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Norm Thompson Outfitters

January 01, 1970

Norm Thompson Outfitters was a privately owned catalog and internet retailer based in Middleton, Massachusetts that was previously based in Hillsboro, Oregon, United States until September 2016.[3] The Norm Thompson offices were closed and consolidated due to Bluestem's acquisition of their parent company, Orchard Brands, in July 2015.[4] Founded in 1949 by Norman A. (Norm) Thompson as a mail order business, it grew to annual sales of $200 million before it was sold to Golden Gate Capital Partners in 2006. The company sells clothing, gadgets, furniture, kitchen items, and gift items from its namesake catalog as well as from its Solutions and Sahalie brands. John Difrancesco serves as president and chief executive of the 500 employee company.

Norm Thompson Outfitters
Company typePrivate
IndustryMail order, retail
Founded1949; 75 years ago (1949)
HeadquartersMiddleton, Massachusetts, USA
42°35′55″N 70°58′20″W / 42.598672°N 70.972229°W / 42.598672; -70.972229
Key people
Martin McClanan, president and CEO[1]
Products
  • clothing
  • gadgets
  • furniture
  • kitchen items
  • gift items
RevenueUS$ 108.55 million [1]
Number of employees
500 [1]
ParentOrchard Brands[2]
Websitewww.normthompson.com

History edit

The company was founded by namesake Norman Anchor Thompson, Sr. in 1949 as a way to sell his homemade flies for fly-fishing.[5][6] An immigrant from Britain, he had settled in Salt Lake City before fighting for Canada in World War I.[6] After the war he lived briefly in Los Angeles before settling in Portland where he owned seven pipe shops and later two nightclubs during World War II.[6] Thompson retired after the war as owner of the nightclubs and tobacco shops.[5]

He started the new business as a mail order only business by placing an advertisement in Field & Stream,[7] and around 1951 handed it over to Peter Alport, his son-in-law.[5][6] Alport was in advertising in New York City where he owned Parma Advertising.[5] He worked to expand the company's product offerings beyond fly-fishing items and into clothing and other outdoor merchandise, plus he developed the company's slogan of Escape from the ordinary.[5] During his tenure, Norm Thompson opened its first retail store in 1959, located in Northwest Portland.[5] Namesake Norm Thompson died in 1968 from complications related to his exposure to mustard gas during his World War I military service in Europe.[6]

In 1973, Alport sold the business to Parker Pen Company, who opened a retail store at the Portland International Airport in 1975 and discontinued selling fly fishing items in 1977.[5] Parker then sold the entire business to John Emrick in 1981 through a leveraged buyout.[5] Solutions, a home and garden catalog, was created by Norm Thompson Outfitters in 1986, followed by the 1990 purchase of Early Winters which was later re-branded as Sahalie.[7] About that time, they created a sleepwear and underwear catalog and named it The Primary Layer. In July 1988, the company opened an outlet store near the main store in Portland, naming it Cracker Barrel.[8]

 
Outlet location in Lake Oswego, Oregon

By 1989, the company had grown to annual sales of $50 million, with 80 percent coming from the mail order business.[5] At that time the company's headquarters and distribution center were in Beaverton, Oregon, along the Sunset Highway at Murray Boulevard.[5] Growth came from creating new catalogs and through acquisitions such as the purchase of Seattle-based Early Winters.[5] Products ranged from upscale clothing to gourmet food to gadgets and other unusual gift items.[5] Ron Decker took over as president of the company in 1989, as Emrick retained the titles of chairman and chief executive officer (CEO).[9]

Norm Thompson Outfitters also conducted a once a year warehouse sale in June that brought in around $1 million in revenue through selling closeout type items.[8] In October 1990, the company opened a new outlet location in Lake Oswego, Oregon.[10] A Norm Thompson's catalog was named the 1990 Catalog of the Year by the National Direct Mail Marketing Association.[11] Sales grew to around $70 million in 1991.[11] A downtown Portland retail store was added in May 1993 across from the Pioneer Place shopping center on Fourth Avenue at a cost of $1 million.[12][13] The 7,200-square-foot (670 m2) store was unprofitable and closed in 1996.[12][13]

