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Vernors

January 07, 2023

Vernors is an American brand of ginger ale owned by Keurig Dr Pepper [1] that was first served in 1866 by James Vernor, a Detroit pharmacist.[2][3]

Vernors
TypeGinger ale
ManufacturerKeurig Dr Pepper
Country of originUnited States
Introduced1866; 157 years ago (1866)
ColorGolden
VariantsDiet Vernors
Websitewww.drpeppersnapplegroup.com/brands/vernors 
Classic Vernor's logo with "Woody", the gnome mascot

History

Vernors is the oldest surviving ginger ale, according to the company it was first served to the public in 1866 in the United States.[3][4][5]

 
Vernors Company building in Toledo, Ohio, 1925

Vernor opened a drugstore of his own in Detroit, Michigan, on Woodward Avenue, on the southwest corner of Clifford Street[3][6][7] and sold his ginger soda at its soda fountain. Initially, Vernors was only sold via soda fountain franchises.[8] In 1896, Vernor closed his drugstore and opened a soda fountain closer to the city center to concentrate on the ginger ale business alone, on Woodward Avenue south of Jefferson Avenue, near the ferry docks on the Detroit River.[7] The early Vernors soda fountains featured ornate plaster, lighting and ironwork featuring a "V" design, examples of which still exist, such as at the Halo Burger restaurant in Flint, Michigan.[7] Later, Vernor also sold bottling franchises in other cities, requiring operators to adhere strictly to his recipe.[8]

Vernor died October 29, 1927, and was succeeded by his son, James Vernor Jr. Expansion continued throughout Prohibition.[3] Just prior to the onset of World War II, Vernors built a 230,000 sq ft (21,000 m2) bottling plant and headquarters encompassing an entire city block on Woodward Avenue, one block from the Detroit River.[5] In the late 1950s, when the City of Detroit proposed construction of Cobo Hall and other riverfront projects, a land-swap was negotiated, and Vernors moved its bottling plant and headquarters to the location of the old civic exhibition hall at 4501 Woodward Avenue, incorporating many of the popular features of the old plant. Tours of the Vernors plant old and new were major tourist attractions.

The brand was originally sold as Vernor's; the apostrophe was dropped in 1959.[3][9] In 1962, Vernors introduced Vernors 1-Calorie, now called Diet Vernors.

In 1966, the Vernor family sold out to the first of what became a succession of owners.[3][5][10] The company was next acquired by American Consumer Products and then by United Brands. The flagship Detroit bottling plant was shut down in 1985, with the local rights to bottle Vernors granted to Pepsi-Cola.[8] The Woodward Avenue plant was later demolished.[11] The Vernors brand was purchased by A&W Beverages in 1987, which was in turn purchased by Cadbury Schweppes. Today, Vernors is property of Keurig Dr Pepper of Burlington, Vermont, and Plano, Texas,[12] and the flagship bottling plant serving Michigan is the Keurig Dr Pepper bottling plant in Holland, Michigan.[13]

In August 2022, Vernor's released a black cherry flavor, its first new flavor in more than 50 years. The limited-time product was only available in Michigan and the Toledo, Ohio, area. [14]

Characteristics

Vernors is a sweet "golden" ginger ale that derives its color, like other commercial, industrially produced ginger ales, from caramel, and has a robust, vanilla-heavy flavor. The Vernors style was common before Prohibition, during which "dry" pale, less sweet ginger ale (typified by Canada Dry Ginger Ale) became popular as a drink mixer.[15]

Vernors is highly carbonated.

Los Angeles Metropolitan News-Enterprise Editor Roger Grace describes the original flavor as "mellow yet perky" with the mellowness attributed to the aging[clarification needed] in oak barrels, and the perkiness to the use of more ginger than "dry" ginger ales.

