It began in 1983, being made by Kraft General Foods. In July 1996, it was bought by St Ivel, who were then bought by Dairy Crest in November 2002.[1] In 2008, it was relaunched as a dairy-free spread, making it suitable for vegans.
Advertising
A famous advertising campaign began in the United Kingdom during the 1980s, featured dancing sunflowers and a singing sun, with a parody of the song Israelites by Desmond Dekker. This campaign ran until 1994.[2] One of several versions of the parody lyrics began:[3]
"Wake up in the morning wantin' some breakfast. What sunflower spread do I lay on my bread? Ohhh, Ohhh, Vitalite."
References
^"Unigate spreads its yellow fat interests". marketingweek.com. 19 July 1996. Retrieved 1 August 2018.
vitalite, this, article, about, margarine, health, authority, brunswick, vitalité, health, network, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, chal. This article is about the margarine For the health authority in New Brunswick see Vitalite Health Network This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Vitalite news newspapers books scholar JSTOR November 2009 Learn how and when to remove this template message Vitalite is a sunflower oil based spread produced by Dairy Crest in Kirkby Merseyside VitaliteFormation1983It began in 1983 being made by Kraft General Foods In July 1996 it was bought by St Ivel who were then bought by Dairy Crest in November 2002 1 In 2008 it was relaunched as a dairy free spread making it suitable for vegans Advertising EditA famous advertising campaign began in the United Kingdom during the 1980s featured dancing sunflowers and a singing sun with a parody of the song Israelites by Desmond Dekker This campaign ran until 1994 2 One of several versions of the parody lyrics began 3 Wake up in the morning wantin some breakfast What sunflower spread do I lay on my bread Ohhh Ohhh Vitalite References Edit Unigate spreads its yellow fat interests marketingweek com 19 July 1996 Retrieved 1 August 2018 Vitalite 80s advert YouTube 2012 08 06 Retrieved 2013 08 31 Vitalite sunflower adverts YouTube Retrieved 2023 05 13 External links EditVitalite dairy free spread official site Vitalite advert on YouTube This brand name food or drink product related article is a stub You can help Wikipedia by expanding it vte This veganism and vegetarianism related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Vitalite amp oldid 1154575949, wikipedia, wiki, book, books, library,
