Willms Buhse

Willms Buhse (born 3 November 1970 in Langenhagen, Germany) is a German entrepreneur, author, speaker and consultant based in Hamburg.^[1] His work focuses on digital leadership and digital transformation, covering also the people-centric aspects of change management and organizational transformation using multiple agile methods like objectives and key results (OKRs).^[2] In 2006 and 2007 Buhse was named one of the "Top 50 Most influential People in Mobile Entertainment".^[3]

Willms Buhse
Born	(1970-11-03) 3 November 1970 (age 53) Langenhagen, Germany
Nationality	German
Occupation(s)	Expert on digital transformation and digital leadership, ceo doubleyuu

Willms Buhse has developed the VOPA management model for dealing with VUCA forces. VOPA is an acronym made up of the German terms for networking, openness, participation, agility. This leadership approach describes the extent to which corporate and management culture must change in the sense of increased openness, networking of channels, resources and responsibilities.^[4]

In 2009 Buhse founded digital transformation consulting company doubleYUU and currently works there as CEO. Customers include Allianz, Axel Springer, Bosch, DAK, Daimler, Deutsche Telekom, DHL, Evonik, IBM, Microsoft, Nestlé, Otto, Lufthansa and R+V.^[5]

Prior to that he was executive director at CoreMedia since 2003.^[6] From 2002 to 2006, he also served as vice-chair for the Open Mobile Alliance working on open standards for mobile.^[7]

Prior he held several positions at Bertelsmann AG in Gütersloh, Hamburg and New York City. There he co-founded Digital World Services.^[8] He worked on projects with AOL, AT&T, Napster and Universal. Before, he was a consultant in technology and strategy projects at the German top-management consultancy group Roland Berger Strategy Consultants and advised companies like Volkswagen and Deutsche Bahn.^[1]

Willms Buhse holds a patent for a system and method for the distribution of digital goods.^[9]

Buhse holds degrees in industrial engineering (Dipl.-Ing.) and in management sciences (Dipl.-Oec.) from the Leibniz University Hannover (Germany) and Madrid (Spain) and a PhD in economics from the Technical University of Munich.^[1]

Buhse is author, co-author and editor of seven books and has been speaking at over 100 conferences and panels^[10] on the effect of digital Transformation on different industries.

He lives in Hamburg with his wife and children.