Many people[who?] believe that the taste of Vernors has changed significantly in recent years.[citation needed] Grace describes the current flavor as an "emaciated version of a product that once was", and "sweetened carbonated water with ginger flavoring". Theories as to the reason for the evident change in flavor include that the secret formula has been changed, or the substitution of modern high fructose corn syrup for its traditional refined sugar; that it seems to have less carbonation than formerly; and that Vernors is no longer aged four years, but three in oak barrels.[8][16][clarification needed]

Formula

A company-spread legend once held that prior to the start of the American Civil War James Vernor, then a clerk at the Higby & Sterns drugstore in Detroit, experimented with flavors in an attempt to duplicate a popular ginger ale imported from Dublin, Ireland. When Vernor was called off to serve he stored the syrup base of 19 ingredients, including ginger, vanilla and other natural flavorings, in an oaken cask. When he was discharged four years later he found the concentrate had been changed by being aged in the wood. The drink made from it was like nothing else he had ever tasted, and he purportedly declared it "Deliciously different," which remains the drink's motto to this day.[3]

In a 1936 interview, however, James Vernor Jr., admitted that the formula was not developed by his father until after the war was over. This was confirmed both in a 1962 interview with former company president, James Vernor Davis,[17] and a 1911 trademark application on "Vernor's" as a name for ginger ale and extract indicating Vernor's ginger ale first entered commerce in 1880.[18]

Distribution

For most of its history, Vernors was a regional product. Initially Vernor sold franchises throughout Michigan and in major regional cities; the product was also available in Ontario, Canada.[7] In the 1970s and 1980s Vernors-flavored ice cream was sold by Sanders Confectionery.

Vernors was not mass distributed nationally for many years; by 1997, the brand's distribution had expanded to a 33-state area. In 1997, even after expansion, Michigan accounted for 80% of Vernors sales. Ohio and Illinois were the next-highest-selling states; the drink was also very popular in Florida, which has large numbers of retired or relocated former Michigan residents.[8] In 2015, Dr Pepper Snapple said that it sold more than 7 million cases of Vernors, about 1% of the company's total sales volume.[19] At that time, a "large percentage — although not a majority — of the sales" were in Michigan.[19]

Promotions

A number of slogans have been associated with Vernors over the years. Advertising in the early 1900s used the slogan "Detroit's Drink".[7] According to its trademark application, it began using the slogan "Deliciously Different" in 1921.[20] The labels formerly read "Aged 4 years in wood", which was changed some years ago to "Flavor aged in oak barrels", again in 1996 to "Barrel Aged, Bold Taste" and currently notes "Barrel Aged 3 Years • Bold Taste".[16] The apostrophe in the name "Vernor's" was dropped in the late 1950s.[21] For a time in the mid-1980s, Vernors used the slogan "It's what we drink around here" in its advertising campaigns.[22][23][24] The gnome mascot, named "Woody", was used from the start of the 20th century until 1987, when it was dropped by A&W Brands in favor of new packaging,[8] but had returned to the packaging by the 2000s.[25] As recently as October 2013, Vernors features a picture of Woody with the slogan "A Michigan Original Since 1866", plus a picture of a barrel with the slogan "Barrel Aged – Bold Taste". As of January 2016, the wording surrounding the picture was changed to "Authentic • Bold Taste".

The identity of the Vernors gnome mascot has been contested and as a result, there is significant local folklore surrounding the gnome.[26] While the Dr. Pepper company insists the name of the gnome has always been Woody, Lawrence L. Rouch, Vernors historian, argues this was not the case. He agrees that the gnome mascot surfaced sometime in the early 1900s and lasted through to the 1980s, but found no historical evidence of the name “Woody” being associated with the gnome.[27]

There is general consensus, however, of Ronald Bialecki's live-action appearances as the gnome in the 1970s. According to both Vernors historians and Bialecki's family members, he was employed with the Doner Company at the time, which was the advertising firm in charge of the Vernors account.[26] His arrival at work one morning was followed by widespread agreement amongst both Vernors representatives and Doner ad executives that he should be cast as the gnome. Bialecki was so dedicated to the role that he and his wife created a gnome costume for public appearances. During his time as the Vernors mascot, Bialecki made personal appearances in the "gnome mobile" which he also designed for the enjoyment of the local public.[27]

