Vested outsourcing is a hybrid business model in which contracting parties create a formal relational contract using shared values and goals and outcome-based economics to create an agreement that is mutually beneficial for each party.[1] The model was developed out of research by the University of Tennessee led by Kate Vitasek.
Proponents of the vested outsourcing model argue that traditional outsourcing and businesses relationships are focused on win-lose arrangements where one party benefits at the other's expense. In contrast, a Vested agreement creates a win-win relationship in which both parties are equally invested in one another's success.[2]
The Vested approach is firmly rooted in relational contract theory, which was originally developed in the United States by the legal scholars Ian Roderick Macneil and Stewart Macaulay. Relational contract theory is characterized by a view of contracts as relations rather than as discrete transactions.
Harvard University Professor and Nobel Laureate Oliver Hart’s 2019 article[3] (with David Frydlinger and Kate Vitasek) in the September-October edition of the Harvard Business Review, “A New Approach to Contracts”, argues for the adoption a different kind of contracting arrangement: a formal relational contract that specifies mutual goals and establishes governance structures to keep the parties’ expectations and interests aligned over the long term. The article notes that nearly 60 companies have employed the vested methodology.
The vested formal relational contract process includes steps to lay the foundation and helps contracting parties stay in continual alignment by establishing a “partnership mentality” which engenders an environment of mutual trust, a shared vision and objectives, adoption of guiding principles, and alignment of expectations and interests. A shared-value mindset is the basis of a vested outsourcing agreement. The contract itself follows five rules based on the Tennessee research on the topic that began in 2003:
agreements should be outcome focussed
focus on the "what" not the "how"
desired outcomes should be clearly defined and measurable
pricing model incentives should be optimised for cost/service tradeoffs
governance should be based on insight rather than oversight.[4]
The parties must agree upon one or more "desired outcomes" which can be objectively measured to determine if the relationship is successful. This outcome can include cost reductions, revenue increases, schedule improvements, increased market share and better levels of customer service.[5]
More than simply focusing on the success of the contract relationship, the Vested approach commits both the company and the service provider to the success of each other's overall business.[6] This strengthens the sense of partnership and encourages a more lasting relationship.[7] By sharing their expertise and aligning their goals, both parties are able to drive innovation, adapt to changing needs and mitigate risk while working towards mutual success.[8]
Vested relationships depend on collaboration, transparency, flexibility and trust. Rather than traditional business relationships in which companies buy transactions or services from suppliers, vested relationships instead focus on buying results.[1]
^ abVitasek, Kate; Ledyard, Mike; Manrodt, Karl (2010). Vested Outsourcing, Second Edition: Five Rules That Will Transform Outsourcing. New York, NY: Palgrave MacMillan. ISBN978-1-137-29719-8.
^Hart, Oliver; Frydlinger, David; Vitasek, Kate. "A New Approach to Contracts". Harvard Business Review Magazine. Harvard Business Review. Retrieved 4 January 2021.
^Vitasek, K., Ledyard, M. and Cummins, T., Vested Outsourcing: a Better Way to Structure Outsourcing Contracts, University of Tennessee Centre for Executive Education, p 8, published September 2012, accessed 23 May 2021
^Vitasek, Kate, Art Van Bodegraven and Ken Ackerman (July 2011), Options in incentive procurement: What are they and when to use them. Warehousing Forum, Vol. 26, No. 8. Retrieved from
^Vitasek, Kate; et al. (2012). Vested: How P&G, McDonald's, and Microsoft are Redefining Winning in Business Relationships (1st ed.). New York: Palgrave Macmillan. ISBN978-0230341708.
