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Sanrio Puroland

January 01, 1970

Sanrio Puroland (サンリオピューロランド, Sanrio Pyūrorando), also known as Hello Kitty Land,[1] is an indoor theme park located in Tama New Town, Tokyo, Japan. Opened on December 7, 1990, it hosts attractions, live shows, shopping outlets, and restaurants dedicated to Sanrio characters such as Hello Kitty, My Melody, Cinnamoroll, Gudetama, and Aggretsuko, in a manner akin to Disney theme parks.

Sanrio Puroland
LocationTama New Town, Tokyo, Japan
Coordinates35°37′28″N 139°25′45″E / 35.62444°N 139.42917°E / 35.62444; 139.42917
StatusOperating
OpenedDecember 7, 1990 (1990-12-07)
OwnerSanrio
Operated bySanrio Entertainment Co., Ltd.
ThemeSanrio characters
Attendance1,500,000
Area45,900 square metres (494,000 sq ft)
Attractions
Total2
Websitepuroland.jp

Sanrio Puroland attracts over 1.5 million visitors per year, and is ranked among the major theme parks in Japan, along with both Tokyo Disney Resort parks and Fuji-Q Highland. Sanrio also operates Harmonyland, an outdoor theme park in Oita Prefecture.

History edit

Origins edit

During its conceptual phase, Sanrio Puroland[a] was known by many names - first as Sanrio Communication World,[2] as well as Sanrio Heart Park and Sanrio Piero Land[b]. The original theme was going to be "communication", as opposed to Sanrio's existing works, including its characters. Sanrio Puroland was a "bald attempt" to challenge the Walt Disney company and its theme parks.[4] To build the theme park, Shintaro Tsuji (then the president of Sanrio) worked with Landmark Entertainment Group[2] and established a subsidiary called Sanrio Communication World Co., Ltd.[5] (now merged into its current incarnation, Sanrio Entertainment Co. Ltd.). The initial design phase began in 1987,[2] and Sanrio Puroland broke ground in November 16, 1988. It took a team of 2,500 workers[c] approximately two years to complete, at a cost of around JPY 60-70 million.

Early days edit

Sanrio Puroland opened on December 7, 1990, and would operate at a loss for the first few years of operation, due to factors such as the aftereffects of the Japanese asset price bubble burst and complaints from city locals.

Modern times edit

Notable temporary closures edit

Sanrio Puroland was temporarily closed from February 22 to July 20, 2020, during the early stages of the COVID-19 pandemic.[6] On February 24, 2024, the park was closed after staff received an email saying that a "hazardous" object had been placed on the premises. A subsequent police search found no such items.[7][8]

Points of interest edit

 
Interior of the theme park

Attractions edit

Rides edit

Sanrio Puroland offers visitors two dark rides. The Sanrio Characters Boat Ride[d], which tells the story of various Sanrio characters preparing for a party held by Hello Kitty,[9] was the park's only ride until the opening of SANRIOTOWN in 2013, and with it the introduction of Mymeroad Drive, where riders are taken to a tour of Mariland (My Melody's homeland) via a rental car designed by Kuromi, My Melody's rival.[10] Both rides offer commemorative photographs which can be separately purchased.

Walkthrough attractions edit

Sanrio Puroland has two walkthrough attractions, both found at SANRIOTOWN (second floor), as follows:

  • Lady Kitty House - Visitors explore a regal-like residence with several items decorated in Hello Kitty's image (some parts of this attraction are designed by Japanese graphic designer and art director Yuni Yoshida). At the end of the attraction, visitors can have a photo together with Hello Kitty (can be printed for a separate fee).[11]
  • Kiki & Lala Twinklingtour - Visitors explore a replica of the birthplace of Kiki and Lala (Little Twin Stars).[12]

Other attractions edit

Visitors can ring Hello Kitty's Bell of Happiness, located inside the Tree of Wisdom.[13]

Other attractions inside Sanrio Puroland include five food factory displays (candy, juice, chocolate, bread, and ice cream), and a game corner with kids' rides, purikura booths, and UFO catchers.[14]