150th anniversary

The Detroit Historical Society and Museum teamed up with the Vernor's Collectors' Club and the Detroit Experience Factory to celebrate the brand. Starting June 7, 2016, a Vernors memorabilia exhibition showed artifacts and vintage signage from the brand. The feature ran through June 12, 2016, at the Detroit Historical Museum.[3]

Use

Some people drink Vernors hot as a remedy for stomach ache.[28] Others, such as some Detroit natives, add it to impart a sweet and spicy flavor to dishes. Soul singer Aretha Franklin became famous in the city for demonstrating a recipe, traditionally at her church, for Christmas ham with a glaze made with the soft drink;[29] Vernors has also been used in a glaze for salmon[30] and in a batter for onion rings.[31]

Boston Cooler

Main article: Ice cream soda § Boston Cooler

A Boston Cooler, also known as a Vernors float, is an ice cream soda variant typically composed of Vernors Ginger Ale and vanilla ice cream blended together similar to a milkshake, although in other parts of the country, different combinations of ingredients are also known as a Boston Cooler. Some native Detroiters simply put a scoop or two of vanilla ice cream in a glass, add Vernors and a soda straw, and call it a Boston Cooler. While some claim it is named Boston Cooler for being invented on Boston Boulevard in Detroit, but Boston Boulevard had not been developed when the drink was named.[32][33]