Also in May 1993, the company announced it would relocate the Oregon distribution center to the eastern U.S. to be closer to the majority of its customers.[14] That October, Norm Thompson selected a site in Jefferson County, West Virginia for a new 173,000-square-foot (16,100 m2), $7.5 million distribution facility.[15] At that time, 80 percent of the company's sales were east of the Mississippi River.[15] Norm Thompson closed the Oregon distribution center in July 1994,[16] and sold the site to Home Depot to become a home improvement store.[17] The building had also served as company headquarters, with the business moving to temporary offices near Tektronix's then headquarters while they planned a new permanent headquarters in the Portland metropolitan area.[18][19] In 1994, sales had grown to $100 million annually, and the company had around 350 full-time, permanent employees.[16]

 
Company headquarters in Hillsboro

Construction began on the new headquarters in Hillsboro in February 1995 where the company would lease a 54,500-square-foot (5,060 m2) building that would cost $6 million to build.[19] Located in the Tanasbourne neighborhood, the two-story building was to house around 200 employees, with an adjacent call center for 150 employees.[19] Designed by Sienna Architects and developed by the Trammell Crow Company, the new building was constructed using some recycled materials.[20] The plan used many energy efficient designs and technology to create a building 40 percent more efficient than what Oregon law required.[20]

Norm Thompson grew to sales of $110 million and 400 employees for 1995, but had to cut back the next year when they closed the downtown Portland store along with shutting down The Primary Layer catalog.[13] Cuts were made due to poor economic conditions.[13] At the time, catalog sales represented 90 percent of revenues, and the closed catalog only contributed around 7 percent.[13] After the closures, they still had two Portland stores and three outlet locations in Oregon.[9] Also in 1996, Rebecca Jewett took over as president of the company while John Emrick retained his titles as chairman and CEO.[9] The city of Portland gave the company a Businesses for an Environmentally Sustainable Tomorrow award for energy efficiency in 1997.[21] Following the 2001 anthrax attacks, Norm Thompson stopped using corn starch in the catalog printing process to avoid the appearance of any powdery substance on the catalogs.[22]

Because of Norm Thompson Outfitters' use of environmentally friendly practices, including using recycled paper in catalogs, the Center for a New American Dream inducted the company into the Green Mail Hall of Fame in 2004.[23] The company expanded their headquarters in 2005 by leasing an adjacent building.[24] In March 2006, the company closed its original store in northwest Portland, leaving two outlet stores and the location at the Portland Airport as their only retail locations.[25] At that time, sales at the company had grown to approximately $200 million annually, with the Sahalie and Solutions brands as the largest divisions.[25] Sahalie had previously been the Early Winters brand and catalog.[24]

That same month Golden Gate Capital Partners' Catalog Holdings subsidiary purchased Norm Thompson.[7][26] Catalog Holdings already owned brands such as Spiegel and Newport News.[7] Neale Attenborough took over as CEO from Emrick after the sale.[27] The Hillsboro call center was closed in 2007 with those operations consolidated with a sister company's operations in Pennsylvania, while the headquarters remained in Hillsboro with 150 employees.[28] By 2008, the store at the Portland Airport had closed to be replaced by a Columbia Sportswear store.[29]

In May 2016, the company announced that it would be closing its Hillsboro headquarters, in late summer 2016. Around 80 people were working there, of which 46 were to be laid off and the others potentially relocated. Only 13 were due to continue working in the area, at a new satellite office near the to-be-closed headquarters office on Aloclek Drive.[30]

Operations edit

Norm Thompson Outfitters was headquartered in Middleton, Massachusetts, while the distribution center is in Irvine, Pennsylvania.[3][31] They sell high-end items ranging from men's and women's apparel to shoes, food, gift items. Furniture, and kitchenware among other products.[7] More than 80 percent of customers are women.[7] The Solutions brand is the biggest seller followed by the main Norm Thompson catalog and Sahalie.[25]

