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Red Auerbach

Arnold Jacob "Red" Auerbach (September 20, 1917 – October 28, 2006) was an American professional basketball coach and executive. He served as a head coach in the National Basketball Association (NBA), most notably with the Boston Celtics. Auerbach was also the head coach of the Washington Capitols and Tri-Cities Blackhawks. As a coach, Auerbach set NBA records with 938 wins and nine championships.[a][1] After his coaching retirement in 1966, he served as president and front office executive of the Celtics until his death. As general manager and team president of the Celtics, he won an additional seven NBA titles for a grand total of 16 in a span of 29 years, the most of any individual in NBA history, making him one of the most successful team officials in the history of North American professional sports.[2]

Red Auerbach
Auerbach in front of collage created by his brother, Zang Auerbach
Personal information
Born(1917-09-20)September 20, 1917
Brooklyn, New York, U.S.
DiedOctober 28, 2006(2006-10-28) (aged 89)
Washington, D.C., U.S.
Listed height5 ft 10 in (1.78 m)
Listed weight170 lb (77 kg)
Career information
High schoolEastern District
(Brooklyn, New York)
College
PositionGuard
Coaching career1940–1966
Career history
As coach:
1940St. Albans School
1940–1943Roosevelt HS
19461949Washington Capitols
1949Duke
1949–1950Tri-Cities Blackhawks
19501966Boston Celtics
Career highlights and awards
As head coach:

As executive:

Career coaching record
NBA938–479 (.662)
Basketball Hall of Fame as coach

Auerbach is remembered for being a pioneer of modern basketball, redefining basketball as a game dominated by team play and defense and introducing the fast break as a potent offensive weapon.[2] He coached many players who went on to be inducted into the Basketball Hall of Fame.

Auerbach was vital in breaking down color barriers in the NBA. He made history by drafting the first African-American NBA player, Chuck Cooper in 1950, introducing the first African-American starting five in 1964,[3] and hiring Bill Russell as the first African-American head coach in North American sports in 1966.[4] Famous for his polarizing nature, he was also well known for smoking a cigar when he thought a victory was assured, a habit that became, for many, "the ultimate symbol of victory" during his Boston tenure.[2]

In 1967, the NBA Coach of the Year award, which he had won in 1965, was named the "Red Auerbach Trophy", and Auerbach was inducted into the Basketball Hall of Fame in 1969.[1] In 1970, Auerbach was named President of the Boston Celtics, and first held the presidency from 1970 to 1997. In 2001, after having spent four years as the team's vice-chairman, he returned to the role of team president and served in that capacity until his death in 2006.[5] In 1980, he was named the greatest coach in the history of the NBA by the Professional Basketball Writers Association of America,[6] and was NBA Executive of the Year in 1980.[1] In addition, Auerbach was voted one of the NBA 10 Greatest Coaches in history, inducted into the National Jewish Sports Hall of Fame, and honored with a retired number 2 jersey in the TD Garden, the home of the Boston Celtics.

Early life edit

Arnold Jacob "Red" Auerbach was born on September 20, 1917, in Brooklyn, New York. Auerbach was one of the four children of Marie and Hyman Auerbach. Hyman was a Russian-Jewish immigrant from Minsk, Russia, and Marie Auerbach, née Thompson, was American-born. Auerbach Sr. had left Russia when he was thirteen,[7] and the couple owned a delicatessen store and later went into the dry-cleaning business. Auerbach spent his whole childhood in Williamsburg, Brooklyn, playing basketball. With his flaming red hair and fiery temper, Auerbach was soon nicknamed "Red."[2]

Amid the Great Depression, Auerbach played basketball as a guard at PS 122 and in the Eastern District High School,[8] where he was named "Second Team All-Brooklyn" by the World-Telegram in his senior year.

College career edit

After a season at Seth Low Junior College, Auerbach received an athletic scholarship to play for George Washington Revolutionaries men's basketball in Washington, D.C.[2][9] Auerbach was a standout basketball player and graduated with a M.A. in 1941.[7] In those years, Auerbach began to understand the importance of the fast break, appreciating how potent three charging attackers against two back-pedaling defenders could be.[2]

Coaching career edit

St. Albans School (1940) edit

In 1940, Auerbach began coaching basketball at the St. Albans School.

Roosevelt High School (1940–1943) edit

Auerbach coached at Roosevelt High School in Washington, D.C. for three years.[7][10] Three years later, he joined the US Navy for three years, coaching the Navy basketball team in Norfolk.

Washington Capitols (1946–1949) edit

At the US Navy, Auerbach caught the eye of Washington millionaire Mike Uline, who hired him to coach the Washington Capitols in the newly founded Basketball Association of America (BAA), a predecessor of the NBA.[2]

In the 1946–47 BAA season, Auerbach led a fast break-oriented team built around early BAA star Bones McKinney and various ex-Navy players to a 49–11 win–loss record, including a standard-setting 17-game winning streak that stood as the single-season league record until 1969. In the playoffs, however, they were defeated by the Chicago Stags in six games.[7][11]

The next year the Capitols went 28–20[7] but were eliminated from the playoffs in a one-game Western Division tie-breaker.[2] In the 1948–49 BAA season, the Caps won their first fifteen games and finished the season at 38–22.[7] The team reached the BAA Finals, but were beaten by the Minneapolis Lakers, who were led by Hall-of-Fame center George Mikan. In the next season, the BAA and the rival league National Basketball League merged to become the NBA, and Auerbach felt he had to rebuild his squad. However, owner Uline declined his proposals, and Auerbach resigned.[2]

After leaving the Capitols, Auerbach became assistant coach of the Duke Blue Devils men's basketball team.[12] It was assumed that Auerbach would take over for head coach Gerry Gerard, who was battling cancer. During his tenure at Duke, Auerbach regularly worked with future All-American Dick Groat. Auerbach later wrote that he "felt pretty bad waiting for [Gerard] to die" and that it was "no way to get a job".[13]

Tri-Cities Blackhawks (1949–1950) edit

Auerbach left Duke after a few months when Ben Kerner, owner of the Tri-Cities Blackhawks, gave him the green light to rebuild the team from scratch. Auerbach traded more than two dozen players in just six weeks, and the revamped Blackhawks improved, but ended the 1949–50 NBA season with a losing record of 28–29. When Kerner traded Auerbach's favorite player John Mahnken, an angry Auerbach resigned again.[2]

In 1950, Auerbach took a position as the athletic director of Kutsher's Hotel in the Catskills, NY. Kutsher's was the center of a summertime basketball league, and players from the New York City area would participate, playing for one of several local country clubs and hotels.[14]

Boston Celtics (1950–1966) edit

Prior to the 1950–51 NBA season, Walter Brown, owner of the Boston Celtics, was desperate to turn around his struggling and financially strapped franchise, which was reeling from a 22–46 record.[7] Brown, in characteristic candor, said to a gathering of local Boston sportswriters, "Boys, I don't know anything about basketball. Who would you recommend I hire as coach?" The group vociferously answered that he get the recently available Auerbach, and Brown complied. In the 1950 NBA draft, Auerbach made some notable moves. First, he famously snubbed Hall-of-Fame New England point guard Bob Cousy in the 1950 NBA draft, infuriating the Boston crowd. He argued that the flashy Cousy lacked the poise necessary to make his team, taunting him as a "local yokel".[2] Second, he drafted African American Chuck Cooper, the first black player to be drafted by an NBA club.[15] With that, Auerbach effectively broke down the color barrier in professional basketball.[3]

In that year, the core of the Celtics consisted of Hall-of-Fame center Ed Macauley, Auerbach's old favorite McKinney, and an unlikely addition, Cousy. Cousy had refused to report to the club that had drafted him (which happened to be the Blackhawks, Auerbach's old club), and because his next team (the Chicago Stags) folded, he ended up with the Celtics. With Auerbach's fast-break tactics, the Celtics achieved a 39–30 record but lost in the 1951 NBA Playoffs to the New York Knicks. However, the relationship between Auerbach and Cousy improved when the coach saw that the "Houdini of the Hardwood"—as the spectacular dribbler and flashy passer Cousy was lovingly called—became the first great playmaker of the fledgling NBA.[2]

In the following 1951–52 NBA season, Auerbach made a remarkable draft pick of future Hall-of-Fame guard Bill Sharman. With the high-scoring Macauley, elite passer Cousy, and new prodigy Sharman, Auerbach had a core that provided high-octane fast-break basketball. Other notable players who joined the Celtics were the forwards Frank Ramsey and Jim Loscutoff. Until 1956, the Celtics would make the playoffs every year, but never won the title. In fact, the Celtics often choked in the playoffs, going a mere 10–17 in the postseason from 1951 through 1956.[7] As Cousy put it: "We would get tired in the end and could not get the ball."[16] As a result, Auerbach sought a defensive big man who could get easy rebounds, initiate fast breaks, and close out games.[2]

 
Auerbach sitting on the bench next to rookie Bill Russell during a game at Boston Garden, December 26, 1956. Bob Cousy can be seen in the background.

