Serving Through Science

Serving Through Science was "the first regular science-related network series"^[1] and the first educational television series broadcast in the United States.

Serving Through Science
Created by	Encyclopædia Britannica
Starring	Dr. Miller McClintock
Country of origin	USA
Release
Original network	DuMont
Original release	May 1945 (1945-05) – May 27, 1947 (1947-05-27)

The series premiered on the DuMont Television Network in May 1945, and was shown Tuesdays at 9 pm ET.^[2] The weekly program starred Dr. Miller McClintock showing short films produced by Encyclopædia Britannica, and was sponsored by U. S. Rubber.^[1]

The last show aired May 27, 1947.

The series' name was also a slogan used by the sponsor in its advertising.^[3]

See also

• List of programs broadcast by the DuMont Television Network
• List of surviving DuMont Television Network broadcasts
• 1946-47 United States network television schedule

References and sources

References

1. LaFollette, Marcel Chotkowski (2013). Science on American Television: A History. University of Chicago Press. pp. 9–10. ISBN 9780226922010. Retrieved August 29, 2017.
2. "Television in Review" (PDF). www.americanradiohistory.com. June 1945. p. 28. (PDF) from the original on March 11, 2023. Retrieved June 19, 2023. U.S. Rubber Co. last month began a series of weekly half-hour programs titled 'Serving through Science'.
3. "(United States Rubber Company ad)". Life. June 18, 1945. p. 70. Retrieved August 29, 2017.

Sources

• David Weinstein, The Forgotten Network: DuMont and the Birth of American Television (Philadelphia: Temple University Press, 2004) ISBN 1-59213-245-6
• Alex McNeil, Total Television, Fourth edition (New York: Penguin Books, 1980) ISBN 0-14-024916-8
• Tim Brooks and Earle Marsh, The Complete Directory to Prime Time Network TV Shows, Third edition (New York: Ballantine Books, 1964) ISBN 0-345-31864-1