Oroton is Australia’s oldest luxury fashioncompany founded in 1938. The company’s main product category is leather bags for women and men. The company sells other products such as eyewear, accessories and small leather goods, and launched its ready-to-wear apparel line in 2019.[1] The company is based in Sydney and has close to 50 stores and concessions across Australia and Malaysia. Sophie Holt was appointed creative director in 2018.[2] Oroton revolutionised fashion in Australia in the 1950s by replacing traditional materials used for evening bags with interwoven metallic mesh - a solely utilitarian material at the time. Oroton is known for its signature mesh evening bags, which are still sold today.[3]
Oroton started as a private company established by Boyd Lane under the name Boyd Lane & Co Pty Ltd and became a public company under the name Oroton International in 1987.[4]
In 2002, the company was renamed the OrotonGroup.
In November 2017, Oroton announced it was entering into voluntary administration.[5]
oroton, this, article, relies, excessively, references, primary, sources, please, improve, this, article, adding, secondary, tertiary, sources, find, sources, news, newspapers, books, scholar, jstor, june, 2019, learn, when, remove, this, template, message, au. This article relies excessively on references to primary sources Please improve this article by adding secondary or tertiary sources Find sources Oroton news newspapers books scholar JSTOR June 2019 Learn how and when to remove this template message Oroton is Australia s oldest luxury fashion company founded in 1938 The company s main product category is leather bags for women and men The company sells other products such as eyewear accessories and small leather goods and launched its ready to wear apparel line in 2019 1 The company is based in Sydney and has close to 50 stores and concessions across Australia and Malaysia Sophie Holt was appointed creative director in 2018 2 Oroton revolutionised fashion in Australia in the 1950s by replacing traditional materials used for evening bags with interwoven metallic mesh a solely utilitarian material at the time Oroton is known for its signature mesh evening bags which are still sold today 3 OrotonTypePrivate ASX ORL IndustryRetailFounded1938FounderBoyd LaneHeadquartersSydneyKey peopleSophie Holt Creative Director David Kesby CEO Will Vicars OwnerProductsLuxury goodsWebsiteoroton comHistory EditOroton started as a private company established by Boyd Lane under the name Boyd Lane amp Co Pty Ltd and became a public company under the name Oroton International in 1987 4 In 2002 the company was renamed the OrotonGroup In November 2017 Oroton announced it was entering into voluntary administration 5 In April 2018 the brand saw a significant increase in sales after Meghan Markle wore an Oroton crossbody bag for an official royal appearance with Prince Harry at London s Commonwealth Heads Of Government Meeting 6 In July 2018 the company was purchased by Will Vicars and re instated as a private company 7 with David Kesby appointed as CEO References Edit Home oroton com Ushering in a new era at Oroton Meet the woman reinventing the Australian label 30 January 2019 Home oroton com au OROTON paris miki com au Retrieved 19 January 2020 Hyam Rebecca 30 November 2017 Luxury brand Oroton latest casualty of Aussie retail carnage ABC News Retrieved 20 April 2020 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Decker Megan 19 April 2018 Meghan Markle May Have Just Saved This Brand From Going Bankrupt Harper s BAZAAR Retrieved 20 April 2020 OrotonGroup administrators back Will Vicars 25m rescue plan Australian Financial Review 21 March 2018 Retrieved 19 January 2020 External links EditOfficial website https www broadsheet com au national fashion article oroton appoints country roads sophie holt whats next Wikimedia Commons has media related to Oroton Retrieved from https en wikipedia org w index php title Oroton amp oldid 1103032000, wikipedia, wiki, book, books, library,