References edit

  1. ^ a b c "Norm Thompson Outfitters, Inc". Hoover's. Retrieved 2009-09-15.
  2. ^ "Charming Shoppes completes catalogs sale". Philadelphia Business Journal. September 19, 2008. Retrieved 2009-09-15. [dead link]
  3. ^ a b Oregonian/OregonLive, Anna Marum | The (May 27, 2016). "Oregon mail-order company Norm Thompson closing Hillsboro offices". oregonlive.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  4. ^ "Bluestem Group Inc. Completes Acquisition of Orchard Brands". www.businesswire.com. July 13, 2015.
  5. ^ a b c d e f g h i j k l Hambug, Ken (November 20, 1989). "Portland's Norm Thompson is 40 and still growing". The Oregonian. p. C9.
  6. ^ a b c d e Glaser, Gabrielle (November 21, 2005). "Norm Thompson: The Inside Story". The Oregonian. p. C1.
  7. ^ a b c d e f Gunderson, Laura (March 14, 2006). "Catalog adds Norm Thompson". The Oregonian. p. D1.
  8. ^ a b "Norm Thompson to open no-frills Cracker Barrel store". The Oregonian. July 30, 1988. p. E1.
  9. ^ a b c Hill, Jim (May 9, 1996). "Norm Thompson picks leader". The Oregonian. p. B1.
  10. ^ "South Zoner: Norm Thompson's Oswego store to offer balloon rides at opening". The Oregonian. October 4, 1990. p. 7.
  11. ^ a b Staff (June 11, 1991). "Norm Thompson praised". The Oregonian. p. C11.
  12. ^ a b Hill, Jim (November 26, 1992). "Norm Thompson plans store downtown". The Oregonian. p. E18.
  13. ^ a b c d e Hill, Jim (February 17, 1996). "Norm Thompson cuts back". The Oregonian. p. E1.
  14. ^ Blackmun, Maya (May 25, 1993). "Norm Thompson plans to head east". The Oregonian. p. C10.
  15. ^ a b Staff & wire reports (October 27, 1993). "The Bottom Line: Norm Thompson taps W. Virginia for mail-order distribution center". The Oregonian. p. E1.
  16. ^ a b Barnett, Jim (June 11, 1994). "Norm Thompson distribution center to close in July". The Oregonian. p. D10.
  17. ^ Hill, Jim (June 17, 1994). "Home Depot buys Norm Thompson building". The Oregonian. p. C1.
  18. ^ Staff reports (July 30, 1994). "The Bottom Line: Norm Thompson Outfitters Inc. plans expansion of headquarters". The Oregonian. p. D12.
  19. ^ a b c Staff and wire reports (February 4, 1995). "The Bottom Line: Work gets under way in Hillsboro on Norm Thompson headquarters". The Oregonian. p. B10.
  20. ^ a b Gragg, Randy (January 24, 1996). "Building takes outdoors in". The Oregonian. p. B6.
  21. ^ Staff and wire reports (April 19, 1997). "The Bottom Line Briefcase: Nine Portland businesses win awards for conservation efforts". The Oregonian. p. E1.
  22. ^ Cole, Michelle (November 1, 2001). "Handling mail gets serious in Oregon". The Oregonian. p. A1.
  23. ^ Smith, Jill (October 21, 2004). "West Zoner: Environmental group honors Norm Thompson". The Oregonian. p. 5.
  24. ^ a b Moody, Robin J. (April 12, 2005). "Norm Thompson expanding". Portland Business Journal. Retrieved 2009-09-15.
  25. ^ a b c Gunderson, Laura (December 5, 2005). "Flagship retail shop will close". The Oregonian. p. B1.
  26. ^ Moody, Robin J. (March 13, 2006). "Norm Thompson sold". Portland Business Journal. Retrieved 2009-09-15.
  27. ^ Gunderson, Laura (March 17, 2006). "Buyer mum on Norm Thompson". The Oregonian. p. B1.
  28. ^ Hatzipanagos, Laura (July 14, 2007). "Norm Thompson closing call center". The Oregonian. p. E1.
  29. ^ "Columbia Sportswear opens store at PDX". Portland Business Journal. November 11, 2008.
  30. ^ Marum, Anna (May 26, 2016). "Oregon mail-order company Norm Thompson closing Hillsboro offices". The Oregonian. Retrieved 2016-10-29.
  31. ^ . Archived from the original on 2017-12-30. Retrieved 2021-11-19.

