Rainforest Cafe

Rainforest Cafe is a jungle-themed restaurant chain owned by Landry's, Inc., of Houston. It was founded by Steven Schussler. The first location opened in the Mall of America in Bloomington, Minnesota, on February 3, 1994. By 1997, the chain consisted of six restaurants, all in the United States. The first international location opened in London, England in June 1997. In 1998, it was planned to build 12 additional restaurants in the United States, seven in Mexico, and five in the UK, for a total of 22 restaurants by 2008.^[3]

Rainforest Cafe

Restaurant logo (2000–present)
Type	Subsidiary
Industry	Restaurants
Founded	February 3, 1994; 28 years ago (1994-02-03), Bloomington, Minnesota
Founder	Steven Schussler
Headquarters	Houston, Texas , United States
Number of locations	23 restaurants
Key people	Steven Schussler, Founder Tilman J. Fertitta Chairman, President, and Chief executive officer
Products	Pasta, Seafood, Salad, Sandwiches, Dessert; Merchandise^[1]
Revenue	US $108 million (1997)^[2]
Net income	$12 million (1997)^[2]
Parent	Landry's Restaurants
Website	rainforestcafe.com

A neon-sign welcomes visitors to Rainforest Cafe, located inside the Great Lakes Crossing Outlets shopping complex in Auburn Hills, Michigan, on March 11, 2016.

An example of the canopy ceiling including artificial trees and foliage for the Rainforest Cafe at MGM Grand Hotel and Casino in Las Vegas, Nevada, on June 3, 2008.

In 2000, the Rainforest Cafe was bought by Landry's Restaurants Inc., a company specializing in dining, hospitality, entertainment, and gaming, based in Houston, Texas.^[4] To date, the company owns restaurants in the United States, Canada, France, the United Arab Emirates, Japan, and Malta. Rainforest Cafe focuses on local tourism for a majority of their income.^[3]

Exterior of the Rainforest Cafe in Galveston, Texas, on June 11, 2010.

Design

Each Rainforest Cafe restaurant is designed to depict the atmosphere of a tropical rainforest, including plant growth, fog machines, waterfalls, and rainforest animals. The ceiling and much of the walls are lined with artificial foliage, while lower areas and booth seating are decorated with faux rock. Brick textures suggest ancient ruins, and support pillars are made to look like tree trunks. Often, there is a waterfall with a fountain in the dining area, with a statue depicting Atlas holding up the Earth to communicate a conservation message. Paper Mache birds and butterflies are suspended from the trees, and other whimsical rainforest creatures are mounted, as though climbing on the walls or peeking through the foliage. The ceiling above the center of the dining room features a simulated starry night sky, designed and manufactured by Fiber Optic Systems Inc., located in Whitehouse Station, New Jersey.^[5] The bar area is situated under a gigantic mushroom, partitioned from the rest of the restaurant by a rain curtain. The chain is known for its characteristic bar stools, made to resemble the legs of animals, designed and sculpted by the artist Glenn Carter.^[6] Fish tanks, also known as aquariums with tropical reef fish are spread throughout the restaurant and the gift shop space. Periodically, a simulated thunderstorm will occur every few minutes, with strobe lights and thunder effects through subwoofers.

 

Rainforest Cafe at Disney's Animal Kingdom in September 2002.

Animatronic animals are spread throughout the restaurant. These include butterflies, elephants, gorillas, jaguars, orangutans, monkeys and tigers, though this will vary by location. The restaurant is laid out so that these animals are set off the ground and are largely above diners' heads, not only allowing them to be seen from farther away, but making them appear larger as well. A crocodile and a python are often located in the gift shop area to attract the attention of passersby. Tracy Tree, an animated tree face, sits inside the shop and provides rainforest facts. The animals are manufactured by Russells Creative, LLC, of Apopka, Florida, formerly UCFab International.^[7]

A retail village is located in front of the dining area with an assortment of souvenirs that are rainforest-themed or are branded with the Rainforest Cafe logo, mostly printed by the Atlanta-based fashion apparel company Boxercraft Inc.^[8] A small water feature with the animatronic crocodile (A hippo in Nashville) is located just outside the shop, in which visitors are invited to toss coins.

Rainforest Cafe also has a set of animal mascots, called "The Wild Bunch". These characters include Cha! Cha!, the red-eyed tree frog; Iggy, the iguana; Nile, the crocodile; Rio, the macaw; Maya, the jaguar; Tuki, the elephant; Bamba, the gorilla; and Ozzie, the orangutan. These eight characters may be represented on children's menus, merchandise, or the company logo.^[8]

Menu

Rainforest Cafe serves typical American chain restaurant fare, such as burgers, chicken, pastas, and seafood, with the addition of some Mexican food to reflect the tropical theme. Their signature dessert, called a volcano, consists of brownie and ice cream topped with a lit sparkler.^[1]

The restaurant also serves alcoholic beverages, some of which are reminiscent of those associated with tiki culture such as the Mai Tai.