Before the 1956 NBA draft, Auerbach had already set his sights on defensive rebounding center Bill Russell. Via a draft-day trade that sent Macauley and rookie Cliff Hagan to the rival St. Louis Hawks (Kerner had moved the Blackhawks to St. Louis), he acquired a center in Russell, who would go on to become one of the greatest basketball players of all time. In the same draft, Auerbach picked up forward Tom Heinsohn and guard K.C. Jones, also two future Hall-of-Famers. Emphasizing team play rather than individual performances, and stressing that defense was more important than offense, Auerbach drilled his players to play tough defense and force opposing turnovers for easy fast-break points. Forward Tom Sanders recalled that the teams were also regularly among the best-conditioned and toughest squads.[16]

Anchored by defensive stalwart Russell, the tough Celtics forced their opponents to take low-percentage shots from farther distances (there was no three-point arc at the time); misses were then often grabbed by perennial rebounding champion Russell, who then either passed it on to elite fast-break distributor Cousy or made the outlet pass himself, providing their sprinting colleagues opportunities for an easy slam dunk or layup.[2] Auerbach also emphasized the need for role players like Frank Ramsey and John Havlicek, who became two of the first legitimate sixth men in NBA history,[16] a role later played by Don Nelson. Auerbach's recipe proved devastating to the opposition. From 1957 to 1966, the Celtics won nine of ten NBA championships. This included eight consecutive championships—which is the longest championship streak in North American sports—and six victories over the Los Angeles Lakers of Hall-of-Famers Elgin Baylor and Jerry West in the NBA Finals. The streak also denied perennial scoring and rebounding champion Wilt Chamberlain a title during Auerbach's coaching reign.[17]

Flowing from Auerbach's emphasis on teamwork, what was also striking about his teams was that they never seemed to have a dominant scorer: in the 1960–61 NBA season, for instance, the Celtics had six players who scored between 15 and 21 points per game, but none made the Top 10 scoring list.[16] In 1964, he sent out the first-ever NBA starting five consisting of an African-American quintet, namely Russell, Willie Naulls, Tom Sanders, Sam Jones, and K. C. Jones. Auerbach would go a step further in the 1966–67 NBA season, when he stepped down after winning nine titles in 11 years, and made Bill Russell player-coach. Auerbach also popularized smoking a victory cigar whenever he thought a game was already decided, a habit that became cult-like in popularity in the Boston area.[16] Furthermore, having acquired a reputation as a fierce competitor, he often got into verbal altercations with officials, receiving more fines and getting ejected more often than any other coach in NBA history.[16]

 
Bill Russell next to head coach Red Auerbach after winning the 1966 NBA Finals.

All in all, Auerbach directly coached nine NBA championship teams and mentored four players—Russell, Sharman, Heinsohn, and K.C. Jones—who would go on to win an additional seven NBA championships as coaches (two each for Russell, Heinsohn and Jones, all with the Celtics, and one for Sharman with the Lakers). Thirteen players who played for Auerbach have been inducted into the Basketball Hall of Fame—Macauley, Ramsey, Cousy, Sharman, Heinsohn, Clyde Lovellette, Arnie Risen, Andy Phillip, John R. Thompson (as a coach), Russell, K. C. Jones, Havlicek, and Sam Jones. Although Don Nelson played for Auerbach only during his last year as coach, his influence was profound: Nelson would later join Auerbach as one of the 10 Greatest Coaches in NBA history.[2] Sharman, Heinsohn, and Russell would become three of only five people to be inducted into the Hall of Fame as both a player and a coach.

Prior to the 1965–66 NBA season, Auerbach announced the coming year would be his last as coach, stating to the rest of the league, "This is your chance to take your last shot at me." After losing game 1 of the 1966 finals to the Lakers, he publicly named his successor, center Bill Russell. The Celtics won the series in seven games, sending Auerbach out on top.

Executive career edit

Boston Celtics (1966–2006) edit

Russell then took over as a player-coach, and so became the first African-American head coach ever in the four major North American professional team sports.[2] While his pupil led the Celtics to two further titles in 1968 and 1969, Auerbach rebuilt the aging Celtics with shrewd draft picks, among them future Hall-of-Famers Dave Cowens and Jo Jo White, as well as Paul Westphal and Don Chaney. With his ex-player Tom Heinsohn coaching the Celtics and led by former sixth man John Havlicek, Auerbach's new recruits won the Atlantic Division every year from 1972 to 1976, winning the NBA title in 1974 and 1976. Auerbach also signed veteran forward/center Paul Silas and ex-ABA star Charles Scott.[7]

However, Auerbach could not prevent the Celtics from going into a slump at the end of the 1970s. He traded away both Silas and Westphal because they wanted salary increases that would have made them higher earners than the best player on the Celtics (Cowens), which was not acceptable to Auerbach. While the Westphal trade to the Phoenix Suns in exchange for Charlie Scott was considered a success due to the Celtics' 13th title in 1976, Auerbach later admitted he erred in letting Silas go, even after Cowens personally begged him to give Silas a new deal. When Havlicek retired in 1978, the Celtics went 61–103 in two seasons.[7] In the summer of 1978, after the worst in a string of contentious clashes with several different owners after Walter Brown's passing in 1964, Auerbach hopped into a taxi to take him to Logan Airport, where he was to board a flight to New York to consider a lucrative contract offer from Knicks owner Sonny Werblin. However, the cab driver pleaded with him to stay, emphasizing how much Bostonians loved him and considered him family.[18] Soon after, heading a team press conference, and with his typical bravado, Auerbach puffed on his trademark cigar and stated simply, "I'm not going anywhere. We're going to sign Larry Bird, and we're going to be on top again." Despite knowing that Bird, a talented young player from unheralded Indiana State, had a year of college eligibility remaining, he had drafted Bird as a junior eligible in the 1978 NBA draft and waited for a year until the future Hall-of-Fame forward Bird arrived, finally setting aside his team salary rules when it became clear that his choices were paying Bird a record-setting rookie salary or watch him simply re-enter the 1979 draft. Bird then became the highest-paid Celtic as a rookie, with a $650,000-per year deal. Auerbach knew that the brilliant, hardworking Bird would be the cornerstone of a new Celtics generation.[2]

In 1980, Auerbach achieved another great coup, which was dubbed "The Steal of The Century".[19] He convinced the Golden State Warriors to trade him a #3 overall pick and future Hall-of-Fame center Robert Parish in exchange for two picks in the 1980 NBA draft: #1 overall Joe Barry Carroll and the #13 pick Rickey Brown. With the #3 pick, Auerbach selected the player he most wanted in the draft, Kevin McHale, who would also be inducted into the Hall of Fame. The frontcourt of Parish-McHale-Bird became one of the greatest front lines in NBA history. Auerbach hired head coach Bill Fitch who led the revamped Celtics to the 1981 title.

In 1983, Auerbach named former Celtics player K.C. Jones coach of the Celtics. Starting in 1984, Jones coached the Celtics to four straight appearances in the NBA Finals, winning championships in 1984 and 1986.

Auerbach, as a part-time side gig, was the color analyst on NBA and college basketball games for TBS sports from 1982–87.[20][21]

In 1984, after he relinquished his general managing duties to Jan Volk, Auerbach focused on continuing as president and later vice-chairman of the Boston Celtics.[7] In a surprising move after winning their 15th title, he traded popular guard Gerald Henderson, the game-2 hero in the finals against the Lakers, for Seattle's first-round draft pick in 1986. Two years later, after the Celtics defeated Houston in the finals for their 16th championship, he used the second overall pick in the 1986 draft, the pick acquired from Seattle, to take college prodigy Len Bias from Maryland, arguably the most brilliant coup in Auerbach's stellar career. With the team's star players still in their prime, the defending champions appeared set to compete at the top for years. However, tragedy struck just two days later, when Bias died of a cocaine overdose. Several years later, Celtics star player Reggie Lewis died suddenly in 1993, and without any league compensation for either loss, the team fell into decline, not seeing another Finals in Auerbach's lifetime.[7]

In an interview, Auerbach confessed that he lost interest in big-time managing in the early 1990s, preferring to stay in the background and concentrating on his pastimes, racquetball and his beloved cigar-smoking. He would, however, stay on with the Celtics as president until 1997, as vice chairman until 2001, and then became president again, a position he held until his death,[16] although in his final years, he was weakened by heart problems and often used a wheelchair.[22]

Personal life edit

 
Auerbach being honored on October 25, 2006, three days before his death, for his service in the Navy during World War II.

Auerbach was one of four children of American-born Marie Auerbach and Russian Jewish immigrant Hyman Auerbach in Brooklyn. His brother Zang Auerbach, four years his junior, was a respected cartoonist and portraitist at the Washington Star.[17] Zang also helped create the iconic Boston Celtics leprechaun logo.[23] He married Dorothy Lewis in the spring of 1941. The couple had two daughters, Nancy and Randy.[16] They also helped raise Nancy's daughter Julie.

