prices ranged from 600 for sweatpants to 3 000 for jackets 41 Although the footwear sold out quickly the apparel collection did not West revealed in a 2018 interview that he was in talks with Louis Vuitton for a 30 million apparel deal The deal was not approved by the LVMH board and West was left with no clothing partners After the Yeezy Season 1 show Adidas announced it would no longer be a part of Yeezy apparel instead focusing on the footwear collection with West citation needed With Yeezy Season 4 Adidas and West re introduced several articles of clothing with Adidas branding 41 Season 6 premiered in January 2018 with an ad campaign featuring porn star Lela Star noted for her resemblance to Kim Kardashian as well as Paris Hilton and other models The participants were made up to look like Kardashian 42 43 44 45 West would later use Star again as a model for a June 2018 shoe campaign 46 47 Footwear editAdidas Yeezy sneakers were popularized by celebrities including Justin Bieber Brooklyn Beckham and Karim Benzema 2 Most of the shoes utilized Adidas s Boost material 48 Yeezy Boost 750 edit On December 3 2013 Adidas confirmed a new shoe collaboration deal with West 49 The initial release of the Adidas Yeezy Boost 750 Light Brown was limited to only 9000 pairs and sold out within 10 minutes 50 Between February 21 and February 28 the Yeezy Boost 750 Light Brown was available through a wider range of retailers and boutiques 51 After Kanye West left Nike to partner with Adidas in 2015 he claimed his stake in the sneaker game with his first signature shoe the Yeezy Boost 750 52 Yeezy Boost 350 edit nbsp Adidas Yeezy Boost 350 in the Pirate Black colorwayOn June 27 2015 the second shoe from the collaboration the Yeezy Boost 350 was made available through a worldwide release 53 The Yeezy Boost 350 marked an entry into primeknit technology utilizing flat knitting machinery amalgamated with synthetic yarns A preliminary version was made of a combination of petroleum based ethylene vinyl acetate EVA and foam generated from algae 54 In October 2015 Footwear News recognized the Yeezy Boost 350 with its Shoe of the Year award 55 In August 2016 GQ recognized Yeezy Boost 350 as the most influential shoe of the year 2 On September 24 2016 a second version of the shoe known as Yeezy Boost 350 V2 debuted in a colorway called Beluga 56 Yeezy 950 edit The Yeezy 950 was first released on October 29 2015 at select retail stores and online 57 It was part of the Yeezy Season 1 collection and came in four different colorways Peyote Moonrock Chocolate and Pirate black Each shoe was retailed at 399 58 The Adidas Yeezy 950 extended the partnership outside of the sneaker space with its military inspired design 59 Yeezy 350 Cleat edit The Adidas Yeezy 350 Football Boost cleat was for football and it had made its first appearance in a 2016 NFL kickoff game Texans wide receiver DeAndre Hopkins was fined 6 000 for wearing the cleats because they broke the NFL uniform policy by not having a solid base color 60 Yeezy Powerphase Calabasas edit The Adidas Powerphase Calabasas was released on March 28 2017 61 The retro sneakers are an update of an Adidas trainer from the 80s They feature a premium white leather upper with perforated stripes green Adidas branding and a red Trefoil logo 62 A tonal grey colorway released globally on December 9 2017 for a retail price of 120 63 a Core Black colorway released shortly after on March 17 2018 After the initial three colorways of the Yeezy Powerphase Calabasas Adidas continued releasing several Powerphase models without the Yeezy Calabasas branding Adidas then brought back the 1980s Adidas Trainer model that is Yeezy inspired 64 Yeezy 700 Series edit The Adidas Yeezy Boost 700 debuted in the Wave Runner colorway during the Yeezy Season 5 fashion show in 2017 It featured reflective details such as the three stripes of Adidas under a mesh overlay reflective lace holders and circles in the middle of the shoe and in the back Different materials used in the shoe include boost for cushioning of the midsole mesh herringbone traction on the outsole and suede The shoe was released on August 