Locations

U.S. locations

• Lake Buena Vista, Florida – Disney Springs (Opened on August 6, 1996, with about 450 seats)
• Bay Lake, Florida – Disney's Animal Kingdom (Opened on April 22, 1998)
• Atlantic City, New Jersey – Boardwalk (Opened April 2004)
• Edison, New Jersey – Menlo Park Mall (Opened on September 17, 1998)
• Bloomington, Minnesota – Third floor of Mall of America, relocated from the first floor (Original location opened on February 3, 1994; Relocated on January 22, 2016)
• Sunrise, Florida – Sawgrass Mills (Opened on November 20, 1996)
• Ontario, California – Ontario Mills (Opened on November 14, 1996)
• Tempe, Arizona – Arizona Mills (Opened on November 20, 1997)
• Grapevine, Texas – Grapevine Mills (Opened on October 30, 1997)
• Katy, Texas – Katy Mills (Opened on October 28, 1999)
• Galveston, Texas - (Opened on January 10, 2003)
• San Antonio, Texas – San Antonio River Walk (Opened January 2006)
• Gurnee, Illinois – Gurnee Mills (Opened in June 1996)
• Auburn Hills, Michigan – Great Lakes Crossing Outlets (Opened on November 12, 1998)
• Nashville, Tennessee – Opry Mills (Opened on May 12, 2000)
• Las Vegas, Nevada – Harmon Corner (Opened on September 2, 2015)

International locations

• Niagara Falls, Ontario, Canada – Clifton Hill (Opened in May 2001)
• Urayasu, Chiba, Japan – Ikspiari at Tokyo Disney Resort (Opened on July 7, 2000)
• Chessy, Seine-et-Marne, France – Disney Village at Disneyland Paris (Opened in 1999)
• Dubai, United Arab Emirates – Dubai Festival City (Opened in 2020)
• Abu Dhabi, United Arab Emirates – Yas Mall (Opened in November 2020)
• St. Julian's, Malta (Opened in Summer 2021)

Merchandise locations

• Niagara Falls, New York - Sheraton at the Falls (Opened on June 3, 2015)

Former locations

• Anaheim, California – Downtown Disney (Opened on January 12, 2001; Closed on June 19, 2018)
• Farmington, Connecticut - Westfarms Mall (Opened 2000; Closed 2013)
• Houston, Texas – Houston Galleria Mall (Opened in Spring 2009; Closed in March 2018)
• San Francisco, California – Fisherman's Wharf (Opened in May 2000; Closed on October 1, 2017)
• Burlington, Massachusetts – Burlington Mall^[9] (Opened in October 1998; Closed on April 25, 2016)
• Las Vegas, Nevada – MGM Grand Hotel & Casino Las Vegas (Opened on December 18, 1997; Closed on August 30, 2015)^[10]
• Toronto, Ontario – Yorkdale Shopping Center (Opened on June 30, 1999, closed January 1, 2014.)^[11]
• Costa Mesa, California – South Coast Plaza (Opened June 9, 1997; closed on July 7, 2013)^[12]
• Pittsburgh, Pennsylvania – Warner Centre (Opened July 1997; Closed October 2001)^{[citation needed]}
• Aventura, Florida – Aventura Mall (Opened on December 14, 1997; Closed in 2000)
• Overland Park, Kansas – Oak Park Mall (Opened on February 23, 1999; closed on January 6, 2009)^[13]
• Kowloon Tong, Hong Kong – Festival Walk (Opened November 24, 1998; closed on January 3, 2003)
• Norfolk, Virginia – MacArthur Center (Opened in June 1999; closed in 2001)
• Tysons Corner, Virginia – Tysons Corner Center (Opened in October 1996, Closed in 2007)
• Westbury, New York – The Source Mall (Opened in September 1997; closed on October 19, 2000)
• West Nyack, New York – Palisades Center (Opened on March 19, 1998; closed in 2002)
• Elizabeth, New Jersey – The Mills at Jersey Gardens (Opened on October 21, 1999; Closed in late 2000)
• Denver, Colorado, – Cherry Creek Shopping Center (Opened in Summer 1998; Closed in 2009)
• Towson, Maryland – Towson Town Center (Opened on March 23, 1999; Closed in January 2009)^[14]
• Toronto, Ontario – Scarborough Town Center, Opened in February 1999; closed on January 7, 2001)
• Manchester, England – Trafford Center (Closed in 2003)
• Burnaby, British Columbia – Metropolis at Metrotown (Opened in 1998, closed on September 2, 2001)
• Mexico City, Mexico – Metropol Entertainment Central (Closed in 2012)
• Cancún, Mexico – Plaza Forum by the Sea (Opened on August 15, 1997, closed in Fall 2010.)
• Tlalnepantla, Mexico – Mundo E (Opened on December 17, 1998; Closed sometime in the 2000s)
• Mexico City, Mexico – Centro Santa Fe (Closed in 2012)
• Istanbul, Turkey – İstinye Park (Closed in 2010.)
• Farmington, Connecticut – Westfarms Mall (Opened in February 2000; Closed in 2013)^[15]
• Cairo, Egypt – City Stars Mall (Opened in February 2008, closed approximately in 2012.)^[9]
• Philadelphia, Pennsylvania – Philadelphia Mills (formerly Franklin Mills) (Opened on November 27, 1998; Closed in February 2001)^[16]
• Tukwila, Washington – Westfield Southcenter (Opened on June 29, 1999; Closed in January 2016)^[17]
• Bloomington, Minnesota – First floor of Mall of America (Opened on February 3, 1994 with 295 seats, also the first location; Closed in September 2014 for relocation.)^[18]
• 3 Simei Street 6, Singapore – Eastpoint Shopping Mall (Closed sometime in the 2000s)
• Schaumburg, Illinois – Woodfield Mall (Opened on October 20, 1995, closed on January 1, 2020)
• Chicago, Illinois – Downtown Chicago (Opened on October 2, 1997, closed August 12, 2020)
• Dubai, United Arab Emirates – The Dubai Mall (Opened in 2009, closed in 2020, replaced by the Festival City Mall location)
• London, England – Piccadilly Circus (Closed 2022 and rebranded as Jungle Cave)