Auerbach was known for his love for cigar smoking. Because Auerbach made his victory cigars a cult in the 1960s, Boston restaurants would often say "no cigar or pipe smoking, except for Red Auerbach".[16] In addition, Auerbach was well known for his love of Chinese food. In an interview shortly before his death, he explained that since the 1950s, Chinese takeout was the most convenient nutrition: back then, NBA teams travelled on regular flights and had a tight time schedule, so filling up the stomach with heavier non-Chinese food meant wasting time and risking travel-sickness. Over the years, Auerbach became so fond of this food that he even became a part-owner of a Chinese restaurant in Boston.[17] Despite a heart operation, he remained active in his 80s, playing racquetball and making frequent public appearances.

Despite his fierce nature, Auerbach was popular among his players. He recalled that on his 75th birthday party, 45 of his former players showed up;[16] and when he turned 80, his perennial 1960s victim Wilt Chamberlain showed up, a gesture which Auerbach dearly appreciated.[17]

In an interview with ESPN, Auerbach stated that his all-star fantasy team would consist of Bill Russell—who in the former's opinion was the ultimate player to start a franchise with—as well as Bob Pettit, Elgin Baylor, Oscar Robertson and Jerry West, with John Havlicek as the sixth man. Regarding greatest basketballers of all time, Auerbach's candidates were Russell, Larry Bird, Magic Johnson, Kareem Abdul-Jabbar, Michael Jordan." Auerbach made multiple such "all-time" rankings over the years, with his last one being in June 2006, months before his passing. Auerbach talked about his fictional team with journalist Ken Shouler which featured the following: Abdul-Jabbar, Chamberlain, and Russell at center; Bird, Erving, Pettit, and Baylor at forward; and Robertson, Jordan, Havlicek, Johnson, and Cousy at guard.[16]

Death edit

Auerbach died of a heart attack on October 28, 2006, at the age of 89.[24] NBA commissioner David Stern said, "the void caused by his death will never be filled" and players Bill Russell, K.C. Jones, John Havlicek and Larry Bird, as well as contemporaries like Jerry West, Pat Riley, and Wayne Embry universally hailed Auerbach as one of the greatest personalities in NBA history.[22] Bird stated "Red shared our passion for the game, our commitment to excellence, and our desire to do whatever it takes to win." Auerbach was survived by his daughters, Nancy, Randy, Julie, and Julie's children Peter, Hope, and Noelle. Auerbach was interred in Falls Church, Virginia at King David Memorial Gardens within National Memorial Park on October 31, 2006. Attendees included basketball dignitaries Bill Russell, Kevin McHale, Danny Ainge, and David Stern.[citation needed]

During the 2006–07 NBA season, NBA TV and NBA.com aired reruns of Auerbach's four-minute instructional videos known as "Red on Roundball" previously aired during NBA on CBS halftime shows in the 1970s and 1980s, and as a testament to his importance in the Boston sports world, the Boston Red Sox honored Auerbach at their April 20, 2007 game against the New York Yankees by wearing green uniforms and by hanging replicated Celtics championship banners on the "Green Monster" at Fenway Park. Boston won 7–6.[25][26]

Prior to Boston's season opener against the Wizards, his signature was officially placed on the parquet floor near center court, thereby naming the court as "Red Auerbach Parquet Floor". The ceremony was attended by his daughter Randy and some of the Celtics legends. The signature replaced the Red Auerbach memorial logo used during the 2007 season.

Writing edit

Auerbach was the author of seven books. His first, Basketball for the Player, the Fan and Coach, has been translated into seven languages and is the best-selling basketball book in print.[2] His second book, co-authored with Paul Sann, was Winning the Hard Way. He also wrote a pair of books with Joe Fitzgerald: Red Auerbach: An Autobiography and Red Auerbach On and Off the Court. In October 1991 M.B.A.: Management by Auerbach was co-authored with Ken Dooley. In 1994, Seeing Red was written with Dan Shaughnessy. In October 2004, his last book, Let Me Tell You a Story, was co-authored with sports journalist John Feinstein.

Legacy edit

Among Auerbach's accomplishments during his 20-year professional coaching career were eleven Eastern Division titles (including nine in a row from 1957–65), eleven appearances in the finals (including ten in a row from 1957–66), and nine NBA championships. With a total of sixteen NBA championship rings in a span of 29 years (1957–86) as the Celtics coach, general manager, and team president, Auerbach is the most successful team official in NBA history.[2] He is credited with creating several generations of championship Boston Celtics teams, including the first Celtics dynasty with Bill Russell, which won an NBA record eight titles in a row (1959–66). As Celtics general manager, he created championship-winning teams around Hall-of-Famers Dave Cowens and John Havlicek in the 1970s and Larry Bird in the 1980s.[2]

In addition to coaching, Auerbach was a highly effective mentor; several players coached by Auerbach would become successful coaches themselves. Bill Russell won two titles as Auerbach's successor, Tom Heinsohn won a pair of championships as a Celtics coach in the 1970s, K.C. Jones led the Celtics to two further titles in the 1980s, and Bill Sharman coached the Los Angeles Lakers to their first title in 1972. In addition, prototypical sixth man Don Nelson had a highly successful coaching career and joined his mentor Auerbach as one of 10 Greatest Coaches in NBA history. Outside the NBA, former Auerbach pupil John Thompson became a highly successful college coach with the Georgetown Hoyas, leading the team to the 1984 NCAA championship and mentored Hall of Fame players Patrick Ewing, Dikembe Mutombo, Alonzo Mourning, and Allen Iverson.[27]

Throughout his coaching tenure in Boston, Auerbach served several other roles including, but not limited to, general manager, head of scouting, personnel director and travel agent.[28] In the early off-seasons, he would take the Celtics on barnstorming tours around New England, promoting the still fledgling NBA. At the end of every season, regardless of their on-court success, he approached owner Brown and ask, "Walter, are our last paychecks going to clear?" to which Brown would always positively respond, and they would. Despite Brown's own close association with the NHL's Boston Bruins, whose owners also possessed the Boston Garden, the Celtics were fleeced on concessions and profits as tenants. During this era, when most team owners not only thought of, but also treated their players as cattle, athletes from all the four major professional sports leagues were fighting for their rights and economic fairness. As Auerbach represented management of the Celtics, team members frustrated with their salaries had only him to complain to, or about, in their role in the formation of the players' union. These interpersonal dynamics are construed as follows by journalist David Halberstam:[29]

The hard core of the union came from the Celtics. That was not surprising; Red Auerbach went after the players of the highest intelligence and character, and then of course paid them horribly. That made the Celtics a mass of contradictions. They had great coherence as a team, great personal loyalty to each other, great respect and love for Auerbach, who had created this unique institution and honored each of them by making him a part of it, and then of course great anger at him for paying them so little.

Pertaining to the above, Walter Brown was not rich; also, that as Auerbach was as tough at the negotiating table as he was on the practice court and in the locker room, it was always for the purpose of getting the most out of his players. In the summer of 1984, with much trepidation, Auerbach reluctantly signed former finals MVP Cedric Maxwell to a lucrative guaranteed contract to stay with the Celtics. Then, Auerbach's worst fears came true when Maxwell arrived that fall out of shape, and, suffering from various injuries, provided little contribution as the team lost a playoff for the first time ever to the Lakers in the 1985 Finals. Two subsequent facts are perhaps most relevant in evaluating Auerbach's legacy: First, he was able to trade Maxwell to San Diego in exchange for former MVP Bill Walton, who was a major contributor to the team winning its 16th title in 1986, the last of Auerbach's career. Second, Maxwell continues to be embraced as a beloved member of the Celtics family, including having his number retired alongside the team's legendary greats.[citation needed][30]

In Auerbach's honor, the Celtics have retired a number-2 jersey with the name "AUERBACH", memorializing his role as the second most important Celtic ever, behind founder Walter Brown, in whose honor the number-1 "BROWN" jersey is retired.[citation needed]

 
In 1985, the Boston Celtics retired the #2 jersey with Auerbach's name.

His story is documented in The First Basket, the first and most comprehensive documentary on the history of Jews and Basketball. He is also featured as an interview subject for the film.