See also

References

  1. ^ Orchant, Rebecca (October 31, 2012). "Vernors Ginger Ale Is America's Oldest And Michigan's Favorite". Huffington Post. from the original on February 12, 2013. Retrieved May 18, 2013.
  2. ^ Wunderlich, Keith (2008). Vernor's Ginger Ale – Keith Wunderlich. ISBN 978-0-7385-5185-2. from the original on January 8, 2016. Retrieved May 9, 2012.
  3. ^ a b c d e f g h DeVito, Leyland (May 19, 2016). "A Ginger Tale: Its factories are long gone, but 150-year-old Vernors is still 'Detroit's drink'". Hour Detroit. Retrieved March 23, 2022.
  4. ^ Roger M. Grace (October 27, 2005). "Grace, Roger M., "Vernors is not, despite claim, 'The Original Ginger Soda'", Metropolitan News-Enterprise (Los Angeles) (October 27, 2005) p.11". Metnews.com. from the original on November 6, 2011. Retrieved February 13, 2010.
  5. ^ a b c Fournier, Greg (September 28, 2014). "Detroit's Liquid Gold – Vernor's Ginger Ale". Fornology. from the original on March 15, 2016. Retrieved March 6, 2016.
  6. ^ Vernor's Ginger Ale February 6, 2016, at the Wayback Machine Detroit Historical Society. Retrieved 28 January 2016.
  7. ^ a b c d e Wunderlich, Keith (2008). Vernors Ginger Ale. Images of America. Arcadia Publishing. pp. 49–51. ISBN 978-0-7385-5185-2. from the original on February 6, 2021. Retrieved August 26, 2019.
  8. ^ a b c d e f "Johnson, Eric A., "The original Motown gold", Toledo Blade (March 23, 1997), Sec F, pp 6,2".
  9. ^ Caroline Blackmon, Decades-old bottle of Vernors found in Detroit home; is it safe to drink? August 26, 2019, at the Wayback Machine, Detroit Free Press (June 5, 2018).
  10. ^ Roger M. Grace. "Grace, Roger M., "Wood-aged Vernors ginger ale was "Deliciously Different", Metropolitan News-Enterprise (Los Angeles) (October 13, 2005) p. 11". Metnews.com. from the original on December 21, 2009. Retrieved February 13, 2010.
  11. ^ Keith Wunderlich (2008). Vernor's Ginger Ale. Images of America. Arcadia Publishing. p. 61. ISBN 978-0-7385-5185-2. from the original on February 5, 2021. Retrieved November 20, 2015.
  12. ^ "Vernors". Keurig Dr Pepper. from the original on January 23, 2009. Retrieved September 5, 2012.
  13. ^ "Vernors ginger ale turns 150 - and everyone's invited to the party - Windsor - CBC News". from the original on July 19, 2017. Retrieved June 7, 2018.
  14. ^ "Vernors first new flavor in decades hits stores this week for Michiganders only". August 2022.
  15. ^ Roger M. Grace (October 6, 2005). "Grace, Roger M., "Prohibition creates market for Canada Dry Ginger Ale" Metropolitan News-Enterprise (Los Angeles) (October 6, 2005) p.11". Metnews.com. from the original on April 19, 2008. Retrieved February 13, 2010.
  16. ^ a b Roger M. Grace (October 20, 2005). "Grace, Roger M., "Is Vernors still aged four years in wood? No answer", Metropolitan News-Enterprise (Los Angeles) (October 20, 2005) p. 15". Metnews.com. from the original on January 13, 2010. Retrieved February 13, 2010.
  17. ^ Rouch, Lawrence L. (2003). The Vernors Story: From Gnomes to Now. Ann Arbor, Michigan: University of Michigan Press. pp. 6–8. ISBN 0-472-06697-8. from the original on January 8, 2016. Retrieved February 13, 2010 – via Google Books.
  18. ^ United States Patent and Trademark Office January 8, 2016, at the Wayback Machine[dead link]
  19. ^ a b Witsil, Frank How Vernors, Michigan's ginger ale, endured 150 years August 26, 2019, at the Wayback Machine, Detroit Free Press (June 5, 2016).
  20. ^ "Trademark No. 0945838, TESS, United States Patent & Trademark Office". Tess2.uspto.gov. from the original on January 8, 2016. Retrieved May 9, 2012.
  21. ^ Wunderlich, Keith. . Archived from the original on February 3, 2008. Retrieved March 18, 2009.
  22. ^ "1980's Vernor's Ad w. Ted Nugent". Vids.myspace.com. April 25, 2008. Archived from the original on July 23, 2012. Retrieved February 13, 2010.
  23. ^ 15 maart 2009 (1987). "Vernors Ad w. Petr Klima". from the original on January 8, 2016. Retrieved February 13, 2010 – via YouTube.
  24. ^ 27 maart 2009. "1987 Vernors Ad w. Pat Paulsen". from the original on January 8, 2016. Retrieved February 13, 2010 – via Youtube.
  25. ^ "Vernors". Keurig Dr Pepper. from the original on January 23, 2009. Retrieved May 9, 2012.
  26. ^ a b Selasky, Susan (June 6, 2016). "Vernors gnome logo found a home in Detroit folklore". Detroit Free Press. from the original on October 19, 2017. Retrieved October 6, 2017.
  27. ^ a b Rouch, Lawrence L. (2003). The Vernor's Story: From Gnomes to Now. Ann Arbor: University of Michigan Press. ISBN 978-0-472-06697-1.
  28. ^ . Candgnews.com. Archived from the original on June 24, 2010. Retrieved February 13, 2010.
  29. ^ "Aretha Franklin Shares Christmas ham recipe with Vernors glaze on LIVE with Kelly and Michael". ABC. WXYZ-TV. December 24, 2014. from the original on November 29, 2014. Retrieved November 17, 2014.
  30. ^ Usitalo, Kath (May 10, 2014). "Vernors Goes Swimmingly With Salmon". Great Lakes Gazette. from the original on November 30, 2014. Retrieved November 17, 2014.
  31. ^ Usitalo, Kath (May 10, 2014). "Versatile Vernors Makes Great Onion Rings". Great Lakes Gazette. from the original on November 11, 2014. Retrieved November 17, 2014.
  32. ^ ""Detroit brainteasers", Detroit Free Press (December 31, 2001) pE1". Pqasb.pqarchiver.com. December 31, 2001. from the original on January 16, 2013. Retrieved May 9, 2012.
  33. ^ "Cruden, Alex, "Five things about Detroit Drinks", Detroit Free Press (October 9, 2006), p.A2". Pqasb.pqarchiver.com. October 9, 2006. from the original on January 16, 2013. Retrieved May 9, 2012.

