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ASCII Corporation

ASCII Corporation, Ltd.[a] was a Japanese publishing company based in Chiyoda, Tokyo. It became a subsidiary of Kadokawa Group Holdings in 2004, and merged with another Kadokawa subsidiary MediaWorks on April 1, 2008, becoming ASCII Media Works.[1][2] The company published Monthly ASCII as the main publication. ASCII is best known for creating the Derby Stallion video game series, the MSX computer, and the RPG Maker line of programming software.

ASCII Corporation
ASCII's headquarters in Chiyoda, Tokyo
Native name
株式会社アスキー
Kabushiki-gaisha Asukī
FormerlyASCII Publishing Co., Ltd. (1977—1982)
IndustryVideo games
FoundedMay 24, 1977; 46 years ago (1977-05-24)
Founder
DefunctMarch 31, 2008; 15 years ago (2008-03-31)
FateMerged with MediaWorks
Successor
HeadquartersChiyoda, Tokyo, Japan
Area served
Japan
Key people
  • Kiyoshi Takano
    (president)
  • Tatsuo Sato
    (chairman)
Products
Revenue¥433 million (2006)
Number of employees
197 (2006)
Parent
Subsidiaries
  • Astro Arts
  • Soft Wing
Websiteascii.jp
Footnotes / references
(in Japanese). ASCII Corporation. 2006. Archived from the original on February 17, 2008. Retrieved August 5, 2020.

History edit

1977–1990: Founding and first projects edit

ASCII was founded in 1977 by Kazuhiko Nishi and Keiichiro Tsukamoto. Originally the publisher of a magazine with the same name, ASCII, talks between Bill Gates and Nishi led to the creation of Microsoft's first overseas sales office, ASCII Microsoft, in 1978.[3][4] In 1980, ASCII made 1.2 billion yen of sales from licensing Microsoft BASIC. It was 40 percent of Microsoft's sales, and Nishi became Microsoft's Vice President of Sales for Far East.[5] In 1983, ASCII and Microsoft introduced the MSX, a standardized specification for 8-bit home computers. In 1984, ASCII entered the semiconductor business, followed by a further expansion into commercial online service in 1985 under the brand of ASCII-NET. As the popularity of home video game systems soared in the 1980s, ASCII became active in the development and publishing of software and peripherals for popular consoles such as the Family Computer and Mega Drive. After Microsoft's public stock offering in 1986, Microsoft founded its own Japanese subsidiary, Microsoft Co., Ltd., traded as Microsoft Kabushiki Kaisha (MSKK), and dissolved its partnership with ASCII.[3] At around the same time, the company was also obliged to reform itself as a result of its aggressive diversification in the first half of the 1980s.[6] The company went public in 1989.

1989–2000: Satellites and later projects edit

ASCII's revenue in its fiscal year ending March 1996 was 56 billion yen, broken down by sectors: publications (52.5% or 27.0 billion yen), game entertainment (27.8% or 14.3 billion yen), systems and semiconductors (10.8% or 6 billion yen) and others.[6] Despite its struggles to remain focused on its core businesses, the company continued to suffer from accumulated debts, until an arrangement was made that CSK Corporation would execute a major investment into ASCII in 1997.[7]

In the mid-1990s, ASCII acquired the company Something Good, and renamed it to ASCII Something Good, through which they developed three Sega Saturn games: AI Shogi (1995), AI Igo (1997), AI Shogi 2 (1998).

ASCII originally used the name Nexoft on early American releases. In 1991, they renamed Nexoft to ASCII Entertainment, although releases around this time used the Asciiware name. To focus on supporting the interactive entertainment channel in America, startup company Agetec (for "Ascii Game Entertainment Technology") was spun off as an independent corporation in 1998 and later became a fully independent publisher one year later. Co-founder Tsukamoto had left ASCII to create a company of his own in 1992, named Impress.[8]

2000–2008: Ownership changes and dissolution edit

On November 26, 2001, CSK Corporation and Unison Capital Partners L.P. announced the approval of transferring the control of its subsidiary ASCII to Unison Capital Partners L.P., effective on March 30, 2002, as part of a strategy to focus CSK's operations on B2B enterprises.[9][10] The transfer was approved on December 21, 2001.[11] As a part of deal, ASCII's outstanding debt owed to CSK was forgiven, and under Unison's control, the ASCII's Enterbrain and IT publishing divisions would maintain autonomy, while ASCII was restructured to concentrate on PC and IT publishing businesses.

