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Stealth disco (or SD) refers to the act of being videotapeddancing or rocking out behind or near someone who is doing something serious and does not notice. This is sometimes referred to as stealthing (or SD-ing) that person, a process which often concludes with emailing them the footage. The term, if not the activity, was invented by employees at Chicago advertising agency Cramer-Krasselt, circa 2003.
After becoming the subject of its own website at stealthdisco.com in September 2003, the concept became an Internet phenomenon.
Historyedit
The original stealth disco page was created by employees of the Cramer-Krasselt ad agency in Chicago. Stealth disco, particularly the subgenre which involves posting the resulting videos online, was promoted by enthusiastic bloggers and other web surfers.
Creating and sharing these videos began as a form of humour and a way to lighten up an office. It usually connotes a sense of bonding between the person being filmed and the person doing the filming. From the original Stealth Disco site:
Working in advertising means plenty of long hours so you've got to find ways to have a little fun while you're here. A sort of point of initiation to the agency, you know you've been accepted once you've been "stealthed."
However, stealthing is occasionally a means of covert revenge and provocation. The younger age-bracket of stealth filmers' primary targets are usually universally known childhood enemies: teachers and peers outside of the stealth filmers' clique. In these cases, stealthing is certainly not friendly initiation, but cruel fun at the expense of the person being filmed.
In December 2003, the original site was taken down after Cramer-Krasselt received a letter from Leo Stoller suggesting that their use of the word "stealth" infringed his trademark. The office manager said that Stoller's claim was without merit, but chose to forego an expensive legal battle.
As of 2005, the original video (and many that followed) can still be found online. As of 2010, it was only available via public archives.
Original Stealth Disco video: YouTube, Windows Media Player format, QuickTime format
Referencesedit
O'Leary, Noreen. Cramer-Krasselt: This Chicago ad agency revels in strategic insights and Stealth Disco. Communication Arts September/October Interactive Annual 2003, page 62.
Metafilter thread from September 2003
Videos from PodCastCon 2006
January 01, 1970
stealth, disco, this, article, multiple, issues, please, help, improve, discuss, these, issues, talk, page, learn, when, remove, these, template, messages, this, article, relies, largely, entirely, single, source, relevant, discussion, found, talk, page, pleas. This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This article relies largely or entirely on a single source Relevant discussion may be found on the talk page Please help improve this article by introducing citations to additional sources Find sources Stealth disco news newspapers books scholar JSTOR April 2009 This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Stealth disco news newspapers books scholar JSTOR April 2009 Learn how and when to remove this message Learn how and when to remove this message Stealth disco or SD refers to the act of being videotaped dancing or rocking out behind or near someone who is doing something serious and does not notice This is sometimes referred to as stealthing or SD ing that person a process which often concludes with emailing them the footage The term if not the activity was invented by employees at Chicago advertising agency Cramer Krasselt circa 2003 After becoming the subject of its own website at stealthdisco com in September 2003 the concept became an Internet phenomenon History editThe original stealth disco page was created by employees of the Cramer Krasselt ad agency in Chicago Stealth disco particularly the subgenre which involves posting the resulting videos online was promoted by enthusiastic bloggers and other web surfers Creating and sharing these videos began as a form of humour and a way to lighten up an office It usually connotes a sense of bonding between the person being filmed and the person doing the filming From the original Stealth Disco site Working in advertising means plenty of long hours so you ve got to find ways to have a little fun while you re here A sort of point of initiation to the agency you know you ve been accepted once you ve been stealthed However stealthing is occasionally a means of covert revenge and provocation The younger age bracket of stealth filmers primary targets are usually universally known childhood enemies teachers and peers outside of the stealth filmers clique In these cases stealthing is certainly not friendly initiation but cruel fun at the expense of the person being filmed In December 2003 the original site was taken down after Cramer Krasselt received a letter from Leo Stoller suggesting that their use of the word stealth infringed his trademark The office manager said that Stoller s claim was without merit but chose to forego an expensive legal battle As of 2005 the original video and many that followed can still be found online As of 2010 it was only available via public archives External links editOriginal web site circa October 2003 courtesy of the Internet Archive Original Stealth Disco video YouTube Windows Media Player format QuickTime formatReferences editO Leary Noreen Cramer Krasselt This Chicago ad agency revels in strategic insights and Stealth Disco Communication Arts September October Interactive Annual 2003 page 62 Metafilter thread from September 2003 Videos from PodCastCon 2006 Retrieved from https en wikipedia org w index php title Stealth disco amp oldid 1125522480, wikipedia, wiki, book, books, library,
