Seed (subtitled Science Is Culture; originally Beneath the Surface) is a defunct online science magazine published by Seed Media Group. The magazine looked at big ideas in science, important issues at the intersection of science and society, and the people driving global science culture. Seed was founded in Montreal by Adam Bly and the magazine was then headquartered in New York with bureaus around the world. May/June 2009 (Issue No. 22) was the last print issue. Content continued to be published on the website until its demise in 2012.
Seed was a finalist for two National Magazine Awards in 2007 in the categories of Design and General Excellence (100,000 to 250,000), was the recipient of the Utne Independent Press Award, and was included in the 2006 Best American Science and Nature Writing anthology published by Houghton Mifflin and edited by Brian Greene.
Bly's first incursion into media came in 2000, when he launched an online magazine, the Journal of Young Scientists (www.joysnet.com). He was previously a researcher at Canada's National Research Council. JoYS shared Seed's focus on the roles of science in many aspects of society, as well as its emphasis on design. Nobel laureate Leon M. Lederman was among the senior scientists who contributed to the magazine.[1]
Founding the media group SEED Group, based in Montreal and funded privately,[2] Bly started Seed's publication in Canada in November 2001. The magazine focused on the meeting of science and culture at its inception: Bly's first editor's note declared that "SEED defines the science of contemporary urban culture". In additional interviews, he explained that the magazine would connect to the reader by showing the widespread applications of science, as well as giving faces to "the people behind science" by placing people on the covers. The first issue had a circulation of 105,000 within the U.S. and Canada; popular science writer Matt Ridley was among the contributors.[3]
Seed described its design as "science couture", with many pages where graphics dominated text. The first cover featured a nude male-female couple and included pieces themed around birth. The Boston Globe described two interior pages in which "Above a pacifier image is an essay on fluids and engineering with curves. A purple balloon floats above a few sentences about the expanding universe."[4] High fashion also permeated the magazine's advertising, which included "Hugo Boss, Kaluha [sic], Evian, Club Monaco, Absolut Citron, Kenzo, [and] Skechers" in the first issue;[4]The Christian Science Monitor described the juxtaposition of the graphic design as "often making it difficult to tell where the journalism ends and the sales pitches begin".[3]
The final issue was published in February 2012, with no issues between May 2011 and February 2012.[6]
Featuresedit
The magazine was laid out in sections, each separated by a portfolio of science photography:
Notebook – front section containing a mix of news, op-art, opinions, interviews and articles, and columns by Chris Mooney (Politics), PZ Myers (Pharyngula) and Mara Hvistendahl (Asia).
Incubator – summary of innovative scientific ideas. This section also contained each month's Cribsheet; "SEED's tear-outable tool for living in the 21st Century", a series of small posters each summarizing a scientific field, printed on heavy card stock. The series was also available for free download on SEED's website in GIF and PDF formats.[7]
Features – included profiles, essays, photoessays, investigations and fiction. This section also contained the regular feature Seed Salon, which transcribed a conversation between a scientist and an artist or humanist.
Reviews – a guide to global science culture; included reviews and critiques of books, exhibits, plays, films, museums and art
Laboratory – the back page captured science conducted in unexpected places.
Notesedit
^Toombs, Jill (September 9, 2000), "Media-savvy science enthusiast Adam Bly is using print and the Net to spread his message: Scientists aren't all nerds", National Post, p. W2, ISSN 1486-8008
^ abChen, Josette (January 3, 2002), "Science in culture: Cool for nerds", Nature, vol. 415, no. 6867, p. 22, Bibcode:2002Natur.415...22C, doi:10.1038/415022a, ISSN 0028-0836, S2CID 33144472
^ abCampbell, Kim (November 21, 2001), "Geeks need not apply: Science is chic in SEED magazine", The Christian Science Monitor, p. 14, ISSN 0882-7729
^ abCook, Gareth (November 13, 2001), "Worlds collide: "Science couture" in a magazine", The Boston Globe, p. C1, ISSN 0743-1791
^. Seed. Archived from the original on 2008-05-13. Retrieved June 26, 2021.{{cite web}}: CS1 maint: unfit URL (link)
January 01, 1970