On May 28, 2002, Unison Media Partners announced ASCII would become a fully owned subsidiary of via share exchange, and ASCII would be delisted, effective on October 1, 2002.[12] On November 18, 2002, the Astroarts subsidiary was renamed to ASCII, while ASCII was renamed to MediaLeaves.[13] The former Astroarts subsidiary would inherit the publishing business of the former ASCII. On January 29, 2004, Unison Capital Partners, L.P. announced the sale of ASCII's parent company MediaLeaves to Kadokawa Group Holdings, to be completed in March 2004.[14][15]

On September 27, 2007, Kadokawa Group Holdings announced the merger between subsidiaries MediaWorks and ASCII under the name ASCII Media Works, effective on April 1, 2008.[1][2] The merger was approved in 2008.[16] On January 10, 2010, the formerly named ASCII company MediaLeaves was merged into Enterbrain, dissolving the last of the ASCII entity.[17]

Products edit

MSX edit

MSX is a standardized home computer architecture, announced by Microsoft and ASCII on June 16, 1983.[18][19] It was conceived and marketed by Kazuhiko Nishi, then vice-president at Microsoft Japan and director at ASCII Corporation. Nishi conceived the project as an attempt to create unified standards among various home computing system manufacturers of the period.[20][21] MSX systems were popular in Japan and several other countries. It is difficult to determine how many MSX computers were sold worldwide, but eventually, 5 million MSX-based units were sold in Japan alone. Despite Microsoft's involvement, few MSX-based machines were released in the United States.[22] Before the great success of Nintendo's Family Computer, MSX was the platform for which major Japanese game studios such as Konami and Hudson Soft produced video games. The Metal Gear series, for example, was first written for MSX hardware.[23]

See also edit

Notes edit

  1. ^ Japanese: 株式会社アスキー, Hepburn: Kabushiki kaisha Asukī

References edit

  1. ^ a b (PDF) (in Japanese). Kadokawa Group Holdings. Archived from the original (PDF) on November 8, 2007. Retrieved December 8, 2007.
  2. ^ a b "Kadokawa Group to Merge ASCII, MediaWorks Subsidiaries". Anime News Network. October 2, 2007. from the original on April 7, 2008. Retrieved March 30, 2008.
  3. ^ a b Allan, Roy A. (2001). A History of the Personal Computer. Allan Publishing. pp. 31, 65. ISBN 0-9689108-0-7.
  4. ^ Quote from Bill Gates' The Road Ahead, found in Lessem, Ronnie (1998). Management development through cultural diversity. Routledge. pp. 160–161. ISBN 0-415-17875-4.
  5. ^ コンピュータ・ニュース社, ed. (1988). "「パソコン産業史」年表". 100万人の謎を解く ザ・PCの系譜 (in Japanese). コンピュータ・ニュース社. p. 45. ISBN 4-8061-0316-0.
  6. ^ a b Toda, Satoru (戸田覚) (1997). A quick map to Information and Telecommunications makrket (情報・通信業界早わかりマップ). Kō Shobō (こう書房). pp. 130–135. ISBN 4-7696-0606-0.
  7. ^ "Ascii to join CSK group". The Japan Times. December 25, 1997. Retrieved April 22, 2009.
  8. ^ Impress Holdings website February 16, 2009, at the Wayback Machine
  9. ^ CSK. November 26, 2001. Archived from the original on December 1, 2008. Retrieved April 22, 2009.
  10. ^ "アスキーの経営権取得に関する基本合意書締結について" (PDF). November 26, 2001.
  11. ^ CSK. December 21, 2001. Archived from the original on December 1, 2008.
  12. ^ (PDF). Unison. May 28, 2002. Archived from the original (PDF) on March 4, 2016. Retrieved November 12, 2011.
  13. ^ "アスキーが社名変更". November 18, 2002.
  14. ^ "株式会社メディアリーヴス株式の公開買付への応募について" (PDF). Unison. January 29, 2004.
  15. ^ "Kadokawa buys ASCII (アスキー、角川が買収へ)". IT Media, Inc. (in Japanese). January 29, 2004. from the original on March 27, 2009. Retrieved April 22, 2009.
  16. ^ 子会社の合併に関する経過のお知らせ (PDF) (in Japanese). Kadokawa Group Holdings. Retrieved February 8, 2008.
  17. ^ (in Japanese). Archived from the original on October 28, 2010.
  18. ^ Laing, Gordon (2004). Digital Retro: The Evolution and Design of the Personal Computer. Ilex Press. ISBN 9781904705390.
  19. ^ "ASCII Express : 新しいホームパーソナルコンピュータ仕様 MSX". ASCII. ASCII. 7 (8). 1983. ISSN 0287-9506.
  20. ^ "MSX: The Japanese are coming! The Japanese are coming!". The Register. June 27, 2013.
  21. ^ Kazuhiko Nishi - eNotes.com Reference.
  22. ^ Faceoff: will MSX be a success in the United States.
  23. ^ "Kojima Productions". Konami.jp. Retrieved June 22, 2011.