Live entertainment edit

Main parades edit

The main parades of Sanrio Puroland take place around the Tree of Wisdom in Puro Village (first floor). The current main parade is "Miracle Gift Parade" (performances are currently suspended since 2020), which debuted in late 2015 to commemorate Sanrio Puroland's 25th anniversary. Past parades and seasonal parades are as follows:[15]

Past parades

  • Sanrio Starlight Parade (1990 to 1997)
  • Sanrio All-Star Parade "Cosmic Fantasy" (July 19, 1997 to June 19, 2001)
  • Illuminant (June 22, 2001 to June 12, 2007)
  • Sanrio Heartful Parade "Believe with Hello Kitty" (June 15, 2007 to October 31, 2013)
  • Hello Kitty 40th Anniversary Parade "ARIGATO EVERYONE!" (November 1, 2013 to January 13, 2015)
  • My Melody and Little Twin Stars 40th Anniversary Parade "OMOIYARI TO YOU" (January 16, 2015 to November 29, 2015)

Seasonal parades

  • Musical Show "The Puro Christmas" (Since 2018)
  • Puro Summer Fest LIVE!!!! (Since 2019)

Stage shows edit

Sanrio Puroland hosts a variety of stage shows (both regular and seasonal) in various areas. Selected past and present shows are as follows:

Märchen Theater

  • Hello Kitty and the Glass Slippers (Opening in Summer 2024) - A musical adaptation of Cinderella created by Koike Shuichiro to commemorate Hello Kitty's 50th anniversary. Includes a musical revue portion at the end of the show produced by Takarazuka.
  • KAWAII KABUKI (March 10, 2018 to Summer 2024) - A kawaii-themed kabuki musical adaptation of the Japanese traditional folktale Momotaro. Created in collaboration with Shochiku.
  • Hello Kitty in Wonderland (April 20, 2013 to January 31, 2018) - A musical adaptation of Alice in Wonderland created by Koike Shuichiro to commemorate Hello Kitty's 40th anniversary. Includes a musical revue portion at the end of the show produced by Takarazuka.
  • Hello Kitty and the Wizard of Oz (April 13, 2009 to April 4, 2013) - A musical adaptation of The Wizard of Oz created by Koike Shuichiro to commemorate Hello Kitty's 35th anniversary. Includes a musical revue portion at the end of the show produced by Takarazuka.
  • Hello Kitty's Nutcracker (June 6, 2006 to April 5, 2009) - Based on The Nutcracker. Includes a musical revue portion at the end of the show produced by Takarazuka.
  • Hello Kitty's Journey Through Fairyland (April 23, 2004 to May 31, 2006)
  • Hello Kitty Dream Revue 2 (March 26, 2002 to April 4, 2004)
  • Hello Kitty Dream Revue 1 (March 10, 2000 to March 17, 2002)
  • Sanrio Characters on Broadway!! (April 10, 1991 to January 30, 1992)

Fairyland Theater

  • Sing-Along with Sanrio Characters (Opening in Spring 2025)
  • MEMORY BOYS: The Shop Selling Memories (June 30, 2018 to Spring 2025)
  • Little Hero (June 27, 2015 to May 26, 2018)
  • My Melody and the Legend of Star and Flower (June 25, 2011 to May 24, 2015)
  • Someday saga (June 20, 2003 to May 8, 2011)
  • Marron Cream's Love Fantasia (February 1999 to May 18, 2003)
  • Monkichi's Magical Mystery (July 1996 to February 1999)
  • Pocchaco and Pekkle's Adventure (February 1992 to July 1996)

Discovery Theater

  • Hello Kitty Goes Hollywood (Opening in Spring 2025)
  • Gudetama the Movie Show (June 25, 2016 to Spring 2025)

Other shows edit

Sanrio Puroland also hosts a daily fireworks show (during the summer) and various illumination shows.

