This article is about the American brand of Italian pasta sauce. For the Italian term for a meat-based pasta sauce, see ragù. For other uses, see ragu (disambiguation).
Ragú (/ræˈɡuː/) is an American brand of Italian-style sauces and condiments owned, in North America, by Mizkan,[1] and in the United Kingdom and Ireland, by Symington's, a private-label food manufacturer.[2]
The sister product to Ragú, known as Raguletto, is produced in Oceania and Finland. Raguletto is sold in Oceania by Simplot and in Finland by GBFoods.[3][4]
The Ragú brand was first sold in 1937 and in 2014 was the best selling U.S. brand of pasta sauce.[5] Ragú was acquired by Chesebrough-Pond's which later merged with Unilever, prior to its sale to Mizkan.
The Ragú pasta sauce line consists of smooth Old World Style sauces,[6]Chunky sauces,[5] bold Robusto! sauces,[7] as well as organic and light pasta sauces. While most well known for selling jar packaged pasta sauce, Ragú also purveys a pizza sauce[8] and an Alfredo sauce.[9]
Current advertising highlights the natural ingredients and "full serving of veggies" found in the sauce. Cooked tomato foods, including Ragú, are highlighted as containing the antioxidant lycopene, which is claimed to be a cancer fighting agent. As of 2015, the advertising campaign refers to the creation of Ragú by Assunta Cantisano (see below: "History") with the phrase "Simmered in Tradition."[10]
Spellingedit
The brand name Ragú is spelled with an acute accent, while the Italian word ragù (an Italian sauce typically used for dressing pasta) is spelled with a grave accent.
Historyedit
Ragú had its origins in Rochester, New York, in 1937.[11] Assunta Cantisano and her husband Giovanni founded the Ragu Packing Company in their home in Rochester, New York, in 1937, making spaghetti sauce in their basement and selling it on their front porch.[11] They later expanded to an entire factory.[12] In 1969, the Ragu name was sold to Chesebrough-Pond's, which in turn was acquired by Unilever in 1987. Unilever introduced the short-lived Chicken Tonight line of simmering sauces in the early 1990s under the Ragú brand. Mizkan purchased the brand in 2014.
The facility in Rochester still manufactured products under the Cantisano name brand. Some of the original facility still exists and produces products for other labels (including Newman's Own) as private label foods. They also have a facility in Owensboro, KY.
The Cantisano family left to create Cantisano Foods[12] (now LiDestri Foods), and invented the Francesco Rinaldi brand of pasta sauce. The quotations "As I got older, I got better" and "Ciao, Francesco Rinaldi" have gained popularity since their use in commercials for Francesco Rinaldi.
In August 2020, Mizkan announced that they were removing Ragú from the Canadian market.[13]
Referencesedit
^"Consumer goods major Unilever sells Ragu and Bertolli brands". Japan Herald. Retrieved 22 May 2014.
^"Unilever sells Chicken Tonight and Ragu for £30m". Telegraph. Retrieved 2012-02-04.
^"Simplot acquires Symington sauce brands". Australian Food News. Retrieved 2016-10-15.
^"Raguletto" (in Finnish). Retrieved 8 January 2022.
^ ab"Ragu: the way many of us learned to love 'Italian' food". Marketplace. May 22, 2014. Retrieved January 12, 2017.
^"NAD doesn't like the taste of Prego's taste test claims". Lexology. March 4, 2016. Retrieved January 12, 2017.
^"What Does Spaghetti Have To Do With Happiness?". WWNO. May 4, 2012. Retrieved January 12, 2017.
^Carpender, D.; Westman, E. (2016). The Low-Carb Diabetes Solution Cookbook: Prevent and Heal Type 2 Diabetes with 200 Ultra Low-Carb Recipes - All Recipes 5 Total Carbs Or Fewer!. Fair Winds Press. p. 67. ISBN978-1-59233-729-3. Retrieved January 12, 2017.
^Joachim, D. (2006). The Spaghetti Sauce Gourmet: 160 Recipes from Four Kinds of Sauce. Fair Winds Press. p. 14. ISBN978-1-61673-400-8. Retrieved January 12, 2017.
^"Ragu TV Commercial, 'Simmered In Tradition'". Retrieved 12 January 2017.
^ ab"Rose Parade 2017: Here's the complete lineup with every float, band and equestrian group in order". The Mercury News. December 21, 2016. Retrieved January 12, 2017.
^ ab"Whatever Happened To ... Ragu?". Rochester Democrat and Chronicle. May 30, 2015. Retrieved January 12, 2017.
^Patton, Jessica (August 20, 2020). "Ragu, Pasta Sauce brand, says it is no longer selling in Canada | Global News". globalnews.ca. Retrieved March 11, 2021.