External links edit

  • (in Japanese)

ascii, corporation, this, article, about, company, american, standard, code, information, interchange, ascii, japanese, publishing, company, based, chiyoda, tokyo, became, subsidiary, kadokawa, group, holdings, 2004, merged, with, another, kadokawa, subsidiary. This article is about the company For the American Standard Code for Information Interchange see ASCII ASCII Corporation Ltd a was a Japanese publishing company based in Chiyoda Tokyo It became a subsidiary of Kadokawa Group Holdings in 2004 and merged with another Kadokawa subsidiary MediaWorks on April 1 2008 becoming ASCII Media Works 1 2 The company published Monthly ASCII as the main publication ASCII is best known for creating the Derby Stallion video game series the MSX computer and the RPG Maker line of programming software ASCII CorporationASCII s headquarters in Chiyoda TokyoNative name株式会社アスキーRomanized nameKabushiki gaisha AsukiFormerlyASCII Publishing Co Ltd 1977 1982 IndustryVideo gamesFoundedMay 24 1977 46 years ago 1977 05 24 FounderKazuhiko NishiKeiichiro TsukamotoDefunctMarch 31 2008 15 years ago 2008 03 31 FateMerged with MediaWorksSuccessorMicrosoft JapanASCII Media WorksHeadquartersChiyoda Tokyo JapanArea servedJapanKey peopleKiyoshi Takano president Tatsuo Sato chairman ProductsDerby Stallion seriesRPG Maker seriesMonthly ASCIIMSXRevenue 433 million 2006 Number of employees197 2006 ParentSega 1997 2004 Kadokawa Group Holdings 2004 2008 SubsidiariesAstro ArtsSoft WingWebsiteascii wbr jp ascii jp archived Footnotes references Company Profile in Japanese ASCII Corporation 2006 Archived from the original on February 17 2008 Retrieved August 5 2020 Contents 1 History 1 1 1977 1990 Founding and first projects 1 2 1989 2000 Satellites and later projects 1 3 2000 2008 Ownership changes and dissolution 2 Products 2 1 MSX 3 See also 4 Notes 5 References 6 External linksHistory edit1977 1990 Founding and first projects edit ASCII was founded in 1977 by Kazuhiko Nishi and Keiichiro Tsukamoto Originally the publisher of a magazine with the same name ASCII talks between Bill Gates and Nishi led to the creation of Microsoft s first overseas sales office ASCII Microsoft in 1978 3 4 In 1980 ASCII made 1 2 billion yen of sales from licensing Microsoft BASIC It was 40 percent of Microsoft s sales and Nishi became Microsoft s Vice President of Sales for Far East 5 In 1983 ASCII and Microsoft introduced the MSX a standardized specification for 8 bit home computers In 1984 ASCII entered the semiconductor business followed by a further expansion into commercial online service in 1985 under the brand of ASCII NET As the popularity of home video game systems soared in the 1980s ASCII became active in the development and publishing of software and peripherals for popular consoles such as the Family Computer and Mega Drive After Microsoft s public stock offering in 1986 Microsoft founded its own Japanese subsidiary Microsoft Co Ltd traded as Microsoft Kabushiki Kaisha MSKK and dissolved its partnership with ASCII 3 At around the same time the company was also obliged to reform itself as a result of its aggressive diversification in the first half of the 1980s 6 The company went public in 1989 1989 2000 Satellites and later projects edit ASCII s revenue in its fiscal year ending March 1996 was 56 billion yen broken down by sectors publications 52 5 or 27 0 billion yen game entertainment 27 8 or 14 3 billion yen systems and semiconductors 10 8 or 6 billion yen and others 6 Despite its struggles to remain focused on its core businesses the company continued to suffer from accumulated debts until an arrangement was made that CSK Corporation would execute a major investment into ASCII in 1997 7 In the mid 1990s ASCII acquired the company Something Good and renamed it to ASCII Something Good through which they developed three Sega Saturn games AI Shogi 1995 AI Igo 1997 AI Shogi 2 1998 ASCII originally used the name Nexoft on early American releases In 1991 they renamed Nexoft to ASCII Entertainment although releases around this time used the Asciiware name To focus on supporting the interactive entertainment channel in America startup company Agetec for Ascii Game Entertainment Technology was spun off as an independent corporation in 1998 and later became a fully independent publisher one year later Co founder Tsukamoto had left ASCII to create a company of his own in 1992 named Impress 8 2000 2008 Ownership changes and dissolution edit On November 26 2001 CSK Corporation and Unison Capital Partners L P announced the approval of transferring the control of its subsidiary ASCII to Unison Capital Partners L P effective on March 30 2002 as part of a strategy to focus CSK s operations on