External links edit

  • A new look for clothier: Norm Thompson heads in a different direction - Portland Business Journal
  • Yahoo! Finance
  • – U.S. Dept. of Energy

January 01, 1970
norm, thompson, outfitters, privately, owned, catalog, internet, retailer, based, middleton, massachusetts, that, previously, based, hillsboro, oregon, united, states, until, september, 2016, norm, thompson, offices, were, closed, consolidated, bluestem, acqui. Norm Thompson Outfitters was a privately owned catalog and internet retailer based in Middleton Massachusetts that was previously based in Hillsboro Oregon United States until September 2016 3 The Norm Thompson offices were closed and consolidated due to Bluestem s acquisition of their parent company Orchard Brands in July 2015 4 Founded in 1949 by Norman A Norm Thompson as a mail order business it grew to annual sales of 200 million before it was sold to Golden Gate Capital Partners in 2006 The company sells clothing gadgets furniture kitchen items and gift items from its namesake catalog as well as from its Solutions and Sahalie brands John Difrancesco serves as president and chief executive of the 500 employee company Norm Thompson OutfittersCompany typePrivateIndustryMail order retailFounded1949 75 years ago 1949 HeadquartersMiddleton Massachusetts USA42 35 55 N 70 58 20 W 42 598672 N 70 972229 W 42 598672 70 972229Key peopleMartin McClanan president and CEO 1 Productsclothing gadgets furniture kitchen items gift itemsRevenueUS 108 55 million 1 Number of employees500 1 ParentOrchard Brands 2 Websitewww normthompson com Contents 1 History 2 Operations 3 References 4 External linksHistory editThe company was founded by namesake Norman Anchor Thompson Sr in 1949 as a way to sell his homemade flies for fly fishing 5 6 An immigrant from Britain he had settled in Salt Lake City before fighting for Canada in World War I 6 After the war he lived briefly in Los Angeles before settling in Portland where he owned seven pipe shops and later two nightclubs during World War II 6 Thompson retired after the war as owner of the nightclubs and tobacco shops 5 He started the new business as a mail order only business by placing an advertisement in Field amp Stream 7 and around 1951 handed it over to Peter Alport his son in law 5 6 Alport was in advertising in New York City where he owned Parma Advertising 5 He worked to expand the company s product offerings beyond fly fishing items and into clothing and other outdoor merchandise plus he developed the company s slogan of Escape from the ordinary 5 During his tenure Norm Thompson opened its first retail store in 1959 located in Northwest Portland 5 Namesake Norm Thompson died in 1968 from complications related to his exposure to mustard gas during his World War I military service in Europe 6 In 1973 Alport sold the business to Parker Pen Company who opened a retail store at the Portland International Airport in 1975 and discontinued selling fly fishing items in 1977 5 Parker then sold the entire business to John Emrick in 1981 through a leveraged buyout 5 Solutions a home and garden catalog was created by Norm Thompson Outfitters in 1986 followed by the 1990 purchase of Early Winters which was later re branded as Sahalie 7 About that time they created a sleepwear and underwear catalog and named it The Primary Layer In July 1988 the company opened an outlet store near the main store in Portland naming it Cracker Barrel 8 nbsp Outlet location in Lake Oswego Oregon By 1989 the company had grown to annual sales of 50 million with 80 percent coming from the mail order business 5 At that time the company s headquarters and distribution center were in Beaverton Oregon along the Sunset Highway at Murray Boulevard 5 Growth came from creating new catalogs and through acquisitions such as the purchase of Seattle based Early Winters 5 Products ranged from upscale clothing to gourmet food to gadgets and other unusual gift items 5 Ron Decker took over as president of the company in 1989 as Emrick retained the titles of chairman and chief executive officer CEO 9 Norm Thompson Outfitters also conducted a once a year warehouse sale in June that brought in around 1 million in revenue through selling closeout type items 8 In October 1990 the company opened a new outlet