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Takogo, kak Putin!

January 01, 1970

"Takogo, kak Putin!" (Russian: Такого, как Путин!; lit. "One like Putin"; commonly translated as "A man like Putin") is a 2002 Russian propaganda pop song written by Alexander Yelin [ru] (Александр Елин) and performed by the all-girl band Poyushchie vmeste. The song, written during the first term of Russian president Vladimir Putin (2000–2004), sarcastically idealises Putin;[1][2] however, contrary to the song's satirical intentions, the song was officially used by Putin's 2004 re-election campaign,[3] and the satirical undertones were largely unnoticed and ignored by the Russian populace.[2][4] The song was a one-hit wonder and is considered one of the most notable songs in the cult of personality surrounding Putin.[5]

"Takogo, kak Putin!"
Song by Poyushchie vmeste
LanguageRussian
English title"A man like Putin"
Released2002
GenreEuropop
Length3:15
Composer(s)Alexander Yelin, Kirill Kalashnikov
Lyricist(s)Alexander Yelin
Producer(s)Nikolai Gastello

Origin edit

Alexander Yelin, a musician known for his work with the Soviet/Russian heavy metal band Aria,[4] wrote the composition and lyrics for the song based on a cynical[3] $300 bet that he would be able to make a popular hit with the right message and without a large budget.[3][1][note 1] Yelin viewed Putin as the biggest and most admirable generator of news on television, and thus would be the best subject of a song.[6][7] However, Yelin believed that a mere song of praise for Putin wouldn't necessarily attain success,[8] seeking instead to write a song that not a single broadcaster would refuse to play,[7] and came up with the idea that the song should be about a man who drinks, fights, and treats his partner poorly, leading her to separate from him and instead desire a man like Putin, who is strong and honest.[9] Yelin assumed that the average Russian woman would like a man like Putin,[10] and found inspiration from the attitude of young women towards the new president, choosing to portray him akin to a pop star.[11][12] The singers were written to represent the everyday Russian girl who is surrounded by men who are "drunk, filthy and mean", in a manner similar to an earlier work by Yekaterina Semyonova [ru] in the 1980s who sings about a man who "neither drinks, nor smokes, and always gives flowers" (Чтоб не пил, не курил и цветы всегда дарил).[7]

The song was produced by Nikolai V. Gastello[13] (grandson of Nikolai Frantsevich Gastello[14]), who at the time was head of the press department of the Supreme Court of Russia,[15] but also worked in the music industry. Gastello, an ideological individual, wanted to establish a pop band that would express positive feelings about Russia[13] and rid Russian pop music of "depression and decadence".[14][15] He founded the pop group Poyushchie vmeste, alongside singers Larisa Lychina, Irina Kozlova and Yana Kozlova,[16] and used his music industry contacts to get the song played on the radio.[13][15]

Release edit

Такого, как Путин, полного сил,
Такого, как Путин, чтобы не пил.
Такого, как Путин чтоб не обижал,
Такого, как Путин, чтоб не убежал.

I want a man like Putin, who's full of strength
I want a man like Putin, who doesn't drink
I want a man like Putin, who won't make me sad
I want a man like Putin, who won't run away

— Chorus of "Takogo, kak Putin!" (2002) by Poyushchie vmeste, with English translation by PBS[17]

The song was initially only broadcast on radio (on channels such as Russkoye Radio, Dynamite FM [ru], and AvtoRadio), and was not available for purchase.[18] Vladimir Putin himself stated that he did not feel offended by the song,[16] whereupon the song began playing on state radio stations.[19] Since the origin of the song was initially not well known, suspicions were raised that the song was created as part of official Russian propaganda.[9] In 2004, CD Land Records released an album featuring the song, among other tracks.[20]

In 2004, the band Poyushchie vmeste split up, eventually reuniting in 2015 with a new line-up featuring much younger singers, and releasing a newly re-recorded version of "Takogo, kak Putin!".[21]

Music video edit

The video was played on MTV Rossiya as the song placed high in the charts.[19] Putin lookalike Anatoly Gorbunov was cast for the music video of the song.[22] In the video, Gastello plays an advisor to Putin, with whom he reviews a video featuring the performing singers, who dance seductively in front of an animated Russian flag,[23] moving similarly to Bond girls in the opening sequences of James Bond films.[24] The Putin lookalike is portrayed akin to a master spy, making parallels with James Bond,[24] considered a masculine and worldly figure in popular culture, traits which should translate to Putin. Video snippets of the real-world Putin from state media are shown as inserts, including footage of Putin in the cockpit of a fighter jet, practising Judo, and performing presidential duties.[5]

Reception edit

The song was written two years after Putin's inauguration, riding the wave of Russia's euphoria for a new president who bore nationwide expectations that he would lead the country forward.[2] Although Putin was sarcastically portrayed in the song as an ideal man, the song was not taken satirically, and Putin even used the song as a promotional anthem at events and rallies,[1] with the song becoming appropriated for state purposes.[3] The song saw its greatest success and popularity in late 2007 and early 2008.[5]

