Poltrona Frau is a furniture-maker founded in 1912 by Sardinian-born Renzo Frau[1] in Turin, Italy, headquartered since the early 1960s[2] in Tolentino and specializing in leather seating for interior and automotive applications.[3] The company name combines poltrona, the Italian word for 'armchair', and Frau, the last name of its founder.
Noted for their exhaustive quality standards,[4] the company uses a 21-step leather tanning process (vs. industry standard ranging from 12–15 steps)[5] where the full-grain leather is dyed through, so a surface scratch won’t reveal a lining underneath.[4] 95% of the company's products are made by hand.[6]
In 2004, Poltrona Frau acquired noted Italian furniture company Cappellini,[7] and the Poltrona Frau Group now includes brands Poltrona Frau, Cappellini, Cassina, Alias, Nemo Lighting, Ceramica Flaminia and Fish Design. In 2014, United States-based Haworth Group purchased a controlling interest in Poltrona Frau.[3]
As of early 2014, the company operates 70 brand stores in 65 countries.[3]
Noted for their catalogue of iconic furniture designs, including the 1930 Vanity Fair armchair and the Dezza armchair designed by Gio Ponti in 1963,[1] Poltrona Frau seating was used for the Walt Disney Concert Hall in Los Angeles CA.[8]
In 2006, the company marketed a knock down version of its Viking chair at their SoHo, New York store, packing the pieces in a single easy-to-carry white gift box with an orange ribbon, requiring only the use of an included allen wrench to assemble the piece.[9]
Beginning in 2011, the company marketed a $13,000 sofa designed by French architect and designer Jean-Marie Massaud — called the John-John sofa, in tribute to John F. Kennedy, Jr.[4] — followed in 2012 by the John-John bed.[10] In 2013, the company designed and manufactured 600 seats for the Arena Corinthians in São Paulo, Brazil, the first time the company produced seats for a football stadium.[11]
Transportation seating
Model 177, 1915
In addition to designing seating for yachts, airplanes and helicopters,[2] Poltrona Frau has designed leather interiors for automobiles since 1986, when Lancia asked the company to design and manufacture interiors for their new version 8.32 Thema model. Poltrona Frau has since made interiors from automotive companies ranging from Alfa Romeo, Audi, Bugatti, Lancia, Ferrari and Maserati to Mini, Fiat, Infiniti, Jaguar and Chrysler.[8]
In 2002 the company's leathersmiths created red leather seating and pillions for a special edition of the California model of noted Italian motorcycle manufacturer Moto Guzzi, in celebration of the company's 80th anniversary.[12]
Museum
To mark its centennial in 2012, the company opened the Poltrona Frau Museum, designed by Italian architect Michele De Lucchi, formerly of the Memphis Group,[13] at the company's headquarters and production facility in Tolentino.[14]
The museum features approximately sixty of the company's emblematic furniture pieces, many from the collection of board chairman Franco Moschini, and organizes the company's history and production with examples of furniture, drawings, images and manufacturing materials in a 1400 square meter building under the theme “l’intelligenza delle mani," which translates "intelligence of the hands," or roughly "manual know-how".[14]
A primary video gallery highlights a technical glossary of the company: nine hand tools, methods and materials — including the curved needle, nails, horsehair, quilting and the hammer — the tools and materials required to fold, stitch, attach and work leather.[14]
^ ab"Poltrona Frau is only latest Italian icon to go foreign". Ansa.it, 11 February 2014.
^ ab"THE POLTRONA FRAU MUSEUM OPENS IN TOLENTINO". Poltrona Frau.
^ abc"Haworth buys Poltrona Frau to create global furniture brand". Dezeen.com, 6 February 2014. 6 February 2014.
^ abcKurutz, Steven (28 February 2013). "Analyzing the Couch". The New York Times.
^"Poltrona Frau: Leather seating born out of beautiful contradictions". Icon Magazine, 2014:35.
^"Poltrona Frau brand director Roberto Archetti on his vision for the Italian furniture company". The Australian.com, Anne Lim, April 04, 2014.
^Julie V. Iovine (April 22, 2004). "Haworth buys Poltrona Frau to create global furniture brand". The New York Times.
^ abStephanie Wilson (13 April 2010). "Presenting Italy". hauteliving.com. Retrieved 2012-02-02.
^"Direct From Italy, Assembly Required". New York Times, December 20, 2006.
^. Poltrona Frau. Archived from the original on 2017-05-15. Retrieved 2014-09-22.
^"Itaquerão terá poltronas de Ferrari em setor 'very VIP'" (in Portuguese). 14 November 2013. Retrieved 7 December 2013.
^"Guzzi marks 80 years with birthday models". Motorcycle News, 16 September 2001.
^"Sitting Pretty: The Poltrona Frau Museum". The New York Times, Pilar Viladas, MARCH 4, 2013. 4 March 2013.
^ abc"Museo Poltrona Frau, De Lucchi vs Moschini". Interni Magazine, ANTONELLA BOISI.