location in Lake Oswego Oregon 10 A Norm Thompson s catalog was named the 1990 Catalog of the Year by the National Direct Mail Marketing Association 11 Sales grew to around 70 million in 1991 11 A downtown Portland retail store was added in May 1993 across from the Pioneer Place shopping center on Fourth Avenue at a cost of 1 million 12 13 The 7 200 square foot 670 m2 store was unprofitable and closed in 1996 12 13 Also in May 1993 the company announced it would relocate the Oregon distribution center to the eastern U S to be closer to the majority of its customers 14 That October Norm Thompson selected a site in Jefferson County West Virginia for a new 173 000 square foot 16 100 m2 7 5 million distribution facility 15 At that time 80 percent of the company s sales were east of the Mississippi River 15 Norm Thompson closed the Oregon distribution center in July 1994 16 and sold the site to Home Depot to become a home improvement store 17 The building had also served as company headquarters with the business moving to temporary offices near Tektronix s then headquarters while they planned a new permanent headquarters in the Portland metropolitan area 18 19 In 1994 sales had grown to 100 million annually and the company had around 350 full time permanent employees 16 nbsp Company headquarters in Hillsboro Construction began on the new headquarters in Hillsboro in February 1995 where the company would lease a 54 500 square foot 5 060 m2 building that would cost 6 million to build 19 Located in the Tanasbourne neighborhood the two story building was to house around 200 employees with an adjacent call center for 150 employees 19 Designed by Sienna Architects and developed by the Trammell Crow Company the new building was constructed using some recycled materials 20 The plan used many energy efficient designs and technology to create a building 40 percent more efficient than what Oregon law required 20 Norm Thompson grew to sales of 110 million and 400 employees for 1995 but had to cut back the next year when they closed the downtown Portland store along with shutting down The Primary Layer catalog 13 Cuts were made due to poor economic conditions 13 At the time catalog sales represented 90 percent of revenues and the closed catalog only contributed around 7 percent 13 After the closures they still had two Portland stores and three outlet locations in Oregon 9 Also in 1996 Rebecca Jewett took over as president of the company while John Emrick retained his titles as chairman and CEO 9 The city of Portland gave the company a Businesses for an Environmentally Sustainable Tomorrow award for energy efficiency in 1997 21 Following the 2001 anthrax attacks Norm Thompson stopped using corn starch in the catalog printing process to avoid the appearance of any powdery substance on the catalogs 22 Because of Norm Thompson Outfitters use of environmentally friendly practices including using recycled paper in catalogs the Center for a New American Dream inducted the company into the Green Mail Hall of Fame in 2004 23 The company expanded their headquarters in 2005 by leasing an adjacent building 24 In March 2006 the company closed its original store in northwest Portland leaving two outlet stores and the location at the Portland Airport as their only retail locations 25 At that time sales at the company had grown to approximately 200 million annually with the Sahalie and Solutions brands as the largest divisions 25 Sahalie had previously been the Early Winters brand and catalog 24 That same month Golden Gate Capital Partners Catalog Holdings subsidiary purchased Norm Thompson 7 26 Catalog Holdings already owned brands such as Spiegel and Newport News 7 Neale Attenborough took over as CEO from Emrick after the sale 27 The Hillsboro call center was closed in 2007 with those operations consolidated with a sister company s operations in Pennsylvania while the headquarters remained in Hillsboro with 150 employees 28 By 2008 the store at the Portland Airport had closed to be replaced by a Columbia Sportswear store 29 In May 2016 the company announced that it would be closing its Hillsboro headquarters in late summer 2016 Around 80 people were working there of which 46 were to be laid off and the others potentially relocated Only 13 were due to