It features a catchy trance beat, is short in duration, and consists of two easily-memorable verses.[2] The verses are made up of an ABAB rhyme scheme with impure rhymes in the B-line, while the chorus has an AABB rhyme scheme.[2] Putin's name is mentioned very frequently throughout the song lyrics;[2] in the first stanza, the woman separates from her boyfriend, while the second stanza describes how she sees Putin on the news and concludes that she would be better off with a man like Putin.[25] Putin's cult of personality is largely influenced by television depictions and Russia's conflict with the West; the woman's leap from news to private life is abrupt,[5] with Putin saying on television what the populace wants to hear and admire. Ergo, the song is about a woman who has found her personal ideal, and is not a song about the president.[7]

Initially, listeners in Russia did not know whether the song expressed humour, admiration, melancholy, or whether it was orchestrated PR.[26] However, the song became so popular that an official English version[1][15] titled "You Must Be Like Putin" was also recorded and included as the eleventh track of the 2004 album.[20]

Use in politics edit

 
Putin fishing in Tuva, 2007. Putin often presents himself as a masculine figure in Russian media.

Although earlier Soviet leaders were often portrayed as strong leaders in Soviet agitprop, the media depiction of Vladimir Putin differs in that such portrayals aim to make him appear "cool".[27] The propagandistic portrayal of Putin in Russian media stems from the ideologue Vladislav Surkov;[28] Putin, who neither smokes nor drinks, was built up as a virile bearer of hope, in contrast to the likes of Boris Yeltsin.[29][30] Putin's image is that of a strong, masculine man, but also purged of vices commonly attributed to men in Russia, such as drunkenness, smoking and recklessness.[31] The song was especially successful with women in Russia,[32][33][34] to whom his abstinence from alcohol is considered particularly admirable.[35] Putin is portrayed in the song as desirable for women and as a role model for men,[36] corresponding to the desire in Russia for a strong leader;[37][38] the idea that men like Putin do not run away can be associated with Putin's hardline response to the 1999 Russian apartment bombings, while the improvement of living conditions in Russia during his presidency allude to Putin being a saviour or protector.[2] The song popularised Putin as a symbol of true Russian masculinity and featured an undertone which carried Putin's political leadership.[39]

The lyrics "I want a man like Putin, who won't run away" were interpreted by Russian women especially as a metaphor for Putin's marital fidelity,[40] thus representing a father and role-model figure who is both competent and benevolent.[41] Later in 2008, while addressing his extramarital affair, Putin said that he "liked all Russian women", who were the "most beautiful in the world";[23][42] his 2014 divorce did not affect Putin's approval ratings, and rumours of his newfound fatherhood were seen as proof of the then-60 year old's physical health.[31]

Putin's name occurs ten times within the lyrics, which consists of 108 words, thereby taking up 9.259% of all words used. The primary vocalists emphasise the first syllable of the name, while the background singers emphasise the second syllable, giving the name a double stress,[40] and the refrain is repeated five times. The statement "He must be like Putin" expresses to the audience that they need Putin, or that they should be like him, with no additional justification being given. The message is that Putin is universally capable of providing assistance in all circumstances where he is called upon; the incompleteness of the message makes listeners believe that they will choose Putin on their own accord, and benefits Putin as voters do not feel directly manipulated.[40]

In 2002, the song was viewed as bizarre propaganda among Western media outlets,[43] and its ironic undertones were overlooked, as was the case within Russia.[27] In the West, the song represented a contradictory perception of Putin, on the one hand a mysterious former KGB agent, while on the other hand a cartoony, bare-chested macho man chasing after votes.[44] Phrases like "One like Putin" have been used by the pro-government youth organisation Nashi to recruit members, in reference to the song.[45] Sergei Buntman [ru], founder of Echo of Moscow, believes that the song plays into Putin's control over the media, using popular songs for internal propaganda to gain and maintain support for his policies, and to increase popular confidence in his government.[46] Without clear political programs that can be assigned to specific parties, voters in Russia often orient themselves towards well-known individuals, and voters find it difficult to express their political will among a low political culture; as a result, voters rely on a large extent on their feelings to determine their sympathy or antipathy towards a certain politician, and advertising through catchy musical earworms plays a major role in influencing such feelings.[40]

In the midst of the 2011–2013 Russian protests, Alexander Yelin released the anti-Putin song "Nash durdom golosuyet za Putina" (Наш дурдом голосует за Путина; lit. "Our madhouse votes for Putin") with the musical group Rabfaq [ru] (Рабфак), at the request of an opposition party politician;[47][2] the lyrics are set from the point of view of a psychiatric patient whose insanity arises from Putin's rhetoric and what the patient sees.[48][49] Thus, the most famous pro-Putin song and the then-most famous anti-Putin song were written by the same composer; Yelin had also been notably dissatisfied with the aloof appropriation of "Takogo, kak Putin!".[5]

Notes edit

  1. ^ PBS (2011) reports a $300 bet,[3] while WLRN-TV (2015) places the value at $200;[1] this discrepancy can be attributed to fluctuations in currency exchange values.