Coaching pioneer edit

From his early days, Auerbach was convinced that the fast break, where a team used a quick outlet pass to fast guards who run downcourt and score before the opponent had re-established position, was a potent tactical weapon. This new strategy proved lethal for the opposition.[2] Further, Auerbach moved emphasis away from individual accolades and instilled the teamwork element into his players.[7] He also invented the concept of the role player and of the sixth man,[2][31] stating: "Individual honors are nice, but no Celtic has ever gone out of his way to achieve them. We have never had the league's top scorer. In fact, we won seven league championships without placing even one among the league's top 10 scorers. Our pride was never rooted in statistics."[7]

While Auerbach was not known for his tactical bandwidth, famously restricting his teams to just seven plays,[7] he was well known for his psychological warfare, often provoking opposing players and officials with unabashed trash talk. For his fiery temper, he was ejected more often and received more fines than any other coach in NBA history.[16] Age did nothing to diminish his fire; in 1983, after star Larry Bird was ejected from a preseason game against Philadelphia at the Garden along with the Sixers' role player Marc Iavaroni, Auerbach stormed onto the court and after taking the officials to task, screamed nose-to-nose with the 6'10" 260-pound Moses Malone. Concerning his own team, Auerbach was softer. Earl Lloyd, the first black player to play in the NBA, said: "Red Auerbach convinced his players that he loved them ... so all they wanted to do was please him."[16]

No color barrier edit

Auerbach was known for choosing players for talent and motivation, with disregard for skin colour or ethnicity.[32] In 1950, he made NBA history by drafting the league's first African-American player Chuck Cooper. He constantly added new black players to his squad, including Bill Russell, Satch Sanders, Sam Jones, K. C. Jones, and Willie Naulls. In 1964, these five players became the first African-American starting five in the NBA. When Auerbach gave up coaching to become the Celtics general manager in 1966, he appointed Bill Russell as his successor. Russell became the first black NBA coach and was the first black coach of a professional sports organization since Fritz Pollard in 1925.[3] As the Celtics general manager in the 1980s, Auerbach fielded an earnest, hardworking team that was derided as being "too white".[33] While the 1980s Celtics were not predominantly white or black, the NBA at the time was predominately black. White players like Larry Bird, Kevin McHale, Danny Ainge, and Bill Walton played alongside Tiny Archibald, Dennis Johnson, Robert Parish, and Cedric Maxwell to bring three more championships in the 1980s under coaches Bill Fitch (white) and Jones (black).

Arnold "Red" Auerbach Award edit

To honor Auerbach, the Celtics created the Arnold "Red" Auerbach award in 2006. It is an award given annually to the current Celtic player or coach who "best exemplifies the spirit and meaning of a true Celtic."

NBA Coach of the Year Award edit

The NBA gives out an annual coach of the year award to honor the league's best coach as voted by a panel of sportswriters. The trophy is named the 'Red Auerbach trophy'[34] and has a figure of Auerbach sitting on a bench.

NBA coach statistics edit

Legend
Regular season G Games coached W Games won L Games lost W–L % Win–loss %
Playoffs PG Playoff games PW Playoff wins PL Playoff losses PW–L % Playoff win–loss %
Team Year G W L W–L% Finish PG PW PL PW–L% Result
Washington 1946–47 60 49 11 .817 1st in Eastern 6 2 4 .333 Lost in BAA semifinals
Washington 1947–48 48 28 20 .583 2nd in Western (tie) - - - Lost division tiebreaker
Washington 1948–49 60 38 22 .633 2nd in Eastern 2 6 5 .000 Lost in BAA Finals
Tri-Cities 1949–50 57 28 29 .491 2nd in Eastern 3 1 2 .333 Lost in Division semifinals
Boston 1950–51 69 39 30 .565 2nd in Eastern 2 0 2 .000 Lost in Division semifinals
Boston 1951–52 66 39 27 .591 2nd in Eastern 3 1 2 .333 Lost in Division semifinals
Boston 1952–53 71 46 25 .648 3rd in Eastern 6 3 3 .500 Lost in Division finals
Boston 1953–54 72 42 30 .583 3rd in Eastern 2 0 2 .000 Lost in Division finals
Boston 1954–55 72 36 36 .500 4th in Eastern 7 3 4 .429 Lost in Division finals
Boston 1955–56 72 39 33 .542 2nd in Eastern 3 1 2 .333 Lost in Division semifinals
Boston 1956–57 72 44 28 .611 1st in Eastern 10 7 3 .700 Won NBA Championship
Boston 1957–58 72 49 23 .681 1st in Eastern 11 6 5 .545 Lost in NBA Finals
Boston 1958–59 72 52 20 .722 1st in Eastern 11 8 3 .727 Won NBA Championship
Boston 1959–60 75 59 16 .787 1st in Eastern 13 8 5 .615 Won NBA Championship
Boston 1960–61 79 57 22 .722 1st in Eastern 10 8 2 .800 Won NBA Championship
Boston 1961–62 80 60 20 .750 1st in Eastern 14 8 6 .571 Won NBA Championship
Boston 1962–63 80 58 22 .725 1st in Eastern 13 8 5 .615 Won NBA Championship
Boston 1963–64 80 59 21 .738 1st in Eastern 10 8 2 .800 Won NBA Championship
Boston 1964–65 80 62 18 .775 1st in Eastern 12 8 4 .667 Won NBA Championship
Boston 1965–66 80 54 26 .675 2nd in Eastern 17 11 6 .647 Won NBA Championship
Career 1417 938 479 .662 168 99 69 .589

See also edit

References edit

  1. ^ a b c May, Peter (October 29, 2006). "Auerbach, pride of the Celtics, dies". Boston.com. Retrieved July 10, 2007.
  2. ^ a b c d e f g h i j k l m n o p q r s t u v . JockBio.com. Archived from the original on February 10, 2012. Retrieved July 10, 2007.
  3. ^ a b c Ryan, Bob (October 30, 2006). "Red was just full of color". Boston.com. Retrieved July 10, 2007.
  4. ^ "NBA Legend Bill Russell Became First Black Coach in Pro Sports 46 Years Ago Today". April 18, 2012.
  5. ^ "Boston Celtics Management and Captains". NBA.com. Retrieved October 8, 2020.
  6. ^ Goldstein, Richard (October 29, 2006). "Red Auerbach, Who Built Basketball Dynasty, Dies at 89". The New York Times. Retrieved July 10, 2007.
  7. ^ a b c d e f g h i j k l m n o Hilton, Lisette. "Auerbach's Celtics played as a team". ESPN.com. Retrieved July 10, 2007.
  8. ^ "Red Auerbach". Encyclopedia.com. May 9, 2020. Retrieved May 26, 2020.
  9. ^ Sporting News Official NBA Register, 2002–2003 Edition. St. Louis, Missouri: Sporting News. 2002. p. 446. ISBN 0892046821.
  10. ^ "Red Auerbach". Encyclopaedia Britannica. Retrieved May 26, 2020.
  11. ^ "1947 BAA Semifinals – Stags vs. Capitols".
  12. ^ "Auerbach Takes Duke Post". The Boston Daily Globe. July 1, 1949.
  13. ^ Sumner, Jim (2005). Tales from the Duke Blue Devils Locker Room: A Collection of the Greatest Duke Basketball Stories Ever Told. Sports Publishing. ISBN 9781613219607.
  14. ^ Sommerstein irst=David (September 6, 2014). "Remembering Kutsher's, Where Pro Athletes, Vacationers Mingled". wbur.org. Retrieved May 11, 2020.
  15. ^ . The African American Registry. Archived from the original on July 1, 2007. Retrieved August 21, 2007.
  16. ^ a b c d e f g h i j k l m Shouler, Ken. "The Consummate Coach". ESPN.com. Retrieved July 10, 2007.
  17. ^ a b c d Feinstein, Ron. "Red Auerbach: True Stories and NBA Legends". NPR.org. NPR. Retrieved July 10, 2007.
  18. ^ "The Road Not Taken". Sports Illustrated Vault | Si.com.
  19. ^ Bballbreakdown – How Red Auerbach Stole Parish and McHale on YouTube
  20. ^ "Double-Teamed Cunningham Deals with Tv, Heat". May 16, 1988.
  21. ^ Turner's 'Dream Game' Was a Rude Awakening – The Washington Post
  22. ^ a b "A Tribute to Red". NBA.com. Retrieved July 10, 2007.
  23. ^ "Introducing Lucky the Leprechaun". BostonCelticsHistory.com. Retrieved July 16, 2023.
  24. ^ "Red Auerbach Biography – life, family, parents, name, history, school, mother, son, born, college, contract, house, time, year, Parents Were Russian Immigrants". Notablebiographies.com. Retrieved February 1, 2011.
  25. ^ McPhillips, Alex (April 20, 2007). "Red Sox honor Auerbach with green". MLB.com. Retrieved April 22, 2023.
  26. ^ Elman, Jake (March 17, 2020). "Why Do the Boston Red Sox Wear Green Jerseys on St. Patrick's Day?". Sportscasting. Retrieved April 22, 2023.
  27. ^ "Red Auerbach's Leadership Secret to Winning 9 Titles in 11 Years". August 7, 2016. Retrieved November 2, 2022.
  28. ^ Springer, Steve (October 29, 2006). . Los Angeles Times. Archived from the original on April 2, 2016.
  29. ^ Halberstam. pg. 343
  30. ^ Justin, Quinn (March 14, 2022). "The Celtics have retired 23 jersey numbers (and one name) - these are the players so honored". Celtics Wire, USA Today.
  31. ^ Creator of the Sixth Man Talks About Game's Best
  32. ^ Milligan, Rashad (May 17, 2020). "Looking back: The time Bill Russell never played for the Hawks because of racism". Peachtree Hoops. Retrieved April 9, 2024.
  33. ^ Adande, J.A. (December 19, 2007). "The truth isn't always black and white for Celtics". Espn.com. Retrieved April 12, 2009.
  34. ^ The Jewish Coaches Association also presents an identically named "Red Auerbach Trophy," to the most outstanding Jewish-American basketball coach of the year.

