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Rehab (party)

January 01, 1970

Rehab was a pool party event held from 2004 to 2018, at the Hard Rock Hotel and Casino in Paradise, Nevada, near the Las Vegas Strip. Rehab popularized the pool party concept in Las Vegas, leading other resorts to begin offering their own versions. Its success also spawned a reality television series, Rehab: Party at the Hard Rock Hotel, which aired from 2008 to 2010.

Rehab
A Rehab party in 2008
FrequencyEvery Sunday, April through October
VenueHard Rock Hotel
Location(s)Paradise, Nevada
Coordinates36°06′36″N 115°09′18″W / 36.110014°N 115.154935°W / 36.110014; -115.154935
CountryUnited States
Years active2004–2018
InauguratedMay 2, 2004
Most recentOctober 14, 2018
Capacity2,000 (as of 2008)
Websitebikini.rehablv.com

Description edit

Rehab was similar to a spring break party,[1] and each event featured DJ music. Rehab also featured live performances throughout its history, from musicians such as Akon,[2] Snoop Dogg,[3][4] Drake, Lil Wayne,[5] Lady Gaga, Deadmau5,[6] Pauly D,[7][8] and Psy.[9] Aside from the cost of admission, alcohol and cabanas were offered for additional costs.[10][11] Rehab parties were held on Sundays.[6][12] The event operated during warm seasons, usually starting in April.[13][1][10][14] It would typically end each year in October, depending on the weather.[10]

History edit

Before Rehab was launched, the Hard Rock Hotel pool was not open to the public and was only accessible to resort guests.[15][16] In 2004, Chad Pallas, the director of nightlife for the Hard Rock, was looking for ways to keep the resort popular. He focused on improving the pool area and got the idea for Rehab after having one of his weekly boat parties on Lake Mead. Pallas later said, "It was the greatest time ever to get out there in that cheap pontoon boat and party during the day. I had just come home and was relaxing one day when I got a call from a girl who wanted to get a group of her friends into the resort pool. She said she couldn't just walk in, that they had grown more strict, yet I was going to meetings where we were complaining that pool business was down."[17][16] The pool area had sometimes hosted private concerts and special events.[15]

Pallas had seen Nikki Beach in Miami, but he was not certain that such an idea could work in Las Vegas, so adjustments were made to the concept to suit the locale. Pallas said about Rehab, "At first we made the mistake of thinking it was more of the electronic [music] scene, but the crowd that came showed us it was more of a Spring Break party scene."[17] Rehab opened to the public on May 2, 2004,[15] and Pallas hoped that the event could bring in revenue of $20,000 on its opening day. The first party proved to be successful, bringing in $90,000, and the event brought in profits of $1.5 million by the end of its first season in 2004.[17] Following its initial success, the event returned the following year.[18][19]

Rehab was initially popular among local residents, including those who worked in nearby resorts on the Las Vegas Strip. Word about the Rehab parties gradually spread to tourists, and the event pioneered the local trend of daylife (or dayclub) entertainment, similar to nightlife.[11][16][17][20][21] Celebrity visitors over the years included Rob Gronkowski, Justin Bieber,[9][22] Paris Hilton, and Kim Kardashian.[20] Rehab's initial success was partly due to the lack of competition.[17] By 2007,[23][2] its popularity had inspired other Las Vegas resorts to begin offering similar pool party events.[17][24] By 2008, yearly profits had reached $9 million.[16] Lines would form hours prior to the opening of a Rehab party.[1][10] As of 2008, the event had capacity for 2,000 people, and lines would sometimes reach into the casino once capacity was hit.[1] VIP customers could skip the line and enter through a separate entrance.[25] Rehab's popularity led to a reality television show titled Rehab: Party at the Hard Rock Hotel, which premiered in 2008.[10] As of 2009, Rehab averaged 2,000 to 2,500 guests during each party, although some busy weekends attracted up to 5,000 people. Cabana rentals ranged from $1,000 to $10,000 depending on how busy each party was.[10]

 
Rehab in 2009

By 2009, drugs and prostitution had become an issue at resort pools in the Las Vegas Valley. That year, detectives with the Las Vegas Metropolitan Police Department launched an undercover operation at Rehab. They subsequently arrested seven people on narcotic-related charges, while another was arrested for solicitation of prostitution.[26][27] The arrests prompted the Nevada Gaming Control Board to investigate aspects of the pool operation, to determine whether such crimes were commonly occurring on the property.[28][29]