Shops edit

  • Entrance Shop - The largest shop in Puroland, which is located on the third floor. Original Puroland goods are available here.[16] When the park first opened, it was called the “Souvenir Festival Plaza.” Inside of the store was a castle and circus tent, and a moving trap bridge was built. Additionally, the cashier was set up inside of an enclosure similar to that of an Orient Express train car called the “Register Train,” and the entertainment part of shopping was displayed.
  • Lady Kitty House Shop - Shop focused on selling Kitty goods, located on the second floor of Sanrio Town. Original “Lady Kitty House” goods are also available here.[17]
  • My Melody Shop - Located directly above the entrance of Rainbow Hall on the fourth floor,[18] vivitix (shop that closed on November 5, 2013 and was formerly Strawberry Lounge) was renovated[citation needed]. This is a shop focused on selling My Melody goods and there are some available that are designed exclusively for Puroland.[18] Attached to this shop was a room entirely decorated with My Melody goods, which was renewed as a photo spot called “My Melody Garden” in 2020.
  • Gudetama Shop - Shop focused on selling Gudetama goods, located on the third floor of Rainbow Hall.[19]
  • Village Shop - Shop that mainly sells stationary, plush toys, etc for children and is located on the first floor of Puro Village.[20]
  • Duty-free counter - Tax-free counter that sells candy, plush toys, cameras, etc. on the fourth floor of Rainbow Hall. The duty-free counter and duty-free services will no longer be available as of November 17, 2023[citation needed].
  • Boat Ride Photo Corner - Shop located on the second floor of Puro Village that sells souvenir photos, headbands, etc. during the Sanrio Character Boat Ride[citation needed].

Restaurants edit

  • Restaurant Yakata - A buffet style restaurant on the fourth floor of Rainbow Hall. Visitors are able to enjoy meeting and taking photos and/or videos with 6 different characters at random- Hello Kitty, Dear Daniel, Cinnamoroll, My Melody, Pompompurin, and Wish me mell - at this restaurant.[21] There is a 70 minute time limit. Installed at the information desk is a “reception system to reduce waiting time.” To know their turn in line, customers get a numbered ticket from the information desk and use their mobile device to scan the QR code found on the ticket. Until their turn is called, customers can freely roam around inside the park.[21] Operation was suspended after its temporary closure in February 2020[citation needed]. In July 2020, the buffet was made available again. In the same year on August 10th, the buffet format was suspended, and the restaurant reopened for business with a one-plate menu. As of 2022, greeting visitors at their seats has been suspended and instead characters appear onstage in the restaurant[citation needed].
  • Sanrio Rainbow World Restaurant (sponsored by Coca Cola East Japan) - Located on the fourth floor of Rainbow Hall,[22] this “Food Machine Restaurant” underwent renovation and reopened as a rainbow-themed food court-style restaurant on December 23, 2016. The restaurant interior is decorated with colorful rainbow-like decor. Mainly depicted are the associated colors and messages of seven Sanrio characters (Hello Kitty, My Melody, Little Twin Stars, Pompompurin, Keroppi, Gudetama, and Cinnamoroll), and aside from this, their objet d’art is placed at the entrance of the restaurant. The menu features desserts decorated with Sanrio characters such as Hello Kitty and Gudetama,[22] as well as other foods that can be found in food machine restaurants, regardless of the typical clientele. Additionally, a limited-time menu supervised by Koji Matoba was available to celebrate the restaurant’s opening[citation needed]. Seating capacity: 350 people.
  • Character Food Court (sponsored by Coca Cola East Japan) - A fast-food style food court/ restaurant inside of a renovated “gourmet bazaar” which is located on the first floor of Sanrio Town.[23] The menu is primarily aimed at young women and children, and features Japanese curries and sweets in the shape of characters like Hello Kitty, My Melody,[23] etc., which is reminiscent of character bentos and food art, as well as the Sanrio characters that are popular on Instagram. Events like the “Character Curry General Election” are held periodically[citation needed]. Seating capacity: 524 people.

In addition to these restaurants, there is the Dream Cafe[24] (formerly Tea Time Terrace, seating capacity: 65 people), which is located on the fourth floor of Rainbow Hall. For a limited time, the cafe is open as “My Melody Dream Cafe,” “Cinnamoroll Dream Cafe[24],” etc. (sponsored by Nissei) which offer original sweets and other items with the character designs. Additionally, on the first floor of Puro Village is Sweet Parlor[citation needed], which offers a collection of drinks, character designed ice creams, etc.