References edit

  1. ^ a b c d e Julia Barton (October 6, 2015). . WLRN-TV. Archived from the original on December 23, 2015.
  2. ^ a b c d e f g h Greisinger, Stefanie (October 2012). Das politische Lied in der Ära Putins (PDF) (Thesis) (in German). University of Vienna. pp. 42–47. (PDF) from the original on December 22, 2015.
  3. ^ a b c d e Matthew Clayfield (December 23, 2011). "Putin a comic book hero to stir the Russian spirit". Crikey. from the original on January 11, 2012.
  4. ^ a b Emily D. Johnson (April 2009). (PDF). The Harriman Review. 16 (4). Columbia University: 1–5. Archived from the original (PDF) on December 11, 2013.
  5. ^ a b c d e Henschel, Robert (2015). The Sound of Power: Music and the Cults of Personality of Putin and Chávez (Thesis). University of Alberta. pp. 16–19.
  6. ^ PBS Soundtracks: A Man Like Putin. PBS. 2013. Event occurs at 3:28. Yelin: "I approached the project as a technical problem. Who's the biggest newsmaker in the country? Vladimir Putin."
  7. ^ a b c d Kirill Ivanov; Denis Boyarinov (March 14, 2008). "Песни про Путина". Colta (in Russian). from the original on October 22, 2013.
  8. ^ PBS Soundtracks: A Man Like Putin. PBS. 2013. Event occurs at 3:34. Alexis Bloom: "Yelin knew that writing a Soviet-style propaganda about Putin would never sell in today's Russia." Yelin: "What can a girl sing about? She can't sing that Putin is great. That would be stupid and it wouldn't be funny. But she can sing that everything around her sucks, and she needs a man like Putin."
  9. ^ a b Sarah Rainsford (August 23, 2002). "Putin is Russia's new pop idol". BBC News. from the original on February 6, 2003.
  10. ^ PBS Soundtracks: A Man Like Putin. PBS. 2013. Event occurs at 11:34. Yelin: "Everyone in the world thinks this song is about Putin. But Russians love it because of its lyrics. 'A man who doesn't drink, who won't run away, who doesn't cheat.' Russians love songs about suffering women. And this song, at its core, is very touching. It's about female tragedy. A woman lives in the provinces. She's surrounded by dirt and drunkards. Her life is a nightmare! And she wants someone like the guy she sees on TV."
  11. ^ Yulia S. Danilina (2013). (PDF). American University. p. 173. Archived from the original (PDF) on December 23, 2015.
  12. ^ Anastasia Izyumskaya (October 19, 2011). "Автор хита "Наш дурдом голосует за Путина" согласен поддержать любую партию". Dozhd (in Russian). from the original on December 23, 2015.
  13. ^ a b c Steven Lee Myers (September 1, 2002). "The World; Singing the Praises of Mr. Personality". The New York Times. from the original on December 23, 2015.
  14. ^ a b . Die Tageszeitung (in German). August 28, 2002. Archived from the original on December 24, 2015.
  15. ^ a b c d Douglas Birch (September 3, 2002). . The Baltimore Sun. Archived from the original on December 23, 2015.
  16. ^ a b Olga Savka (December 12, 2002). "Singing together: "They want one like Putin"". pravda.ru. from the original on April 24, 2022.
  17. ^ PBS Soundtracks: A Man Like Putin. PBS. 2013. Event occurs at 8:20.
  18. ^ Greg Holden (2004). Internet Babylon: Secrets, Scandals, and Shocks on the Information Superhighway. Apress. pp. 88–89. ISBN 978-1-4302-0684-2.
  19. ^ a b PBS Soundtracks: A Man Like Putin. PBS. 2013. Event occurs at 8:51. Alexis Bloom: "With Putin's nod of approval, the song took off on government radio stations, and the video was featured on Russia's MTV. Within weeks, the song hit number one on all the charts."
  20. ^ a b "Такого, как Путин!". Автограф (in Russian). from the original on April 24, 2022.
  21. ^ "«Поющие вместе» готовят новый скандал". Информационное агентство NEWSmuz (in Russian). August 6, 2015. from the original on December 23, 2015.
  22. ^ PBS Soundtracks: A Man Like Putin. PBS. 2013. Event occurs at 6:43. Alexis Bloom: "They discovered him in a garage in southern Russia. Anatoly Gorbunov is a natural-born hand—he builds antique cars, and made this slapstick video with the goofy music to advertise his company. When Putin became president in 2000, Anatoly suddenly found himself in demand as a Putin impersonator. Once they'd found their Putin, the producers were ready to make their music video. Gastello cast himself as Putin's right-hand man, plotting the release of a propaganda song."
  23. ^ a b Ellen Rutten (2012). (PDF). Amsterdam: Pegasus. pp. 567–597. Archived from the original (PDF) on October 21, 2014.