In 2010, Hard Rock Cafe International sued the Hard Rock Hotel to cancel its name licensing agreement, citing negative publicity associated with Rehab and its reality television series. The lawsuit alleged that the resort was being portrayed on television as "a destination that revels in drunken debauchery, acts of vandalism, sexual harassment, violence, criminality and a host of other behavior". The lawsuit also cited the 2009 arrests.[30] Rehab: Party at the Hard Rock was canceled later in 2010.[14]

 
Pool area in 2013

In 2011, Ian Kohoutek became the director of nightlife and launched an effort to help Rehab's public image following the lawsuit. Kohoutek said about the television series, "I think it was a poor depiction of what Rehab is all about. This is actually a very fun, clean environment. We have a clean pool; we operate effectively and by the law."[31][32] At the time, Rehab offered 22 daybeds and 51 cabanas.[31] Describing the success of Rehab, Kohoutek said, "People want to come out and get some sun by the pool no matter what, but making it a nightclub atmosphere just entices them more. Everybody wants to party and they want to be in the sun while they do it."[11]

Rehab remained popular a decade after its opening. Aside from pool renovations and expansions, the event stayed largely the same over the years, a fact that the Hard Rock Hotel cited as a reason for Rehab's success.[6] In 2013, Rehab hosted a bikini contest called the Bikini Invitational,[33][34][35] which became a yearly event at Rehab.[36][22][37] New bungalows were added to the event in 2015, followed by a revamped stage in 2016.[38] In June 2018, it was announced that Rehab would come to an end later that year, as new owners prepared to renovate the Hard Rock and rebrand it as Virgin Hotels Las Vegas.[39] Rehab held its final pool party on October 14, 2018.[20][40]