Incidents edit

In 2015, a 5-year-old boy of foreign nationality fractured one of his fingers in the Sanrio Characters Boat Ride after reaching one of his hands out into the waterway and jamming it into one of the boats' metal stopper.[25]

References edit

Footnotes edit

  1. ^ The word "Puroland" is a combination of the words piero (clown) and pure.
  2. ^ At that time, "Piero" was already registered as a food and clothing trademark.[3]
  3. ^ Of the 2,500 involved in Puroland's construction, 300 of them are hired from Landmark Entertainment, and also included workers from Disney and Universal Studios.[5]
  4. ^ Was known as "Fantastic Puro Adventure" until November 1999.

Citations edit

  1. ^ "Sanrio Entertainment Co. Ltd. Factbook" (PDF).
  2. ^ a b c Connor, Patricia. "Landmark Gives Direction To Design Process". Design Management. Vol. 15, no. 12. p. 12.
  3. ^ Nishizawa 1990.
  4. ^ Belson & Bremner 2004, p. 46.
  5. ^ a b Belson & Bremner 2004, p. 47.
  6. ^ "After months of closure, Sanrio Puroland stages for re-opening in mid-July". SoraNews24. 2020-06-20. Retrieved 2021-12-10.
  7. ^ "Hello Kitty theme park in Tokyo closed after 'terrorist threat'". CNN. 24 February 2024. Retrieved 25 February 2024.
  8. ^ "Hello Kitty theme park in Tokyo closes Feb. 24 after "terrorist threat"". Kyodo News. 24 February 2024. Retrieved 25 February 2024.
  9. ^ "サンリオピューロランド". puroland.jp. Retrieved 2021-12-10.
  10. ^ "サンリオピューロランド". puroland.jp. Retrieved 2021-12-10.
  11. ^ "サンリオピューロランド". puroland.jp. Retrieved 2021-12-10.
  12. ^ "サンリオピューロランド". puroland.jp. Retrieved 2021-12-10.
  13. ^ "サンリオピューロランド". puroland.jp. Retrieved 2021-12-10.
  14. ^ "サンリオピューロランド". puroland.jp. Retrieved 2021-12-10.
  15. ^ "沿革 ｜ 株式会社サンリオエンターテイメント". 沿革 ｜ 株式会社サンリオエンターテイメント (in Japanese). Retrieved 2021-12-10.
  16. ^ "エントランスショップ". サンリオピューロランド (in Japanese). Retrieved 2024-04-19.
  17. ^ "レディキティハウス ショップ". サンリオピューロランド (in Japanese). Retrieved 2024-04-19.
  18. ^ a b "マイメロディショップ". サンリオピューロランド (in Japanese). Retrieved 2024-04-19.
  19. ^ "ぐでたまショップ". サンリオピューロランド (in Japanese). Retrieved 2024-04-19.
  20. ^ "ビレッジショップ". サンリオピューロランド (in Japanese). Retrieved 2024-04-19.
  21. ^ a b "館のレストラン". サンリオピューロランド (in Japanese). Retrieved 2024-04-19.
  22. ^ a b "サンリオレインボー ワールドレストラン". サンリオピューロランド (in Japanese). Retrieved 2024-04-19.
  23. ^ a b "キャラクターフードコート". サンリオピューロランド (in Japanese). Retrieved 2024-04-19.
  24. ^ a b "シナモロール ドリームカフェ". サンリオピューロランド (in Japanese). Retrieved 2024-04-19.
  25. ^ "アトラクションで男児が指骨折 サンリオピューロランド". 日本経済新聞 (in Japanese). 2015-08-10. Retrieved 2022-01-17.

Bibliography edit

  • Belson, Ken; Bremner, Brian (2004). Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon. Singapore: Wiley. ISBN 0-470-82094-2. OCLC 53358228.
  • Nishizawa, Masashi (1990). Sanrio monogatari サンリオ物語 ―こうして一つの企業は生まれた. Tōkyō: Sanrio. ISBN 4-387-90198-5. OCLC 26030268.

