A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or "Convention and Visitors Bureaus".[1] They primarily exist to provide information to leisure travellers. Additionally, where a suitable infrastructure exists, they encourage event organisers to choose their location for meetings, incentives, conferences, and exhibitions, collectively abbreviated as MICE.[1][2]
DMOs are generally tied to the local government infrastructure, often with supporting funds being generated by specific taxes, such as hotel taxes, membership fees, and sometimes government subsidies.[1] However, in many cases, the observed decline in tourism following cutbacks to public-sector expenditures has motivated the tourism industry to create a private sector coalition in order to provide the functions of a DMO.[3][4]
Referencesedit
^ abcFriedl, Lois (26 June 2019). . TripSavvy. Archived from the original on 23 January 2022. Retrieved 2022-02-14.
^Beck, Jeffrey A. (10 July 2009). "Managing destination marketing organizations, by R. C. Ford & W. C. Peeper". Journal of Hospitality Marketing & Management. 18 (6): 635–638. doi:10.1080/19368620903025063. ISBN9780615163284. ISSN 1936-8623. OCLC 191909567. S2CID 168111543.
^"Destination funding models: Can DMOs seek financial stability from their governments?". Destination Think. Destination Think! Professional Services Inc. 4 October 2016. Retrieved 31 May 2020.
^. Destination Think. 4 October 2016. Archived from the original on 14 February 2022. Retrieved 14 February 2022.
April 13, 2024
destination, marketing, organization, destination, marketing, organization, organisation, which, promotes, location, attractive, travel, destination, dmos, known, tourist, boards, tourism, authorities, convention, visitors, bureaus, they, primarily, exist, pro. A destination marketing organization DMO is an organisation which promotes a location as an attractive travel destination DMOs are known as tourist boards tourism authorities or Convention and Visitors Bureaus 1 They primarily exist to provide information to leisure travellers Additionally where a suitable infrastructure exists they encourage event organisers to choose their location for meetings incentives conferences and exhibitions collectively abbreviated as MICE 1 2 DMOs are generally tied to the local government infrastructure often with supporting funds being generated by specific taxes such as hotel taxes membership fees and sometimes government subsidies 1 However in many cases the observed decline in tourism following cutbacks to public sector expenditures has motivated the tourism industry to create a private sector coalition in order to provide the functions of a DMO 3 4 References edit a b c Friedl Lois 26 June 2019 For adventures these are top types of adventure travel TripSavvy Archived from the original on 23 January 2022 Retrieved 2022 02 14 Beck Jeffrey A 10 July 2009 Managing destination marketing organizations by R C Ford amp W C Peeper Journal of Hospitality Marketing amp Management 18 6 635 638 doi 10 1080 19368620903025063 ISBN 9780615163284 ISSN 1936 8623 OCLC 191909567 S2CID 168111543 Destination funding models Can DMOs seek financial stability from their governments Destination Think Destination Think Professional Services Inc 4 October 2016 Retrieved 31 May 2020 Destination funding models Can DMOs seek financial stability from their governments Destination Think 4 October 2016 Archived from the original on 14 February 2022 Retrieved 14 February 2022 Retrieved from https en wikipedia org w index php title Destination marketing organization amp oldid 1194144171, wikipedia, wiki, book, books, library,