References edit

  1. ^ a b c d Brown, Joe (September 26, 2008). "Rehab's spring break-like party calls it quits for season". Las Vegas Sun. Retrieved April 13, 2020.
  2. ^ a b Villano, Matt (June 10, 2007). "Hard Rock's Rehab is One Big Party". SFGate. Retrieved April 13, 2020.
  3. ^ "Snoop Dogg kicks off the opening of Rehab at the Hard Rock". VegasInc. April 17, 2009. Retrieved April 13, 2020.
  4. ^ Stapleton, Susan (September 2, 2013). "Haute Event: Snoop Dogg Takes Over Rehab at the Hard Rock Hotel". Haute Living. Retrieved April 13, 2020.
  5. ^ "Drake, Lil' Wayne Perform at Hard Rock's Rehab". Las Vegas Review-Journal. May 30, 2011. Retrieved April 13, 2020.
  6. ^ a b c Domanick, Andrea (April 25, 2013). . Las Vegas Weekly. Archived from the original on May 30, 2013.
  7. ^ De La Cruz, Kimberly (April 18, 2016). "Pauly D brings a little bit of Jersey to Rehab". Las Vegas Review-Journal. Retrieved April 13, 2020.
  8. ^ Radke, Brock (August 17, 2016). "Pauly D gets amped for his final Rehab set of the summer". Las Vegas Weekly. Retrieved April 13, 2020.
  9. ^ a b Latham, Jason R. (August 30, 2018). "The final countdown: Five things we'll miss most about Rehab Beach Club". Las Vegas Weekly. Retrieved April 13, 2020.
  10. ^ a b c d e f Padgett, Sonya (May 29, 2009). "Rehab pool party boasts upbeat atmosphere with variety of music". Las Vegas Review-Journal. Retrieved April 13, 2020.
  11. ^ a b c Finnegan, Amanda (July 5, 2011). "Pool party trend paying off big for Las Vegas resorts". VegasInc. Retrieved April 13, 2020.
  12. ^ Kaplan, Michael (August 26, 2007). "Losing Your Shirt, but Not in the Casino". The New York Times. Retrieved April 13, 2020.
  13. ^ Sylvester, Ron (April 7, 2012). "High heels and low bikinis: It must be pool season in Vegas". Las Vegas Sun. Retrieved April 13, 2020.
  14. ^ a b Green, Steve (December 25, 2010). "Court filing reveals Rehab reality TV show has been canceled". Las Vegas Sun. Retrieved April 13, 2020.
  15. ^ a b c Elfman, Doug (May 7, 2004). . Las Vegas Review-Journal. Archived from the original on May 30, 2004.
  16. ^ a b c d Mancini, Al (March 15, 2018). "How dayclubs became integral part of Las Vegas party scene". Las Vegas Review-Journal. Retrieved April 11, 2020.
  17. ^ a b c d e f Radke, Brock (May 3, 2018). "Fifteen years ago, Rehab at the Hard Rock Hotel changed Las Vegas' pool-party game forever". Las Vegas Weekly. Retrieved April 13, 2020.
  18. ^ "Rehab V 2.0: Are you ready for the summer?". Las Vegas CityLife. May 12, 2005. Retrieved April 13, 2020 – via NewsLibrary.
  19. ^ Kumler, Emily (May 26, 2005). . Las Vegas Review-Journal. Archived from the original on January 4, 2006.
  20. ^ a b c Feldberg, Sarah (October 16, 2018). "The end of an era: Rehab says goodbye". Travel Weekly. Retrieved April 13, 2020.
  21. ^ Bond, Courtney (September 4, 2018). "D. J.s, Swim Briefs, $25 Coladas: In Vegas, the Party's at the Pool". The New York Times. Retrieved April 13, 2020.
  22. ^ a b Radke, Brock (January 21, 2016). "Ready for Rehab? Hard Rock Hotel preps its iconic pool party". Las Vegas Weekly. Retrieved April 13, 2020.
  23. ^ Woodman, Xania (March 18, 2007). "Hard Rock Hotel's sexy Rehab leads the pool-party conga line". Los Angeles Times. Retrieved April 13, 2020.
  24. ^ Padgett, Sonya (May 27, 2010). "Hard Rock pool party, Rehab, only one in town with own television show". Las Vegas Review-Journal. Retrieved April 13, 2020.
  25. ^ . LA Travel Magazine. Archived from the original on November 11, 2013. Retrieved April 13, 2020.
  26. ^ Manning, Mary (September 8, 2009). "8 arrested in undercover operation at Hard Rock's Rehab pool". Las Vegas Sun. Retrieved April 13, 2020.
  27. ^ Mower, Lawrence (September 9, 2009). "Police arrest eight at casino's pool". Las Vegas Review-Journal. Retrieved April 13, 2020.
  28. ^ Manning, Mary (September 9, 2009). "Regulators expand probe at Hard Rock's Rehab pool". Las Vegas Sun. Retrieved April 13, 2020.
  29. ^ Mower, Lawrence (September 10, 2009). "Gaming regulators looking into Hard Rock arrests". Las Vegas Review-Journal. Retrieved April 13, 2020.
  30. ^ Green, Steve (September 23, 2010). "Hard Rock brand sues, cites Rehab behavior at Las Vegas hotel". Las Vegas Sun. Retrieved April 13, 2020.
  31. ^ a b Padgett, Sonya (September 2, 2011). "Hard Rock Hotel's Rehab pool party cleaning up image". Las Vegas Review-Journal. Retrieved April 13, 2020.
  32. ^ McKee, David (September 13, 2011). "Rehab in rehab". Las Vegas Advisor. Retrieved April 13, 2020.
  33. ^ Labrador, Jorge (July 2, 2013). "Nightlife News & Notes: Bagatelle's new bashes, Rehab bikini battles and more". Las Vegas Weekly. Retrieved April 13, 2020.
  34. ^ Parvis, Matthew (July 15, 2013). "A photo diary of the highly prestigious Rehab Bikini Invitational". Thrillist. Retrieved April 13, 2020.
  35. ^ Ebelhar, Jessica (August 7, 2013). "Photo Story: Bikini Invitational celebrates beauty of bodies". Las Vegas Review-Journal. Retrieved April 13, 2020.
  36. ^ Stapleton, Susan (May 12, 2014). "Haute Event: Joanna Krupa Launches the Rehab Bikini Invitational". Haute Living. Retrieved April 13, 2020.
  37. ^ Katsilometes, John (September 5, 2018). "Diddy, Mike Tyson host a splashy bash at Rehab Beach Club". Las Vegas Review-Journal. Retrieved April 13, 2020.
  38. ^ Ventura, Leslie (April 21, 2016). "Joe Bravo keeps the shine on the iconic Rehab experience". Las Vegas Weekly. Retrieved April 13, 2020.
  39. ^ DeSilva, Kristen (June 18, 2018). "Rehab Beach Club to close amidst Hard Rock Hotel transition, CEO says". KVVU. Retrieved April 13, 2020.
  40. ^ Lawrence, Christopher (October 11, 2018). "Rehab making final splash at Las Vegas' Hard Rock". Las Vegas Review-Journal. Retrieved April 13, 2020.

