Wildfire Interactive Inc, or Wildfire, was a software company that developed a social marketing application that enabled businesses to create, optimize and measure their presence on social networks such as Facebook, Twitter, Pinterest and YouTube.[1][2] The Redwood Citystartup was founded in 2008 by Victoria Ransom and Alain Chuard.[3]
Google acquired Wildfire in 2012 for a reported $450 million.[1][3] In 2014, Wildfire announced it would be integrated into Google's general adtech platform DoubleClick.[4]
Wildfire was founded by Victoria Ransom and Alain Chuard who needed to develop their own social-marketing campaign for their adventure-travel company Access Trips.[5] The tool was originally called Promotion Builder and focused on developing social media marketing campaigns including sweepstakes, user-generated contests, quizzes and coupons.[5][6] In the summer of 2009, the expanded platform was officially launched.[6]
In 2008, Ransom and Chuard applied for the Facebook Fund and received a $250,000 grant. Wildfire generated $100,000 in revenue within the first month of public launch. They raised a Series A round of $4 million in May 2010 and a second round of funding of $10 million in 2012.[6][7] Investors included Summit Partners, Facebook, Accel Partners and the Founder's Fund.[6] From 2008–2012, Wildfire grew to include 400 employees.[7] The company was named one of the top 10 places to work in the Bay Area in 2011 and 2012.[8][9]
Google purchased Wildfire in July 2012 for a reported $450 million.[3][7] In 2014, Google announced that Wildfire's social analytics would be supported through integration into Google's general ad technology platform DoubleClick. Further investments into development would be limited and the application would not be adding features or signing new clients.[4]
Overviewedit
Wildfire allowed clients to engage and monetize customers through Facebook, Twitter, Pinterest, LinkedIn and Google+.[5] The app's components included Pages, Promotions, Ads, Messages, and Monitoring. Users could schedule content deployment to multiple properties[citation needed] with campaigns able to be customized depending on the size and the needs of the business.[6]
Referencesedit
^ abEfrati, Amir (31 July 2012). "Google Acquires Social-Media Ad Firm Wildfire Interactive". wsj.com. Dow Jones & Company, Inc. Retrieved 7 October 2015.
^Falls, Jason (24 January 2012). "Revisiting WildfireApp: A Serious Facebook Management Tool". socialmediaexplorer.com. Social Media Explorer. Retrieved 7 October 2015.
^ abcConstine, John (6 August 2012). "Google Slaps $100M Golden Handcuffs On Wildfire To Retain Employees After $350M Acquisition". techcrunch.com. AOL Inc. Retrieved 7 October 2015.
^ abEdwards, Jim (14 March 2014). "Google Is Winding Down Wildfire, The Social Media Platform It Bought For $350 Million". businessinsider.com. Business Insider Inc. Retrieved 7 October 2015.
^ abcLuther, Jason; Foster, George. "Executive Cases: Interviews with Senior Executives of Early-Stage Companies: Wildfire Interactive – USA". reports.weforum.org. World Economic Forum. Retrieved 7 October 2015.
^ abcdeMitra, Sramana (18 October 2013). Feminine Feminism. United States: Sramana Mitra 2013. pp. 68–81.
^ abcConstine, John (31 July 2012). "Google Acquires Wildfire, Will Now Sell Facebook And Twitter Marketing Services". techcrunch.com. AOL Inc. Retrieved 7 October 2015.
^"125 Best Places to Work in the Bay Area unveiled". bizjournals.com. San Francisco Business Times. 22 April 2011. Retrieved 7 October 2015.
^"Where are the Bay Area's Best Places to Work?". bizjournals.com. Silicon Valley Business Journal. 20 April 2012. Retrieved 7 October 2015.