continue working in the area at a new satellite office near the to be closed headquarters office on Aloclek Drive 30 Operations editThis section needs to be updated Please help update this article to reflect recent events or newly available information Last update Website is redirected see Talk August 2021 Norm Thompson Outfitters was headquartered in Middleton Massachusetts while the distribution center is in Irvine Pennsylvania 3 31 They sell high end items ranging from men s and women s apparel to shoes food gift items Furniture and kitchenware among other products 7 More than 80 percent of customers are women 7 The Solutions brand is the biggest seller followed by the main Norm Thompson catalog and Sahalie 25 References edit a b c Norm Thompson Outfitters Inc Hoover s Retrieved 2009 09 15 Charming Shoppes completes catalogs sale Philadelphia Business Journal September 19 2008 Retrieved 2009 09 15 dead link a b Oregonian OregonLive Anna Marum The May 27 2016 Oregon mail order company Norm Thompson closing Hillsboro offices oregonlive a href Template Cite web html title Template Cite web cite web a CS1 maint multiple names authors list link CS1 maint numeric names authors list link Bluestem Group Inc Completes Acquisition of Orchard Brands www businesswire com July 13 2015 a b c d e f g h i j k l Hambug Ken November 20 1989 Portland s Norm Thompson is 40 and still growing The Oregonian p C9 a b c d e Glaser Gabrielle November 21 2005 Norm Thompson The Inside Story The Oregonian p C1 a b c d e f Gunderson Laura March 14 2006 Catalog adds Norm Thompson The Oregonian p D1 a b Norm Thompson to open no frills Cracker Barrel store The Oregonian July 30 1988 p E1 a b c Hill Jim May 9 1996 Norm Thompson picks leader The Oregonian p B1 South Zoner Norm Thompson s Oswego store to offer balloon rides at opening The Oregonian October 4 1990 p 7 a b Staff June 11 1991 Norm Thompson praised The Oregonian p C11 a b Hill Jim November 26 1992 Norm Thompson plans store downtown The Oregonian p E18 a b c d e Hill Jim February 17 1996 Norm Thompson cuts back The Oregonian p E1 Blackmun Maya May 25 1993 Norm Thompson plans to head east The Oregonian p C10 a b Staff amp wire reports October 27 1993 The Bottom Line Norm Thompson taps W Virginia for mail order distribution center The Oregonian p E1 a b Barnett Jim June 11 1994 Norm Thompson distribution center to close in July The Oregonian p D10 Hill Jim June 17 1994 Home Depot buys Norm Thompson building The Oregonian p C1 Staff reports July 30 1994 The Bottom Line Norm Thompson Outfitters Inc plans expansion of headquarters The Oregonian p D12 a b c Staff and wire reports February 4 1995 The Bottom Line Work gets under way in Hillsboro on Norm Thompson headquarters The Oregonian p B10 a b Gragg Randy January 24 1996 Building takes outdoors in The Oregonian p B6 Staff and wire reports April 19 1997 The Bottom Line Briefcase Nine Portland businesses win awards for conservation efforts The Oregonian p E1 Cole Michelle November 1 2001 Handling mail gets serious in Oregon The Oregonian p A1 Smith Jill October 21 2004 West Zoner Environmental group honors Norm Thompson The Oregonian p 5 a b Moody Robin J April 12 2005 Norm Thompson expanding Portland Business Journal Retrieved 2009 09 15 a b c Gunderson Laura December 5 2005 Flagship retail shop will close The Oregonian p B1 Moody Robin J March 13 2006 Norm Thompson sold Portland Business Journal Retrieved 2009 09 15 Gunderson Laura March 17 2006 Buyer mum on Norm Thompson The Oregonian p B1 Hatzipanagos Laura July 14 2007 Norm Thompson closing call center The Oregonian p E1 Columbia Sportswear opens store at PDX Portland Business Journal November 11 2008 Marum Anna May 26 2016 Oregon mail order company Norm Thompson closing Hillsboro offices The Oregonian Retrieved 2016 10 29 Company Profile Norm Thompson Outfitters Archived from the original on 2017 12 30 Retrieved 2021 11 19 External links editA new look for clothier Norm Thompson heads in a different direction Portland Business Journal Yahoo Finance Norm Thompson Corporate Headquarters U S Dept of Energy Retrieved from https en wikipedia org w index php title Norm Thompson Outfitters amp oldid 1202042654, wikipedia, wiki, book, books, library,

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