Notes edit

  1. ^ Auerbach ranks eleventh in total wins as a head coach. His 9 championships as a head coach have only been surpassed by Phil Jackson, who won 11.

External links edit

Preceded by President of the Boston Celtics
1970–1997
Succeeded by
Preceded by President of the Boston Celtics
2001–2006
Succeeded by

auerbach, arnold, jacob, auerbach, september, 1917, october, 2006, american, professional, basketball, coach, executive, served, head, coach, national, basketball, association, most, notably, with, boston, celtics, auerbach, also, head, coach, washington, capi. Arnold Jacob Red Auerbach September 20 1917 October 28 2006 was an American professional basketball coach and executive He served as a head coach in the National Basketball Association NBA most notably with the Boston Celtics Auerbach was also the head coach of the Washington Capitols and Tri Cities Blackhawks As a coach Auerbach set NBA records with 938 wins and nine championships a 1 After his coaching retirement in 1966 he served as president and front office executive of the Celtics until his death As general manager and team president of the Celtics he won an additional seven NBA titles for a grand total of 16 in a span of 29 years the most of any individual in NBA history making him one of the most successful team officials in the history of North American professional sports 2 Red AuerbachAuerbach in front of collage created by his brother Zang AuerbachPersonal informationBorn 1917 09 20 September 20 1917Brooklyn New York U S DiedOctober 28 2006 2006 10 28 aged 89 Washington D C U S Listed height5 ft 10 in 1 78 m Listed weight170 lb 77 kg Career informationHigh schoolEastern District Brooklyn New York CollegeSeth Low JC 1936 1937 George Washington 1937 1940 PositionGuardCoaching career1940 1966Career historyAs coach 1940St Albans School1940 1943Roosevelt HS1946 1949Washington Capitols1949Duke1949 1950Tri Cities Blackhawks1950 1966Boston CelticsCareer highlights and awardsAs head coach 9 NBA champion 1957 1959 1966 NBA Coach of the Year 1965 11 NBA All Star Game head coach 1957 1967 NBA anniversary team 25th 35th Top 10 Coaches in NBA History Top 15 Coaches in NBA History No 2 retired by Boston Celtics As executive 7 NBA champion 1968 1969 1974 1976 1981 1984 1986 NBA Executive of the Year 1980 Career coaching recordNBA938 479 662 Basketball Hall of Fame as coach Auerbach is remembered for being a pioneer of modern basketball redefining basketball as a game dominated by team play and defense and introducing the fast break as a potent offensive weapon 2 He coached many players who went on to be inducted into the Basketball Hall of Fame Auerbach was vital in breaking down color barriers in the NBA He made history by drafting the first African American NBA player Chuck Cooper in 1950 introducing the first African American starting five in 1964 3 and hiring Bill Russell as the first African American head coach in North American sports in 1966 4 Famous for his polarizing nature he was also well known for smoking a cigar when he thought a victory was assured a habit that became for many the ultimate symbol of victory during his Boston tenure 2 In 1967 the NBA Coach of the Year award which he had won in 1965 was named the Red Auerbach Trophy and Auerbach was inducted into the Basketball Hall of Fame in 1969 1 In 1970 Auerbach was named President of the Boston Celtics and first held the presidency from 1970 to 1997 In 2001 after having spent four years as the team s vice chairman he returned to the role of team president and served in that capacity until his death in 2006 5 In 1980 he was named the greatest coach in the history of the NBA by the Professional Basketball Writers Association of America 6 and was NBA Executive of the Year in 1980 1 In addition Auerbach was voted one of the NBA 10 Greatest Coaches in history inducted into the National Jewish Sports Hall of Fame and honored with a retired number 2 jersey in the TD Garden the home of the Boston Celtics Contents 1 Early life 2 College career 3 Coaching career 3 1 St Albans School 1940 3 2 Roosevelt High School 1940 1943 3 3 Washington Capitols 1946 1949 3 4 Tri Cities Blackhawks 1949 1950 3 5 Boston Celtics 1950 1966 4 Executive career 4 1 Boston Celtics 1966 2006 5 Personal life 5 1 Death 6 Writing 7 Legacy 7 1 Coaching pioneer 7 2 No color barrier 7 3 Arnold Red Auerbach Award 7 4 NBA Coach of the Year Award 8 NBA coach statistics 9 See also 10 References 11 Notes 12 External linksEarly life editArnold Jacob Red Auerbach was born on September 20 1917 in Brooklyn New York Auerbach was one of the four children of Marie and Hyman Auerbach Hyman was a Russian Jewish immigrant from Minsk Russia and Marie Auerbach nee Thompson was American born Auerbach Sr had left Russia when he was thirteen 7 and the couple owned a delicatessen store and later went into the dry cleaning business Auerbach spent his whole childhood in Williamsburg Brooklyn playing basketball With his flaming red hair and fiery temper Auerbach was soon nicknamed Red 2 Amid the Great Depression Auerbach played basketball as a guard at PS 122 and in the Eastern District High School 8 where he was named Second Team All Brooklyn by the World Telegram in his senior year College career editAfter a season at Seth Low Junior College Auerbach received an athletic scholarship to play for George Washington Revolutionaries men s basketball in Washington D C 2 9 Auerbach was a standout basketball player and graduated with a M A in 1941 7 In those years Auerbach began to understand the importance of the fast break appreciating how potent three charging attackers against two back pedaling defenders could be 2 Coaching career editSt Albans School 1940 edit In 1940 Auerbach began coaching basketball at the St Albans School Roosevelt High School 1940 1943 edit Auerbach coached at Roosevelt High School in Washington D C for three years 7 10 Three years later he joined the US Navy for three years coaching the Navy basketball team in Norfolk Washington Capitols 1946 1949 edit At the US Navy Auerbach caught the eye of Washington millionaire Mike Uline who hired him to coach the Washington Capitols in the newly founded Basketball Association of America BAA a predecessor of the NBA 2 In the 1946 47 BAA season Auerbach led a fast break oriented team built around early BAA star Bones McKinney and various ex Navy players to a 49 11 win loss record including a standard setting 17 game winning streak that stood as the single season league record until 1969 In the playoffs however they were defeated by the Chicago Stags in six games 7 11 The next year the Capitols went 28 20 7 but were eliminated from the playoffs in a one game Western Division tie breaker 2 In the 1948 49 BAA season the Caps won their first fifteen games and finished the season at 38 22 7 The team reached the BAA Finals but were beaten by the Minneapolis Lakers who were led by Hall of Fame center George Mikan In the next season the BAA and the rival league National Basketball League merged to become the NBA and Auerbach felt he had to rebuild his squad However owner Uline declined his proposals and Auerbach resigned 2 After leaving the Capitols Auerbach became assistant coach of the Duke Blue Devils men s basketball team 12 It was assumed that Auerbach would take over for head coach Gerry Gerard who was battling cancer During his tenure at Duke Auerbach regularly worked with future All American Dick Groat Auerbach later wrote that he felt pretty bad waiting for Gerard to die and that it was no way to get a job 13 Tri Cities Blackhawks 1949 1950 edit Auerbach left Duke after a few months when Ben Kerner owner of the Tri Cities Blackhawks gave him the green light to rebuild the team from scratch Auerbach traded more than two dozen players in just six weeks and the revamped Blackhawks improved but ended the 1949 50 NBA season with a losing record of 28 29 When Kerner traded Auerbach s favorite player John Mahnken an angry Auerbach resigned again 2 In 1950 Auerbach took a position as the athletic director of Kutsher s Hotel in the Catskills NY Kutsher s was the center of a summertime basketball league and players from the New York City area would participate playing for one of several local country clubs and hotels 14 Boston Celtics 1950 1966 edit Prior to the 1950 51 NBA season Walter Brown owner of the Boston Celtics was desperate to turn around his struggling and financially strapped franchise which was reeling from a 22 46 record 7 Brown in characteristic candor said to a gathering of local Boston sportswriters Boys I don t know anything about basketball Who would you recommend I hire as coach The group vociferously answered that he get the recently available Auerbach and Brown complied In the 1950 NBA draft Auerbach made some notable moves First he famously snubbed Hall of Fame New England point guard Bob Cousy in the 1950 NBA draft infuriating the Boston crowd He argued that the flashy Cousy lacked the poise necessary to make his team taunting him as a local yokel 2 Second he drafted African American Chuck Cooper the first black player to be drafted by an NBA club 15 With that Auerbach effectively broke down the color barrier in professional basketball 3 In that year the core of the Celtics consisted of Hall of Fame center Ed Macauley Auerbach s old favorite McKinney and an unlikely addition Cousy Cousy had refused to report to the club that had drafted him which happened to be the Blackhawks Auerbach s old club and because his next team the Chicago Stags folded he ended up with the Celtics With Auerbach s fast break tactics the Celtics achieved a 39 30 record but lost in the 1951 NBA Playoffs to the New York Knicks However the relationship between Auerbach and Cousy improved when the coach saw that the Houdini of the Hardwood as the spectacular dribbler and flashy passer Cousy was lovingly called became the first great playmaker of the fledgling NBA 