External links

  • Vernors page from Keurig Dr Pepper web site
  • Snack foods and pop, Detroit style
  • Vernor's Collectors Club
  • —former Vernor's outlet in Flint, MI, now Halo Burger.

January 07, 2023
vernors, this, article, lead, section, short, adequately, summarize, points, please, consider, expanding, lead, provide, accessible, overview, important, aspects, article, october, 2020, american, brand, ginger, owned, keurig, pepper, that, first, served, 1866. This article s lead section may be too short to adequately summarize the key points Please consider expanding the lead to provide an accessible overview of all important aspects of the article October 2020 Vernors is an American brand of ginger ale owned by Keurig Dr Pepper 1 that was first served in 1866 by James Vernor a Detroit pharmacist 2 3 VernorsTypeGinger aleManufacturerKeurig Dr PepperCountry of originUnited StatesIntroduced1866 157 years ago 1866 ColorGoldenVariantsDiet VernorsWebsitewww wbr drpeppersnapplegroup wbr com wbr brands wbr vernors Classic Vernor s logo with Woody the gnome mascot Contents 1 History 2 Characteristics 2 1 Formula 3 Distribution 4 Promotions 4 1 150th anniversary 5 Use 5 1 Boston Cooler 6 See also 7 References 8 External linksHistory EditVernors is the oldest surviving ginger ale according to the company it was first served to the public in 1866 in the United States 3 4 5 Vernors Company building in Toledo Ohio 1925 Vernor opened a drugstore of his own in Detroit Michigan on Woodward Avenue on the southwest corner of Clifford Street 3 6 7 and sold his ginger soda at its soda fountain Initially Vernors was only sold via soda fountain franchises 8 In 1896 Vernor closed his drugstore and opened a soda fountain closer to the city center to concentrate on the ginger ale business alone on Woodward Avenue south of Jefferson Avenue near the ferry docks on the Detroit River 7 The early Vernors soda fountains featured ornate plaster lighting and ironwork featuring a V design examples of which still exist such as at the Halo Burger restaurant in Flint Michigan 7 Later Vernor also sold bottling franchises in other cities requiring operators to adhere strictly to his recipe 8 Vernor died October 29 1927 and was succeeded by his son James Vernor Jr Expansion continued throughout Prohibition 3 Just prior to the onset of World War II Vernors built a 230 000 sq ft 21 000 m2 bottling plant and headquarters encompassing an entire city block on Woodward Avenue one block from the Detroit River 5 In the late 1950s when the City of Detroit proposed construction of Cobo Hall and other riverfront projects a land swap was negotiated and Vernors moved its bottling plant and headquarters to the location of the old civic exhibition hall at 4501 Woodward Avenue incorporating many of the popular features of the old plant Tours of the Vernors plant old and new were major tourist attractions The brand was originally sold as Vernor s the apostrophe was dropped in 1959 3 9 In 1962 Vernors introduced Vernors 1 Calorie now called Diet Vernors In 1966 the Vernor family sold out to the first of what became a succession of owners 3 5 10 The company was next acquired by American Consumer Products and then by United Brands The flagship Detroit bottling plant was shut down in 1985 with the local rights to bottle Vernors granted to Pepsi Cola 8 The Woodward Avenue plant was later demolished 11 The Vernors brand was purchased by A amp W Beverages in 1987 which was in turn purchased by Cadbury Schweppes Today Vernors is property of Keurig Dr Pepper of Burlington Vermont and Plano Texas 12 and the flagship bottling plant serving Michigan is the Keurig Dr Pepper bottling plant in Holland Michigan 13 In August 2022 Vernor s released a black cherry flavor its first new flavor in more than 50 years The limited time product was only available in Michigan and the Toledo Ohio area 14 Characteristics EditVernors is a sweet golden ginger ale that derives its color like other commercial industrially produced ginger ales from caramel and has a robust vanilla heavy flavor The Vernors style was common before Prohibition during which