External links
Official website
August 18, 2023
poltrona, frau, furniture, maker, founded, 1912, sardinian, born, renzo, frau, turin, italy, headquartered, since, early, 1960s, tolentino, specializing, leather, seating, interior, automotive, applications, company, name, combines, poltrona, italian, word, ar. Poltrona Frau is a furniture maker founded in 1912 by Sardinian born Renzo Frau 1 in Turin Italy headquartered since the early 1960s 2 in Tolentino and specializing in leather seating for interior and automotive applications 3 The company name combines poltrona the Italian word for armchair and Frau the last name of its founder Poltrona FrauTypeSocieta per azioni publicBorsa Italiana PFGIndustryFurniture and automotive InteriorsFounded1912 111 years ago 1912 by Renzo FrauTurin Italy Via Vincenzo Vela 42HeadquartersTolentino Marche ItalyKey peopleFranco Moschini chairmanRoberto Archetti brand directorProductsLeather seatingOwnerHaworth Group controlling interest Websitepoltronafrau wbr comNoted for their exhaustive quality standards 4 the company uses a 21 step leather tanning process vs industry standard ranging from 12 15 steps 5 where the full grain leather is dyed through so a surface scratch won t reveal a lining underneath 4 95 of the company s products are made by hand 6 In 2004 Poltrona Frau acquired noted Italian furniture company Cappellini 7 and the Poltrona Frau Group now includes brands Poltrona Frau Cappellini Cassina Alias Nemo Lighting Ceramica Flaminia and Fish Design In 2014 United States based Haworth Group purchased a controlling interest in Poltrona Frau 3 As of early 2014 the company operates 70 brand stores in 65 countries 3 Contents 1 Furniture 2 Transportation seating 3 Museum 4 See also 5 References 6 External linksFurniture Edit Poltrona Frau armchair with drinks trayNoted for their catalogue of iconic furniture designs including the 1930 Vanity Fair armchair and the Dezza armchair designed by Gio Ponti in 1963 1 Poltrona Frau seating was used for the Walt Disney Concert Hall in Los Angeles CA 8 In 2006 the company marketed a knock down version of its Viking chair at their SoHo New York store packing the pieces in a single easy to carry white gift box with an orange ribbon requiring only the use of an included allen wrench to assemble the piece 9 Beginning in 2011 the company marketed a 13 000 sofa designed by French architect and designer Jean Marie Massaud called the John John sofa in tribute to John F Kennedy Jr 4 followed in 2012 by the John John bed 10 In 2013 the company designed and manufactured 600 seats for the Arena Corinthians in Sao Paulo Brazil the first time the company produced seats for a football stadium 11 Transportation seating Edit Model 177 1915In addition to designing seating for yachts airplanes and helicopters 2 Poltrona Frau has designed leather interiors for automobiles since 1986 when Lancia asked the company to design and manufacture interiors for their new version 8 32 Thema model Poltrona Frau has since made interiors from automotive companies ranging from Alfa Romeo Audi Bugatti Lancia Ferrari and Maserati to Mini Fiat Infiniti Jaguar and Chrysler 8 In 2002 the company s leathersmiths created red leather seating and pillions for a special edition of the California model of noted Italian motorcycle manufacturer Moto Guzzi in celebration of the company s 80th anniversary 12 Museum EditTo mark its centennial in 2012 the company opened the Poltrona Frau Museum designed by Italian architect Michele De Lucchi formerly of the Memphis Group 13 at the company s headquarters and production facility in Tolentino 14 The museum features approximately sixty of the company s emblematic furniture pieces many from the collection of board chairman Franco Moschini and organizes the company s history and production with examples of furniture drawings images and manufacturing materials in a 1400 square meter building under the theme l intelligenza delle mani which translates intelligence of the hands or roughly manual know how 14 A primary video gallery highlights a technical glossary of the company nine hand tools methods and materials including the curved needle nails horsehair quilting and the hammer the tools and materials required to fold stitch attach and work leather 14 See also Edit Italy portal Companies portalList of Italian companiesReferences Edit a b Poltrona Frau is only latest Italian icon to go foreign Ansa it 11 February 2014 a b THE POLTRONA FRAU MUSEUM OPENS IN TOLENTINO Poltrona Frau a b c Haworth buys Poltrona Frau to create global furniture brand Dezeen com 6 February 2014 6 February 2014 a b c Kurutz Steven 28 February 2013 Analyzing the Couch The New York Times Poltrona Frau Leather seating born out of beautiful contradictions Icon Magazine 2014 35 Poltrona Frau brand director Roberto Archetti on his vision for the Italian furniture company The Australian com Anne Lim April 04 2014 Julie V Iovine April 22 2004 Haworth buys Poltrona Frau to create global furniture brand The New York Times a b Stephanie Wilson 13 April 2010 Presenting Italy hauteliving com Retrieved 2012 02 02 Direct From Italy Assembly Required New York Times December 20 2006 Poltrona Frau John John Bed Poltrona Frau Archived from the original on 2017 05 15 Retrieved 2014 09 22 Itaquerao tera poltronas de Ferrari em setor very VIP in Portuguese 14 November 2013 Retrieved 7 December 2013 Guzzi marks 80 years with birthday models Motorcycle News 16 September 2001 Sitting Pretty The Poltrona Frau Museum The New York Times Pilar Viladas MARCH 4 2013 4 March 2013 a b c Museo Poltrona Frau De Lucchi vs Moschini Interni Magazine ANTONELLA BOISI External links EditOfficial website Retrieved from https en wikipedia org w index php title Poltrona Frau amp oldid 1161443314, wikipedia, wiki, book, books, library,