  24. ^ a b PBS Soundtracks: A Man Like Putin. PBS. 2013. Event occurs at 7:30. Alexis Bloom: "The video has a secret agent feel... Putin is spymaster, complete with his Bond girls."
  25. ^ Robert Baag (September 18, 2006). ""Mischung aus Kommunismus und Zarismus"". Deutschlandfunk (in German). from the original on January 5, 2016.
  26. ^ Maruska Svasek (2006). Postsocialism: Politics and Emotions in Central and Eastern Europe. Berghahn Books. p. 216. ISBN 978-0-85745-559-8.
  27. ^ a b Sylvia M. Stewart (2004). New Propaganda: Remnants of Soviet Mass Media in Pro-Kremlin Popular Culture (PDF) (Thesis). University of Mississippi. pp. 66–70. (PDF) from the original on December 23, 2015.
  28. ^ Valerie Sperling (2014). Sex, Politics, and Putin: Political Legitimacy in Russia. Oxford University Press. p. 39. ISBN 978-0-19-932435-4.
  29. ^ Sumina, Ekaterina (2014). Producing white and black: the Caucasian male Other and boundaries of the nation in contemporary Russia (PDF) (Thesis). Central European University. pp. 44–46.
  30. ^ Julie A. Cassiday; Emily D. Johnson (October 2010). "Putin, Putiniana and the Question of a Post-Soviet Cult of Personality". SEER. 88 (4): 681–707.
  31. ^ a b Andrey Makarychev; Sergei Medvedev (2015). "Biopolitics and Power in Putin's Russia". Problems of Post-Communism. 62: 45–54. doi:10.1080/10758216.2015.1002340. S2CID 73568656.
  32. ^ Jeremy Bransten (September 9, 2002). "Russia: From Pop Songs To Vegetables, Is A Putin Personality Cult Emerging?". Radio Free Europe. from the original on March 16, 2018.
  33. ^ Shaun Walker (October 5, 2012). "Vladimir Putin still has it at 60: one in five women want to marry him". The Independent. from the original on October 9, 2012.
  34. ^ Vivienne Walt (October 30, 2002). "Russians sing praises to popular president". USA Today. from the original on December 23, 2015.
  35. ^ "Personenkult: Popsängerinnen träumen von Putin". Rheinische Post (in German). August 24, 2002. Archived from the original on April 24, 2022.
  36. ^ Frank Gadinger; Sebastian Jarzebski; Taylan Yildiz (2014). Politische Narrative: Konzepte – Analysen – Forschungspraxis (in German). Springer. p. 312. ISBN 978-3-658-02581-6.
  37. ^ Omar Aa. Souary (October 7, 2014). (PDF) (Thesis). Roskilde University. p. 57. Archived from the original (PDF) on December 23, 2015.
  38. ^ Geir Hønneland (2014). Arctic Politics, the Law of the Sea and Russian Identity: The Barents Sea Delimitation Agreement in Russian Public Debate. Palgrave Macmillan. p. 6. ISBN 978-1-137-41406-9.
  39. ^ Angela Lee (2013). (Thesis). Wellesley College. p. 23. Archived from the original on December 23, 2015.
  40. ^ a b c d Maxim Bogachev (August 2010). ""Singing Together": using pop songs in political campaigning" (PDF). Russia and the Council of Europe: Topics for Common Agenda – A Look from Norway. Higher School of Economics: 287–294. (PDF) from the original on December 23, 2015.
  41. ^ Heidrun Igra (2010). (PDF). Modern Linguistic and Methodical-and-didactic Researches (in German). 13 (1). Voronezh State University of Architecture and Civil Engineering: 160–172. Archived from the original (PDF) on December 23, 2015.
  42. ^ "Ladies man Putin: 'I like Russian women'". NBC News. April 19, 2008. from the original on April 6, 2022.
  43. ^ Gregory J. Simons (2004). Ideology, image-making and the media in Putin's Russia (Thesis). University of Canterbury. p. 63. (PDF) from the original on January 16, 2015.
  44. ^ Tom Blackwell (March 4, 2014). "Mysterious and 'arrogant' Vladimir Putin seeks Russia's return to status of world superpower". National Post. Archived from the original on April 24, 2022.
  45. ^ Christine Roner (2011). "Politik Macht Jugend!? Liguistisch-diskursanalytische Perspektiven auf Medientexte der russischen politischen Jugendbewegung Naši". Spielformen der Macht: interdisziplinäre Perspektiven auf Macht im Rahmen junger slawistischer Forschung (in German). Innsbruck University Press. p. 165. ISBN 978-3-902719-87-4.
  46. ^ Art Silverblatt; Nikolai Zlobin (2015). International Communications: A Media Literacy Approach. Routledge. p. 64. ISBN 978-1-317-46759-5.
  47. ^ Lena Jonson (2015). Art and Protest in Putin's Russia. Routledge. p. 240. ISBN 978-1-317-54299-5.
  48. ^ Samuel Rachlin (February 15, 2012). "www.putin.skewered". The New York Times. Archived from the original on December 22, 2015.
  49. ^ Rebecca Reich (2015). "Over the Cuckoo's Nest: Russian Variations on a Psychiatric Theme". Psychiatry in Communist Europe. Palgrave Macmillan. p. 126. ISBN 978-1-137-49091-9.

