fbpx
Wikipedia

Seda Hotels

November 23, 2023

Seda (formerly known as Kukun Hotel, occasionally referred to as Seda Hotels) is a Philippine brand of hotels owned and operated by Ayala Land Hotels and Resorts, a subsidiary of Ayala Corporation. The first hotel under the Seda brand began operations in 2012 with the opening of Seda BGC at the Bonifacio Global City in Taguig, Metro Manila, Philippines. The hotel chain has 11 branches as of 2020, all located in the Philippines.

Seda
Product typeHotel chain
OwnerAyala Land Hotels and Resorts
CountryPhilippines
Introduced2012
MarketsPhilippines
Websitesedahotels.com

History edit

 
Seda Abreeza in Davao City.

Seda Hotels was established in 2012 as one of the hotel brands of Ayala Land Hotels and Resorts, which is a subsidiary of Ayala Land, one of the companies owned by the Ayala Corporation of billionaire entrepreneurs Jaime and Fernando Zobel de Ayala. It was meant to be urban lifestyle hotel chain catering to business travelers and upper income visitors but located near Ayala Land's chain of shopping malls, Ayala Malls. The hotel was originally called Kukun. Ayala Land had originally preferred the name Cocoon, but settled for the stylised Kukun as the former had already been taken by another Manila boutique hotel.[1] The name of the hotel comes from the Tagalog word for silk. All of its hotels were designed by Filipino architect Conrad Onglao.[2][3][4][5]

The first Seda Hotel opened in December 2012 at the Bonifacio Global City (BGC), a central business district. The 179-room hotel is located close to Ayala Mall's high-end shopping centers such as Bonifacio High Street, Serendra and Market! Market!. The second Seda Hotel, the 150-room Seda Centrio, opened in the same year in Cagayan de Oro beside the Centrio shopping mall owned by Ayala Malls.[2][3][4][5]

In January 2013, the hotel brand was renamed from Kukun to Seda.[1]

In June 2013, a third branch of Seda Hotels opened in Davao City, the 186-room Seda Abreeza, located near Ayala Malls Abreeza. A fourth branch, the 150-room Seda Nuvali, opened in March 2014 inside Ayala Land's Nuvali estate in Santa Rosa, Laguna. The fifth branch, the 152-room Seda Atria, opened in March 2015 near Ayala Malls Atria in Iloilo City in time for the 2015 Asia-Pacific Economic Cooperation Summit events that were held there.[6][7][8]

In January 2014, Seda Hotels became the first hotel chain in the Philippines to undergo accreditation for Certified Guest Service Professionals (CGSP) from the American Hotels and Lodging Educational Institute.[9]

Seda opened its sixth hotel and its first hotel in Quezon City, the 438-room Seda Vertis North, at Ayala Land's Vertis North development at the city's Triangle Park district in April 2017.[10][11][12] The seventh Seda Hotel, the 154-room Seda Capitol Central, located within Ayala Land's Capitol Central development in Bacolod, Negros Occidental, opened in April 2017.[13]

In October 2017, Ayala Land terminated its 20-year contract with Marriott Hotels & Resorts to operate a hotel within its property adjacent to Ayala Center Cebu, which led to the closure of Cebu City Marriott Hotel on 1 January 2018.[14][15][16] The hotel opened eight months later on 19 August 2018 as Seda Ayala Center Cebu, the eighth Seda hotel, after its refurbishment to conform to the Seda brand. Another Seda hotel, the 214-room Seda Central Bloc, opened at the Cebu IT Park in February 2020 as the 11th hotel in the chain.[17][18]

In September 2018, Seda opened its ninth hotel and first beach resort in El Nido, Palawan. The 153-room Seda Lio is located within Ayala Land's Lio Tourism Estate in Barangay Cadlao. It is located close to the Lio Airport which Ayala Corporation owns and operates to bring tourists to the estate via its airline, AirSWIFT.[19][20] Seda opened a second tower of Seda BGC in June 2019. The 342-room tower brought Seda BGC to a total inventory of 521 rooms.[21][22]

On 2 November 2019, the 10th Seda Hotel and the first branch to serve as serviced apartments, the Seda Residences Makati, opened at the first tower of the Ayala North Exchange Complex on the corner of Amorsolo and Salcedo Streets in Makati, Metro Manila. The serviced apartments has 293 rooms, restaurant, bar, and a swimming pool, and is located close to Glorietta and Greenbelt shopping malls owned by Ayala Malls.[23][24]