External links edit

 
Wikimedia Commons has media related to Sanrio Puroland.
  • Official website

January 01, 1970
sanrio, puroland, help, expand, this, article, with, text, translated, from, corresponding, article, japanese, february, 2016, click, show, important, translation, instructions, view, machine, translated, version, japanese, article, machine, translation, like,. You can help expand this article with text translated from the corresponding article in Japanese February 2016 Click show for important translation instructions View a machine translated version of the Japanese article Machine translation like DeepL or Google Translate is a useful starting point for translations but translators must revise errors as necessary and confirm that the translation is accurate rather than simply copy pasting machine translated text into the English Wikipedia Consider adding a topic to this template there are already 3 688 articles in the main category and specifying topic will aid in categorization Do not translate text that appears unreliable or low quality If possible verify the text with references provided in the foreign language article You must provide copyright attribution in the edit summary accompanying your translation by providing an interlanguage link to the source of your translation A model attribution edit summary is Content in this edit is translated from the existing Japanese Wikipedia article at ja サンリオピューロランド see its history for attribution You may also add the template Translated ja サンリオピューロランド to the talk page For more guidance see Wikipedia Translation This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Sanrio Puroland news newspapers books scholar JSTOR September 2015 Learn how and when to remove this message Sanrio Puroland サンリオピューロランド Sanrio Pyurorando also known as Hello Kitty Land 1 is an indoor theme park located in Tama New Town Tokyo Japan Opened on December 7 1990 it hosts attractions live shows shopping outlets and restaurants dedicated to Sanrio characters such as Hello Kitty My Melody Cinnamoroll Gudetama and Aggretsuko in a manner akin to Disney theme parks Sanrio PurolandLocationTama New Town Tokyo JapanCoordinates35 37 28 N 139 25 45 E 35 62444 N 139 42917 E 35 62444 139 42917StatusOperatingOpenedDecember 7 1990 1990 12 07 OwnerSanrioOperated bySanrio Entertainment Co Ltd ThemeSanrio charactersAttendance1 500 000Area45 900 square metres 494 000 sq ft AttractionsTotal2Websitepuroland wbr jp Sanrio Puroland attracts over 1 5 million visitors per year and is ranked among the major theme parks in Japan along with both Tokyo Disney Resort parks and Fuji Q Highland Sanrio also operates Harmonyland an outdoor theme park in Oita Prefecture Contents 1 History 1 1 Origins 1 2 Early days 1 3 Modern times 1 4 Notable temporary closures 2 Points of interest 2 1 Attractions 2 1 1 Rides 2 1 2 Walkthrough attractions 2 1 3 Other attractions 2 2 Live entertainment 2 2 1 Main parades 2 2 2 Stage shows 2 2 3 Other shows 2 3 Shops 2 4 Restaurants 3 Incidents 4 References 4 1 Footnotes 4 2 Citations 4 3 Bibliography 5 External linksHistory editOrigins edit During its conceptual phase Sanrio Puroland a was known by many names first as Sanrio Communication World 2 as well as Sanrio Heart Park and Sanrio Piero Land b The original theme was going to be communication as opposed to Sanrio s existing works including its characters Sanrio Puroland was a bald attempt to challenge the Walt Disney company and its theme parks 4 To build the theme park Shintaro Tsuji then the president of Sanrio worked with Landmark Entertainment Group 2 and established a subsidiary called Sanrio Communication World Co Ltd 5 now merged into its current incarnation Sanrio Entertainment Co Ltd The initial design phase began in 1987 2 and Sanrio Puroland broke ground in November 16 1988 It took a team of 2 500 workers c approximately two years to complete at a cost of around JPY 60 70 million Early days edit Sanrio Puroland opened on December 7 1990 and would operate at a loss for the first few years of operation due to factors such as the aftereffects of the Japanese asset price bubble