External links edit

  • "Takogo, kak Putin!" (2002) official audio
  • "Takogo, kak Putin!" English Version (2004) official audio
  • "Takogo, kak Putin!" re-recording (2015) official audio

January 01, 1970
takogo, putin, russian, Такого, как, Путин, like, putin, commonly, translated, like, putin, 2002, russian, propaganda, song, written, alexander, yelin, Александр, Елин, performed, girl, band, poyushchie, vmeste, song, written, during, first, term, russian, pre. Takogo kak Putin Russian Takogo kak Putin lit One like Putin commonly translated as A man like Putin is a 2002 Russian propaganda pop song written by Alexander Yelin ru Aleksandr Elin and performed by the all girl band Poyushchie vmeste The song written during the first term of Russian president Vladimir Putin 2000 2004 sarcastically idealises Putin 1 2 however contrary to the song s satirical intentions the song was officially used by Putin s 2004 re election campaign 3 and the satirical undertones were largely unnoticed and ignored by the Russian populace 2 4 The song was a one hit wonder and is considered one of the most notable songs in the cult of personality surrounding Putin 5 Takogo kak Putin Song by Poyushchie vmesteLanguageRussianEnglish title A man like Putin Released2002GenreEuropopLength3 15Composer s Alexander Yelin Kirill KalashnikovLyricist s Alexander YelinProducer s Nikolai Gastello Contents 1 Origin 2 Release 2 1 Music video 3 Reception 4 Use in politics 5 Notes 6 References 7 External linksOrigin editAlexander Yelin a musician known for his work with the Soviet Russian heavy metal band Aria 4 wrote the composition and lyrics for the song based on a cynical 3 300 bet that he would be able to make a popular hit with the right message and without a large budget 3 1 note 1 Yelin viewed Putin as the biggest and most admirable generator of news on television and thus would be the best subject of a song 6 7 However Yelin believed that a mere song of praise for Putin wouldn t necessarily attain success 8 seeking instead to write a song that not a single broadcaster would refuse to play 7 and came up with the idea that the song should be about a man who drinks fights and treats his partner poorly leading her to separate from him and instead desire a man like Putin who is strong and honest 9 Yelin assumed that the average Russian woman would like a man like Putin 10 and found inspiration from the attitude of young women towards the new president choosing to portray him akin to a pop star 11 12 The singers were written to represent the everyday Russian girl who is surrounded by men who are drunk filthy and mean in a manner similar to an earlier work by Yekaterina Semyonova ru in the 1980s who sings about a man who neither drinks nor smokes and always gives flowers Chtob ne pil ne kuril i cvety vsegda daril 7 The song was produced by Nikolai V Gastello 13 grandson of Nikolai Frantsevich Gastello 14 who at the time was head of the press department of the Supreme Court of Russia 15 but also worked in the music industry Gastello an ideological individual wanted to establish a pop band that would express positive feelings about Russia 13 and rid Russian pop music of depression and decadence 14 15 He founded the pop group Poyushchie vmeste alongside singers Larisa Lychina Irina Kozlova and Yana Kozlova 16 and used his music industry contacts to get the song played on the radio 13 15 Release editTakogo kak Putin polnogo sil Takogo kak Putin chtoby ne pil Takogo kak Putin chtob ne obizhal Takogo kak Putin chtob ne ubezhal I want a man like Putin who s full of strength I want a man like Putin who doesn t drink I want a man like Putin who won t make me sad I want a man like Putin who won t run away Chorus of Takogo kak Putin 2002 by Poyushchie vmeste with English translation by PBS 17 The song was initially only broadcast on radio on channels such as Russkoye Radio Dynamite FM ru and AvtoRadio and was not available for purchase 18 Vladimir Putin himself stated that he did not feel offended by the song 16 whereupon the song began playing on state radio stations 19 Since the origin of the song was initially not well known suspicions were raised that the song was created as part of official Russian propaganda 9 In 2004 CD Land Records released an album featuring the song among other tracks 20 In 2004 the band Poyushchie vmeste split up eventually reuniting in 2015 with a new line up featuring much younger singers and releasing a newly re recorded version of Takogo kak Putin 21 Music video edit The video was played on MTV Rossiya as the song placed high in the charts 19 Putin lookalike Anatoly Gorbunov was cast for the music video of the song 22 In the video Gastello plays an advisor to Putin with whom he reviews a video featuring the performing singers who dance seductively in front of an animated Russian flag 23 moving similarly to Bond girls in the opening sequences of James Bond films 24 The Putin lookalike is portrayed akin to a master spy making parallels with James Bond 24 considered a masculine and worldly figure in popular culture traits which should translate to Putin Video snippets of the real world Putin from state media are shown as inserts