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Primedia was established in 1994 and its listing on the JSE Securities Exchange was completed in April 1995. Primedia remained listed on the JSE until 1 October 2007, when its listing was terminated following a successful private equity transaction (scheme of arrangements).
The Primedia Group is backed by Mineworkers' Investment Company (MIC), Ethos, the FirstRand Group and the Old Mutual Group (Old Mutual Private Equity and Old Mutual Specialised Finance) who are major shareholders.[2]
Primedia's advertising businesses are located principally in South Africa. This includes radio broadcasting, outdoor advertising, commuter and other out of home media, and spans both the traditional and non-traditional media sectors.
Subsidiaries
Primedia Broadcasting
Primedia Broadcasting is a subsidiary of Primedia, headquartered in Sandton, Johannesburg. It currently operates four national radio stations and the Eyewitness News service. Primedia was established in 1994 with Stan Katz appointed CEO and its listing on the JSE Securities Exchange completed in April 1995. Primedia remained listed on the JSE until 1 October 2007, when its listing was terminated following a successful private equity transaction (scheme of arrangements).
Radio Stations
CapeTalk: CapeTalk is a commercial AM radio station based in Cape Town, South Africa, broadcasting on AM/MW 567 to Cape Town. The station is also webcast via its website. It was established in 1997.
Eyewitness News: Eyewitness News is Primedia Broadcasting's news brand.
Civic Organisations
Crimeline: Crimeline is an independent Initiative started by Primedia aimed at helping South African authorities fight crime through anonymous tip-offs.
Lead SA: Lead SA is a Primedia Broadcasting initiative, supported by Independent Newspapers to promote active citizenship. Founded in August 2010, shortly after the historic 2010 Soccer World Cup, Lead SA was born to celebrate the achievements of the country while taking responsibility for its problems and challenges.[3] Lead SA's focus areas include education, road safety and the environment.[4]
Talent Management
PrimeTalent: PrimeTalent is a talent management company aimed at providing a range of professional services to Primedia Broadcasting's on air talent.
Advertising, Marketing & Promotions
Cinemark: Cinemark is an advertising sales company that represents Ster-Kinekor and selected independent cinemas.
Out of Home
Primedia Outdoor: Primedia Outdoor is a national outdoor advertising media specialist. Part of the Out-of-Home division of Primedia (Pty) Ltd, Primedia Outdoor focuses primarily on the marketing and sales of outdoor advertising signage. It offers national outdoor exposure across a mix of media types, including digital signs, airport advertising, freeway and suburban spectaculars and street furniture. Primedia Outdoor targets consumers in major urban areas through to those living in rural communities in Limpopo and the Eastern Cape. ComutaNet offers advertising that ranges from the interior and exterior of buses, taxis and trains to station platforms, taxi rank and trailer advertising, as well as radio and TV offerings.[citation needed]
Primedia Instore Primedia Instore deals with the installation, maintenance and removal of point of sale advertisements on behalf of FMCG (Fast-Moving Consumer Goods) companies in retail stores.[citation needed]
Primedia Africa currently operates in Botswana, Lesotho, Mozambique, Namibia, Swaziland, Zambia, Kenya, Uganda, Nigeria and Ghana. Supplier of outdoor media in the SADC regions, offering various media formats specific to clients' needs.
Primedia Lifestyle: Primedia Lifestyle Group is the No.1 integrated shopping centre marketing company in South Africa.[citation needed] Founded in 1996, the Primedia Lifestyle Group, a Primedia Unlimited subsidiary delivers marketing services to over 35 Shopping centres nationwide, ranging from Convenience Centres to Super-Regional's. The company offerings include Primedia Lifestyle Marketing Services (marketing strategy, budget management, brand management, research, tenant relations, events, PR and Exhibitions), Red Pixel (creative, production and design) and Media Xpress (media planning, buying and strategy)
Primedia Unlimited: Primedia Unlimited is the creative media hub of the Primedia group in the out of home arena through 10 different companies:
Fashion Media: Fashion Media specializes in Retail Media holding the exclusive static media rights to in-store advertising for Edgars, Edgars Active and Red Square stores nationwide.