burst and complaints from city locals Modern times edit This section is empty You can help by adding to it December 2021 Notable temporary closures edit Sanrio Puroland was temporarily closed from February 22 to July 20 2020 during the early stages of the COVID 19 pandemic 6 On February 24 2024 the park was closed after staff received an email saying that a hazardous object had been placed on the premises A subsequent police search found no such items 7 8 Points of interest edit nbsp Interior of the theme park Attractions edit Rides edit Sanrio Puroland offers visitors two dark rides The Sanrio Characters Boat Ride d which tells the story of various Sanrio characters preparing for a party held by Hello Kitty 9 was the park s only ride until the opening of SANRIOTOWN in 2013 and with it the introduction of Mymeroad Drive where riders are taken to a tour of Mariland My Melody s homeland via a rental car designed by Kuromi My Melody s rival 10 Both rides offer commemorative photographs which can be separately purchased Walkthrough attractions edit Sanrio Puroland has two walkthrough attractions both found at SANRIOTOWN second floor as follows Lady Kitty House Visitors explore a regal like residence with several items decorated in Hello Kitty s image some parts of this attraction are designed by Japanese graphic designer and art director Yuni Yoshida At the end of the attraction visitors can have a photo together with Hello Kitty can be printed for a separate fee 11 Kiki amp Lala Twinklingtour Visitors explore a replica of the birthplace of Kiki and Lala Little Twin Stars 12 Other attractions edit Visitors can ring Hello Kitty s Bell of Happiness located inside the Tree of Wisdom 13 Other attractions inside Sanrio Puroland include five food factory displays candy juice chocolate bread and ice cream and a game corner with kids rides purikura booths and UFO catchers 14 Live entertainment edit Main parades edit The main parades of Sanrio Puroland take place around the Tree of Wisdom in Puro Village first floor The current main parade is Miracle Gift Parade performances are currently suspended since 2020 which debuted in late 2015 to commemorate Sanrio Puroland s 25th anniversary Past parades and seasonal parades are as follows 15 Past parades Sanrio Starlight Parade 1990 to 1997 Sanrio All Star Parade Cosmic Fantasy July 19 1997 to June 19 2001 Illuminant June 22 2001 to June 12 2007 Sanrio Heartful Parade Believe with Hello Kitty June 15 2007 to October 31 2013 Hello Kitty 40th Anniversary Parade ARIGATO EVERYONE November 1 2013 to January 13 2015 My Melody and Little Twin Stars 40th Anniversary Parade OMOIYARI TO YOU January 16 2015 to November 29 2015 Seasonal parades Musical Show The Puro Christmas Since 2018 Puro Summer Fest LIVE Since 2019 Stage shows edit Sanrio Puroland hosts a variety of stage shows both regular and seasonal in various areas Selected past and present shows are as follows Marchen Theater Hello Kitty and the Glass Slippers Opening in Summer 2024 A musical adaptation of Cinderella created by Koike Shuichiro to commemorate Hello Kitty s 50th anniversary Includes a musical revue portion at the end of the show produced by Takarazuka KAWAII KABUKI March 10 2018 to Summer 2024 A kawaii themed kabuki musical adaptation of the Japanese traditional folktale Momotaro Created in collaboration with Shochiku Hello Kitty in Wonderland April 20 2013 to January 31 2018 A musical adaptation of Alice in Wonderland created by Koike Shuichiro to commemorate Hello Kitty s 40th anniversary Includes a musical revue portion at the end of the show produced by Takarazuka Hello Kitty and the Wizard of Oz April 13 2009 to April 4 2013 A musical adaptation of The Wizard of Oz created by Koike Shuichiro to commemorate Hello Kitty s 35th anniversary Includes a musical revue portion at the end of the show produced by Takarazuka Hello Kitty s Nutcracker June 6 2006 to April 5 2009 Based on The Nutcracker Includes a musical revue portion at the end of the show produced by Takarazuka Hello Kitty s Journey Through Fairyland April 23 2004 to May 31 2006 Hello Kitty Dream Revue 2 March 26 2002 to April 