Upcoming hotels edit

In 2017 and 2018, Ayala Land announced that it is investing ₱10 to 15 billion to expand its Seda Hotels chain to 11 branches and 3,268 rooms by 2020. The new branches announced are located near Ayala Corporation properties, particularly Seda Circuit Makati, Seda Arca South in Taguig, Seda Manila Bay beside Ayala Malls Manila Bay, and the second tower of Seda Nuvali\.[25][26] The flagship branch of Seda Hotel to be built at One Ayala, named Seda One Ayala, was later announced and is set to open in 2024.[27]

References edit

  1. ^ a b Ocampo, Rosa (January 8, 2013). "Ayala Land ditches Kukun for Seda, announces plans for more mixed-use expansion". www.ttgasia.com. Retrieved 2023-03-27.
  2. ^ a b "Ayala Land Hotels launches its own hotel brand" (PDF). sedahotels.com. Retrieved 30 January 2021.
  3. ^ a b "Ayala Land launches own hotel brand". Rappler. 3 December 2012. Retrieved 30 January 2021.
  4. ^ a b De la Fuente, F. J. G. (18 April 2013). "Ayala subsidiary to launch new brand of 'affordable' hotels". BusinessWorld. Retrieved 30 January 2021.
  5. ^ a b "Ayala Land launches own hotel brand". ABS-CBN News. 3 December 2012. Retrieved 30 January 2021.
  6. ^ "Seda Abreeza Hotel opens in Davao City" (PDF). sedahotels.com. Retrieved 30 January 2021.
  7. ^ "Seda Nuvali Hotel opens in Sta. Rosa, Laguna growth hub" (PDF). sedahotels.com. Retrieved 30 January 2021.
  8. ^ "Seda Atria Opens in Iloilo". www.ayalaland.com.ph. 9 October 2015. Retrieved 30 January 2021.
  9. ^ "Seda Hotels Pioneers "Customer Gold Service" in the Philippine Hospitality Industry" (PDF). sedahotels.com. Retrieved 30 January 2021.
  10. ^ Francia, Arra (6 June 2017). "Ayala's Vertis North mall to open in QC". BusinessWorld. Retrieved 30 January 2021.
  11. ^ "Seda Vertis North, Quezon City's largest hotel, opens". Edge Davao. 4 July 2017. Retrieved 30 January 2021.
  12. ^ Flores, Karen (11 October 2017). "This hotel in QC puts diners right in the thick of the action". ABS-CBN News. Retrieved 30 January 2021.
  13. ^ Soliman, Michelle Anne (24 July 2018). "Booming Bacolod attracts Seda to open its seventh hotel in the country". BusinessWorld. Retrieved 30 January 2021.
  14. ^ Silva, Victor Anthony (12 October 2017). "Cebu's Marriott Hotel to close; Seda Hotel to open in '18". Cebu Daily News. Retrieved 30 January 2021.
  15. ^ "Ayala to refurbish Marriott Cebu as Seda Hotel". ABS-CBN News. 13 October 2017. Retrieved 30 January 2021.
  16. ^ "Cebu Marriott to close in January 2018". The Freeman. 12 October 2017. Retrieved 30 January 2021.
  17. ^ Cacho, Katlene (21 August 2018). "Seda Ayala Center open for business". SunStar. Retrieved 30 January 2021.
  18. ^ "Seda opens second property in Cebu to meet surging demand". Cebu Daily News. 17 February 2020. Retrieved 30 January 2021.
  19. ^ Dumlao-Abadilla, Doris (24 September 2018). "First Seda beach resort opens in El Nido". Philippine Daily Inquirer. Retrieved 30 January 2021.
  20. ^ "Ayala Land's Seda Hotels opens first resort in El Nido". The Manila Times. 26 September 2018. Retrieved 30 January 2021.
  21. ^ Austria, Jenniffer (7 July 2019). "Ayala Land opens second tower of Seda Hotel in BGC". Manila Standard. Retrieved 30 January 2021.
  22. ^ "Seda BGC adds tower to keep pace with demand". BusinessWorld. 25 June 2019. Retrieved 30 January 2021.
  23. ^ Garcia, Angelo (2 November 2019). "Seda Hotels opens first serviced apartments in Makati". ABS-CBN News. Retrieved 30 January 2021.
  24. ^ Sell, George (22 November 2019). "Seda Hotels opens first serviced apartment property". www.servicedapartmentnews.com. Retrieved 30 January 2021.
  25. ^ Dumlao-Abadilla, Doris (15 February 2017). "P15B Seda Hotel expansion unveiled". Philippine Daily Inquirer. Retrieved 30 January 2021.
  26. ^ Talavera, Catherine (18 December 2018). "Seda to invest up to P10 billion in 5 hotels". The Philippine Star. Retrieved 30 January 2021.
  27. ^ Loyola, James (20 November 2022). "ALI to complete One Ayala next year". Manila Bulletin. Retrieved 21 November 2022.

