Renoma (formerly named Powszechny Dom Towarowy Renoma, Wertheim) is a shopping mall in Wrocław, and was once the biggest as well as the most high-end department store in the city. It is situated at 40 Świdnicka Street which connects the Market Square with Piłsudski Street in the historical centre of the city and Tadeusza Kościuszki Square. Renoma was reopened on 25 April 2009, after major modernisation works.
In 1927, the Wertheim consortium in Berlin announced a contest for designing a department store in Wroclaw (then Breslau) city center. Various renowned local architects submitted their projects: Erich Mendelsohn, Werry Roth, Theodor Effenberg and Herman Dernburg, whose concept won. Dernburg’s design was based on steel framework and at the time became the biggest department store in Breslau, encompassing 35,000 square meters and also the largest building of steel framework construction in Europe. In order to realize the project, a few buildings including well prospering hotel and 12 tenements in the location were demolished. All the works were finished in three years and Wertheim Department Store was opened on 2 April 1930. Thanks to Dernsburg’s visionary modern architecture, spacious stores and first use of escalators in the region of Lower Silesia, the department store turned out to be a successful project. Famous among customers was the very well supplied Toy Store display which was composed out of moving toy trains. At the time an idea to expand the store area further into the Savatorplatz existed however due to the Big Crisis it was dismissed. The Jewish Wertheim family did not enjoy the store’s success for long, as fascists came to power and as a result of series of anti-semitic actions they were forced to sell the store to AWAG (Allgemeine Warenhaus Gesellschaft). AWAG limited the retail activity of the store. Moreover, the famous luxury restaurant with terraces with panoramic view of the city was turned into a military canteen. On 12 March 1945 the building was heavily damaged in the course of bombing. Even though it was on fire for several days, the steel framework as well as some parts of ceramic elevation managed to survive.
Post warEdit
Soon after the end of the war Renoma was renovated and in 1947 a new department store named Powszechny Dom Towarowy aka Pedet was opened. Even though the building lost its famous pre-war glamour it was the biggest department store in Poland. The ground floor accommodated food stores, a drugstore and a ceramics shop, and the first fabrics store was located on the first floor. Furthermore, in 1948 the store’s offer was expanded by opening a confectionery outlet and a kindergarten. Słowo polskie (“The Polish Voice”) newspaper announced a competition for naming the store. ‘Renoma’ (‘Renown’) was selected as the winning name since it alludes to the pre-war fame and glamour of the store. In 1977 Renoma was added to the heritage list. In the late 1990s Renoma was privatised and in 1998-1999 modernization took place. The first floor was named Galeria Centrum. In 2005-2009 the new owner Centrum Development & Investments performed a thorough modernisation. CDI decided to strictly reinvent the original concept of the building together with expanding the building according to the original idea from the 1930s. Modernisation took place under the guidance of the restorers. The grand opening of the new Renoma took place on 25 of April 2009. Hewlett-Packard is currently hiring some space on the second, fourth, fifth and sixth floors for their outsourcing projects.
ArchitectureEdit
Escalators in Renoma
In 1928 the project of Professor Herman Dernburg won the first prize in the architectural competition for the building design. Derburg applied classical solutions for a department store, with two huge courtyards (covered with glass ceilings on the first floor level). It made indoors full of daylight and good air circulation. The building had a horizontal elevation layout, with seven storeys. The ground floor was equipped with huge display windows, and higher floors had horizontal windows. Both corners facing Swidnicka street were rounded. The façade of the store was characterised by the rows of windows and decorative cornices below them. Elevation details were given special attention. Ulrich Nitschke and Hans Klakow are the authors of façade elements such as ceramic cornices, human head sculptures, fleurons and masts. The main entrance faced Swidnicka Street. The ground floor and four storeys were dedicated to the retail area. Offices and food service areas occupied the two highest floors.
ModernisationEdit
The design work for extension of Renoma and renovation of the pre-war building commenced in 2005. The investor engaged in the restoration of the splendour of the former Wertheim, without compromising the extension of the existing building. The development turned out to be a huge conservator guided business task. During the renovation of the historical building of Renoma the focus was on the preservation of the layout of the internal structure and the restoration of the original form of the façade, with its characteristic details: ceramic tiles and decorative elements, gold decorated heads and flowers. The renovation of the historical building of Renoma was closely supervised by the conservator of monuments.
Awards and nominationsEdit
The modernised Renoma store has been awarded a number of prizes and nominations including:
CEE Retail Real Estate Awards: 1st place In the category: Best modernization of the year (2010)
The best Architectural Project of the year 2009. The prize was awarded by the users of scyscrapercity.com portal (2010)
Finalist of the „Building of the Year 2010” competition, organized at the International Architecture Festival in Barcelona (Convencions Internacional de Barcelona - CCIB)
Encyklopedia Wrocławia. Wydawnictwo Dolnośląskie. 2006. ISBN83-7384-561-5.
Maciejewska, Beata (2010). Spacerownik Wroclawski book. the History Museum in Wrocław. ISBN978-83-7552-471-0.