Bibliography

• Buhse, Willms et al. (2021). Whitepaper: Unsere Sicht auf OKRs – Veränderung für das neue Normal. (online)
• Buhse, Willms. (2020). Internes Strategie-Desaster: Die IT wartet auf Anforderungen durch den Vorstand, die dieser gar nicht liefern kann – Objectives und Key Results (OKR) können die Lösung sein. Springer Wirtschaftsinformatik & Management. (online)
• Buhse, Willms. (2020). Reinhard Mohn – der Management-Vordenker für Zeiten Digitaler Transformation. CreatingCorporateCultures. (online)
• Buhse, Willms. (2019). Was braucht es für eine erfolgreiche digitale Transformation? CreatingCorporateCulture. (online)
• Buhse, Willms. (2019). Digitale Transformation: 2019 wird das Jahr der Ergebnisorientierung. Trend Report. (online)
• Böing, Matthias; Buhse, Willms; Röttger, Nikolaus; Christian; Schranner. (2018). ZEIT Akademie Business – Digital Leadership: Führen in Zeiten des digitalen Wandels. ZEIT Akademie Business. (online)
• Buhse, Willms (2017). Die Start-up-Ära ist vorbei – Gastbeitrag von Internet-Ikone Willms Buhse. WirtschaftsWoche. (online)Buhse, Willms (2016). So sieht die Beratung der Zukunft aus. Wirtschaftswoche. (online)
• Buhse, Willms. (2015). Deutsche Vertriebsteams sind Digitalamateure. Vertriebsmanager, Juli 2015. (online)
• Buhse, Willms. (2015). Fünf Tipps für einen professionellen Auftritt auf Xing und LinkedIn. PR-Journal, 15. Juli. (online)
• Buhse, Willms. (2015). Digitale Transformation: Warum Branchenkenner nicht weiterhelfen. WirtschaftsWoche, 13. Februar. (online)
• Buhse, Willms. (2014). Management by Internet – Neue Führungsmodelle für Unternehmen in Zeiten der digitalen Transformation. Kulmbach: Plassen Verlag. ISBN 9783864701726
• Buhse, Willms. (2014). Management in der Digitalen Transformation: Nullen oder Einsen? Karrierebibel, 05. Juli. (online)
• Buhse, Willms (2014). Der digitale Manager. Capital, Juni. (online)
• Buhse, Willms. (2014). Digital Leadership bei der Robert Bosch GmbH. Wissensmanagement – Das Magazin für Führungskräfte, o.Jg.(6), 14–15. (online)
• Buhse, Willms. (2013). Social-Business-Plattformen: 10.000 Mitarbeiter, die ihr Know-how mit Kollegen teilen. Oder: Wie Bayer Material Science seine Wissenssilos abschaffte. Management-Blog der WirtschaftsWoche, 18. April. (online)
• Buhse, Willms. (2013). Was Manager von Amanda Palmer lernen können. Ein Gastbeitrag von Willms Buhse zum Leader-in-the-Digital-World-Award 2013. Management-Blog der WirtschaftsWoche, 1. März. (online)
• Buhse, Willms. (2012). Die Social-Business-Herausforderung: "Das ist eben etwas Neues" reicht nicht als Begründung. Management-Blog der WirtschaftsWoche, 24. Juli. (online)
• Buhse, Willms. (2012). Warum Lida-Award-Siegerin Cordelia Krooß ihren Preis verdient hat. Management-Blog der WirtschaftsWoche, 15. März. (online)
• Buhse, Willms. (2012). Welche Eigenschaften brauchen Leader? Management-Blog der WirtschaftsWoche, 3. März. (online)
• Buhse, Willms. (2011). Enterprise 2.0 im Management – Frischzellenkur für Sales & Services. In Frank Keuper & Bernhard Hogenschurz (Hrsg.), Professionelles Sales & Service Management: Vorsprung durch konsequente Kundenorientierung (2. Auflage) (S. 405–417). Wiesbaden: Gabler-Verlag. ISBN 978-3-8349-8799-0
• Buhse, Willms. (2010). eRecruitig: Digital Natives stellen konventionelle Unternehmensstrukturen auf die Probe. PR-Journal, 23. September. (online)
• Buhse, Willms & Reppesgaard, Lars. (2010). SharePoint 2010 oder wie Anzugträger und Kapuzenpullis zusammen arbeiten: Collaboration mit SharePoint 2010. Hamburg: CreateSpace Independent Publishing Platform. ISBN 978-1480183223
• Buhse, Willms & Stamer, Sören. (2010). Enterprise 2.0: Die Kunst, loszulassen. Berlin: Rhombos-Verlag. ISBN 978-3-938807-68-2
• Buhse, Willms & Reinhard, Ulrike. (2009). DNAdigital – Wenn Anzugträger auf Kapuzenpullis treffen: Die Kunst aufeinander zuzugehen. Neckarhausen: whois verlags- & vertriebsgesellschaft. ISBN 978-3-934013-98-8
• Buhse, Willms. (2009). Management by OpenSpaces. In BITKOM, KnowTech: Geteiltes Wissen ist doppeltes Wissen. ISBN 978-3-7723-1470-4
• Buhse, Willms & Stamer, Sören. (2008). Enterprise 2.0: The Art of Letting Go. New York: iUniverse. ISBN 978-1440108099
• Buhse, Willms. (2008). Enterprise 2.0 – alter Wein in neuen Schläuchen? In BITKOM, Enterprise 2.0 – auf der Suche nach dem CEO 2.0. Neue Unternehmensphilosophie gewinnt Konturen (S. 5–6). (online)
• Buhse, Willms & Schürmann, Hendrik. (2008). Von starren Hierarchien zu flexiblen Unternehmensnetzwerken. Wissensmanagement – Das Magazin für Führungskräfte, o.Jg.(7). (online)
• Buhse, Willms. (2008). Web 2.0 für Unternehmen: Essentiell oder trivial – und warum überhaupt? Computerwoche, Heft 7.
• Buhse, Willms. (2008). Firmen umwerben die Web-Generation. Computerwoche, o.Jg.(31–32), 22ff.
• Buhse, Willms & Dornis, Axel. (2008). Enterprise 2.0 – das Ende von Wissen am Fliessband. Wissenmanagement – Das Magazin für Führungskräfte, o.J.(8).
• Buhse, Willms. (2007). Fallstudie: Enterprise 2.0 – Die Symbiose aus Unternehmenskultur und technischer Plattform. In Michael Koch & Alexander Richter, Enterprise 2.0: Einführung und erfolgreicher Einsatz von Social Software in Unternehmen (S. 153–158). München: Oldenbourg Wissenschaftsverlag. ISBN 978-3486585780
• Buhse, Willms & van der Meer, Jan. (2007). The Open Mobile Alliance Digital Rights Management. Standards in a Nutshell. Signal Processing Magazine, IEE, 24(1), 140–143. doi:10.1109/MSP.2007.273084
• Buhse, Willms. (2004). Digital Rights Management for Interoperable Mobile Services. How the Open Mobile Alliance enables increased revenues for handset vendors and mobile operators. Wireless Technology Magazine, 06. Oktober. (online)
• Buhse, Willms. (2004). Wettbewerbsstrategien im Umfeld von Darknet und Digital Rights Management: Szenarien und Erlösmodelle für Onlinemusik. Wiesbaden: Deutscher Universitäts-Verlag. ISBN 978-3824480784
• Buhse, Willms. (2003). Business Models for Mobile Content in the Context of Digital Rights Management. In Rolf Auf der Maur & Marc Jacobson (Hrgs.), Music Unleashed: Legal Implications of Mobile Music Distribution (S. 43–58). Apeldoorn: MAKLU Publishers.
• Buhse, Willms & Wenzel, Amélie. (2003). Creating a framework for Business Models for Digital Content – Mobile Music as Case Study. In Eberhard Becker, Willms Buhse, Dirk Günnewig & Niels Rump (Hrsg.), Digital Rights Management. Technological, Economic, Legal and Public Aspects (S. 271–287). Berlin: Springer-Verlag. ISBN 978-3-540-40465-1
• Buhse, Willms. (2002). The Role of Digital Rights Management as a Solution for Market Uncertainties for Mobile Music. The International Journal on Media Management 4(3), 172–179.
• Buhse, Willms & Thiem, Henning. (2000). Kooperationen entlang der Wertschöpfungskette in der Musikindustrie: Status quo und Implikationen durch Electronic Commerce. In Claus Steinle, Bernd Eggers & Henning Thiem (Hrsg.), Vitalisierung – das Management der neuen Lebendigkeit (S. 174–191). Frankfurt am Main: Frankfurter Allgemeine Zeitung Verlag. ISBN 978-3933180469