March 16, 2024
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Vested outsourcing is a hybrid business model in which contracting parties create a formal relational contract using shared values and goals and outcome based economics to create an agreement that is mutually beneficial for each party 1 The model was developed out of research by the University of Tennessee led by Kate Vitasek Proponents of the vested outsourcing model argue that traditional outsourcing and businesses relationships are focused on win lose arrangements where one party benefits at the other s expense In contrast a Vested agreement creates a win win relationship in which both parties are equally invested in one another s success 2 The Vested approach is firmly rooted in relational contract theory which was originally developed in the United States by the legal scholars Ian Roderick Macneil and Stewart Macaulay Relational contract theory is characterized by a view of contracts as relations rather than as discrete transactions Harvard University Professor and Nobel Laureate Oliver Hart s 2019 article 3 with David Frydlinger and Kate Vitasek in the September October edition of the Harvard Business Review A New Approach to Contracts argues for the adoption a different kind of contracting arrangement a formal relational contract that specifies mutual goals and establishes governance structures to keep the parties expectations and interests aligned over the long term The article notes that nearly 60 companies have employed the vested methodology The vested formal relational contract process includes steps to lay the foundation and helps contracting parties stay in continual alignment by establishing a partnership mentality which engenders an environment of mutual trust a shared vision and objectives adoption of guiding principles and alignment of expectations and interests A shared value mindset is the basis of a vested outsourcing agreement The contract itself follows five rules based on the Tennessee research on the topic that began in 2003 agreements should be outcome focussed focus on the what not the how desired outcomes should be clearly defined and measurable pricing model incentives should be optimised for cost service tradeoffs governance should be based on insight rather than oversight 4 The parties must agree upon one or more desired outcomes which can be objectively measured to determine if the relationship is successful This outcome can include cost reductions revenue increases schedule improvements increased market share and better levels of customer service 5 More than simply focusing on the success of the contract relationship the Vested approach commits both the company and the service provider to the success of each other s overall business 6 This strengthens the sense of partnership and encourages a more lasting relationship 7 By sharing their expertise and aligning their goals both parties are able to drive innovation adapt to changing needs and mitigate risk while working towards mutual success 8 Vested relationships depend on collaboration transparency flexibility and trust Rather than traditional business relationships in which companies buy transactions or services from suppliers vested relationships instead focus on buying results 1 Vested outsourcing applies in a variety of industries and has been adopted by companies like Procter amp Gamble McDonald s Microsoft Dell and FedEx 9 References edit a b Vitasek Kate Ledyard Mike Manrodt Karl 2010 Vested Outsourcing Second Edition Five Rules That Will Transform Outsourcing New York NY Palgrave MacMillan ISBN 978 1 137 29719 8 Vitasek Kate and D Michael Ledyard October 2010 Playing to Win Outsource Magazine retrieved from http www outsourcemagazine co uk articles item 3565 playing to win Archived 2012 04 24 at the Wayback Machine Hart Oliver Frydlinger David Vitasek Kate A New Approach to Contracts Harvard Business Review Magazine Harvard Business Review Retrieved 4 January 2021 Vitasek K Ledyard M and Cummins T Vested Outsourcing a Better Way to Structure Outsourcing Contracts University of Tennessee Centre for Executive Education p 8 published September 2012 accessed 23 May 2021 Vitasek Kate Art Van Bodegraven and Ken Ackerman July 2011 Options in incentive procurement What are they and when to use them Warehousing Forum Vol 26 No 8 Retrieved from 1 Logan Daniel with special contributor Jim Eckler August 4 2011 Vested outsourcing Slaw ca Retrieved from http www slaw ca 2011 08 04 vested outsourcing Eckler Jim A Better Way to Outsource Business Functions Retrieved from ecklerassociates com uploads ReinventingOutsourcing pdf Quarter 3 2011 Outsourcing for mutual success CSCMP s Supply Chain Quarterly Retrieved from http www supplychainquarterly com news 201103forward outsourcing Vitasek Kate et al 2012 Vested How P amp G McDonald s and Microsoft are Redefining Winning in Business Relationships 1st ed New York Palgrave Macmillan ISBN 978 0230341708 Retrieved from https en wikipedia org w index php title Vested outsourcing amp oldid 1212066505, wikipedia, wiki, book, books, library,