2 In the following 1951 52 NBA season Auerbach made a remarkable draft pick of future Hall of Fame guard Bill Sharman With the high scoring Macauley elite passer Cousy and new prodigy Sharman Auerbach had a core that provided high octane fast break basketball Other notable players who joined the Celtics were the forwards Frank Ramsey and Jim Loscutoff Until 1956 the Celtics would make the playoffs every year but never won the title In fact the Celtics often choked in the playoffs going a mere 10 17 in the postseason from 1951 through 1956 7 As Cousy put it We would get tired in the end and could not get the ball 16 As a result Auerbach sought a defensive big man who could get easy rebounds initiate fast breaks and close out games 2 nbsp Auerbach sitting on the bench next to rookie Bill Russell during a game at Boston Garden December 26 1956 Bob Cousy can be seen in the background Before the 1956 NBA draft Auerbach had already set his sights on defensive rebounding center Bill Russell Via a draft day trade that sent Macauley and rookie Cliff Hagan to the rival St Louis Hawks Kerner had moved the Blackhawks to St Louis he acquired a center in Russell who would go on to become one of the greatest basketball players of all time In the same draft Auerbach picked up forward Tom Heinsohn and guard K C Jones also two future Hall of Famers Emphasizing team play rather than individual performances and stressing that defense was more important than offense Auerbach drilled his players to play tough defense and force opposing turnovers for easy fast break points Forward Tom Sanders recalled that the teams were also regularly among the best conditioned and toughest squads 16 Anchored by defensive stalwart Russell the tough Celtics forced their opponents to take low percentage shots from farther distances there was no three point arc at the time misses were then often grabbed by perennial rebounding champion Russell who then either passed it on to elite fast break distributor Cousy or made the outlet pass himself providing their sprinting colleagues opportunities for an easy slam dunk or layup 2 Auerbach also emphasized the need for role players like Frank Ramsey and John Havlicek who became two of the first legitimate sixth men in NBA history 16 a role later played by Don Nelson Auerbach s recipe proved devastating to the opposition From 1957 to 1966 the Celtics won nine of ten NBA championships This included eight consecutive championships which is the longest championship streak in North American sports and six victories over the Los Angeles Lakers of Hall of Famers Elgin Baylor and Jerry West in the NBA Finals The streak also denied perennial scoring and rebounding champion Wilt Chamberlain a title during Auerbach s coaching reign 17 Flowing from Auerbach s emphasis on teamwork what was also striking about his teams was that they never seemed to have a dominant scorer in the 1960 61 NBA season for instance the Celtics had six players who scored between 15 and 21 points per game but none made the Top 10 scoring list 16 In 1964 he sent out the first ever NBA starting five consisting of an African American quintet namely Russell Willie Naulls Tom Sanders Sam Jones and K C Jones Auerbach would go a step further in the 1966 67 NBA season when he stepped down after winning nine titles in 11 years and made Bill Russell player coach Auerbach also popularized smoking a victory cigar whenever he thought a game was already decided a habit that became cult like in popularity in the Boston area 16 Furthermore having acquired a reputation as a fierce competitor he often got into verbal altercations with officials receiving more fines and getting ejected more often than any other coach in NBA history 16 nbsp Bill Russell next to head coach Red Auerbach after winning the 1966 NBA Finals All in all Auerbach directly coached nine NBA championship teams and mentored four players Russell Sharman Heinsohn and K C Jones who would go on to win an additional seven NBA championships as coaches two each for Russell Heinsohn and Jones all with the Celtics and one for Sharman with the Lakers Thirteen players who played for Auerbach have been inducted into the Basketball Hall of Fame Macauley Ramsey Cousy Sharman Heinsohn Clyde Lovellette Arnie Risen Andy Phillip John R Thompson as a coach Russell K C Jones Havlicek and Sam Jones Although Don Nelson played for Auerbach only during his last year as coach his influence was profound Nelson would later join Auerbach as one of the 10 Greatest Coaches in NBA history 2 Sharman Heinsohn and Russell would become three of only five people to be inducted into the Hall of Fame as both a player and a coach Prior to the 1965 66 NBA season Auerbach announced the coming year would be his last as coach stating to the rest of the league This is your chance to take your last shot at me After losing game 1 of the 1966 finals to the Lakers he publicly named his successor center Bill Russell The Celtics won the series in seven games sending Auerbach out on top Executive career editBoston Celtics 1966 2006 edit Russell then took over as a player coach and so became the first African American head coach ever in the four major North American professional team sports 2 While his pupil led the Celtics to two further titles in 1968 and 1969 Auerbach rebuilt the aging Celtics with shrewd draft picks among them future Hall of Famers Dave Cowens and Jo Jo White as well as Paul Westphal and Don Chaney With his ex player Tom Heinsohn coaching the Celtics and led by former sixth man John Havlicek Auerbach s new recruits won the Atlantic Division every year from 1972 to 1976 winning the NBA title in 1974 and 1976 Auerbach also signed veteran forward center Paul Silas and ex ABA star Charles Scott 7 However Auerbach could not prevent the Celtics from going into a slump at the end of the 1970s He traded away both Silas and Westphal because they wanted salary increases that would have made them higher earners than the best player on the Celtics Cowens which was not acceptable to Auerbach While the Westphal trade to the Phoenix Suns in exchange for Charlie Scott was considered a success due to the Celtics 13th title in 1976 Auerbach later admitted he erred in letting Silas go even after Cowens personally begged him to give Silas a new deal When Havlicek retired in 1978 the Celtics went 61 103 in two seasons 7 In the summer of 1978 after the worst in a string of contentious clashes with several different owners after Walter Brown s passing in 1964 Auerbach hopped into a taxi to take him to Logan Airport where he was to board a flight to New York to consider a lucrative contract offer from Knicks owner Sonny Werblin However the cab driver pleaded with him to stay emphasizing how much Bostonians loved him and considered him family 18 Soon after heading a team press conference and with his typical bravado Auerbach puffed on his trademark cigar and stated simply I m not going anywhere We re going to sign Larry Bird and we re going to be on top again Despite knowing that Bird a talented young player from unheralded Indiana State had a year of college eligibility remaining he had drafted Bird as a junior eligible in the 1978 NBA draft and waited for a year until the future Hall of Fame forward Bird arrived finally setting aside his team salary rules when it became clear that his choices were paying Bird a record setting rookie salary or watch him simply re enter the 1979 draft Bird then became the highest paid Celtic as a rookie with a 650 000 per year deal Auerbach knew that the brilliant hardworking Bird would be the cornerstone of a new Celtics generation 2 In 1980 Auerbach achieved another great coup which was dubbed The Steal of The Century 19 He convinced the Golden State Warriors to trade him a 3 overall pick and future Hall of Fame center Robert Parish in exchange for two picks in the 1980 NBA draft 1 overall Joe Barry Carroll and the 13 pick Rickey Brown With the 3 pick Auerbach selected the player he most wanted in the draft Kevin McHale who would also be inducted into the Hall of Fame The frontcourt of Parish McHale Bird became one of the greatest front lines in NBA history Auerbach hired head coach Bill Fitch who led the revamped Celtics to the 1981 title In 1983 Auerbach named former Celtics player K C Jones coach of the Celtics Starting in 1984 Jones coached the Celtics to four straight appearances in the NBA Finals winning championships in 1984 and 1986 Auerbach as a part time side gig was the color analyst on NBA and college basketball games for TBS sports from 1982 87 20 21 In 1984 after he relinquished his general managing duties to Jan Volk Auerbach focused on continuing as president and later vice chairman of the Boston Celtics 7 In a surprising move after winning their 15th title he traded popular guard Gerald Henderson the game 2 hero in the finals against the Lakers for Seattle s first round draft pick in 1986 Two years later after the Celtics defeated Houston in the finals for their 16th championship he used the second overall pick in the 1986 draft the pick acquired from Seattle to take college prodigy Len Bias from Maryland arguably the most brilliant coup in Auerbach s stellar career With the team s star players still in their prime the defending champions appeared set to compete at the top for years However tragedy struck just two days later when Bias died of a cocaine overdose Several years later Celtics star player Reggie Lewis died suddenly in 1993 and without any league compensation for either loss the team fell into decline not seeing another Finals in Auerbach s lifetime 7 In an interview Auerbach confessed that he lost interest in big time managing in the early 1990s preferring to stay in the background and concentrating on his pastimes racquetball and his beloved cigar smoking He would however stay on with the Celtics as president until 1997 as vice chairman until 2001 and then