Mall Active Mall Active is a mall activation[clarification needed] company specialising in running activations[clarification needed] in shopping malls in South Africa.
Mall Worx: In-mall advertising in the township and middle LSM mall environment
Source CRM: Source is a full service digital agency specializing in mall CRM & Loyalty.
XP Digital: A subsidiary of Primedia Unlimited, XP Digital has the sole advertising rights to 42" HD screens located at dispensaries in Clicks and Dis-Chem pharmacies nationwide[citation needed]
Salon Media: Advertising in hair salons nationally. Including mirror decals, digital screens and activations.[clarification needed][citation needed]
Fitting Exposure: Fitting exposure offers exposure[clarification needed] for clients in the Jet, Edgars, Ackermans, and Legit fitting room space.
References
^"Primedia Website". Primedia. Retrieved 12 October 2010.
^"Primedia Website". Primedia. Retrieved 21 January 2014.
^"Lead SA: Standing Up for South Africa". Southafrica.info. Big Media Publishers. 4 August 2010. Retrieved 14 June 2014.
^"Lead SA: Heroes". Lead SA. 2014. Retrieved 14 June 2014.
December 31, 2022
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For the American company formerly known as Primedia see RentPath For infomercial company see PriMedia Inc This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This article relies excessively on references to primary sources Please improve this article by adding secondary or tertiary sources Find sources Primedia news newspapers books scholar JSTOR September 2019 Learn how and when to remove this template message This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Primedia news newspapers books scholar JSTOR April 2020 Learn how and when to remove this template message This article is in list format but may read better as prose You can help by converting this article if appropriate Editing help is available April 2020 Learn how and when to remove this template message Primedia is a South African media group headquartered in Sandton Johannesburg PrimediaTypePrivateIndustryBroadcasting AdvertisingFoundedJohannesburg 1994 1 FounderThe Kirsh ConsortiumHeadquartersSandton Johannesburg South AfricaKey peoplePhumzile Langa Chair of Primedia BoardOmar Essack Group CEO Revenue1 8 BillionOwnerPrivateWebsitewww wbr primedia wbr co wbr za Contents 1 History 2 Subsidiaries 2 1 Primedia Broadcasting 2 1 1 Radio Stations 2 1 2 News Services 2 1 3 Civic Organisations 2 1 4 Talent Management 2 2 Advertising Marketing amp Promotions 3 ReferencesHistory EditPrimedia was established in 1994 and its listing on the JSE Securities Exchange was completed in April 1995 Primedia remained listed on the JSE until 1 October 2007 when its listing was terminated following a successful private equity transaction scheme of arrangements The Primedia Group is backed by Mineworkers Investment Company MIC Ethos the FirstRand Group and the Old Mutual Group Old Mutual Private Equity and Old Mutual Specialised Finance who are major shareholders 2 Primedia s advertising businesses are located principally in South Africa This includes radio broadcasting outdoor advertising commuter and other out of home media and spans both the traditional and non traditional media sectors Subsidiaries EditPrimedia Broadcasting Edit Primedia Broadcasting is a subsidiary of Primedia headquartered in Sandton Johannesburg It currently operates four national radio stations and the Eyewitness News service Primedia was established in 1994 with Stan Katz appointed CEO and its listing on the JSE Securities Exchange completed in April 1995 Primedia remained listed on the JSE until 1 October 2007 when its listing was terminated following a successful private equity transaction scheme of arrangements Radio Stations Edit CapeTalk CapeTalk is a commercial AM radio station based in Cape Town South Africa broadcasting on AM MW 567 to Cape Town The station is also webcast via its website It was established in 1997 702 702 is a commercial talk FM radio station based in Johannesburg South Africa broadcasting on FM 92 7 and FM 106 to the greater Gauteng province The station is also webcast via its website KFM KFM is a radio station based in Cape Town South Africa 947 947 is a radio station that broadcasts on the 94 7FM frequency from Johannesburg Gauteng South Africa