dry pale less sweet ginger ale typified by Canada Dry Ginger Ale became popular as a drink mixer 15 Vernors is highly carbonated Los Angeles Metropolitan News Enterprise Editor Roger Grace describes the original flavor as mellow yet perky with the mellowness attributed to the aging clarification needed in oak barrels and the perkiness to the use of more ginger than dry ginger ales Many people who believe that the taste of Vernors has changed significantly in recent years citation needed Grace describes the current flavor as an emaciated version of a product that once was and sweetened carbonated water with ginger flavoring Theories as to the reason for the evident change in flavor include that the secret formula has been changed or the substitution of modern high fructose corn syrup for its traditional refined sugar that it seems to have less carbonation than formerly and that Vernors is no longer aged four years but three in oak barrels 8 16 clarification needed Formula Edit A company spread legend once held that prior to the start of the American Civil War James Vernor then a clerk at the Higby amp Sterns drugstore in Detroit experimented with flavors in an attempt to duplicate a popular ginger ale imported from Dublin Ireland When Vernor was called off to serve he stored the syrup base of 19 ingredients including ginger vanilla and other natural flavorings in an oaken cask When he was discharged four years later he found the concentrate had been changed by being aged in the wood The drink made from it was like nothing else he had ever tasted and he purportedly declared it Deliciously different which remains the drink s motto to this day 3 In a 1936 interview however James Vernor Jr admitted that the formula was not developed by his father until after the war was over This was confirmed both in a 1962 interview with former company president James Vernor Davis 17 and a 1911 trademark application on Vernor s as a name for ginger ale and extract indicating Vernor s ginger ale first entered commerce in 1880 18 Distribution EditFor most of its history Vernors was a regional product Initially Vernor sold franchises throughout Michigan and in major regional cities the product was also available in Ontario Canada 7 In the 1970s and 1980s Vernors flavored ice cream was sold by Sanders Confectionery Vernors was not mass distributed nationally for many years by 1997 the brand s distribution had expanded to a 33 state area In 1997 even after expansion Michigan accounted for 80 of Vernors sales Ohio and Illinois were the next highest selling states the drink was also very popular in Florida which has large numbers of retired or relocated former Michigan residents 8 In 2015 Dr Pepper Snapple said that it sold more than 7 million cases of Vernors about 1 of the company s total sales volume 19 At that time a large percentage although not a majority of the sales were in Michigan 19 Promotions EditA number of slogans have been associated with Vernors over the years Advertising in the early 1900s used the slogan Detroit s Drink 7 According to its trademark application it began using the slogan Deliciously Different in 1921 20 The labels formerly read Aged 4 years in wood which was changed some years ago to Flavor aged in oak barrels again in 1996 to Barrel Aged Bold Taste and currently notes Barrel Aged 3 Years Bold Taste 16 The apostrophe in the name Vernor s was dropped in the late 1950s 21 For a time in the mid 1980s Vernors used the slogan It s what we drink around here in its advertising campaigns 22 23 24 The gnome mascot named Woody was used from the start of the 20th century until 1987 when it was dropped by A amp W Brands in favor of new packaging 8 but had returned to the packaging by the 2000s 25 As recently as October 2013 Vernors features a picture of Woody with the slogan A Michigan Original Since 1866 plus a picture of a barrel with the slogan Barrel Aged Bold Taste As of January 2016 the wording surrounding the picture was changed to Authentic Bold Taste The identity of the Vernors gnome mascot has been contested and as a result there is significant local folklore surrounding