Gallery

• Rainforest Cafe
•  

  The logo of the Rainforest Cafe at Disney's Animal Kingdom in Bay Lake, Florida, on January 12, 2018.

•  

  The sign for the Rainforest Cafe in Sawgrass Mills in Sunrise, Florida, on January 16, 2010.

•  

  Rainforest Cafe sign outside Opry Mills in Nashville, Tennessee, on January 1, 2006.

In popular culture

• The restaurant's former location in Burlington Mall in Burlington, Massachusetts, appeared in the 2009 film Paul Blart: Mall Cop.^[19]
• Rainforest Cafe sponsored Curious George on PBS Kids, replacing Amazon Grocery & Shea Homes.^[20]
• In 2022, YouTube content creators Eddy Burback and Ted Nivison visited and ate at every Rainforest Cafe location in North America, which was chronicled in two videos that went viral.^[21][22][23]

References

1. "Rainforest Cafe". Landry's Inc. Landry's Inc. Retrieved 12 June 2012.
2. "Rainforest Cafe, Inc. History". Funding Universe. Funding Universe. Retrieved 12 June 2012.
3. "Rainforest Cafe". The River Walk Guide. The San Antonio River Walk Guide. Retrieved 23 June 2012.
4. "Landry's, Inc – Finding Success on All Fronts". Who We Are. Landry's Inc. Retrieved 23 June 2012.
5. "Retail and Commercial Projects". Client List. Fiber Optic Systems, Inc. Retrieved 17 June 2012.
6. "Bellevue sculptor goes down the rabbit hole". Idaho Mountain Express. Retrieved 11 April 2015.
7. . UCFab International. UCFab International, LLC. Archived from the original on June 14, 2013.{{cite web}}: CS1 maint: unfit URL (link)
8. Cooper, Janice. . RateIt. RateIt. Archived from the original on 23 February 2012. Retrieved 17 June 2012.
9. "Locations". Rainforest Cafe. Rainforest Cafe. Retrieved 17 June 2012.
10. . pennycollector.com. Archived from the original on 2016-02-16. Retrieved 2015-08-30.
11. . Pennycollector.com. Archived from the original on 2016-03-20.
12. . Pennycollector.com. Archived from the original on 2016-03-19.
13. . Pennycollector.com. Archived from the original on 2016-03-20.
14. . Pennycollector.com. Archived from the original on 2016-03-20.
15. . Pennycollector.com. Archived from the original on 2016-03-20.
16. . Pennycollector.com. Archived from the original on 2016-03-19.
17. . Pennycollector.com. Archived from the original on 2016-03-19.
18. . Pennycollector.com. Archived from the original on 2016-03-19.
19. LaFratta, Kristin (December 20, 2018). "40 Massachusetts malls and shopping centers ranked from the worst to the best". MassLive. Retrieved July 9, 2022.
20. Annemarie, Moody (July 28, 2009). "New Season of Curious George Teaches Preschoolers About Health and Fitness". Retrieved 9 July 2022.
21. Stangland, Sean (July 7, 2022). "A YouTube gem goes to Gurnee and beyond: 18 Rainforest Cafes in 3 weeks". The Daily Herald. Retrieved July 9, 2022.
22. "The Out-of-Touch Adults' Guide to Kid Culture: Why Are 'Gentleminions' Being Banned?". Lifehacker. 2022-07-08. "Viral video of the week". Retrieved 2022-07-21.
23. Maxwell, Samantha (December 15, 2022). "Rainforest Cafe and the Enduring Appeal of Experiential Chain Restaurants". Thrillist. Retrieved December 16, 2022.

External links

 

Wikimedia Commons has media related to Rainforest Cafe.

• Official website