Golden Crisp, also known as Sugar Crisp in Canada, is a brand of breakfast cereal made by Post Consumer Brands that consists of sweetened, candy-coated puffed wheat and is noted for its high sugar content. It was introduced in the US in 1948.[1]
At the 1904 World Fair, the Quaker Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. The product concept was re-introduced unsuccessfully in 1939 by another business as Ranger Joe, the first pre-sweetened, candy-coated breakfast cereal. Post Foods introduced their own version in 1948. The Post version was originally called "Happy Jax", and was renamed to "Sugar Crisp" the next year.[2]
Sugar Crisp debuted with what The Oxford Companion to Sugar and Sweets would later call "an astonishing sugar content of 51 percent" (in weight), which remained the second highest in the US market when competitor Kellogg's introduced its Sugar Smacks (later renamed Honey Smacks) in the early 1950s which consisted of 55% sugar.[3] The two cereals are both sweetened puffed wheat.
In 1967, the name was changed to "Super Sugar Crisp", and in 1985, it was changed again to "Super Golden Crisp".[4] Finally, it was changed to "Golden Crisp" (during a time when many cereals dropped the word "Sugar" from their names) in the American market.
In the early 1970s, there was a short-lived variation on the original Sugar Crisp, called "Super Orange Crisp", which had orange-flavored O's in it.[5]
As of 2021, the product is still sold as Sugar Crisp in Canada, with ads displaying the Sugar Bear mascot and the phrase "Can't get enough of that Sugar Crisp."[6]
Marketing
1955 advertisement, stating the "sugar crisp" was appropriate for breakfast, snack, or candy
Advertisements in the 1950s positioned this sugar cereal as being appropriate to eat for breakfast, as a snack, or as candy, similar to candy-coated popcorn products like Cracker Jack.[2] Early advertisements featured three animated cartoon bears named Dandy, Handy, and Candy as the mascots. The early slogan said, "As a cereal it's dandy—for snacks it's so handy—or eat it like candy!"[2]
Later television advertisements feature one mascot, an anthropomorphic cartoon bear character known as Sugar Bear, who sings the jingle, "Can't get enough of that Sugar Crisp", to the tune of Joshua Fit the Battle of Jericho. In commercials, Sugar Bear could turn into "Super Bear" upon eating it. This was dropped in the mid-to-late 1980s, where he would simply defeat his foes with a "vitamin-packed punch" as Sugar Bear. The jingle was also expanded to conclude with "it's got the crunch with punch", although this was dropped in later years. In later lines of commercials (the first listed produced exclusively for Canada), Sugar Bear would do battle with Stan, a security guard at the Sugar Crisp factory (from whom Sugar Bear would try to steal mass amounts of Sugar Crisp straight from the factory, often swimming in the honey used to sweeten it with the phrase "how sweet it is!"), or (one of the earliest and longest running of his co-stars) Granny, an elderly witch-like figure with a magic wand (voiced by June Foray in a nod to Foray's numerous other witch and granny-like character voices) who, despite liberal use of magic, could never keep Sugar Bear from helping himself to her Golden Crisp. Sugar Bear's voice, provided by Gerry Matthews for forty years, was in the style of a suave crooner like Bing Crosby or Dean Martin.
The focus of advertising shifted from targeting children to including parents, by downplaying the sweet taste (and associated sugar content).
Concerns over sugar content
In 1975, Super Orange Crisp was found to contain almost 71 percent sugar by dentist Ira Shannon. Shannon, who became tired of seeing so many cavities in his patients' mouths, bought hundreds of boxes of sugary breakfast cereal and analyzed the contents of each in a lab.[4]
In a 2008 comparison of the nutritional value of 27 cereals, U.S. magazine Consumer Reports found that Post's Golden Crisp and the similar Kellogg'sHoney Smacks were the two brands with the highest sugar content—more than 50 percent (by weight)—commenting that one serving of this or other high-sugar cereals contained at least as much sugar "as there is in a glazeddoughnut from Dunkin' Donuts".[7] Consumer Reports recommended that parents choose cereal brands with better nutritional ratings for their children.[7]
^Super Orange Crisp, a short-lived spin-off cereal.
^"Sugar Crisp Cereal". Post Consumer Brands Canada. Retrieved 2021-03-07.
