fbpx
Wikipedia

The Subservient Chicken

January 01, 1970

See also: Burger King advertising

The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami-based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group, the program featured a viral marketing website, television and print campaigns and a one-time pay-per-view program. The program was similar to other marketing campaigns created by CP+B for Burger King, including the Coq Roq, Ugoff, and Sith Sense.

The Subservient Chicken
AgencyCrispin, Porter + Bogusky, David [1]
ClientBurger King
Product
  • TenderCrisp
Release date(s)2001–2012, 2014[2]

History edit

The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called the Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." According to Jeff Benjamin, an Executive Creative Director at CP+B, the campaign evolved from a television idea into an interactive one.[3] After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns.

Other advertising programs edit

Fantasy Ranch
The TenderCrisp Bacon Cheddar Ranch sandwich was promoted in the United States by a 2005 television advertising campaign directed by David LaChapelle and featuring recording artist Darius Rucker (of Hootie and the Blowfish) singing a country-style jingle to the tune of "Big Rock Candy Mountain."[4] The ad also starred television presenter Brooke Burke, model Vida Guerra, and members of the Dallas Cowboys Cheerleaders.
ChickenFight.com
With the introduction of the Spicy TenderCrisp Sandwich, CP+B created the Chicken Fight ad program. The ads featured a forthcoming boxing match billed as The two "cockfighting chickens" between two people in chicken suits, one as "TC" and the other as "Spicy", a second chicken with orange "plumage". The actual "fight" was broadcast as one time short on DirecTV.[5]
Big Buckin' Chicken/Big Huckin' Chicken
In March 2006, Big Buckin' Chicken commercial for Tendercrisp Cheesy Bacon Chicken Sandwich featured the Subservient Chicken again. The TV ad showed 8 mm-style footage of a cowboy riding the chicken in a rodeo while people on the sideline cheer on. An accompanying jingle states, "Big buckin' chicken/you are big, you are chicken." The voice over concludes that "the only way to beat it, is to eat it." The character was reused in another TenderCrisp ad riding a dirt bike, titled Big Huckin' Chicken.
Chicken BIG KING
In April 2014, Burger King celebrated the 10th anniversary of the Subservient Chicken in promotion of the Chicken BIG KING Sandwich. Subservient Chicken celebrated his anniversary in a short film where he trained for his return to fame after his fall into irrelevancy over the years. [6]

Internet edit

In addition to the commercials, there was "The Subservient Chicken" web page. On the page, a man in a chicken costume performed a wide range of actions based on a user's input, showing pre-recorded footage and appearing like an interactive webcam.[7] The site takes literally the advertising slogan "Get chicken just the way you like it". The site launched on April 8, 2004.[8] The site was created for CP+B and BK by The Barbarian Group and is hosted at GSI in Kansas City, Missouri. "The guy in the suit was originally an actor, but he was claustrophobic in the suit, so he wouldn't do it. And we had to use one of the costume's designers... He would do about six moves and then we would have to fan him off because he would get so hot in the costume," says CP+B ECD Jeff Benjamin.[9]

There are more than three hundred commands that the Subservient Chicken responded to, including:[10]

See also edit

References edit

  1. ^ "Burger King's Subservient Chicken is Subservient No More". adage.com. Apr 30, 2014. Retrieved Jul 17, 2019.
  2. ^ "Burger King brings back 'Subservient Chicken' to sell latest sandwich". CTV.ca. 2014-04-27. Retrieved 2014-04-27.
  3. ^ . Archived from the original on 2011-08-14. Retrieved 2008-11-23.
  4. ^ . Archived from the original on 2006-11-15.
  5. ^ Theresa Howard (2004-11-04). "Burger King promotes tongue-in-beak chicken fight". USA Today. Retrieved 2008-03-01. Tune in to channel 340 on DirecTV Friday night and you'll see an honest-to-goodness chicken fight — a boxing match between two actors in chicken suits representing Burger King's chicken sandwich varieties.
  6. ^ "The Subservient Chicken Returns". www.businesswire.com. Apr 30, 2014. Retrieved Jul 17, 2019.
  7. ^ Janis Mara (2004-04-16). . Clickz.com. Archived from the original on 2007-09-26. Retrieved 2007-10-27.
  8. ^ Anderson, Mae (7 March 2005). "Dissecting 'Subservient Chicken'". Ad Week. Retrieved 14 October 2013.
  9. ^ "Rocketboom". www.rocketboom.com.
  10. ^ Jardin, Xeni. . about.me. Archived from the original on 2007-03-29.

