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Pemberton's French Wine Coca

Pemberton's French Wine Coca was a coca wine created by the druggist John Pemberton, the inventor of Coca-Cola. It was an alcoholic beverage, mixed with coca, kola nut, and damiana. The original recipe contained the ingredient cocaethylene (cocaine mixed with alcohol), which was removed, just like the alcohol had before it, in 1899 because of a social stigma surrounding the rampant use of cocaine at the time.[1]

1885 advertisement

History edit

French wine coca is a combination of cocaethylene (a unique drug made by mixing cocaine and alcohol) and French wine.

In 1863, a Parisian chemist Angelo Mariani combined coca and wine and started selling it under the name "Vin Mariani". This became extremely popular. Jules Verne, Alexander Dumas, and Arthur Conan Doyle were among literary figures said to have used it, and the chief rabbi of France is quoted to have said, "Praise be to Mariani's wine!"[2] Pope Leo XIII reportedly carried a flask of it regularly and gave Mariani a medal.[3]

Seeing this commercial success, Dr. John Stith Pemberton in Columbus, Georgia – himself a morphine addict following an injury in the Civil War – set out to make his own version. He called it Pemberton's French Wine Coca and marketed it as a panacea. Among many fantastic claims, he called it "a most wonderful invigorator of the sexual organs".[4]

In the 1880s, when former US President Ulysses S. Grant was writing his memoirs, he drank Pemberton's French Wine Coca to fight a painful throat cancer.[5]

In an 1885 interview with the Atlanta Journal, Pemberton claimed the drink would benefit "scientists, scholars, poets, divines, lawyers, physicians, and others devoted to extreme mental exertion."[6][7] In 1885, when Atlanta and Fulton County enacted temperance legislation, Pemberton scrambled to develop a non-alcoholic version of his popular product. The result was an early version of Coca-Cola. The temperance legislation did not affect the inclusion of coca, which remained in the formula until early into the 20th century, when it was removed under the orders of then-The Coca-Cola Company president Asa Candler; coca leaf extract with the cocaine removed remains one of the flavors in Coca-Cola.

Despite Atlanta's Temperance legislation, production of French Wine Coca continued until Pemberton's death in 1888; in 1887, French Wine Coca sold 720 bottles a day. The Coca-Cola recipe was eventually sold to Candler.[5]

Uses edit

Pemberton claimed astounding medicinal properties for his French Wine Coca, which was marketed as a patent medicine. French Wine Coca was marketed mostly to upper class intellectuals, afflicted with diseases believed to have been brought on by urbanization and Atlanta's increasingly competitive business environment. The beverage was advertised as a cure for nerve trouble, dyspepsia, gastroparesis, mental and physical exhaustion, gastric irritability, wasting diseases, constipation, headache, neurasthenia and impotence.[8] It was also suggested as a cure for morphine addiction, which was increasingly common after the Civil War.

References edit

  1. ^ Hamblin, James (January 31, 2013). "Why we took cocaine out of soda". The Atlantic. Retrieved August 30, 2013.
  2. ^ Markel, Howard (2012). An Anatomy of Addiction: Sigmund Freud, William Halsted, and the Miracle Drug Cocaine. United States: First Vintage Books. ISBN 9781400078790.
  3. ^ Haskins, Mike (June 8, 2011). Drugs - a user's guide. Random House. ISBN 9781446446119.
  4. ^ Hamblin, James (January 31, 2013). "Why we took cocaine out of soda". The Atlantic. Retrieved August 30, 2013.
  5. ^ a b "Pemberton's French Wine Coca and the Birth of Coca-Cola". H2g2.com. May 24, 2013.
  6. ^ . Yumsugar.com. Archived from the original on June 21, 2012. Retrieved January 30, 2012.
  7. ^ "Coca-Cola Television Advertisements:Dr. John S. Pemberton". Memory.loc.gov. Retrieved January 30, 2012.
  8. ^ Pendergrast|, Mark (2000). For God, Country and Coca-Cola. Basic Books. p. 32. ISBN 978-0-465-05468-8.