External links edit

  • Official website

January 01, 1970
rehab, party, rehab, pool, party, event, held, from, 2004, 2018, hard, rock, hotel, casino, paradise, nevada, near, vegas, strip, rehab, popularized, pool, party, concept, vegas, leading, other, resorts, begin, offering, their, versions, success, also, spawned. Rehab was a pool party event held from 2004 to 2018 at the Hard Rock Hotel and Casino in Paradise Nevada near the Las Vegas Strip Rehab popularized the pool party concept in Las Vegas leading other resorts to begin offering their own versions Its success also spawned a reality television series Rehab Party at the Hard Rock Hotel which aired from 2008 to 2010 RehabA Rehab party in 2008FrequencyEvery Sunday April through OctoberVenueHard Rock HotelLocation s Paradise NevadaCoordinates36 06 36 N 115 09 18 W 36 110014 N 115 154935 W 36 110014 115 154935CountryUnited StatesYears active2004 2018InauguratedMay 2 2004Most recentOctober 14 2018Capacity2 000 as of 2008 Websitebikini wbr rehablv wbr com Contents 1 Description 2 History 3 References 4 External linksDescription editRehab was similar to a spring break party 1 and each event featured DJ music Rehab also featured live performances throughout its history from musicians such as Akon 2 Snoop Dogg 3 4 Drake Lil Wayne 5 Lady Gaga Deadmau5 6 Pauly D 7 8 and Psy 9 Aside from the cost of admission alcohol and cabanas were offered for additional costs 10 11 Rehab parties were held on Sundays 6 12 The event operated during warm seasons usually starting in April 13 1 10 14 It would typically end each year in October depending on the weather 10 History editBefore Rehab was launched the Hard Rock Hotel pool was not open to the public and was only accessible to resort guests 15 16 In 2004 Chad Pallas the director of nightlife for the Hard Rock was looking for ways to keep the resort popular He focused on improving the pool area and got the idea for Rehab after having one of his weekly boat parties on Lake Mead Pallas later said It was the greatest time ever to get out there in that cheap pontoon boat and party during the day I had just come home and was relaxing one day when I got a call from a girl who wanted to get a group of her friends into the resort pool She said she couldn t just walk in that they had grown more strict yet I was going to meetings where we were complaining that pool business was down 17 16 The pool area had sometimes hosted private concerts and special events 15 Pallas had seen Nikki Beach in Miami but he was not certain that such an idea could work in Las Vegas so adjustments were made to the concept to suit the locale Pallas said about Rehab At first we made the mistake of thinking it was more of the electronic music scene but the crowd that came showed us it was more of a Spring Break party scene 17 Rehab opened to the public on May 2 2004 15 and Pallas hoped that the event could bring in revenue of 20 000 on its opening day The first party proved to be successful bringing in 90 000 and the event brought in profits of 1 5 million by the end of its first season in 2004 17 Following its initial success the event returned the following year 18 19 Rehab was initially popular among local residents including those who worked in nearby resorts on the Las Vegas Strip Word about the Rehab parties gradually spread to tourists and the event pioneered the local trend of daylife or dayclub entertainment similar to nightlife 11 16 17 20 21 Celebrity visitors over the years included Rob Gronkowski Justin Bieber 9 22 Paris Hilton and Kim Kardashian 20 Rehab s initial success was partly due to the lack of competition 17 By 2007 23 2 its popularity had inspired other Las Vegas resorts to begin offering similar pool party events 17 24 By 2008 yearly profits had reached 9 million 16 Lines would form hours prior to the opening of a Rehab party 1 10 As of 2008 the event had capacity for 2 000 people and lines would sometimes reach into the casino once capacity was hit 1 VIP customers could skip the line and