12 2017 for 300 exclusively via Yeezy Supply At the time two colorways of white gum and black were also expected to release in 2018 65 The sequel to the Yeezy Boost 700 debuted in the Static colorway an all white colorway with a black outsole Also retailing for 300 the upper features a different design while the midsole and outsole remain the same The 700 V2 debuted on December 29 2018 66 On March 23 2019 the 700 V2 Geode colorway was released synchronously with a nationwide lemonade stand charity campaign raising money for the National Alliance on Mental Illness 67 On December 23 2019 a third version of the 700 series known as Yeezy 700 V3 debuted in a colorway called Azael featuring a glow in the dark cage Instead of featuring boost like other 700s the V3s use EVA They come with reflective 3M Scotchlite detailing around the toe and retail for 200 68 A new variation of the 700 series the Yeezy Boost 700 MNVN minivan had a limited release in a colorway known as Triple Black on February 8 2020 The shoe differs by displaying the 700 branding on the upper using compact and reflective materials and comes in more vibrant colors than other 700s including the Metallic colorway 69 70 Yeezy 500 edit The Adidas Yeezy 500 was released in December 2017 as a pre order with delivery slated for March 2018 The debut colorway was known as Desert Rat 71 A high top variation of the model known as the Yeezy 500 High was released in December 2019 The debut colorway was known as Slate The following releases including Blush Enflame and Clay citation needed Yeezy Boost 380 edit The first Adidas Yeezy Boost 380 was released in December 2019 as a surprise release on West s clothing launch site Yeezy Supply The debut colorway was known as Alien citation needed Yeezy Slide edit Adidas Yeezy slides are lightweight EVA slippers released in December 2019 72 Yeezy Qntm Bsktbl edit The Yeezy Qntm Bsktbl was released in the spring of 2020 and serves as a performance version of the Yeezy Qntm Lifestyle Model geared for the hardwood citation needed Yeezy Foam Runner edit The Yeezy Foam Runner is the first Adidas Yeezy shoe made in the United States and first released exclusively through Yeezy Supply on June 26 2020 The shoe retailed for 75 and was partially made of foam generated from algae The debut colorway was known as Ararat 73 unreliable source Yeezy 450 edit The Adidas Yeezy 450 debuted on March 6 2021 with a debut colorway called Cloud White which was later followed by Dark Slate citation needed Yeezy Knit Runner edit The Adidas Yeezy Knit Runner stylized as Knit Rnr debuted on September 23 2021 with a debut colorway called Sulfur The shoe retailed at US 200 The Knit Runner takes inspiration from the Yeezy Foam Runner silhouette while being predominantly made of knitted material 74 non primary source needed Yeezy Nsltd Boot edit The Adidas Yeezy Nsltd Bt meaning Insulated Boot debuted on November 5 2021 with a khaki colorway These boots retailed at US 340 75 Yeezy Bsktbl Knit edit The Yeezy Bsktbl Knit released on December 18 2021 with the Slate Blue colourway and serves as an updated version of the previous Yeezy Qntm basketball shoe It has a distinctive padded sock like upper not too dissimilar to the CMPCT variant of the Yeezy 350 V2 with a sole reminiscent of the Yeezy Qntm 76 Yeezy 1050 edit The Adidas Yeezy 1050 was first shown on July 22 2021 at the Atlanta Mercedes Benz Stadium during the first listening party for West s 10th studio album Donda It was worn along with his other Yeezy apparel The first colorway is called Hi Res as an orange high top with boot characteristics The release date for this item is still unknown yet speculated to retail for US 400 77 Notes edit a b In October 2021 Kanye West changed his legal name to Ye 29 References edit a b c Greenburg Zack O Malley April 24 2020 Kanye West Is Now Officially A Billionaire And He Really Wants The World To Know Forbes Retrieved October 25 2022 a b c Woolf Jake August 29 2016 Yeezys Are the Most Influential Sneakers of 2016 GQ Retrieved October 25 2022 Olding Rachel 2020 07 06 Billionaire Kanye West s Company Gets Multimillion Dollar PPP Loan From Trump