the gnome 26 While the Dr Pepper company insists the name of the gnome has always been Woody Lawrence L Rouch Vernors historian argues this was not the case He agrees that the gnome mascot surfaced sometime in the early 1900s and lasted through to the 1980s but found no historical evidence of the name Woody being associated with the gnome 27 There is general consensus however of Ronald Bialecki s live action appearances as the gnome in the 1970s According to both Vernors historians and Bialecki s family members he was employed with the Doner Company at the time which was the advertising firm in charge of the Vernors account 26 His arrival at work one morning was followed by widespread agreement amongst both Vernors representatives and Doner ad executives that he should be cast as the gnome Bialecki was so dedicated to the role that he and his wife created a gnome costume for public appearances During his time as the Vernors mascot Bialecki made personal appearances in the gnome mobile which he also designed for the enjoyment of the local public 27 150th anniversary Edit The Detroit Historical Society and Museum teamed up with the Vernor s Collectors Club and the Detroit Experience Factory to celebrate the brand Starting June 7 2016 a Vernors memorabilia exhibition showed artifacts and vintage signage from the brand The feature ran through June 12 2016 at the Detroit Historical Museum 3 Use EditSome people drink Vernors hot as a remedy for stomach ache 28 Others such as some Detroit natives add it to impart a sweet and spicy flavor to dishes Soul singer Aretha Franklin became famous in the city for demonstrating a recipe traditionally at her church for Christmas ham with a glaze made with the soft drink 29 Vernors has also been used in a glaze for salmon 30 and in a batter for onion rings 31 Boston Cooler Edit Main article Ice cream soda Boston Cooler A Boston Cooler also known as a Vernors float is an ice cream soda variant typically composed of Vernors Ginger Ale and vanilla ice cream blended together similar to a milkshake although in other parts of the country different combinations of ingredients are also known as a Boston Cooler Some native Detroiters simply put a scoop or two of vanilla ice cream in a glass add Vernors and a soda straw and call it a Boston Cooler While some claim it is named Boston Cooler for being invented on Boston Boulevard in Detroit but Boston Boulevard had not been developed when the drink was named 32 33 See also Edit Michigan portal Drink portalMoxie List of regional beverages of the United StatesReferences Edit Orchant Rebecca October 31 2012 Vernors Ginger Ale Is America s Oldest And Michigan s Favorite Huffington Post Archived from the original on February 12 2013 Retrieved May 18 2013 Wunderlich Keith 2008 Vernor s Ginger Ale Keith Wunderlich ISBN 978 0 7385 5185 2 Archived from the original on January 8 2016 Retrieved May 9 2012 a b c d e f g h DeVito Leyland May 19 2016 A Ginger Tale Its factories are long gone but 150 year old Vernors is still Detroit s drink Hour Detroit Retrieved March 23 2022 Roger M Grace October 27 2005 Grace Roger M Vernors is not despite claim The Original Ginger Soda Metropolitan News Enterprise Los Angeles October 27 2005 p 11 Metnews com Archived from the original on November 6 2011 Retrieved February 13 2010 a b c Fournier Greg September 28 2014 Detroit s Liquid Gold Vernor s Ginger Ale Fornology Archived from the original on March 15 2016 Retrieved March 6 2016 Vernor s Ginger Ale Archived February 6 2016 at the Wayback Machine Detroit Historical Society Retrieved 28 January 2016 a b c d e Wunderlich Keith 2008 Vernors Ginger Ale Images of America Arcadia Publishing pp 49 51 ISBN 978 0 7385 5185 2 Archived from the original on February 6 2021 Retrieved August 26 2019 a b c d e f Johnson Eric A The original Motown gold Toledo Blade March 23 1997 Sec F pp 6 2 Caroline Blackmon Decades old bottle of Vernors found in Detroit home is it safe to drink Archived August 26 2019 at the Wayback Machine Detroit Free Press June 5 2018 Roger M Grace Grace Roger M Wood aged Vernors ginger ale was Deliciously Different