External linksedit
Impact Of Social Media Companies To Economy
December 20, 2023
wildfire, interactive, wildfire, software, company, that, developed, social, marketing, application, that, enabled, businesses, create, optimize, measure, their, presence, social, networks, such, facebook, twitter, pinterest, youtube, redwood, city, startup, f. Wildfire Interactive Inc or Wildfire was a software company that developed a social marketing application that enabled businesses to create optimize and measure their presence on social networks such as Facebook Twitter Pinterest and YouTube 1 2 The Redwood City startup was founded in 2008 by Victoria Ransom and Alain Chuard 3 Wildfire InteractiveIndustrySocial marketing SaaSFounded2008FoundersAlain Chuard Victoria RansomFateAcquired by Google 2012Google acquired Wildfire in 2012 for a reported 450 million 1 3 In 2014 Wildfire announced it would be integrated into Google s general adtech platform DoubleClick 4 Contents 1 Company history 2 Overview 3 References 4 External linksCompany history editWildfire was founded by Victoria Ransom and Alain Chuard who needed to develop their own social marketing campaign for their adventure travel company Access Trips 5 The tool was originally called Promotion Builder and focused on developing social media marketing campaigns including sweepstakes user generated contests quizzes and coupons 5 6 In the summer of 2009 the expanded platform was officially launched 6 In 2008 Ransom and Chuard applied for the Facebook Fund and received a 250 000 grant Wildfire generated 100 000 in revenue within the first month of public launch They raised a Series A round of 4 million in May 2010 and a second round of funding of 10 million in 2012 6 7 Investors included Summit Partners Facebook Accel Partners and the Founder s Fund 6 From 2008 2012 Wildfire grew to include 400 employees 7 The company was named one of the top 10 places to work in the Bay Area in 2011 and 2012 8 9 Google purchased Wildfire in July 2012 for a reported 450 million 3 7 In 2014 Google announced that Wildfire s social analytics would be supported through integration into Google s general ad technology platform DoubleClick Further investments into development would be limited and the application would not be adding features or signing new clients 4 Overview editWildfire allowed clients to engage and monetize customers through Facebook Twitter Pinterest LinkedIn and Google 5 The app s components included Pages Promotions Ads Messages and Monitoring Users could schedule content deployment to multiple properties citation needed with campaigns able to be customized depending on the size and the needs of the business 6 References edit a b Efrati Amir 31 July 2012 Google Acquires Social Media Ad Firm Wildfire Interactive wsj com Dow Jones amp Company Inc Retrieved 7 October 2015 Falls Jason 24 January 2012 Revisiting WildfireApp A Serious Facebook Management Tool socialmediaexplorer com Social Media Explorer Retrieved 7 October 2015 a b c Constine John 6 August 2012 Google Slaps 100M Golden Handcuffs On Wildfire To Retain Employees After 350M Acquisition techcrunch com AOL Inc Retrieved 7 October 2015 a b Edwards Jim 14 March 2014 Google Is Winding Down Wildfire The Social Media Platform It Bought For 350 Million businessinsider com Business Insider Inc Retrieved 7 October 2015 a b c Luther Jason Foster George Executive Cases Interviews with Senior Executives of Early Stage Companies Wildfire Interactive USA reports weforum org World Economic Forum Retrieved 7 October 2015 a b c d e Mitra Sramana 18 October 2013 Feminine Feminism United States Sramana Mitra 2013 pp 68 81 a b c Constine John 31 July 2012 Google Acquires Wildfire Will Now Sell Facebook And Twitter Marketing Services techcrunch com AOL Inc Retrieved 7 October 2015 125 Best Places to Work in the Bay Area unveiled bizjournals com San Francisco Business Times 22 April 2011 Retrieved 7 October 2015 Where are the Bay Area s Best Places to Work bizjournals com Silicon Valley Business Journal 20 April 2012 Retrieved 7 October 2015 External links editImpact Of Social Media Companies To Economy Retrieved from https en wikipedia org w index php title Wildfire Interactive amp oldid 1185357721, wikipedia, wiki, book, books, library,