B2B enterprises 9 10 The transfer was approved on December 21 2001 11 As a part of deal ASCII s outstanding debt owed to CSK was forgiven and under Unison s control the ASCII s Enterbrain and IT publishing divisions would maintain autonomy while ASCII was restructured to concentrate on PC and IT publishing businesses On May 28 2002 Unison Media Partners announced ASCII would become a fully owned subsidiary of via share exchange and ASCII would be delisted effective on October 1 2002 12 On November 18 2002 the Astroarts subsidiary was renamed to ASCII while ASCII was renamed to MediaLeaves 13 The former Astroarts subsidiary would inherit the publishing business of the former ASCII On January 29 2004 Unison Capital Partners L P announced the sale of ASCII s parent company MediaLeaves to Kadokawa Group Holdings to be completed in March 2004 14 15 On September 27 2007 Kadokawa Group Holdings announced the merger between subsidiaries MediaWorks and ASCII under the name ASCII Media Works effective on April 1 2008 1 2 The merger was approved in 2008 16 On January 10 2010 the formerly named ASCII company MediaLeaves was merged into Enterbrain dissolving the last of the ASCII entity 17 Products editMSX edit Main article MSX MSX is a standardized home computer architecture announced by Microsoft and ASCII on June 16 1983 18 19 It was conceived and marketed by Kazuhiko Nishi then vice president at Microsoft Japan and director at ASCII Corporation Nishi conceived the project as an attempt to create unified standards among various home computing system manufacturers of the period 20 21 MSX systems were popular in Japan and several other countries It is difficult to determine how many MSX computers were sold worldwide but eventually 5 million MSX based units were sold in Japan alone Despite Microsoft s involvement few MSX based machines were released in the United States 22 Before the great success of Nintendo s Family Computer MSX was the platform for which major Japanese game studios such as Konami and Hudson Soft produced video games The Metal Gear series for example was first written for MSX hardware 23 See also editASCII Media Works List of magazines published by ASCII Media WorksNotes edit Japanese 株式会社アスキー Hepburn Kabushiki kaisha AsukiReferences edit a b 子会社の合併に関するお知らせ PDF in Japanese Kadokawa Group Holdings Archived from the original PDF on November 8 2007 Retrieved December 8 2007 a b Kadokawa Group to Merge ASCII MediaWorks Subsidiaries Anime News Network October 2 2007 Archived from the original on April 7 2008 Retrieved March 30 2008 a b Allan Roy A 2001 A History of the Personal Computer Allan Publishing pp 31 65 ISBN 0 9689108 0 7 Quote from Bill Gates The Road Ahead found in Lessem Ronnie 1998 Management development through cultural diversity Routledge pp 160 161 ISBN 0 415 17875 4 コンピュータ ニュース社 ed 1988 パソコン産業史 年表 100万人の謎を解く ザ PCの系譜 in Japanese コンピュータ ニュース社 p 45 ISBN 4 8061 0316 0 a b Toda Satoru 戸田覚 1997 A quick map to Information and Telecommunications makrket 情報 通信業界早わかりマップ Kō Shobō こう書房 pp 130 135 ISBN 4 7696 0606 0 Ascii to join CSK group The Japan Times December 25 1997 Retrieved April 22 2009 Impress Holdings website Archived February 16 2009 at the Wayback Machine CSK Corporation to Transfer ASCII to Unison Capital Partners L P CSK November 26 2001 Archived from the original on December 1 2008 Retrieved April 22 2009 アスキーの経営権取得に関する基本合意書締結について PDF November 26 2001 CSK Corporation Formalizes Contract to Transfer ASCII to Unison Capital Partners L P CSK December 21 2001 Archived from the original on December 1 2008 株式会社アスキーとの株式交換契約締結について PDF Unison May 28 2002 Archived from the original PDF on March 4 2016 Retrieved November 12 2011 アスキーが社名変更 November 18 2002 株式会社メディアリーヴス株式の公開買付への応募について PDF Unison January 29 2004 Kadokawa buys ASCII アスキー 角川が買収へ IT Media Inc in Japanese January 29 2004 Archived from the original on March 27 2009 Retrieved April 22 2009 子会社の合併に関する経過のお知らせ PDF in Japanese Kadokawa Group Holdings Retrieved February 8 2008 MediaLeaves Inc announcement in Japanese Archived from the original on October 28 2010 Laing Gordon 2004 Digital Retro The Evolution and Design of the Personal Computer Ilex Press ISBN 9781904705390 ASCII Express 新しいホームパーソナルコンピュータ仕様 MSX ASCII ASCII 7 8 1983 ISSN 0287 9506 MSX The Japanese are coming The Japanese are coming The Register June 27 2013 Kazuhiko Nishi eNotes com Reference Faceoff will MSX be a success in the United States Kojima Productions Konami jp Retrieved June 22 2011 External links editArchived ASCII Corporation page in Japanese Retrieved from https en wikipedia org w index php title ASCII Corporation amp oldid 1203947999, wikipedia, wiki, book, books, library,

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