Metropolitan News Enterprise Los Angeles October 13 2005 p 11 Metnews com Archived from the original on December 21 2009 Retrieved February 13 2010 Keith Wunderlich 2008 Vernor s Ginger Ale Images of America Arcadia Publishing p 61 ISBN 978 0 7385 5185 2 Archived from the original on February 5 2021 Retrieved November 20 2015 Vernors Keurig Dr Pepper Archived from the original on January 23 2009 Retrieved September 5 2012 Vernors ginger ale turns 150 and everyone s invited to the party Windsor CBC News Archived from the original on July 19 2017 Retrieved June 7 2018 Vernors first new flavor in decades hits stores this week for Michiganders only August 2022 Roger M Grace October 6 2005 Grace Roger M Prohibition creates market for Canada Dry Ginger Ale Metropolitan News Enterprise Los Angeles October 6 2005 p 11 Metnews com Archived from the original on April 19 2008 Retrieved February 13 2010 a b Roger M Grace October 20 2005 Grace Roger M Is Vernors still aged four years in wood No answer Metropolitan News Enterprise Los Angeles October 20 2005 p 15 Metnews com Archived from the original on January 13 2010 Retrieved February 13 2010 Rouch Lawrence L 2003 The Vernors Story From Gnomes to Now Ann Arbor Michigan University of Michigan Press pp 6 8 ISBN 0 472 06697 8 Archived from the original on January 8 2016 Retrieved February 13 2010 via Google Books United States Patent and Trademark Office Archived January 8 2016 at the Wayback Machine dead link a b Witsil Frank How Vernors Michigan s ginger ale endured 150 years Archived August 26 2019 at the Wayback Machine Detroit Free Press June 5 2016 Trademark No 0945838 TESS United States Patent amp Trademark Office Tess2 uspto gov Archived from the original on January 8 2016 Retrieved May 9 2012 Wunderlich Keith Vernors remains Detroit s Drink even with many ownership changes through the years Archived from the original on February 3 2008 Retrieved March 18 2009 1980 s Vernor s Ad w Ted Nugent Vids myspace com April 25 2008 Archived from the original on July 23 2012 Retrieved February 13 2010 15 maart 2009 1987 Vernors Ad w Petr Klima Archived from the original on January 8 2016 Retrieved February 13 2010 via YouTube 27 maart 2009 1987 Vernors Ad w Pat Paulsen Archived from the original on January 8 2016 Retrieved February 13 2010 via Youtube Vernors Keurig Dr Pepper Archived from the original on January 23 2009 Retrieved May 9 2012 a b Selasky Susan June 6 2016 Vernors gnome logo found a home in Detroit folklore Detroit Free Press Archived from the original on October 19 2017 Retrieved October 6 2017 a b Rouch Lawrence L 2003 The Vernor s Story From Gnomes to Now Ann Arbor University of Michigan Press ISBN 978 0 472 06697 1 Schrader Jessica Club celebrates the deliciously different drink C amp G Newspapers February 21 2007 Candgnews com Archived from the original on June 24 2010 Retrieved February 13 2010 Aretha Franklin Shares Christmas ham recipe with Vernors glaze on LIVE with Kelly and Michael ABC WXYZ TV December 24 2014 Archived from the original on November 29 2014 Retrieved November 17 2014 Usitalo Kath May 10 2014 Vernors Goes Swimmingly With Salmon Great Lakes Gazette Archived from the original on November 30 2014 Retrieved November 17 2014 Usitalo Kath May 10 2014 Versatile Vernors Makes Great Onion Rings Great Lakes Gazette Archived from the original on November 11 2014 Retrieved November 17 2014 Detroit brainteasers Detroit Free Press December 31 2001 pE1 Pqasb pqarchiver com December 31 2001 Archived from the original on January 16 2013 Retrieved May 9 2012 Cruden Alex Five things about Detroit Drinks Detroit Free Press October 9 2006 p A2 Pqasb pqarchiver com October 9 2006 Archived from the original on January 16 2013 Retrieved May 9 2012 External links EditVernors page from Keurig Dr Pepper web site Snack foods and pop Detroit style Vernor s Collectors Club A Tasty Part of Flint History former Vernor s outlet in Flint MI now Halo Burger Retrieved from https en wikipedia org w index php title Vernors amp oldid 1125385865, wikipedia, wiki, book, books, library,

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