seed, magazine, newspaper, printed, chicago, 1960s, 1970s, chicago, seed, newspaper, seed, subtitled, science, culture, originally, beneath, surface, defunct, online, science, magazine, published, seed, media, group, magazine, looked, ideas, science, important. For the newspaper printed in Chicago in the 1960s and 1970s see Chicago Seed newspaper Seed subtitled Science Is Culture originally Beneath the Surface is a defunct online science magazine published by Seed Media Group The magazine looked at big ideas in science important issues at the intersection of science and society and the people driving global science culture Seed was founded in Montreal by Adam Bly and the magazine was then headquartered in New York with bureaus around the world May June 2009 Issue No 22 was the last print issue Content continued to be published on the website until its demise in 2012 SeedAugust 2007 vol 11 Editor in chiefAdam BlyCategoriesScience magazineFrequencyBimonthlyFirst issueNovember 2001 vol 1 October November 2005 vol 2 Final issueNumberMay June 200922CompanySeed Media GroupCountryUnited StatesLanguageEnglishWebsiteSeedMagazine comISSN1499 0679 Seed was a finalist for two National Magazine Awards in 2007 in the categories of Design and General Excellence 100 000 to 250 000 was the recipient of the Utne Independent Press Award and was included in the 2006 Best American Science and Nature Writing anthology published by Houghton Mifflin and edited by Brian Greene The magazine published original writing from scientists and science journalists Scientists who contributed to the magazine include James D Watson Freeman Dyson Lisa Randall Martin Rees Steven Pinker E O Wilson and Daniel Dennett Seed s design direction was created by Stefan Sagmeister Jonah Lehrer also contributed features to Seed History editBly s first incursion into media came in 2000 when he launched an online magazine the Journal of Young Scientists www joysnet com He was previously a researcher at Canada s National Research Council JoYS shared Seed s focus on the roles of science in many aspects of society as well as its emphasis on design Nobel laureate Leon M Lederman was among the senior scientists who contributed to the magazine 1 Founding the media group SEED Group based in Montreal and funded privately 2 Bly started Seed s publication in Canada in November 2001 The magazine focused on the meeting of science and culture at its inception Bly s first editor s note declared that SEED defines the science of contemporary urban culture In additional interviews he explained that the magazine would connect to the reader by showing the widespread applications of science as well as giving faces to the people behind science by placing people on the covers The first issue had a circulation of 105 000 within the U S and Canada popular science writer Matt Ridley was among the contributors 3 Seed described its design as science couture with many pages where graphics dominated text The first cover featured a nude male female couple and included pieces themed around birth The Boston Globe described two interior pages in which Above a pacifier image is an essay on fluids and engineering with curves A purple balloon floats above a few sentences about the expanding universe 4 High fashion also permeated the magazine s advertising which included Hugo Boss Kaluha sic Evian Club Monaco Absolut Citron Kenzo and Skechers in the first issue 4 The Christian Science Monitor described the juxtaposition of the graphic design as often making it difficult to tell where the journalism ends and the sales pitches begin 3 The first issue received coverage in both Science 5 and Nature 2 The final issue was published in February 2012 with no issues between May 2011 and February 2012 6 Features editThe magazine was laid out in sections each separated by a portfolio of science photography Notebook front section containing a mix of news op art opinions interviews and articles and columns by Chris Mooney Politics PZ Myers Pharyngula and Mara Hvistendahl Asia Incubator summary of innovative scientific ideas This section also contained each month s Cribsheet SEED s tear outable tool for living in the 21st Century a series of small posters each summarizing a scientific field printed on heavy card stock The series was also available for free download on SEED s website in GIF and PDF formats 7 Features included profiles essays photoessays investigations and fiction This section also contained the regular feature Seed Salon which transcribed a conversation between a scientist and an artist or humanist Reviews a guide to global science culture included reviews and critiques of books exhibits plays films museums and art Laboratory the back page captured science conducted in unexpected places Notes edit Toombs Jill September 9 2000 Media savvy science enthusiast Adam Bly is using print and the Net to spread his message Scientists aren t all nerds National Post p W2 ISSN 1486 8008 a b Chen Josette January 3 2002 Science in culture Cool for nerds Nature vol 415 no 6867 p 22 Bibcode 2002Natur 415 22C doi 10 1038 415022a ISSN 0028 0836 S2CID 33144472 a b Campbell Kim November 21 2001 Geeks need not apply Science is chic in SEED magazine The Christian Science Monitor p 14 ISSN 0882 7729 a b Cook Gareth November 13 2001 Worlds collide Science couture in a magazine The Boston Globe p C1 ISSN 0743 1791 Holden Constance ed November 16 2001 Random Samples Science s Vanity Fair Science vol 294 no 5546 p 1451 ISSN 0036 8075 Seed Magazine Archives Cribsheet Seed Archived from the original on 2008 05 13 Retrieved June 26 2021 a href Template Cite web html title Template Cite web cite web a CS1 maint unfit URL link Retrieved from https en wikipedia org w index php title Seed magazine amp oldid 1118558497, wikipedia, wiki, book, books, library,