became president again a position he held until his death 16 although in his final years he was weakened by heart problems and often used a wheelchair 22 Personal life edit nbsp Auerbach being honored on October 25 2006 three days before his death for his service in the Navy during World War II Auerbach was one of four children of American born Marie Auerbach and Russian Jewish immigrant Hyman Auerbach in Brooklyn His brother Zang Auerbach four years his junior was a respected cartoonist and portraitist at the Washington Star 17 Zang also helped create the iconic Boston Celtics leprechaun logo 23 He married Dorothy Lewis in the spring of 1941 The couple had two daughters Nancy and Randy 16 They also helped raise Nancy s daughter Julie Auerbach was known for his love for cigar smoking Because Auerbach made his victory cigars a cult in the 1960s Boston restaurants would often say no cigar or pipe smoking except for Red Auerbach 16 In addition Auerbach was well known for his love of Chinese food In an interview shortly before his death he explained that since the 1950s Chinese takeout was the most convenient nutrition back then NBA teams travelled on regular flights and had a tight time schedule so filling up the stomach with heavier non Chinese food meant wasting time and risking travel sickness Over the years Auerbach became so fond of this food that he even became a part owner of a Chinese restaurant in Boston 17 Despite a heart operation he remained active in his 80s playing racquetball and making frequent public appearances Despite his fierce nature Auerbach was popular among his players He recalled that on his 75th birthday party 45 of his former players showed up 16 and when he turned 80 his perennial 1960s victim Wilt Chamberlain showed up a gesture which Auerbach dearly appreciated 17 In an interview with ESPN Auerbach stated that his all star fantasy team would consist of Bill Russell who in the former s opinion was the ultimate player to start a franchise with as well as Bob Pettit Elgin Baylor Oscar Robertson and Jerry West with John Havlicek as the sixth man Regarding greatest basketballers of all time Auerbach s candidates were Russell Larry Bird Magic Johnson Kareem Abdul Jabbar Michael Jordan Auerbach made multiple such all time rankings over the years with his last one being in June 2006 months before his passing Auerbach talked about his fictional team with journalist Ken Shouler which featured the following Abdul Jabbar Chamberlain and Russell at center Bird Erving Pettit and Baylor at forward and Robertson Jordan Havlicek Johnson and Cousy at guard 16 Death edit Auerbach died of a heart attack on October 28 2006 at the age of 89 24 NBA commissioner David Stern said the void caused by his death will never be filled and players Bill Russell K C Jones John Havlicek and Larry Bird as well as contemporaries like Jerry West Pat Riley and Wayne Embry universally hailed Auerbach as one of the greatest personalities in NBA history 22 Bird stated Red shared our passion for the game our commitment to excellence and our desire to do whatever it takes to win Auerbach was survived by his daughters Nancy Randy Julie and Julie s children Peter Hope and Noelle Auerbach was interred in Falls Church Virginia at King David Memorial Gardens within National Memorial Park on October 31 2006 Attendees included basketball dignitaries Bill Russell Kevin McHale Danny Ainge and David Stern citation needed During the 2006 07 NBA season NBA TV and NBA com aired reruns of Auerbach s four minute instructional videos known as Red on Roundball previously aired during NBA on CBS halftime shows in the 1970s and 1980s and as a testament to his importance in the Boston sports world the Boston Red Sox honored Auerbach at their April 20 2007 game against the New York Yankees by wearing green uniforms and by hanging replicated Celtics championship banners on the Green Monster at Fenway Park Boston won 7 6 25 26 Prior to Boston s season opener against the Wizards his signature was officially placed on the parquet floor near center court thereby naming the court as Red Auerbach Parquet Floor The ceremony was attended by his daughter Randy and some of the Celtics legends The signature replaced the Red Auerbach memorial logo used during the 2007 season Writing editAuerbach was the author of seven books His first Basketball for the Player the Fan and Coach has been translated into seven languages and is the best selling basketball book in print 2 His second book co authored with Paul Sann was Winning the Hard Way He also wrote a pair of books with Joe Fitzgerald Red Auerbach An Autobiography and Red Auerbach On and Off the Court In October 1991 M B A Management by Auerbach was co authored with Ken Dooley In 1994 Seeing Red was written with Dan Shaughnessy In October 2004 his last book Let Me Tell You a Story was co authored with sports journalist John Feinstein Legacy editThis section needs additional citations for verification Please help improve this article by adding citations to reliable sources in this section Unsourced material may be challenged and removed October 2022 Learn how and when to remove this message Among Auerbach s accomplishments during his 20 year professional coaching career were eleven Eastern Division titles including nine in a row from 1957 65 eleven appearances in the finals including ten in a row from 1957 66 and nine NBA championships With a total of sixteen NBA championship rings in a span of 29 years 1957 86 as the Celtics coach general manager and team president Auerbach is the most successful team official in NBA history 2 He is credited with creating several generations of championship Boston Celtics teams including the first Celtics dynasty with Bill Russell which won an NBA record eight titles in a row 1959 66 As Celtics general manager he created championship winning teams around Hall of Famers Dave Cowens and John Havlicek in the 1970s and Larry Bird in the 1980s 2 In addition to coaching Auerbach was a highly effective mentor several players coached by Auerbach would become successful coaches themselves Bill Russell won two titles as Auerbach s successor Tom Heinsohn won a pair of championships as a Celtics coach in the 1970s K C Jones led the Celtics to two further titles in the 1980s and Bill Sharman coached the Los Angeles Lakers to their first title in 1972 In addition prototypical sixth man Don Nelson had a highly successful coaching career and joined his mentor Auerbach as one of 10 Greatest Coaches in NBA history Outside the NBA former Auerbach pupil John Thompson became a highly successful college coach with the Georgetown Hoyas leading the team to the 1984 NCAA championship and mentored Hall of Fame players Patrick Ewing Dikembe Mutombo Alonzo Mourning and Allen Iverson 27 Throughout his coaching tenure in Boston Auerbach served several other roles including but not limited to general manager head of scouting personnel director and travel agent 28 In the early off seasons he would take the Celtics on barnstorming tours around New England promoting the still fledgling NBA At the end of every season regardless of their on court success he approached owner Brown and ask Walter are our last paychecks going to clear to which Brown would always positively respond and they would Despite Brown s own close association with the NHL s Boston Bruins whose owners also possessed the Boston Garden the Celtics were fleeced on concessions and profits as tenants During this era when most team owners not only thought of but also treated their players as cattle athletes from all the four major professional sports leagues were fighting for their rights and economic fairness As Auerbach represented management of the Celtics team members frustrated with their salaries had only him to complain to or about in their role in the formation of the players union These interpersonal dynamics are construed as follows by journalist David Halberstam 29 The hard core of the union came from the Celtics That was not surprising Red Auerbach went after the players of the highest intelligence and character and then of course paid them horribly That made the Celtics a mass of contradictions They had great coherence as a team great personal loyalty to each other great respect and love for Auerbach who had created this unique institution and honored each of them by making him a part of it and then of course great anger at him for paying them so little This section contains wording that promotes the subject in a subjective manner without imparting real information Please remove or replace such wording and instead of making proclamations about a subject s importance use facts and attribution to demonstrate that importance October 2022 Learn how and when to remove this message Pertaining to the above Walter Brown was not rich also that as Auerbach was as tough at the negotiating table as he was on the practice court and in the locker room it was always for the purpose of getting the most out of his players In the summer of 1984 with much trepidation Auerbach reluctantly signed former finals MVP Cedric Maxwell to a lucrative guaranteed contract to stay with the Celtics Then Auerbach s worst fears came true when Maxwell arrived that fall out of shape and suffering from various injuries provided little contribution as the team lost a playoff for the first time ever to the Lakers in the 1985 Finals Two subsequent facts are perhaps most relevant in evaluating Auerbach s legacy First he was able to trade Maxwell to San Diego in exchange for former MVP Bill Walton who was a major contributor to the team winning its 16th title in 1986 the last of Auerbach s career Second Maxwell continues to be embraced as a beloved member of the Celtics family including having his number retired alongside the team s legendary greats citation needed 30 In Auerbach s honor the Celtics have retired a number 2 jersey with the name AUERBACH