News Services Edit Eyewitness News Eyewitness News is Primedia Broadcasting s news brand Civic Organisations Edit Crimeline Crimeline is an independent Initiative started by Primedia aimed at helping South African authorities fight crime through anonymous tip offs Lead SA Lead SA is a Primedia Broadcasting initiative supported by Independent Newspapers to promote active citizenship Founded in August 2010 shortly after the historic 2010 Soccer World Cup Lead SA was born to celebrate the achievements of the country while taking responsibility for its problems and challenges 3 Lead SA s focus areas include education road safety and the environment 4 Talent Management Edit PrimeTalent PrimeTalent is a talent management company aimed at providing a range of professional services to Primedia Broadcasting s on air talent Advertising Marketing amp Promotions Edit Cinemark Cinemark is an advertising sales company that represents Ster Kinekor and selected independent cinemas Out of Home Primedia Outdoor Primedia Outdoor is a national outdoor advertising media specialist Part of the Out of Home division of Primedia Pty Ltd Primedia Outdoor focuses primarily on the marketing and sales of outdoor advertising signage It offers national outdoor exposure across a mix of media types including digital signs airport advertising freeway and suburban spectaculars and street furniture Primedia Outdoor targets consumers in major urban areas through to those living in rural communities in Limpopo and the Eastern Cape ComutaNet offers advertising that ranges from the interior and exterior of buses taxis and trains to station platforms taxi rank and trailer advertising as well as radio and TV offerings citation needed Primedia Instore Primedia Instore deals with the installation maintenance and removal of point of sale advertisements on behalf of FMCG Fast Moving Consumer Goods companies in retail stores citation needed Primedia Africa currently operates in Botswana Lesotho Mozambique Namibia Swaziland Zambia Kenya Uganda Nigeria and Ghana Supplier of outdoor media in the SADC regions offering various media formats specific to clients needs Primedia Lifestyle Primedia Lifestyle Group is the No 1 integrated shopping centre marketing company in South Africa citation needed Founded in 1996 the Primedia Lifestyle Group a Primedia Unlimited subsidiary delivers marketing services to over 35 Shopping centres nationwide ranging from Convenience Centres to Super Regional s The company offerings include Primedia Lifestyle Marketing Services marketing strategy budget management brand management research tenant relations events PR and Exhibitions Red Pixel creative production and design and Media Xpress media planning buying and strategy Primedia Unlimited Primedia Unlimited is the creative media hub of the Primedia group in the out of home arena through 10 different companies Fashion Media Fashion Media specializes in Retail Media holding the exclusive static media rights to in store advertising for Edgars Edgars Active and Red Square stores nationwide Mall Active Mall Active is a mall activation clarification needed company specialising in running activations clarification needed in shopping malls in South Africa Mall Worx In mall advertising in the township and middle LSM mall environment Source CRM Source is a full service digital agency specializing in mall CRM amp Loyalty Wideopen Platform Wideopen offers outdoor advertising XP Digital A subsidiary of Primedia Unlimited XP Digital has the sole advertising rights to 42 HD screens located at dispensaries in Clicks and Dis Chem pharmacies nationwide citation needed Salon Media Advertising in hair salons nationally Including mirror decals digital screens and activations clarification needed citation needed Fitting Exposure Fitting exposure offers exposure clarification needed for clients in the Jet Edgars Ackermans and Legit fitting room space References Edit Primedia Website Primedia Retrieved 12 October 2010 Primedia Website Primedia Retrieved 21 January 2014 Lead SA Standing Up for South Africa Southafrica info Big Media Publishers 4 August 2010 Retrieved 14 June 2014 Lead SA Heroes Lead SA 2014 Retrieved 14 June 2014 Retrieved from https en wikipedia org w index php title Primedia amp oldid 1106643805 Primedia Broadcasting, wikipedia, wiki, book, books, library,