External linksEdit
renoma-wroclaw.pl
August 29, 2023
renoma, wrocław, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, renoma, wrocław, news, newspapers, books, scholar, . This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Renoma Wroclaw news newspapers books scholar JSTOR October 2018 Learn how and when to remove this template message Renoma formerly named Powszechny Dom Towarowy Renoma Wertheim is a shopping mall in Wroclaw and was once the biggest as well as the most high end department store in the city It is situated at 40 Swidnicka Street which connects the Market Square with Pilsudski Street in the historical centre of the city and Tadeusza Kosciuszki Square Renoma was reopened on 25 April 2009 after major modernisation works Renoma WroclawRenomaFormer namesWertheim Powszechny Dom Towarowy PDTGeneral informationTypeShopping mall ex department storeArchitectural stylemodernismLocationWroclaw PolandAddressSwidnicka 21Coordinates51 06 13 N 17 01 52 E 51 10361 N 17 03111 E 51 10361 17 03111Opened15 April 1930Renovated2002 2006ClientWertheimOwnerCentrum Development amp InvestmentsDesign and constructionArchitect s Hermann DernburgWebsitewww wbr renoma wroclaw wbr pl Contents 1 History 1 1 Pre war 1 2 Post war 2 Architecture 2 1 Modernisation 3 Awards and nominations 4 Facts and Figures 5 References 6 Bibliography 7 External linksHistory EditPre war Edit Wertheim in 1929 Wertheim in 1929In 1927 the Wertheim consortium in Berlin announced a contest for designing a department store in Wroclaw then Breslau city center Various renowned local architects submitted their projects Erich Mendelsohn Werry Roth Theodor Effenberg and Herman Dernburg whose concept won Dernburg s design was based on steel framework and at the time became the biggest department store in Breslau encompassing 35 000 square meters and also the largest building of steel framework construction in Europe In order to realize the project a few buildings including well prospering hotel and 12 tenements in the location were demolished All the works were finished in three years and Wertheim Department Store was opened on 2 April 1930 Thanks to Dernsburg s visionary modern architecture spacious stores and first use of escalators in the region of Lower Silesia the department store turned out to be a successful project Famous among customers was the very well supplied Toy Store display which was composed out of moving toy trains At the time an idea to expand the store area further into the Savatorplatz existed however due to the Big Crisis it was dismissed The Jewish Wertheim family did not enjoy the store s success for long as fascists came to power and as a result of series of anti semitic actions they were forced to sell the store to AWAG Allgemeine Warenhaus Gesellschaft AWAG limited the retail activity of the store Moreover the famous luxury restaurant with terraces with panoramic view of the city was turned into a military canteen On 12 March 1945 the building was heavily damaged in the course of bombing Even though it was on fire for several days the steel framework as well as some parts of ceramic elevation managed to survive Post war Edit Soon after the end of the war Renoma was renovated and in 1947 a new department store named Powszechny Dom Towarowy aka Pedet was opened Even though the building lost its famous pre war glamour it was the biggest department store in Poland The ground floor accommodated food stores a drugstore and a ceramics shop and the first fabrics store was located on the first floor Furthermore in 1948 the store s offer was expanded by opening a confectionery outlet and a kindergarten Slowo polskie The Polish Voice newspaper announced a competition for naming the store Renoma Renown was selected as the winning name since it alludes to the pre war fame and glamour of the store In 1977 Renoma was added to the heritage list In the late 1990s Renoma was privatised and in 1998 1999 modernization took place The first floor was named Galeria Centrum In 2005 2009 the new owner Centrum Development amp Investments performed a thorough modernisation CDI decided to strictly reinvent the original concept of the building together with expanding the building according to the original idea from the 1930s Modernisation took place under the guidance of the restorers The grand opening of the new Renoma took place on 25 of April 2009 Hewlett Packard is currently hiring some space on the second fourth fifth and sixth floors for their outsourcing projects Architecture Edit Escalators in RenomaIn 1928 the project of Professor Herman Dernburg won the first prize in the architectural competition for the building design Derburg applied classical solutions for a department store with two huge courtyards covered with glass ceilings on the first floor level It made indoors full of daylight and good air circulation The building had a horizontal elevation layout with seven storeys The ground floor was equipped with huge display windows and higher floors had horizontal windows Both corners facing Swidnicka street were rounded The facade of the store was characterised by the rows of windows and decorative cornices below them Elevation details were given special attention Ulrich Nitschke and Hans Klakow are the authors of facade elements such as ceramic cornices human head sculptures fleurons and masts The main entrance faced Swidnicka Street The ground floor and four storeys were dedicated to the retail area Offices and food service areas occupied the two highest floors Modernisation Edit The design work for extension of Renoma and renovation of the pre war building commenced in 2005 The investor engaged in the restoration of the splendour of the former Wertheim without compromising the extension of the existing building The development turned out to be a huge conservator guided business task During the renovation of the historical building of Renoma the focus was on the preservation of the layout of the internal structure and the restoration of the original form of the facade with its characteristic details ceramic tiles and decorative elements gold decorated heads and flowers The renovation of the historical building of Renoma was closely supervised by the conservator of monuments Awards and nominations EditThe modernised Renoma store has been awarded a number of prizes and nominations including SARP Award of the Year conferred by the Association of Polish Architects 2009 1 CEE Retail Real Estate Awards 1st place In the category Best modernization of the year 2010 The best Architectural Project of the year 2009 The prize was awarded by the users of scyscrapercity com portal 2010 Finalist of the Building of the Year 2010 competition organized at the International Architecture Festival in Barcelona Convencions Internacional de Barcelona CCIB Mies van der Rohe Award nomination 2011 2 Facts and Figures EditAfter modernization Renoma doubled it area up to 100 000 sq m Total usable building area 99 500 sq m Retail area five storeys 31 000 sq m 120 stores and boutiques Office area three storeys 10 068 sq m Number of parking spaces 630References Edit SARP Award of the Year 2009 www tuwroclaw com Retrieved 2023 05 19 EUMiesAward Bibliography EditEncyklopedia Wroclawia Wydawnictwo Dolnoslaskie 2006 ISBN 83 7384 561 5 Maciejewska Beata 2010 Spacerownik Wroclawski book the History Museum in Wroclaw ISBN 978 83 7552 471 0 External links Editrenoma wroclaw pl Retrieved from https en wikipedia org w index php title Renoma Wroclaw amp oldid 1155782555, wikipedia, wiki, book, books, library,