External links edit

  • The Subservient Chicken


January 01, 1970
subservient, chicken, also, burger, king, advertising, advertising, program, created, promote, international, fast, food, restaurant, chain, burger, king, tendercrisp, chicken, sandwich, their, have, your, campaign, created, miami, based, advertising, firm, cr. See also Burger King advertising The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King s TenderCrisp chicken sandwich and their Have it Your Way campaign Created for the Miami based advertising firm Crispin Porter Bogusky CP B by The Barbarian Group the program featured a viral marketing website television and print campaigns and a one time pay per view program The program was similar to other marketing campaigns created by CP B for Burger King including the Coq Roq Ugoff and Sith Sense The Subservient ChickenAgencyCrispin Porter Bogusky David 1 ClientBurger KingProductTenderCrispRelease date s 2001 2012 2014 2 Contents 1 History 1 1 Other advertising programs 2 Internet 3 See also 4 References 5 External linksHistory editThe TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called the Subservient Chicken Vest The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter Bogusky for Burger King In the ad a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants The tag line was Chicken the way you like it According to Jeff Benjamin an Executive Creative Director at CP B the campaign evolved from a television idea into an interactive one 3 After the success of the Subservient Chicken Burger King used the character in several subsequent advertising campaigns Other advertising programs edit Fantasy Ranch The TenderCrisp Bacon Cheddar Ranch sandwich was promoted in the United States by a 2005 television advertising campaign directed by David LaChapelle and featuring recording artist Darius Rucker of Hootie and the Blowfish singing a country style jingle to the tune of Big Rock Candy Mountain 4 The ad also starred television presenter Brooke Burke model Vida Guerra and members of the Dallas Cowboys Cheerleaders ChickenFight com With the introduction of the Spicy TenderCrisp Sandwich CP B created the Chicken Fight ad program The ads featured a forthcoming boxing match billed as The two cockfighting chickens between two people in chicken suits one as TC and the other as Spicy a second chicken with orange plumage The actual fight was broadcast as one time short on DirecTV 5 Big Buckin Chicken Big Huckin Chicken In March 2006 Big Buckin Chicken commercial for Tendercrisp Cheesy Bacon Chicken Sandwich featured the Subservient Chicken again The TV ad showed 8 mm style footage of a cowboy riding the chicken in a rodeo while people on the sideline cheer on An accompanying jingle states Big buckin chicken you are big you are chicken The voice over concludes that the only way to beat it is to eat it The character was reused in another TenderCrisp ad riding a dirt bike titled Big Huckin Chicken Chicken BIG KING In April 2014 Burger King celebrated the 10th anniversary of the Subservient Chicken in promotion of the Chicken BIG KING Sandwich Subservient Chicken celebrated his anniversary in a short film where he trained for his return to fame after his fall into irrelevancy over the years 6 Internet editIn addition to the commercials there was The Subservient Chicken web page On the page a man in a chicken costume performed a wide range of actions based on a user s input showing pre recorded footage and appearing like an interactive webcam 7 The site takes literally the advertising slogan Get chicken just the way you like it The site launched on April 8 2004 8 The site was created for CP B and BK by The Barbarian Group and is hosted at GSI in Kansas City Missouri The guy in the suit was originally an actor but he was claustrophobic in the suit so he wouldn t do it And we had to use one of the costume s designers He would do about six moves and then we would have to fan him off because he would get so hot in the costume says CP B ECD Jeff Benjamin 9 There are more than three hundred commands that the Subservient Chicken responded to including 10 moonwalk Throw pillow Riverdance or Irish dance The elephant Tango Show teeth Be an airplane Shake your booty The Robot Lay egg Walk Like an Egyptian Yoga Sleep Rage Raise the roof Fall Can I eat you Squat Peck Ground Travolta Fight Roshambo Read a book from his bookcase Have a drink of water Blow your nose Barrel roll Begone or go away Jump rope Hide behind sofa Golf swing Try to do a headstand Hide Leave Sit Watch TV Pick your nose amp eat it Spin Do the YMCA Fly Handstand Hula hoop Cartwheel Push up Electric Slide Air Guitar Tap Dance Referee Bowl Poke your eye out Three point stance Paint Throw a Football Backflip Turn off the lights Sing Die Pee on the couch Pee in the corner Pee like a dog Do the splits headbang Pray Shakespeare Headbutt March like a German Soldier Swim Kick an imaginary soccer ball Jump Act like a dog Puke Fart Hug Cabbage Patch Tai Chi Hula Ballet Breakdance Make a sandwich Playboy Be a monkey Macarena Kiss Go to sleep Flap around Be a duck Do the silly walk Rock Paper Scissors touch toes hop in one toeSee also editBurger King advertising Burger King productsReferences edit Burger King s Subservient Chicken is Subservient No More adage com Apr 30 2014 Retrieved Jul 17 2019 Burger King brings back Subservient Chicken to sell latest sandwich CTV ca 2014 04 27 Retrieved 2014 04 27 The page cannot be found Archived from the original on 2011 08 14 Retrieved 2008 11 23 TCBCR advert Archived from the original on 2006 11 15 Theresa Howard 2004 11 04 Burger King promotes tongue in beak chicken fight USA Today Retrieved 2008 03 01 Tune in to channel 340 on DirecTV Friday night and you ll see an honest to goodness chicken fight a boxing match between two actors in chicken suits representing Burger King s chicken sandwich varieties The Subservient Chicken Returns www businesswire com Apr 30 2014 Retrieved Jul 17 2019 Janis Mara 2004 04 16 Burger King Hen Whets Chicken Yen Clickz com Archived from the original on 2007 09 26 Retrieved 2007 10 27 Anderson Mae 7 March 2005 Dissecting Subservient Chicken Ad Week Retrieved 14 October 2013 Rocketboom www rocketboom com Jardin Xeni Xeni Jardin on about me about me Archived from the original on 2007 03 29 External links editThe Subservient Chicken Retrieved from https en wikipedia org w index php title The Subservient Chicken amp oldid 1189971506, wikipedia, wiki, book, books, library,

article

, read, download, free, free download, mp3, video, mp4, 3gp, jpg, jpeg, gif, png, picture, music, song, movie, book, game, games.