Admin The Daily Beast Retrieved 2023 08 02 Reid Jenni Golden Jessica October 25 2022 Adidas terminates Ye partnership Gap removes Yeezy items over rapper s antisemitic remarks CNBC Retrieved 2022 10 26 Masud Faarea October 26 2022 Adidas cuts ties with rapper Kanye West over anti Semitism BBC News Retrieved 2022 10 26 Briguglio Mario 2016 04 08 A Look at Kanye West s First adidas Collaboration That Never Released in 2006 Sneaker Bar Detroit Retrieved 2023 01 10 Kanye West Designed Adidas Sneaker In 2006 Sneaker News 2016 04 18 Retrieved 2019 09 24 Sanchez Karizza July 10 2018 The Untold Story of Pastelle Kanye West s First Clothing Line Complex Magazine Retrieved 2023 03 08 A Guide to All Yeezy Shoes The Complete Timeline of Yeezy History DotDev 2018 05 02 This is Why Kanye Left Nike Sneaker Freaker Retrieved 2019 09 24 a b Kanye West Vaults From Broke to Billions With Yeezy in Demand Bloomberg April 24 2020 a b Gap Has Billion Dollar Ambitions for Yeezy Deal With Kanye West Bloomberg March 17 2021 Yeezy Fall 2015 Ready to Wear Collection Vogue 2015 02 12 Retrieved 2023 01 10 Here Is the Full Official adidas YEEZY Season 1 Lookbook Highsnobiety 2015 10 28 Retrieved 2023 01 10 L Heureux Catie 11 February 2016 Yeezy Season One Where Are They Now The Cut Retrieved 2023 01 10 Indvik Lauren Kanye West s 2nd Yeezy Season Didn t Deviate Too Much From the 1st Fashionista Retrieved 2023 01 18 Exclusive Kanye West Talks Yeezy Season 2 Presidential Run and Sweatshirts Vanity Fair 2015 09 24 Retrieved 2023 01 18 DePaula Nick June 29 2016 Adidas amp Kanye West Announce Extension amp New Yeezy Category Retrieved April 23 2021 Who Is Matt George Yeezy CEO April 20 2022 Retrieved September 24 2022 Kanye s Second Coming Inside The Billion Dollar Yeezy Empire Forbes July 9 2019 Retrieved October 25 2022 a b Kanye West Criticizes Adidas CEO Kasper Rorsted Threatens to Walk Away From Gap The Wall Street Journal September 1 2022 Retrieved October 25 2022 Kanye West Is Done With Corporate America He ll Go It Alone Bloomberg News September 12 2022 Retrieved October 25 2022 The organizations that have dropped Ye after antisemitic remarks Axios Retrieved October 25 2022 Adidas puts Kanye West Yeezy deal under review BBC News Retrieved October 7 2022 a b c d Adidas ends massive deal with Kanye West after antisemitism controversy The Washington Post October 25 2022 Retrieved October 25 2022 a b Adidas is on the hot seat to cut ties with Kanye West CNN October 25 2022 Retrieved October 25 2022 From Adidas to JPMorgan these are all the companies cutting ties with Kanye West after his offensive behavior Business Insider October 25 2022 Retrieved October 25 2022 Rise in antisemitism is feared after banner saying Kanye is right is hung over Los Angeles freeway NBC News October 24 2022 Retrieved October 25 2022 Aubrey Elizabeth October 18 2021 Kanye West officially changes his name to Ye The Independent Retrieved October 19 2021 Adidas Cuts Ties With Ye Absorbing 250 Million Profit Hit Bloomberg 25 October 2022 Retrieved October 25 2022 Adidas ends Kanye West partnership over antisemitism hate speech Reuters October 25 2022 Retrieved October 25 2022 Valinsky Jordan February 10 2023 Adidas says dropping Kanye West could cost it more than 1 billion in sales CNN Retrieved 2023 03 01 Billionaire No More Kanye West s Antisemitism Obliterates His Net Worth As Adidas Cuts Ties Forbes October 25 2022 Retrieved October 25 2022 II C Vernon Coleman IIC Vernon Coleman 25 February 2023 Kanye West and Adidas Reach Agreement to Sell 500 Million Worth of Remaining Yeezy Sneakers Report XXL Mag Retrieved 2023 03 18 Leibson Jonathan 30 April 2023 Kanye West Adidas Face Class Action Lawsuit Over Deceptive Yeezy Marketing Rolling Stone Retrieved 30 April 2023 Eddy Melissa 2023 05 31 Adidas Starts Unloading Its Yeezy Gear to Benefit Anti Hate Groups The New York Times ISSN 0362 4331 Retrieved 2023 06 06 Kanye West amp adidas How the Collab Happened Highsnobiety July 23 2017 Retrieved 2016 07 22 adidas YEEZY Season 1 Release Date Sneaker News October 23 2015 Retrieved 2017 07 25 Compain Hugo 2017 02 15 Kanye West and Vanessa Beecroft the