^ abSome Breakfast Cereals Marketed to Kids Are More Than 50 Percent Sugar consumerreports.org, October 1, 2008
External links
Official website
January 07, 2023
golden, crisp, also, known, sugar, crisp, canada, brand, breakfast, cereal, made, post, consumer, brands, that, consists, sweetened, candy, coated, puffed, wheat, noted, high, sugar, content, introduced, 1948, product, typebreakfast, cerealownerpost, holdingsp. Golden Crisp also known as Sugar Crisp in Canada is a brand of breakfast cereal made by Post Consumer Brands that consists of sweetened candy coated puffed wheat and is noted for its high sugar content It was introduced in the US in 1948 1 Golden CrispProduct typeBreakfast cerealOwnerPost HoldingsProduced byPost Consumer BrandsCountryU S Introduced1948 75 years ago 1948 as Happy Jax Related brandsSugar Crisp Canada Websitepostconsumer com goldencrisp Contents 1 History 2 Marketing 3 Concerns over sugar content 4 See also 5 References 6 External linksHistory EditAt the 1904 World Fair the Quaker Oats Company made a candy coated puffed cereal a wheat based product similar to Cracker Jack s candy coated popcorn The product concept was re introduced unsuccessfully in 1939 by another business as Ranger Joe the first pre sweetened candy coated breakfast cereal Post Foods introduced their own version in 1948 The Post version was originally called Happy Jax and was renamed to Sugar Crisp the next year 2 Sugar Crisp debuted with what The Oxford Companion to Sugar and Sweets would later call an astonishing sugar content of 51 percent in weight which remained the second highest in the US market when competitor Kellogg s introduced its Sugar Smacks later renamed Honey Smacks in the early 1950s which consisted of 55 sugar 3 The two cereals are both sweetened puffed wheat In 1967 the name was changed to Super Sugar Crisp and in 1985 it was changed again to Super Golden Crisp 4 Finally it was changed to Golden Crisp during a time when many cereals dropped the word Sugar from their names in the American market In the early 1970s there was a short lived variation on the original Sugar Crisp called Super Orange Crisp which had orange flavored O s in it 5 As of 2021 the product is still sold as Sugar Crisp in Canada with ads displaying the Sugar Bear mascot and the phrase Can t get enough of that Sugar Crisp 6 Marketing Edit 1955 advertisement stating the sugar crisp was appropriate for breakfast snack or candy Advertisements in the 1950s positioned this sugar cereal as being appropriate to eat for breakfast as a snack or as candy similar to candy coated popcorn products like Cracker Jack 2 Early advertisements featured three animated cartoon bears named Dandy Handy and Candy as the mascots The early slogan said As a cereal it s dandy for snacks it s so handy or eat it like candy 2 Later television advertisements feature one mascot an anthropomorphic cartoon bear character known as Sugar Bear who sings the jingle Can t get enough of that Sugar Crisp to the tune of Joshua Fit the Battle of Jericho In commercials Sugar Bear could turn into Super Bear upon eating it This was dropped in the mid to late 1980s where he would simply defeat his foes with a vitamin packed punch as Sugar Bear The jingle was also expanded to conclude with it s got the crunch with punch although this was dropped in later years In later lines of commercials the first listed produced exclusively for Canada Sugar Bear would do battle with Stan a security guard at the Sugar Crisp factory from whom Sugar Bear would try to steal mass amounts of Sugar Crisp straight from the factory often swimming in the honey used to sweeten it with the phrase how sweet it is or one of the earliest and longest running of his co stars Granny an elderly witch like figure with a magic wand voiced by June Foray in a nod to Foray s numerous other witch and granny like character voices who despite liberal use of magic could never keep Sugar Bear from helping himself to her Golden Crisp Sugar Bear s voice provided by Gerry Matthews for forty years was in the style of a suave crooner like Bing Crosby or Dean Martin The focus of advertising shifted from targeting children to including parents by downplaying the sweet taste and associated sugar content Concerns over sugar content EditIn 1975 Super Orange Crisp was found to contain almost 71 percent sugar by dentist Ira Shannon Shannon who became tired of seeing so many cavities in his patients mouths bought hundreds of boxes of sugary breakfast cereal and analyzed the contents of each in a lab 4 In a 2008 comparison of the nutritional value of 27 cereals U S magazine Consumer Reports found that Post s Golden Crisp and the similar Kellogg s Honey Smacks were the two brands with the highest sugar content more than 50 percent by weight commenting that one serving of this or other high sugar cereals contained at least as much sugar as there is in a glazed doughnut from Dunkin Donuts 7 Consumer Reports recommended that parents choose cereal brands with better nutritional ratings for their children 7 See also EditHoney Smacks Honey Monster PuffsReferences Edit The Birth of Frosted Flakes Neatorama March 11 2013 a b c Kawash Samira 2013 10 15 Candy A Century of Panic and Pleasure Macmillan pp 287 289 and color plate 15 ISBN 9780865477568 The Oxford Companion to Sugar and Sweets Oxford University Press 2015 04 01 p 209 ISBN 978 0 19 931362 4 a b Moss Michael Salt Sugar Fat How the Food Giants Hooked Us New York Random House 2013 73 74 81 ISBN 978 0812982190 Super Orange Crisp a short lived spin off cereal Sugar Crisp Cereal Post Consumer Brands Canada Retrieved 2021 03 07 a b Some Breakfast Cereals Marketed to Kids Are More Than 50 Percent Sugar consumerreports org October 1 2008External links EditOfficial website Retrieved from https en wikipedia org w index php title Golden Crisp amp oldid 1113178549, wikipedia, wiki, book, books, library,