including footage of Putin in the cockpit of a fighter jet practising Judo and performing presidential duties 5 Reception editThe song was written two years after Putin s inauguration riding the wave of Russia s euphoria for a new president who bore nationwide expectations that he would lead the country forward 2 Although Putin was sarcastically portrayed in the song as an ideal man the song was not taken satirically and Putin even used the song as a promotional anthem at events and rallies 1 with the song becoming appropriated for state purposes 3 The song saw its greatest success and popularity in late 2007 and early 2008 5 It features a catchy trance beat is short in duration and consists of two easily memorable verses 2 The verses are made up of an ABAB rhyme scheme with impure rhymes in the B line while the chorus has an AABB rhyme scheme 2 Putin s name is mentioned very frequently throughout the song lyrics 2 in the first stanza the woman separates from her boyfriend while the second stanza describes how she sees Putin on the news and concludes that she would be better off with a man like Putin 25 Putin s cult of personality is largely influenced by television depictions and Russia s conflict with the West the woman s leap from news to private life is abrupt 5 with Putin saying on television what the populace wants to hear and admire Ergo the song is about a woman who has found her personal ideal and is not a song about the president 7 Initially listeners in Russia did not know whether the song expressed humour admiration melancholy or whether it was orchestrated PR 26 However the song became so popular that an official English version 1 15 titled You Must Be Like Putin was also recorded and included as the eleventh track of the 2004 album 20 Use in politics edit nbsp Putin fishing in Tuva 2007 Putin often presents himself as a masculine figure in Russian media Although earlier Soviet leaders were often portrayed as strong leaders in Soviet agitprop the media depiction of Vladimir Putin differs in that such portrayals aim to make him appear cool 27 The propagandistic portrayal of Putin in Russian media stems from the ideologue Vladislav Surkov 28 Putin who neither smokes nor drinks was built up as a virile bearer of hope in contrast to the likes of Boris Yeltsin 29 30 Putin s image is that of a strong masculine man but also purged of vices commonly attributed to men in Russia such as drunkenness smoking and recklessness 31 The song was especially successful with women in Russia 32 33 34 to whom his abstinence from alcohol is considered particularly admirable 35 Putin is portrayed in the song as desirable for women and as a role model for men 36 corresponding to the desire in Russia for a strong leader 37 38 the idea that men like Putin do not run away can be associated with Putin s hardline response to the 1999 Russian apartment bombings while the improvement of living conditions in Russia during his presidency allude to Putin being a saviour or protector 2 The song popularised Putin as a symbol of true Russian masculinity and featured an undertone which carried Putin s political leadership 39 The lyrics I want a man like Putin who won t run away were interpreted by Russian women especially as a metaphor for Putin s marital fidelity 40 thus representing a father and role model figure who is both competent and benevolent 41 Later in 2008 while addressing his extramarital affair Putin said that he liked all Russian women who were the most beautiful in the world 23 42 his 2014 divorce did not affect Putin s approval ratings and rumours of his newfound fatherhood were seen as proof of the then 60 year old s physical health 31 Putin s name occurs ten times within the lyrics which consists of 108 words thereby taking up 9 259 of all words used The primary vocalists emphasise the first syllable of the name while the background singers emphasise the second syllable giving the name a double stress 40 and the refrain is repeated five times The statement He must be like Putin expresses to the audience that they need Putin or that they should be like him with no additional justification being given The message is that Putin is universally capable of providing assistance in all circumstances where he is called upon the incompleteness of the message makes listeners believe that they will choose Putin on their own accord and benefits Putin as voters do not feel directly manipulated 40 In 2002 the song was viewed as bizarre propaganda among Western media outlets 43 and its ironic undertones were overlooked as was the case within Russia 27 In the West the song represented a contradictory perception of Putin on the one hand a mysterious former KGB agent while on the other hand a cartoony bare chested macho man chasing after votes 44 Phrases like One like Putin have been used by the pro government youth organisation Nashi to recruit members in reference to the song 45 Sergei Buntman ru founder of Echo of Moscow believes that the song plays into Putin s control over the media using popular songs for internal propaganda to gain and maintain support for his policies and to increase popular confidence in his government 46 