External linksedit
Official website
December 20, 2023
ragú, this, article, about, american, brand, italian, pasta, sauce, italian, term, meat, based, pasta, sauce, ragù, other, uses, ragu, disambiguation, confused, with, ragout, french, stew, this, article, needs, additional, citations, verification, please, help. This article is about the American brand of Italian pasta sauce For the Italian term for a meat based pasta sauce see ragu For other uses see ragu disambiguation Not to be confused with ragout a French stew This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Ragu news newspapers books scholar JSTOR December 2012 Learn how and when to remove this template message Ragu r ae ˈ ɡ uː is an American brand of Italian style sauces and condiments owned in North America by Mizkan 1 and in the United Kingdom and Ireland by Symington s a private label food manufacturer 2 RaguProduct typePasta sauceOwnerMizkanCountryRochester New York United StatesIntroduced1937 86 years ago 1937 MarketsWorldwidePrevious ownersRagu Packing CompanyUnileverTagline America s Favorite Pasta Sauce Brand Websitewww wbr ragu wbr comThe sister product to Ragu known as Raguletto is produced in Oceania and Finland Raguletto is sold in Oceania by Simplot and in Finland by GBFoods 3 4 Contents 1 Overview 2 Spelling 3 History 4 References 5 External linksOverview editThe Ragu brand was first sold in 1937 and in 2014 was the best selling U S brand of pasta sauce 5 Ragu was acquired by Chesebrough Pond s which later merged with Unilever prior to its sale to Mizkan The Ragu pasta sauce line consists of smooth Old World Style sauces 6 Chunky sauces 5 bold Robusto sauces 7 as well as organic and light pasta sauces While most well known for selling jar packaged pasta sauce Ragu also purveys a pizza sauce 8 and an Alfredo sauce 9 Current advertising highlights the natural ingredients and full serving of veggies found in the sauce Cooked tomato foods including Ragu are highlighted as containing the antioxidant lycopene which is claimed to be a cancer fighting agent As of 2015 the advertising campaign refers to the creation of Ragu by Assunta Cantisano see below History with the phrase Simmered in Tradition 10 Spelling editThe brand name Ragu is spelled with an acute accent while the Italian word ragu an Italian sauce typically used for dressing pasta is spelled with a grave accent History editRagu had its origins in Rochester New York in 1937 11 Assunta Cantisano and her husband Giovanni founded the Ragu Packing Company in their home in Rochester New York in 1937 making spaghetti sauce in their basement and selling it on their front porch 11 They later expanded to an entire factory 12 In 1969 the Ragu name was sold to Chesebrough Pond s which in turn was acquired by Unilever in 1987 Unilever introduced the short lived Chicken Tonight line of simmering sauces in the early 1990s under the Ragu brand Mizkan purchased the brand in 2014 The facility in Rochester still manufactured products under the Cantisano name brand Some of the original facility still exists and produces products for other labels including Newman s Own as private label foods They also have a facility in Owensboro KY The Cantisano family left to create Cantisano Foods 12 now LiDestri Foods and invented the Francesco Rinaldi brand of pasta sauce The quotations As I got older I got better and Ciao Francesco Rinaldi have gained popularity since their use in commercials for Francesco Rinaldi In August 2020 Mizkan announced that they were removing Ragu from the Canadian market 13 References edit Consumer goods major Unilever sells Ragu and Bertolli brands Japan Herald Retrieved 22 May 2014 Unilever sells Chicken Tonight and Ragu for 30m Telegraph Retrieved 2012 02 04 Simplot acquires Symington sauce brands Australian Food News Retrieved 2016 10 15 Raguletto in Finnish Retrieved 8 January 2022 a b Ragu the way many of us learned to love Italian food Marketplace May 22 2014 Retrieved January 12 2017 NAD doesn t like the taste of Prego s taste test claims Lexology March 4 2016 Retrieved January 12 2017 What Does Spaghetti Have To Do With Happiness WWNO May 4 2012 Retrieved January 12 2017 Carpender D Westman E 2016 The Low Carb Diabetes Solution Cookbook Prevent and Heal Type 2 Diabetes with 200 Ultra Low Carb Recipes All Recipes 5 Total Carbs Or Fewer Fair Winds Press p 67 ISBN 978 1 59233 729 3 Retrieved January 12 2017 Joachim D 2006 The Spaghetti Sauce Gourmet 160 Recipes from Four Kinds of Sauce Fair Winds Press p 14 ISBN 978 1 61673 400 8 Retrieved January 12 2017 Ragu TV Commercial Simmered In Tradition Retrieved 12 January 2017 a b Rose Parade 2017 Here s the complete lineup with every float band and equestrian group in order The Mercury News December 21 2016 Retrieved January 12 2017 a b Whatever Happened To Ragu Rochester Democrat and Chronicle May 30 2015 Retrieved January 12 2017 Patton Jessica August 20 2020 Ragu Pasta Sauce brand says it is no longer selling in Canada Global News globalnews ca Retrieved March 11 2021 External links editOfficial website Retrieved from https en wikipedia org w index php title Ragu amp oldid 1177271273, 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