References

1. www.willmsbuhse.com/profil
2. . Archived from the original on 12 February 2012. Retrieved 23 January 2012.
3. . Archived from the original on 27 December 2011. Retrieved 23 January 2012.
4. Verkaufen, Werben & (29 August 2017). "VOPA+: Warum dieses Prinzip so wichtig für Unternehmen ist | W&V". www.wuv.de (in German). Retrieved 31 January 2022.
5. "References: Our clients have one thing in common. Satisfaction". doubleYUU. Retrieved 31 January 2022.
6. www.informationweek.com/blog/229215759
7. www.zdnet.com/news/wireless-content-gets-new-security-spec/134101
8. www.billboard.com/news/bmg-to-bow-paid-download-service-874411.story
9. "Willms Buhse Inventions, Patents and Patent Applications – Justia Patents Search". patents.justia.com. Retrieved 22 February 2022.
10. www.zdnet.com/blog/hinchcliffe/webciety-and-enterprise-20-a-snapshot-of-todays-social-computing-conversations/1317

External links

• Harvard video interview "Enterprise 2.0 – The Art Of Letting Go" 12 February 2012 at the Wayback Machine
• Homepage of book "The Art Of Letting Go"
• Homepage of Willms Buhse
• Homepage of company doubleYUU
• Interview with magazine Computerwoche (in German)
• "The profession of a manager is a discontinued model": Interview with daily newspaper Abendblatt (in German)
• "Quiet Quitting: Why Employers Have Sleepless Nights": Op-ed by Willms Buhse for financial newspaper Wirtschaftswoche (in German)
• "Sea rescuers in the digital transformation": Willms Buhse is featured in Nordlicht Leaders Podcast (in German)
• "Ambidexterity becomes a management model": Article about the ambidextrous leadership model in CIO magazine (in German)
• "With the courage to change through the digital transformation - video talk with Willms Buhse" at Hamburger Software Talk (in German)
• "Never go to the office again": Article about remote work featuriung Willms Buhse in national daily newspaper Sueddeutsche (in German)
• "Quiet Quitting: Willms Buhse explains why employers have sleepless nights and can't do anything about this annoying phenomenon": Article in management blog of national economic magazine Wirtschaftswoche (in German)
• "Managers are already a discontinued model, says Internet pioneer Willms Buhse in a guest article" in Management blog of national economic magazine Wirtschaftswoche (in German)
• "Remote work is an incentive for talent - and could even counteract inflation": Guest article of Willms Buhse in Digitale Welt magazine (in German)
• "Willms Buhse: "Managers are discontinued models": Willms Buhse is featured in "Entscheider treffen Haider" podcast of daily newspaper Abendblatt (in German)
• "Willms Buhse: "Managers are discontinued models": Article about Willms Buhse being featured in "Entscheider treffen Haider" podcast of daily newspaper Abendblatt (in German)
• "Hybrid is crap": Willms Buhse is featured in detektor.fm Podcast about remote/new work (in German)
• "ePA should become mandatory for citizens": Willms Buhse is featured about the electronic patient file in national newspaper Tagesspiegel (in German)
• "The electronic patient record is the accelerator to an AI-supported healthcare system": Article in Digitale Welt magazine featuring Willms Buhse (in German)
• "E-patient file is the first step towards an AI-supported healthcare system": Comment by Willms Buhse in IT magazine Heise.de (in German)
• "AI is more of a job machine than a job killer": Article featuring Willms Buhse in national TV news outlet ZDF heute (in German)
• "Artificial intelligence on the job: "Try it out!": Interview with Willms Buhse on national radio station WDR (in German)
• "New experiment: How ChatGPT & Co. see Hamburg's future": Article featuring Willms Buhse in daily newspaper Abendblatt (in German)
• "Emotional intelligence: the secret weapon of humans against AI": Article featuring Willms Buhse in national news outlet RND (in German)
• "Is work possible without an office?": Interview with Willms Buhse in B2B news outlet Prävention Aktuell (in German)
• "A head start through AI knowledge": Guest commentary by Willms Buhe in B2B news outlet Prävention Aktuell (in German)