Without clear political programs that can be assigned to specific parties voters in Russia often orient themselves towards well known individuals and voters find it difficult to express their political will among a low political culture as a result voters rely on a large extent on their feelings to determine their sympathy or antipathy towards a certain politician and advertising through catchy musical earworms plays a major role in influencing such feelings 40 In the midst of the 2011 2013 Russian protests Alexander Yelin released the anti Putin song Nash durdom golosuyet za Putina Nash durdom golosuet za Putina lit Our madhouse votes for Putin with the musical group Rabfaq ru Rabfak at the request of an opposition party politician 47 2 the lyrics are set from the point of view of a psychiatric patient whose insanity arises from Putin s rhetoric and what the patient sees 48 49 Thus the most famous pro Putin song and the then most famous anti Putin song were written by the same composer Yelin had also been notably dissatisfied with the aloof appropriation of Takogo kak Putin 5 Notes edit PBS 2011 reports a 300 bet 3 while WLRN TV 2015 places the value at 200 1 this discrepancy can be attributed to fluctuations in currency exchange values References edit a b c d e Julia Barton October 6 2015 Russian songwriter feeds pro anti Putin crowds WLRN TV Archived from the original on December 23 2015 a b c d e f g h Greisinger Stefanie October 2012 Das politische Lied in der Ara Putins PDF Thesis in German University of Vienna pp 42 47 Archived PDF from the original on December 22 2015 a b c d e Matthew Clayfield December 23 2011 Putin a comic book hero to stir the Russian spirit Crikey Archived from the original on January 11 2012 a b Emily D Johnson April 2009 Putin and Emptiness The Place of Satire in the Contemporary Cult of Personality PDF The Harriman Review 16 4 Columbia University 1 5 Archived from the original PDF on December 11 2013 a b c d e Henschel Robert 2015 The Sound of Power Music and the Cults of Personality of Putin and Chavez Thesis University of Alberta pp 16 19 PBS Soundtracks A Man Like Putin PBS 2013 Event occurs at 3 28 Yelin I approached the project as a technical problem Who s the biggest newsmaker in the country Vladimir Putin a b c d Kirill Ivanov Denis Boyarinov March 14 2008 Pesni pro Putina Colta in Russian Archived from the original on October 22 2013 PBS Soundtracks A Man Like Putin PBS 2013 Event occurs at 3 34 Alexis Bloom Yelin knew that writing a Soviet style propaganda about Putin would never sell in today s Russia Yelin What can a girl sing about She can t sing that Putin is great That would be stupid and it wouldn t be funny But she can sing that everything around her sucks and she needs a man like Putin a b Sarah Rainsford August 23 2002 Putin is Russia s new pop idol BBC News Archived from the original on February 6 2003 PBS Soundtracks A Man Like Putin PBS 2013 Event occurs at 11 34 Yelin Everyone in the world thinks this song is about Putin But Russians love it because of its lyrics A man who doesn t drink who won t run away who doesn t cheat Russians love songs about suffering women And this song at its core is very touching It s about female tragedy A woman lives in the provinces She s surrounded by dirt and drunkards Her life is a nightmare And she wants someone like the guy she sees on TV Yulia S Danilina 2013 Cyber Monologues with an Autocrat The Liberal networked Public Sphere and the 2011 2012 Protest Movement in Russia PDF American University p 173 Archived from the original PDF on December 23 2015 Anastasia Izyumskaya October 19 2011 Avtor hita Nash durdom golosuet za Putina soglasen podderzhat lyubuyu partiyu Dozhd in Russian Archived from the original on December 23 2015 a b c Steven Lee Myers September 1 2002 The World Singing the Praises of Mr Personality The New York Times Archived from the original on December 23 2015 a b Russlands Prasident erobert die Charts Die Tageszeitung in German August 28 2002 Archived from the original on December 24 2015 a b c d Douglas Birch September 3 2002 Putin s popularity reaches high note The Baltimore Sun Archived from the original on December 23 2015 a b Olga Savka December 12 2002 Singing together They want one like Putin pravda ru Archived from the original on April 24 2022 PBS Soundtracks A Man Like Putin PBS 2013 Event occurs at 8 20 Greg Holden 2004 Internet Babylon Secrets Scandals and Shocks on the Information Superhighway Apress pp 88 89 ISBN 978 1 4302 0684 2 a b PBS Soundtracks A Man Like Putin PBS 2013 Event occurs at 8 51 Alexis Bloom With Putin s nod of approval the song took off on government radio stations and the video was featured on Russia s MTV Within weeks the song hit number one on all the charts a b Takogo kak Putin Avtograf in Russian Archived from the original on April 24 2022 Poyushie vmeste gotovyat novyj skandal Informacionnoe agentstvo NEWSmuz in Russian August 6 2015 Archived from the original on December 23 2015 PBS Soundtracks A Man Like Putin PBS 2013 Event occurs at 6 43 Alexis Bloom They discovered him in a garage in southern Russia Anatoly Gorbunov is a natural born hand he builds antique cars