4 2004 Hello Kitty Dream Revue 1 March 10 2000 to March 17 2002 Sanrio Characters on Broadway April 10 1991 to January 30 1992 Fairyland Theater Sing Along with Sanrio Characters Opening in Spring 2025 MEMORY BOYS The Shop Selling Memories June 30 2018 to Spring 2025 Little Hero June 27 2015 to May 26 2018 My Melody and the Legend of Star and Flower June 25 2011 to May 24 2015 Someday saga June 20 2003 to May 8 2011 Marron Cream s Love Fantasia February 1999 to May 18 2003 Monkichi s Magical Mystery July 1996 to February 1999 Pocchaco and Pekkle s Adventure February 1992 to July 1996 Discovery Theater Hello Kitty Goes Hollywood Opening in Spring 2025 Gudetama the Movie Show June 25 2016 to Spring 2025 Other shows edit Sanrio Puroland also hosts a daily fireworks show during the summer and various illumination shows Shops edit Entrance Shop The largest shop in Puroland which is located on the third floor Original Puroland goods are available here 16 When the park first opened it was called the Souvenir Festival Plaza Inside of the store was a castle and circus tent and a moving trap bridge was built Additionally the cashier was set up inside of an enclosure similar to that of an Orient Express train car called the Register Train and the entertainment part of shopping was displayed Lady Kitty House Shop Shop focused on selling Kitty goods located on the second floor of Sanrio Town Original Lady Kitty House goods are also available here 17 My Melody Shop Located directly above the entrance of Rainbow Hall on the fourth floor 18 vivitix shop that closed on November 5 2013 and was formerly Strawberry Lounge was renovated citation needed This is a shop focused on selling My Melody goods and there are some available that are designed exclusively for Puroland 18 Attached to this shop was a room entirely decorated with My Melody goods which was renewed as a photo spot called My Melody Garden in 2020 Gudetama Shop Shop focused on selling Gudetama goods located on the third floor of Rainbow Hall 19 Village Shop Shop that mainly sells stationary plush toys etc for children and is located on the first floor of Puro Village 20 Duty free counter Tax free counter that sells candy plush toys cameras etc on the fourth floor of Rainbow Hall The duty free counter and duty free services will no longer be available as of November 17 2023 citation needed Boat Ride Photo Corner Shop located on the second floor of Puro Village that sells souvenir photos headbands etc during the Sanrio Character Boat Ride citation needed Restaurants edit Restaurant Yakata A buffet style restaurant on the fourth floor of Rainbow Hall Visitors are able to enjoy meeting and taking photos and or videos with 6 different characters at random Hello Kitty Dear Daniel Cinnamoroll My Melody Pompompurin and Wish me mell at this restaurant 21 There is a 70 minute time limit Installed at the information desk is a reception system to reduce waiting time To know their turn in line customers get a numbered ticket from the information desk and use their mobile device to scan the QR code found on the ticket Until their turn is called customers can freely roam around inside the park 21 Operation was suspended after its temporary closure in February 2020 citation needed In July 2020 the buffet was made available again In the same year on August 10th the buffet format was suspended and the restaurant reopened for business with a one plate menu As of 2022 greeting visitors at their seats has been suspended and instead characters appear onstage in the restaurant citation needed Sanrio Rainbow World Restaurant sponsored by Coca Cola East Japan Located on the fourth floor of Rainbow Hall 22 this Food Machine Restaurant underwent renovation and reopened as a rainbow themed food court style restaurant on December 23 2016 The restaurant interior is decorated with colorful rainbow like decor Mainly depicted are the associated colors and messages of seven Sanrio characters Hello Kitty My Melody Little Twin Stars Pompompurin Keroppi Gudetama and Cinnamoroll and aside from this their objet d art is placed at the entrance of the restaurant The menu