External links edit

  • Official website

November 23, 2023
seda, hotels, seda, formerly, known, kukun, hotel, occasionally, referred, philippine, brand, hotels, owned, operated, ayala, land, hotels, resorts, subsidiary, ayala, corporation, first, hotel, under, seda, brand, began, operations, 2012, with, opening, seda,. Seda formerly known as Kukun Hotel occasionally referred to as Seda Hotels is a Philippine brand of hotels owned and operated by Ayala Land Hotels and Resorts a subsidiary of Ayala Corporation The first hotel under the Seda brand began operations in 2012 with the opening of Seda BGC at the Bonifacio Global City in Taguig Metro Manila Philippines The hotel chain has 11 branches as of 2020 all located in the Philippines SedaProduct typeHotel chainOwnerAyala Land Hotels and ResortsCountryPhilippinesIntroduced2012MarketsPhilippinesWebsitesedahotels wbr com Contents 1 History 2 Upcoming hotels 3 References 4 External linksHistory edit nbsp Seda Abreeza in Davao City Seda Hotels was established in 2012 as one of the hotel brands of Ayala Land Hotels and Resorts which is a subsidiary of Ayala Land one of the companies owned by the Ayala Corporation of billionaire entrepreneurs Jaime and Fernando Zobel de Ayala It was meant to be urban lifestyle hotel chain catering to business travelers and upper income visitors but located near Ayala Land s chain of shopping malls Ayala Malls The hotel was originally called Kukun Ayala Land had originally preferred the name Cocoon but settled for the stylised Kukun as the former had already been taken by another Manila boutique hotel 1 The name of the hotel comes from the Tagalog word for silk All of its hotels were designed by Filipino architect Conrad Onglao 2 3 4 5 The first Seda Hotel opened in December 2012 at the Bonifacio Global City BGC a central business district The 179 room hotel is located close to Ayala Mall s high end shopping centers such as Bonifacio High Street Serendra and Market Market The second Seda Hotel the 150 room Seda Centrio opened in the same year in Cagayan de Oro beside the Centrio shopping mall owned by Ayala Malls 2 3 4 5 In January 2013 the hotel brand was renamed from Kukun to Seda 1 In June 2013 a third branch of Seda Hotels opened in Davao City the 186 room Seda Abreeza located near Ayala Malls Abreeza A fourth branch the 150 room Seda Nuvali opened in March 2014 inside Ayala Land s Nuvali estate in Santa Rosa Laguna The fifth branch the 152 room Seda Atria opened in March 2015 near Ayala Malls Atria in Iloilo City in time for the 2015 Asia Pacific Economic Cooperation Summit events that were held there 6 7 8 In January 2014 Seda Hotels became the first hotel chain in the Philippines to undergo accreditation for Certified Guest Service Professionals CGSP from the American Hotels and Lodging Educational Institute 9 Seda opened its sixth hotel and its first hotel in Quezon City the 438 room Seda Vertis North at Ayala Land s Vertis North development at the city s Triangle Park district in April 2017 10 11 12 The seventh Seda Hotel the 154 room Seda Capitol Central located within Ayala Land s Capitol Central development in Bacolod Negros Occidental opened in April 2017 13 In October 2017 Ayala Land terminated its 20 year contract with Marriott Hotels amp Resorts to operate a hotel within its property adjacent to Ayala Center Cebu which led to the closure of Cebu City Marriott Hotel on 1 January 2018 14 15 16 The hotel opened eight months later on 19 August 2018 as Seda Ayala Center Cebu the eighth Seda hotel after its refurbishment to conform to the Seda brand Another Seda hotel the 214 room Seda Central Bloc opened at the Cebu IT Park in February 2020 as the 11th hotel in the chain 17 18 In September 2018 Seda opened its ninth hotel and first beach resort in El Nido Palawan The 153 room Seda Lio is located within Ayala Land s Lio Tourism Estate in Barangay Cadlao It is located close to the Lio Airport which Ayala Corporation owns and operates to bring tourists to the estate via its airline AirSWIFT 19 20 Seda opened a second tower of Seda BGC in June 2019 The 342 room tower brought Seda BGC to a total inventory of 521 rooms 21 22 On 2 November 2019 the 10th Seda Hotel and the first branch to serve as