and made this slapstick video with the goofy music to advertise his company When Putin became president in 2000 Anatoly suddenly found himself in demand as a Putin impersonator Once they d found their Putin the producers were ready to make their music video Gastello cast himself as Putin s right hand man plotting the release of a propaganda song a b Ellen Rutten 2012 Putin on Panties Sexing Russia in late soviet and post soviet culture PDF Amsterdam Pegasus pp 567 597 Archived from the original PDF on October 21 2014 a b PBS Soundtracks A Man Like Putin PBS 2013 Event occurs at 7 30 Alexis Bloom The video has a secret agent feel Putin is spymaster complete with his Bond girls Robert Baag September 18 2006 Mischung aus Kommunismus und Zarismus Deutschlandfunk in German Archived from the original on January 5 2016 Maruska Svasek 2006 Postsocialism Politics and Emotions in Central and Eastern Europe Berghahn Books p 216 ISBN 978 0 85745 559 8 a b Sylvia M Stewart 2004 New Propaganda Remnants of Soviet Mass Media in Pro Kremlin Popular Culture PDF Thesis University of Mississippi pp 66 70 Archived PDF from the original on December 23 2015 Valerie Sperling 2014 Sex Politics and Putin Political Legitimacy in Russia Oxford University Press p 39 ISBN 978 0 19 932435 4 Sumina Ekaterina 2014 Producing white and black the Caucasian male Other and boundaries of the nation in contemporary Russia PDF Thesis Central European University pp 44 46 Julie A Cassiday Emily D Johnson October 2010 Putin Putiniana and the Question of a Post Soviet Cult of Personality SEER 88 4 681 707 a b Andrey Makarychev Sergei Medvedev 2015 Biopolitics and Power in Putin s Russia Problems of Post Communism 62 45 54 doi 10 1080 10758216 2015 1002340 S2CID 73568656 Jeremy Bransten September 9 2002 Russia From Pop Songs To Vegetables Is A Putin Personality Cult Emerging Radio Free Europe Archived from the original on March 16 2018 Shaun Walker October 5 2012 Vladimir Putin still has it at 60 one in five women want to marry him The Independent Archived from the original on October 9 2012 Vivienne Walt October 30 2002 Russians sing praises to popular president USA Today Archived from the original on December 23 2015 Personenkult Popsangerinnen traumen von Putin Rheinische Post in German August 24 2002 Archived from the original on April 24 2022 Frank Gadinger Sebastian Jarzebski Taylan Yildiz 2014 Politische Narrative Konzepte Analysen Forschungspraxis in German Springer p 312 ISBN 978 3 658 02581 6 Omar Aa Souary October 7 2014 Russia s 21th century The Re emergence of a Superpower PDF Thesis Roskilde University p 57 Archived from the original PDF on December 23 2015 Geir Honneland 2014 Arctic Politics the Law of the Sea and Russian Identity The Barents Sea Delimitation Agreement in Russian Public Debate Palgrave Macmillan p 6 ISBN 978 1 137 41406 9 Angela Lee 2013 Putin s Youth Nashi and the Pro Regime Youth Movement in Russia 2000 2012 Thesis Wellesley College p 23 Archived from the original on December 23 2015 a b c d Maxim Bogachev August 2010 Singing Together using pop songs in political campaigning PDF Russia and the Council of Europe Topics for Common Agenda A Look from Norway Higher School of Economics 287 294 Archived PDF from the original on December 23 2015 Heidrun Igra 2010 Interkulturelle Kompetenz deutsch russische Kulturstandards im interkulturellen Management PDF Modern Linguistic and Methodical and didactic Researches in German 13 1 Voronezh State University of Architecture and Civil Engineering 160 172 Archived from the original PDF on December 23 2015 Ladies man Putin I like Russian women NBC News April 19 2008 Archived from the original on April 6 2022 Gregory J Simons 2004 Ideology image making and the media in Putin s Russia Thesis University of Canterbury p 63 Archived PDF from the original on January 16 2015 Tom Blackwell March 4 2014 Mysterious and arrogant Vladimir Putin seeks Russia s return to status of world superpower National Post Archived from the original on April 24 2022 Christine Roner 2011 Politik Macht Jugend Liguistisch diskursanalytische Perspektiven auf Medientexte der russischen politischen Jugendbewegung Nasi Spielformen der Macht interdisziplinare Perspektiven auf Macht im Rahmen junger slawistischer Forschung in German Innsbruck University Press p 165 ISBN 978 3 902719 87 4 Art Silverblatt Nikolai Zlobin 2015 International Communications A Media Literacy Approach Routledge p 64 ISBN 978 1 317 46759 5 Lena Jonson 2015 Art and Protest in Putin s Russia Routledge p 240 ISBN 978 1 317 54299 5 Samuel Rachlin February 15 2012 www putin skewered The New York Times Archived from the original on December 22 2015 Rebecca Reich 2015 Over the Cuckoo s Nest Russian Variations on a Psychiatric Theme Psychiatry in Communist Europe Palgrave Macmillan p 126 ISBN 978 1 137 49091 9 External links edit Takogo kak Putin 2002 official audio Takogo kak Putin English Version 2004 official audio Takogo kak Putin re recording 2015 official audio Retrieved from https en wikipedia org w index php title Takogo kak Putin amp oldid 1212949093, wikipedia, wiki, book, books, library,

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