features desserts decorated with Sanrio characters such as Hello Kitty and Gudetama 22 as well as other foods that can be found in food machine restaurants regardless of the typical clientele Additionally a limited time menu supervised by Koji Matoba was available to celebrate the restaurant s opening citation needed Seating capacity 350 people Character Food Court sponsored by Coca Cola East Japan A fast food style food court restaurant inside of a renovated gourmet bazaar which is located on the first floor of Sanrio Town 23 The menu is primarily aimed at young women and children and features Japanese curries and sweets in the shape of characters like Hello Kitty My Melody 23 etc which is reminiscent of character bentos and food art as well as the Sanrio characters that are popular on Instagram Events like the Character Curry General Election are held periodically citation needed Seating capacity 524 people In addition to these restaurants there is the Dream Cafe 24 formerly Tea Time Terrace seating capacity 65 people which is located on the fourth floor of Rainbow Hall For a limited time the cafe is open as My Melody Dream Cafe Cinnamoroll Dream Cafe 24 etc sponsored by Nissei which offer original sweets and other items with the character designs Additionally on the first floor of Puro Village is Sweet Parlor citation needed which offers a collection of drinks character designed ice creams etc Incidents editIn 2015 a 5 year old boy of foreign nationality fractured one of his fingers in the Sanrio Characters Boat Ride after reaching one of his hands out into the waterway and jamming it into one of the boats metal stopper 25 References editFootnotes edit The word Puroland is a combination of the words piero clown and pure At that time Piero was already registered as a food and clothing trademark 3 Of the 2 500 involved in Puroland s construction 300 of them are hired from Landmark Entertainment and also included workers from Disney and Universal Studios 5 Was known as Fantastic Puro Adventure until November 1999 Citations edit Sanrio Entertainment Co Ltd Factbook PDF a b c Connor Patricia Landmark Gives Direction To Design Process Design Management Vol 15 no 12 p 12 Nishizawa 1990 Belson amp Bremner 2004 p 46 a b Belson amp Bremner 2004 p 47 After months of closure Sanrio Puroland stages for re opening in mid July SoraNews24 2020 06 20 Retrieved 2021 12 10 Hello Kitty theme park in Tokyo closed after terrorist threat CNN 24 February 2024 Retrieved 25 February 2024 Hello Kitty theme park in Tokyo closes Feb 24 after terrorist threat Kyodo News 24 February 2024 Retrieved 25 February 2024 サンリオピューロランド puroland jp Retrieved 2021 12 10 サンリオピューロランド puroland jp Retrieved 2021 12 10 サンリオピューロランド puroland jp Retrieved 2021 12 10 サンリオピューロランド puroland jp Retrieved 2021 12 10 サンリオピューロランド puroland jp Retrieved 2021 12 10 サンリオピューロランド puroland jp Retrieved 2021 12 10 沿革 株式会社サンリオエンターテイメント 沿革 株式会社サンリオエンターテイメント in Japanese Retrieved 2021 12 10 エントランスショップ サンリオピューロランド in Japanese Retrieved 2024 04 19 レディキティハウス ショップ サンリオピューロランド in Japanese Retrieved 2024 04 19 a b マイメロディショップ サンリオピューロランド in Japanese Retrieved 2024 04 19 ぐでたまショップ サンリオピューロランド in Japanese Retrieved 2024 04 19 ビレッジショップ サンリオピューロランド in Japanese Retrieved 2024 04 19 a b 館のレストラン サンリオピューロランド in Japanese Retrieved 2024 04 19 a b サンリオレインボー ワールドレストラン サンリオピューロランド in Japanese Retrieved 2024 04 19 a b キャラクターフードコート サンリオピューロランド in Japanese Retrieved 2024 04 19 a b シナモロール ドリームカフェ サンリオピューロランド in Japanese Retrieved 2024 04 19 アトラクションで男児が指骨折 サンリオピューロランド 日本経済新聞 in Japanese 2015 08 10 Retrieved 2022 01 17 Bibliography edit Belson Ken Bremner Brian 2004 Hello Kitty The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon Singapore Wiley ISBN 0 470 82094 2 OCLC 53358228 Nishizawa Masashi 1990 Sanrio monogatari サンリオ物語 こうして一つの企業は生まれた Tōkyō Sanrio ISBN 4 387 90198 5 OCLC 26030268 External links edit nbsp Wikimedia Commons has media related to Sanrio Puroland Official website Retrieved from https en wikipedia org w index php title Sanrio Puroland amp oldid 1221178913, wikipedia, wiki, book, books, library,

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