enter through a separate entrance 25 Rehab s popularity led to a reality television show titled Rehab Party at the Hard Rock Hotel which premiered in 2008 10 As of 2009 Rehab averaged 2 000 to 2 500 guests during each party although some busy weekends attracted up to 5 000 people Cabana rentals ranged from 1 000 to 10 000 depending on how busy each party was 10 nbsp Rehab in 2009 By 2009 drugs and prostitution had become an issue at resort pools in the Las Vegas Valley That year detectives with the Las Vegas Metropolitan Police Department launched an undercover operation at Rehab They subsequently arrested seven people on narcotic related charges while another was arrested for solicitation of prostitution 26 27 The arrests prompted the Nevada Gaming Control Board to investigate aspects of the pool operation to determine whether such crimes were commonly occurring on the property 28 29 In 2010 Hard Rock Cafe International sued the Hard Rock Hotel to cancel its name licensing agreement citing negative publicity associated with Rehab and its reality television series The lawsuit alleged that the resort was being portrayed on television as a destination that revels in drunken debauchery acts of vandalism sexual harassment violence criminality and a host of other behavior The lawsuit also cited the 2009 arrests 30 Rehab Party at the Hard Rock was canceled later in 2010 14 nbsp Pool area in 2013 In 2011 Ian Kohoutek became the director of nightlife and launched an effort to help Rehab s public image following the lawsuit Kohoutek said about the television series I think it was a poor depiction of what Rehab is all about This is actually a very fun clean environment We have a clean pool we operate effectively and by the law 31 32 At the time Rehab offered 22 daybeds and 51 cabanas 31 Describing the success of Rehab Kohoutek said People want to come out and get some sun by the pool no matter what but making it a nightclub atmosphere just entices them more Everybody wants to party and they want to be in the sun while they do it 11 Rehab remained popular a decade after its opening Aside from pool renovations and expansions the event stayed largely the same over the years a fact that the Hard Rock Hotel cited as a reason for Rehab s success 6 In 2013 Rehab hosted a bikini contest called the Bikini Invitational 33 34 35 which became a yearly event at Rehab 36 22 37 New bungalows were added to the event in 2015 followed by a revamped stage in 2016 38 In June 2018 it was announced that Rehab would come to an end later that year as new owners prepared to renovate the Hard Rock and rebrand it as Virgin Hotels Las Vegas 39 Rehab held its final pool party on October 14 2018 20 40 References edit a b c d Brown Joe September 26 2008 Rehab s spring break like party calls it quits for season Las Vegas Sun Retrieved April 13 2020 a b Villano Matt June 10 2007 Hard Rock s Rehab is One Big Party SFGate Retrieved April 13 2020 Snoop Dogg kicks off the opening of Rehab at the Hard Rock VegasInc April 17 2009 Retrieved April 13 2020 Stapleton Susan September 2 2013 Haute Event Snoop Dogg Takes Over Rehab at the Hard Rock Hotel Haute Living Retrieved April 13 2020 Drake Lil Wayne Perform at Hard Rock s Rehab Las Vegas Review Journal May 30 2011 Retrieved April 13 2020 a b c Domanick Andrea April 25 2013 Hard Rock Hotel s Rehab is still sizzling at 10 years If it ain t broke don t fix it Las Vegas Weekly Archived from the original on May 30 2013 De La Cruz Kimberly April 18 2016 Pauly D brings a little bit of Jersey to Rehab Las Vegas Review Journal Retrieved April 13 2020 Radke Brock August 17 2016 Pauly D gets amped for his final Rehab set of the summer Las Vegas Weekly Retrieved April 13 2020 a b Latham Jason R August 30 2018 The final countdown Five things we ll miss most about Rehab Beach Club Las Vegas Weekly Retrieved April 13 2020 a b c d e f Padgett Sonya May 29 2009 Rehab pool party boasts upbeat atmosphere with variety of music Las Vegas Review Journal Retrieved April 13 2020 a b c Finnegan