Meetings, incentives, conferences and exhibitions tourism (MICE tourism) is a type of tourism in which large groups, usually planned well in advance, are brought together. Recently there has been an industry trend toward using the term "meetings industry" to avoid confusion from the acronym.[1] Other industry educators[who?] are recommending the use of "events industry" to be an umbrella term for the vast scope of the meeting and events and profession.[citation needed]
Most components of MICE are well understood from their names, perhaps with the exception of incentives. Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or education purposes.[2] MICE events are usually centered on a theme or topic and are aimed at a professional, school, academic or trade organization or other special interest group.[citation needed]
Convention bureausedit
MICE event locations are normally bid on by specialized convention bureaus in particular countries and cities and established for the purpose of bidding on MICE activities. This process of marketing and bidding is normally conducted well in advance of the event, often several years, as securing major events can benefit the local economy of the host city or country. Convention bureaus may offer financial subsidies to attract MICE events to their city. [3] Today it is usually used to boost hotel revenue.
MICE tourism is known for its extensive planning and demanding clientele.[4]
Referencesedit
^"Definition of "MICE"". International Congress & Convention Association. Retrieved 2007-05-30.
^"Society of Incentive & Travel Executives". Retrieved 2007-05-30.
^Ghizree, Jamil (22 February 2023). "Best Season for Tourist in Gilgit Baltistan". pakexpression.blogspot.com. Retrieved 2023-03-28.
^"Conclusions of the International Seminar on MICE Tourism and Business Tourism, Santiago, Chile, 25–26 May 2005" (PDF). World Tourism Organization. Retrieved 2007-05-30.[permanent dead link]
December 15, 2023
mice, tourism, meetings, incentives, conferences, exhibitions, tourism, type, tourism, which, large, groups, usually, planned, well, advance, brought, together, recently, there, been, industry, trend, toward, using, term, meetings, industry, avoid, confusion, . Meetings incentives conferences and exhibitions tourism MICE tourism is a type of tourism in which large groups usually planned well in advance are brought together Recently there has been an industry trend toward using the term meetings industry to avoid confusion from the acronym 1 Other industry educators who are recommending the use of events industry to be an umbrella term for the vast scope of the meeting and events and profession citation needed Most components of MICE are well understood from their names perhaps with the exception of incentives Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded or a job well done Unlike the other types of MICE tourism incentive tourism is usually conducted purely for entertainment rather than professional or education purposes 2 MICE events are usually centered on a theme or topic and are aimed at a professional school academic or trade organization or other special interest group citation needed Convention bureaus editMICE event locations are normally bid on by specialized convention bureaus in particular countries and cities and established for the purpose of bidding on MICE activities This process of marketing and bidding is normally conducted well in advance of the event often several years as securing major events can benefit the local economy of the host city or country Convention bureaus may offer financial subsidies to attract MICE events to their city 3 Today it is usually used to boost hotel revenue MICE tourism is known for its extensive planning and demanding clientele 4 References edit Definition of MICE International Congress amp Convention Association Retrieved 2007 05 30 Society of Incentive amp Travel Executives Retrieved 2007 05 30 Ghizree Jamil 22 February 2023 Best Season for Tourist in Gilgit Baltistan pakexpression blogspot com Retrieved 2023 03 28 Conclusions of the International Seminar on MICE Tourism and Business Tourism Santiago Chile 25 26 May 2005 PDF World Tourism Organization Retrieved 2007 05 30 permanent dead link Retrieved from https en wikipedia org w index php title MICE tourism amp oldid 1177331593, wikipedia, wiki, book, books, library,