External links edit

  • "Pemberton's French Wine (Coca- Cola precurser [sic]) Bottle". Collectors Weekly.

pemberton, french, wine, coca, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jst. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Pemberton s French Wine Coca news newspapers books scholar JSTOR January 2012 Learn how and when to remove this template message Pemberton s French Wine Coca was a coca wine created by the druggist John Pemberton the inventor of Coca Cola It was an alcoholic beverage mixed with coca kola nut and damiana The original recipe contained the ingredient cocaethylene cocaine mixed with alcohol which was removed just like the alcohol had before it in 1899 because of a social stigma surrounding the rampant use of cocaine at the time 1 1885 advertisement Contents 1 History 2 Uses 3 References 4 External linksHistory editFrench wine coca is a combination of cocaethylene a unique drug made by mixing cocaine and alcohol and French wine In 1863 a Parisian chemist Angelo Mariani combined coca and wine and started selling it under the name Vin Mariani This became extremely popular Jules Verne Alexander Dumas and Arthur Conan Doyle were among literary figures said to have used it and the chief rabbi of France is quoted to have said Praise be to Mariani s wine 2 Pope Leo XIII reportedly carried a flask of it regularly and gave Mariani a medal 3 Seeing this commercial success Dr John Stith Pemberton in Columbus Georgia himself a morphine addict following an injury in the Civil War set out to make his own version He called it Pemberton s French Wine Coca and marketed it as a panacea Among many fantastic claims he called it a most wonderful invigorator of the sexual organs 4 In the 1880s when former US President Ulysses S Grant was writing his memoirs he drank Pemberton s French Wine Coca to fight a painful throat cancer 5 In an 1885 interview with the Atlanta Journal Pemberton claimed the drink would benefit scientists scholars poets divines lawyers physicians and others devoted to extreme mental exertion 6 7 In 1885 when Atlanta and Fulton County enacted temperance legislation Pemberton scrambled to develop a non alcoholic version of his popular product The result was an early version of Coca Cola The temperance legislation did not affect the inclusion of coca which remained in the formula until early into the 20th century when it was removed under the orders of then The Coca Cola Company president Asa Candler coca leaf extract with the cocaine removed remains one of the flavors in Coca Cola Despite Atlanta s Temperance legislation production of French Wine Coca continued until Pemberton s death in 1888 in 1887 French Wine Coca sold 720 bottles a day The Coca Cola recipe was eventually sold to Candler 5 Uses editPemberton claimed astounding medicinal properties for his French Wine Coca which was marketed as a patent medicine French Wine Coca was marketed mostly to upper class intellectuals afflicted with diseases believed to have been brought on by urbanization and Atlanta s increasingly competitive business environment The beverage was advertised as a cure for nerve trouble dyspepsia gastroparesis mental and physical exhaustion gastric irritability wasting diseases constipation headache neurasthenia and impotence 8 It was also suggested as a cure for morphine addiction which was increasingly common after the Civil War References edit Hamblin James January 31 2013 Why we took cocaine out of soda The Atlantic Retrieved August 30 2013 Markel Howard 2012 An Anatomy of Addiction Sigmund Freud William Halsted and the Miracle Drug Cocaine United States First Vintage Books ISBN 9781400078790 Haskins Mike June 8 2011 Drugs a user s guide Random House ISBN 9781446446119 Hamblin James January 31 2013 Why we took cocaine out of soda The Atlantic Retrieved August 30 2013 a b Pemberton s French Wine Coca and the Birth of Coca Cola H2g2 com May 24 2013 Pemberton s French Wine Coca Coca Cola Do You Drink Coke Yumsugar com Archived from the original on June 21 2012 Retrieved January 30 2012 Coca Cola Television Advertisements Dr John S Pemberton Memory loc gov Retrieved January 30 2012 Pendergrast Mark 2000 For God Country and Coca Cola Basic Books p 32 ISBN 978 0 465 05468 8 External links edit Pemberton s French Wine Coca Cola precurser sic Bottle Collectors Weekly Retrieved from https en wikipedia org w index php title Pemberton 27s French Wine Coca amp oldid 1170608807, wikipedia, wiki, book, books, library,

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