memorializing his role as the second most important Celtic ever behind founder Walter Brown in whose honor the number 1 BROWN jersey is retired citation needed nbsp In 1985 the Boston Celtics retired the 2 jersey with Auerbach s name His story is documented in The First Basket the first and most comprehensive documentary on the history of Jews and Basketball He is also featured as an interview subject for the film Coaching pioneer edit From his early days Auerbach was convinced that the fast break where a team used a quick outlet pass to fast guards who run downcourt and score before the opponent had re established position was a potent tactical weapon This new strategy proved lethal for the opposition 2 Further Auerbach moved emphasis away from individual accolades and instilled the teamwork element into his players 7 He also invented the concept of the role player and of the sixth man 2 31 stating Individual honors are nice but no Celtic has ever gone out of his way to achieve them We have never had the league s top scorer In fact we won seven league championships without placing even one among the league s top 10 scorers Our pride was never rooted in statistics 7 While Auerbach was not known for his tactical bandwidth famously restricting his teams to just seven plays 7 he was well known for his psychological warfare often provoking opposing players and officials with unabashed trash talk For his fiery temper he was ejected more often and received more fines than any other coach in NBA history 16 Age did nothing to diminish his fire in 1983 after star Larry Bird was ejected from a preseason game against Philadelphia at the Garden along with the Sixers role player Marc Iavaroni Auerbach stormed onto the court and after taking the officials to task screamed nose to nose with the 6 10 260 pound Moses Malone Concerning his own team Auerbach was softer Earl Lloyd the first black player to play in the NBA said Red Auerbach convinced his players that he loved them so all they wanted to do was please him 16 No color barrier edit Auerbach was known for choosing players for talent and motivation with disregard for skin colour or ethnicity 32 In 1950 he made NBA history by drafting the league s first African American player Chuck Cooper He constantly added new black players to his squad including Bill Russell Satch Sanders Sam Jones K C Jones and Willie Naulls In 1964 these five players became the first African American starting five in the NBA When Auerbach gave up coaching to become the Celtics general manager in 1966 he appointed Bill Russell as his successor Russell became the first black NBA coach and was the first black coach of a professional sports organization since Fritz Pollard in 1925 3 As the Celtics general manager in the 1980s Auerbach fielded an earnest hardworking team that was derided as being too white 33 While the 1980s Celtics were not predominantly white or black the NBA at the time was predominately black White players like Larry Bird Kevin McHale Danny Ainge and Bill Walton played alongside Tiny Archibald Dennis Johnson Robert Parish and Cedric Maxwell to bring three more championships in the 1980s under coaches Bill Fitch white and Jones black Arnold Red Auerbach Award edit To honor Auerbach the Celtics created the Arnold Red Auerbach award in 2006 It is an award given annually to the current Celtic player or coach who best exemplifies the spirit and meaning of a true Celtic NBA Coach of the Year Award edit The NBA gives out an annual coach of the year award to honor the league s best coach as voted by a panel of sportswriters The trophy is named the Red Auerbach trophy 34 and has a figure of Auerbach sitting on a bench NBA coach statistics editLegend Regular season G Games coached W Games won L Games lost W L Win loss Playoffs PG Playoff games PW Playoff wins PL Playoff losses PW L Playoff win loss Team Year G W L W L Finish PG PW PL PW L Result Washington 1946 47 60 49 11 817 1st in Eastern 6 2 4 333 Lost in BAA semifinals Washington 1947 48 48 28 20 583 2nd in Western tie Lost division tiebreaker Washington 1948 49 60 38 22 633 2nd in Eastern 2 6 5 000 Lost in BAA Finals Tri Cities 1949 50 57 28 29 491 2nd in Eastern 3 1 2 333 Lost in Division semifinals Boston 1950 51 69 39 30 565 2nd in Eastern 2 0 2 000 Lost in Division semifinals Boston 1951 52 66 39 27 591 2nd in Eastern 3 1 2 333 Lost in Division semifinals Boston 1952 53 71 46 25 648 3rd in Eastern 6 3 3 500 Lost in Division finals Boston 1953 54 72 42 30 583 3rd in Eastern 2 0 2 000 Lost in Division finals Boston 1954 55 72 36 36 500 4th in Eastern 7 3 4 429 Lost in Division finals Boston 1955 56 72 39 33 542 2nd in Eastern 3 1 2 333 Lost in Division semifinals Boston 1956 57 72 44 28 611 1st in Eastern 10 7 3 700 Won NBA Championship Boston 1957 58 72 49 23 681 1st in Eastern 11 6 5 545 Lost in NBA Finals Boston 1958 59 72 52 20 722 1st in Eastern 11 8 3 727 Won NBA Championship Boston 1959 60 75 59 16 787 1st in Eastern 13 8 5 615 Won NBA Championship Boston 1960 61 79 57 22 722 1st in Eastern 10 8 2 800 Won NBA Championship Boston 1961 62 80 60 20 750 1st in Eastern 14 8 6 571 Won NBA Championship Boston 1962 63 80 58 22 725 1st in Eastern 13 8 5 615 Won NBA Championship Boston 1963 64 80 59 21 738 1st in Eastern 10 8 2 800 Won NBA Championship Boston 1964 65 80 62 18 775 1st in Eastern 12 8 4 667 Won NBA Championship Boston 1965 66 80 54 26 675 2nd in Eastern 17 11 6 647 Won NBA Championship Career 1417 938 479 662 168 99 69 589See also editThe First Basket List of select Jewish basketball players List of NBA championship head coaches Statue of Red AuerbachReferences edit a b c May Peter October 29 2006 Auerbach pride of the Celtics dies Boston com Retrieved July 10 2007 a b c d e f g h i j k l m n o p q r s t u v Red Auerbach biography JockBio com Archived from the original on February 10 2012 Retrieved July 10 2007 a b c Ryan Bob October 30 2006 Red was just full of color Boston com Retrieved July 10 2007 NBA Legend Bill Russell Became First Black Coach in Pro Sports 46 Years Ago Today April 18 2012 Boston Celtics Management and Captains NBA com Retrieved October 8 2020 Goldstein Richard October 29 2006 Red Auerbach Who Built Basketball Dynasty Dies at 89 The New York Times Retrieved July 10 2007 a b c d e f g h i j k l m n o Hilton Lisette Auerbach s Celtics played as a team ESPN com Retrieved July 10 2007 Red Auerbach Encyclopedia com May 9 2020 Retrieved May 26 2020 Sporting News Official NBA Register 2002 2003 Edition St Louis Missouri Sporting News 2002 p 446 ISBN 0892046821 Red Auerbach Encyclopaedia Britannica Retrieved May 26 2020 1947 BAA Semifinals Stags vs Capitols Auerbach Takes Duke Post The Boston Daily Globe July 1 1949 Sumner Jim 2005 Tales from the Duke Blue Devils Locker Room A Collection of the Greatest Duke Basketball Stories Ever Told Sports Publishing ISBN 9781613219607 Sommerstein irst David September 6 2014 Remembering Kutsher s Where Pro Athletes Vacationers Mingled wbur org Retrieved May 11 2020 Chuck Cooper one of the NBA s first Black players The African American Registry Archived from the original on July 1 2007 Retrieved August 21 2007 a b c d e f g h i j k l m Shouler Ken The Consummate Coach ESPN com Retrieved July 10 2007 a b c d Feinstein Ron Red Auerbach True Stories and NBA Legends NPR org NPR Retrieved July 10 2007 The Road Not Taken Sports Illustrated Vault Si com Bballbreakdown How Red Auerbach Stole Parish and McHale on YouTube Double Teamed Cunningham Deals with Tv Heat May 16 1988 Turner s Dream Game Was a Rude Awakening The Washington Post a b A Tribute to Red NBA com Retrieved July 10 2007 Introducing Lucky the Leprechaun BostonCelticsHistory com Retrieved July 16 2023 Red Auerbach Biography life family parents name history school mother son born college contract house time year Parents Were Russian Immigrants Notablebiographies com Retrieved February 1 2011 McPhillips Alex April 20 2007 Red Sox honor Auerbach with green MLB com Retrieved April 22 2023 Elman Jake March 17 2020 Why Do the Boston Red Sox Wear Green Jerseys on St Patrick s Day Sportscasting Retrieved April 22 2023 Red Auerbach s Leadership Secret to Winning 9 Titles in 11 Years August 7 2016 Retrieved November 2 2022 Springer Steve October 29 2006 Red Auerbach 89 Celtics coach built a basketball dynasty Los Angeles Times Archived from the original on April 2 2016 Halberstam pg 343 Justin Quinn March 14 2022 The Celtics have retired 23 jersey numbers and one name these are the players so honored Celtics Wire USA Today Creator of the Sixth Man Talks About Game s Best Milligan Rashad May 17 2020 Looking back The time Bill Russell never played for the Hawks because of racism Peachtree Hoops Retrieved April 9 2024 Adande J A December 19 2007 The truth isn t always black and white for Celtics Espn com Retrieved April 12 2009 The Jewish Coaches Association also presents an identically named Red Auerbach Trophy to the most outstanding Jewish American basketball coach of the year Notes edit Auerbach ranks eleventh in total wins as a head coach His 9 championships as a head coach have only been surpassed by Phil Jackson who won 11 Obituary January 19 2007 Jewish Chronicle p 45 Halberstam David The Breaks of the Game Random House 1981External links editRed Auerbach at Wikipedia s sister projects nbsp Media from Commons nbsp Quotations from Wikiquote Red Auerbach at the Naismith Memorial Basketball Hall of Fame Info page from Boston Celtics official site Red Auerbach at Find a Grave Coaching statistics at basketball reference com Preceded byJack Waldron President of the Boston Celtics1970 1997 Succeeded byRick Pitino Preceded byRick Pitino President of the Boston Celtics2001 2006 Succeeded byRich Gotham Retrieved from https en wikipedia org w index php title Red Auerbach amp oldid 1222158069 No color barrier, wikipedia, wiki, book, books, library,

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