collaboration in 9 moments Vogue France in French Retrieved 2023 11 07 Banks Tim 12 February 2015 Yeezy Fall 2015 Ready to Wear Collection Vogue Retrieved March 26 2016 a b Kanye West amp Adidas How the Collab Happened Highsnobiety July 24 2017 Retrieved 2017 07 24 Nude Kim K lookalikes for Kanye The Province June 14 2018 p A 44 Costill Albert March 26 2012 Lela Star The Kim Kardashian of Adult Entertainment AMOG Paris Hilton amp Porn Star Play Kim Kardashian for Yeezy Season 6 TMZ January 31 2018 Paris Hilton Stars in Yeezy Season 6 Campaign Rap Up February 1 2018 Archived from the original on June 11 2018 Retrieved January 18 2021 Gonzales Erica June 13 2018 Kanye West Debuts a NSFW Yeezy Campaign with Nude Models in Sneakers Harper s Bazaar Nude Kim K Lookalikes for Kanye The Province June 14 2018 p 44 Picks Amir Ismael Insider Here s why Boost technology makes Adidas the most comfortable sneakers ever Business Insider Archived from the original on 2021 08 01 Retrieved 2019 09 24 a href Template Cite web html title Template Cite web cite web a CS1 maint multiple names authors list link Little Lyneka December 4 2013 Adidas Confirms New Deal with Kanye West The Wall Street Journal Retrieved December 6 2013 Kanye West s Yeezy 750 Boost Sneakers Restock After Selling Out bet com February 28 2015 Briguglio Mario 21 February 2015 adidas YEEZY 750 Boost Online Release Date Retrieved September 20 2015 Adidas Yeezy Boost 750 Sneakers Flight Club www flightclub com Retrieved 2023 03 03 adidas Originals Officially Announces Yeezy Boost 350 HYPEBEAST June 17 2015 Yeezy Boost 350 A Complete Guide fastsole co uk 2021 09 27 Retrieved 2021 10 11 Kanye West s Adidas Yeezy Boost 350 named Shoe of the Year October 29 2015 Retrieved October 25 2022 Allen Rachael 2016 09 23 How to Get the Yeezy Boost 350 v2 Footwear News Retrieved 2023 03 01 adidas YEEZY 950 Duckboot Price Release Info Sneaker News October 28 2015 Retrieved 2017 07 19 adidas Yeezy Boost 350 V2 Fu9006 Size Deal on Product Archived from the original on 2021 10 24 Retrieved 2017 07 19 adidas Yeezy 950 Sole Collector Retrieved 2023 01 07 Texans Hopkins fined 6 for his Yeezy cleats makes sense tho ESPN Retrieved 2017 07 24 The Complete Yeezy Price Guide Adidas Yeezy Powerphase Calabasas Sole Collector Retrieved 2017 07 24 Jones Riley May 24 2017 Kanye West s Calabasas x Adidas Yeezy Powerphase Sneakers Will be Rereleased on June 4 Footwear News Retrieved 2017 07 24 adidas Yeezy Calabasas Powerphase Grey Store List SneakerNews com December 1 2017 adidas Planning to Re Up Its Own YEEZY Inspired Powerphase Model Hypebeast December 4 2017 Adidas Yeezy Boost 700 Latest Release Info Sneaker News Retrieved 2017 10 15 Yeezy 700 v2 by Kanye West Sneaker News Kanye West and Adidas Sell Yeezys Through Family Run Lemonade Stands For Charity Sneaker News Archived from the original on 2020 10 30 Retrieved 2019 03 25 Deng Victor 2019 12 20 Adidas Has Officially Unveiled the Yeezy 700 V3 Azael Footwear News Retrieved 2023 03 02 Silbert Jake 2020 02 02 adidas YEEZY BOOST 700 MNVN Triple Black to Drop In Store Only Hypebeast Retrieved 2023 06 20 Deng Victor 2021 12 09 Four New Adidas Yeezy 700 MNVN Styles Are Reportedly Releasing Soon Footwear News Retrieved 2023 06 20 Kanye West s adidas YEEZY Desert Rat 500 Will Drop Again in March HYPEBEAST 18 December 2017 Retrieved 2020 03 16 Deng Victor 2022 08 09 The Adidas Yeezy Slide Flax Is Reportedly Releasing This Month Footwear News Retrieved 2023 03 01 kanyewest June 26 2020 YEEZY FOAM RUNNER MADE IN USA NOW Tweet via Twitter Yeezy Knit RNR Sulfur Pre Launch Info Yeezymafia com 22 September 2021 YEEZY To Debut New YZY NSLTD BOOST In Khaki Soon Sneaker News 2021 10 25 Retrieved 2022 04 23 Take an Official Look at the adidas YEEZY BSKTBL KNIT Slate Blue Hypebeast 2021 12 08 Retrieved 2023 04 21 adidas Yeezy 1050 Hi Res is Releasing this December HYPEBEAST 2021 11 07 Retrieved 2022 09 01 External links editOfficial website nbsp Retrieved from https en wikipedia org w index php title Adidas Yeezy amp oldid 1218784953 Clothing, wikipedia, wiki, book, books, library,

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