Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada. The brand was introduced in 1983 by Unilever.[1] The product is available in sheets or liquid (in concentrate and ready-to-use forms).
In September 2008, Vestar Capital Partners acquired the North American (United States, Canada, and Puerto Rico) laundry business of Unilever, which included the Snuggle, Wisk, All, Surf, and Sunlight brands. The former Unilever businesses were combined with Huish Detergents, Inc. to form the Sun Products Corporation.[2][3]
On June 24, 2016, Henkel Consumer Goods Inc., a subsidiary of Henkel AG & Co. KGaA signed a definitive agreement to acquire the Sun Products Corporation. The transaction was valued at $3.5 billion.[4]
The brand was launched in 1983. The Snuggle Bear is a teddy bear that was introduced in 1986 and has been the mascot for the Snuggle line of fabric softener ever since. The puppet was created by Kermit Love. The voice was originally provided by Corinne Orr. In a 2006 radio interview, Micky Dolenz stated that he was the voice of Snuggle at that time.[5] As of late 2009, the bear was voiced by Elena M. Schloss, a New York animation and commercial voice-over actress.[6]
Recalls
In 2001, 150,000 Snuggle "Teeny Bean Bears" included with the sales of the product were recalled because the pom-pon of their nightcaps could detach and pose a choking hazard to babies.[7]
In 2002, 4 million stuffed bears distributed with Snuggle fabric softener were recalled when they were determined to create a choking hazard to babies, because the eyes and nose could come off easily.[8]
^Klara, Robert (23 April 2014). "The life and times of the Snuggle bear". AdWeek. Retrieved 13 April 2018.
^"Vestar Capital Partners completes acquisition of Unilever laundry business and merger of Unilever unit to Huish Detergents". Business Wire. 9 September 2008. Retrieved 5 April 2018.
^"Unilever Sells U.S. Laundry Business". 2016-06-24. Retrieved 13 April 2018.
^"Henkel buys laundry care firm Sun Products in $3.6 billion deal". Reuters. 2016-06-24. Retrieved 2016-06-24.
^"Welcome to...Time Travel Is Possible". Timetravelispossible.com. Retrieved 2013-02-10.
^Schloss, Elena. . Noodles On The Wall. Archived from the original on 4 July 2012. Retrieved 8 June 2012.
^. Cpsc.gov. Archived from the original on 2013-01-08. Retrieved 2013-02-10.
^. Cpsc.gov. 2002-02-20. Archived from the original on 2013-01-08. Retrieved 2013-02-10.
External links
Snuggle Product Page (U.S.)
Snuggle Product Page (Canada)
December 28, 2022
snuggle, snuggling, physical, intimacy, rabbit, schnuffel, brand, fabric, softener, sold, henkel, north, american, consumer, goods, united, states, canada, brand, introduced, 1983, unilever, product, available, sheets, liquid, concentrate, ready, forms, produc. For the act of snuggling see Physical intimacy For the rabbit see Schnuffel Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada The brand was introduced in 1983 by Unilever 1 The product is available in sheets or liquid in concentrate and ready to use forms SnuggleProduct typeFabric softenerOwnerHenkel North American Consumer GoodsCountryUnited StatesIntroduced1983 39 years ago 1983 MarketsUnited States CanadaPrevious ownersUnilever 1983 2008 Websitehttp www snuggle comIn September 2008 Vestar Capital Partners acquired the North American United States Canada and Puerto Rico laundry business of Unilever which included the Snuggle Wisk All Surf and Sunlight brands The former Unilever businesses were combined with Huish Detergents Inc to form the Sun Products Corporation 2 3 On June 24 2016 Henkel Consumer Goods Inc a subsidiary of Henkel AG amp Co KGaA signed a definitive agreement to acquire the Sun Products Corporation The transaction was valued at 3 5 billion 4 Contents 1 Mascot 2 Recalls 3 See also 4 References 5 External linksMascot EditThe brand was launched in 1983 The Snuggle Bear is a teddy bear that was introduced in 1986 and has been the mascot for the Snuggle line of fabric softener ever since The puppet was created by Kermit Love The voice was originally provided by Corinne Orr In a 2006 radio interview Micky Dolenz stated that he was the voice of Snuggle at that time 5 As of late 2009 the bear was voiced by Elena M Schloss a New York animation and commercial voice over actress 6 Recalls EditIn 2001 150 000 Snuggle Teeny Bean Bears included with the sales of the product were recalled because the pom pon of their nightcaps could detach and pose a choking hazard to babies 7 In 2002 4 million stuffed bears distributed with Snuggle fabric softener were recalled when they were determined to create a choking hazard to babies because the eyes and nose could come off easily 8 See also EditComfortReferences Edit Klara Robert 23 April 2014 The life and times of the Snuggle bear AdWeek Retrieved 13 April 2018 Vestar Capital Partners completes acquisition of Unilever laundry business and merger of Unilever unit to Huish Detergents Business Wire 9 September 2008 Retrieved 5 April 2018 Unilever Sells U S Laundry Business 2016 06 24 Retrieved 13 April 2018 Henkel buys laundry care firm Sun Products in 3 6 billion deal Reuters 2016 06 24 Retrieved 2016 06 24 Welcome to Time Travel Is Possible Timetravelispossible com Retrieved 2013 02 10 Schloss Elena What I Do Noodles On The Wall Archived from the original on 4 July 2012 Retrieved 8 June 2012 Snuggle Teeny Bean Bears Included with Fabric Softener Recalled by Unilever Home and Personal Care USA Cpsc gov Archived from the original on 2013 01 08 Retrieved 2013 02 10 Unilever Recalls Plush Snuggle Bears Cpsc gov 2002 02 20 Archived from the original on 2013 01 08 Retrieved 2013 02 10 External links EditSnuggle Product Page U S Snuggle Product Page Canada Retrieved from https en wikipedia org w index php title Snuggle amp oldid 1126099191, wikipedia, wiki, book, books, library,