Amanda July 5 2011 Pool party trend paying off big for Las Vegas resorts VegasInc Retrieved April 13 2020 Kaplan Michael August 26 2007 Losing Your Shirt but Not in the Casino The New York Times Retrieved April 13 2020 Sylvester Ron April 7 2012 High heels and low bikinis It must be pool season in Vegas Las Vegas Sun Retrieved April 13 2020 a b Green Steve December 25 2010 Court filing reveals Rehab reality TV show has been canceled Las Vegas Sun Retrieved April 13 2020 a b c Elfman Doug May 7 2004 Sure Sign of Summer Las Vegas Review Journal Archived from the original on May 30 2004 a b c d Mancini Al March 15 2018 How dayclubs became integral part of Las Vegas party scene Las Vegas Review Journal Retrieved April 11 2020 a b c d e f Radke Brock May 3 2018 Fifteen years ago Rehab at the Hard Rock Hotel changed Las Vegas pool party game forever Las Vegas Weekly Retrieved April 13 2020 Rehab V 2 0 Are you ready for the summer Las Vegas CityLife May 12 2005 Retrieved April 13 2020 via NewsLibrary Kumler Emily May 26 2005 Little Rehabilitation at Rehab Las Vegas Review Journal Archived from the original on January 4 2006 a b c Feldberg Sarah October 16 2018 The end of an era Rehab says goodbye Travel Weekly Retrieved April 13 2020 Bond Courtney September 4 2018 D J s Swim Briefs 25 Coladas In Vegas the Party s at the Pool The New York Times Retrieved April 13 2020 a b Radke Brock January 21 2016 Ready for Rehab Hard Rock Hotel preps its iconic pool party Las Vegas Weekly Retrieved April 13 2020 Woodman Xania March 18 2007 Hard Rock Hotel s sexy Rehab leads the pool party conga line Los Angeles Times Retrieved April 13 2020 Padgett Sonya May 27 2010 Hard Rock pool party Rehab only one in town with own television show Las Vegas Review Journal Retrieved April 13 2020 Rehab Las Vegas LA Travel Magazine Archived from the original on November 11 2013 Retrieved April 13 2020 Manning Mary September 8 2009 8 arrested in undercover operation at Hard Rock s Rehab pool Las Vegas Sun Retrieved April 13 2020 Mower Lawrence September 9 2009 Police arrest eight at casino s pool Las Vegas Review Journal Retrieved April 13 2020 Manning Mary September 9 2009 Regulators expand probe at Hard Rock s Rehab pool Las Vegas Sun Retrieved April 13 2020 Mower Lawrence September 10 2009 Gaming regulators looking into Hard Rock arrests Las Vegas Review Journal Retrieved April 13 2020 Green Steve September 23 2010 Hard Rock brand sues cites Rehab behavior at Las Vegas hotel Las Vegas Sun Retrieved April 13 2020 a b Padgett Sonya September 2 2011 Hard Rock Hotel s Rehab pool party cleaning up image Las Vegas Review Journal Retrieved April 13 2020 McKee David September 13 2011 Rehab in rehab Las Vegas Advisor Retrieved April 13 2020 Labrador Jorge July 2 2013 Nightlife News amp Notes Bagatelle s new bashes Rehab bikini battles and more Las Vegas Weekly Retrieved April 13 2020 Parvis Matthew July 15 2013 A photo diary of the highly prestigious Rehab Bikini Invitational Thrillist Retrieved April 13 2020 Ebelhar Jessica August 7 2013 Photo Story Bikini Invitational celebrates beauty of bodies Las Vegas Review Journal Retrieved April 13 2020 Stapleton Susan May 12 2014 Haute Event Joanna Krupa Launches the Rehab Bikini Invitational Haute Living Retrieved April 13 2020 Katsilometes John September 5 2018 Diddy Mike Tyson host a splashy bash at Rehab Beach Club Las Vegas Review Journal Retrieved April 13 2020 Ventura Leslie April 21 2016 Joe Bravo keeps the shine on the iconic Rehab experience Las Vegas Weekly Retrieved April 13 2020 DeSilva Kristen June 18 2018 Rehab Beach Club to close amidst Hard Rock Hotel transition CEO says KVVU Retrieved April 13 2020 Lawrence Christopher October 11 2018 Rehab making final splash at Las Vegas Hard Rock Las Vegas Review Journal Retrieved April 13 2020 External links editOfficial website Retrieved from https en wikipedia org w index php title Rehab party amp oldid 1101573842, wikipedia, wiki, book, books, library,

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