serviced apartments the Seda Residences Makati opened at the first tower of the Ayala North Exchange Complex on the corner of Amorsolo and Salcedo Streets in Makati Metro Manila The serviced apartments has 293 rooms restaurant bar and a swimming pool and is located close to Glorietta and Greenbelt shopping malls owned by Ayala Malls 23 24 Upcoming hotels editIn 2017 and 2018 Ayala Land announced that it is investing 10 to 15 billion to expand its Seda Hotels chain to 11 branches and 3 268 rooms by 2020 The new branches announced are located near Ayala Corporation properties particularly Seda Circuit Makati Seda Arca South in Taguig Seda Manila Bay beside Ayala Malls Manila Bay and the second tower of Seda Nuvali 25 26 The flagship branch of Seda Hotel to be built at One Ayala named Seda One Ayala was later announced and is set to open in 2024 27 References edit a b Ocampo Rosa January 8 2013 Ayala Land ditches Kukun for Seda announces plans for more mixed use expansion www ttgasia com Retrieved 2023 03 27 a b Ayala Land Hotels launches its own hotel brand PDF sedahotels com Retrieved 30 January 2021 a b Ayala Land launches own hotel brand Rappler 3 December 2012 Retrieved 30 January 2021 a b De la Fuente F J G 18 April 2013 Ayala subsidiary to launch new brand of affordable hotels BusinessWorld Retrieved 30 January 2021 a b Ayala Land launches own hotel brand ABS CBN News 3 December 2012 Retrieved 30 January 2021 Seda Abreeza Hotel opens in Davao City PDF sedahotels com Retrieved 30 January 2021 Seda Nuvali Hotel opens in Sta Rosa Laguna growth hub PDF sedahotels com Retrieved 30 January 2021 Seda Atria Opens in Iloilo www ayalaland com ph 9 October 2015 Retrieved 30 January 2021 Seda Hotels Pioneers Customer Gold Service in the Philippine Hospitality Industry PDF sedahotels com Retrieved 30 January 2021 Francia Arra 6 June 2017 Ayala s Vertis North mall to open in QC BusinessWorld Retrieved 30 January 2021 Seda Vertis North Quezon City s largest hotel opens Edge Davao 4 July 2017 Retrieved 30 January 2021 Flores Karen 11 October 2017 This hotel in QC puts diners right in the thick of the action ABS CBN News Retrieved 30 January 2021 Soliman Michelle Anne 24 July 2018 Booming Bacolod attracts Seda to open its seventh hotel in the country BusinessWorld Retrieved 30 January 2021 Silva Victor Anthony 12 October 2017 Cebu s Marriott Hotel to close Seda Hotel to open in 18 Cebu Daily News Retrieved 30 January 2021 Ayala to refurbish Marriott Cebu as Seda Hotel ABS CBN News 13 October 2017 Retrieved 30 January 2021 Cebu Marriott to close in January 2018 The Freeman 12 October 2017 Retrieved 30 January 2021 Cacho Katlene 21 August 2018 Seda Ayala Center open for business SunStar Retrieved 30 January 2021 Seda opens second property in Cebu to meet surging demand Cebu Daily News 17 February 2020 Retrieved 30 January 2021 Dumlao Abadilla Doris 24 September 2018 First Seda beach resort opens in El Nido Philippine Daily Inquirer Retrieved 30 January 2021 Ayala Land s Seda Hotels opens first resort in El Nido The Manila Times 26 September 2018 Retrieved 30 January 2021 Austria Jenniffer 7 July 2019 Ayala Land opens second tower of Seda Hotel in BGC Manila Standard Retrieved 30 January 2021 Seda BGC adds tower to keep pace with demand BusinessWorld 25 June 2019 Retrieved 30 January 2021 Garcia Angelo 2 November 2019 Seda Hotels opens first serviced apartments in Makati ABS CBN News Retrieved 30 January 2021 Sell George 22 November 2019 Seda Hotels opens first serviced apartment property www servicedapartmentnews com Retrieved 30 January 2021 Dumlao Abadilla Doris 15 February 2017 P15B Seda Hotel expansion unveiled Philippine Daily Inquirer Retrieved 30 January 2021 Talavera Catherine 18 December 2018 Seda to invest up to P10 billion in 5 hotels The Philippine Star Retrieved 30 January 2021 Loyola James 20 November 2022 ALI to complete One Ayala next year Manila Bulletin Retrieved 21 November 2022 External links editOfficial website Retrieved from https en wikipedia org w index php title Seda Hotels amp oldid 1177687812, wikipedia, wiki, book, books, library,

article

, read, download, free, free download, mp3, video, mp4, 3gp, jpg, jpeg, gif, png, picture, music, song, movie, book, game, games.