The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States.[2] Regional headquarters for North America are located in Chicago.
This company was founded in 1923 in Chicago by Arthur C. Nielsen Sr. in order to give marketers reliable and objective information on the impact of marketing and sales programs. ACNielsen began expanding internationally in 1939, and now operates in more than 100 countries.
One of Nielsen's best known creations is the Nielsen ratings, an audience measurement system that measures television, radio and newspaper audiences in their respective media markets. In 1950, they acquired the C. E. Hooper company and began attaching recording devices to a statistical sample of about 1200 consumer television sets in the United States.[3] These devices used photographic film in mail-in cartridges to record the channels viewed by the consumer and thus determine audience size. Later, Nielsen developed electronic methods of data collection and transmission. In 1996, they split off this part of its operations into a separate company called Nielsen Media Research (NMR), which operated as an independent company until it was acquired by Dutch conglomerate VNU in 1999. The company was headquartered in Stamford, Connecticut before the acquisition by VNU.
Another market research tool was the Homescan program where sample members track and report all grocery and retail purchases, allowing purchasing patterns to be related to household demographics. Homescan covers several countries including Australia, Canada, the United Kingdom, and the United States. In 2004, ACNielsen chose the CipherLab CPT-8001 as its data collection terminal for the Homescan program throughout Asia.[4]
International
In Germany, ACNielsen gained reputation for their introduction of the Nielsen areas (or Nielsengebiete in German), each of which includes one or more German federal states sharing a similar economic structure, culture, and consumer behavior. Marketing strategies in Germany depend considerably on the Nielsengebiete, to the extent that some trademarks or marketing campaigns have only been introduced in some of the Nielsengebiete. In many newspapers and magazines disseminated nationwide, advertisements may be placed for just one or some Nielsengebiete; the circulation figures of print media are often stated according to Nielsengebiete as well.[citation needed]
Mergers and acquisitions
In 2001, ACNielsen itself was acquired by VNU, as part of VNU's Marketing Information group, and thus is now under the same corporate umbrella as the company it spawned, NMR. Nielsen Media Research is based in New York City, while ACNielsen headquarters remain in Schaumburg, Illinois.
ACNielsen is also sister company to Nielsen//NetRatings, which measures Internet and digital media audiences, and Nielsen BuzzMetrics, which measures Consumer-Generated Media.
In 2005, ACNielsen initiated their MVP (Media Voice Panel) program. Panel members carry an electronic monitor that detects the digital station and program identification codes hidden within the TV and radio broadcasts they are exposed to. At night, members place the monitor in a cradle that sends the collected data through the home's electrical wiring to a relay device that transmits it by phone, making it one of the first practical uses of electrical wiring as a home network. With an approximately one week notice to members, the MVP program ended on March 17, 2008.
In 2007, the owner VNU changed its name to "The Nielsen Company".
Arthur Charles Nielsen Jr. (born April 8, 1919)[5] the man who acquired the company from his father, died at the age of 92 on October 3, 2011.[5]
Spinoffs
Nielsen spun off its data and analytics branch Global Consumer Business as NielsenIQ in January 2021.[6]
ACNielsen Australian two party preferred and preferred prime minister polling 1996 - 2007
March 09, 2023
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The Nielsen Corporation self referentially known as The Nielsen Company and formerly known as ACNielsen or AC Nielsen is a global marketing research firm with worldwide headquarters in New York City United States 2 Regional headquarters for North America are located in Chicago Nielsen CorporationFormerlyACNielsenAC NielsenIndustryMarketing researchFounded1923 100 years ago 1923 in Chicago IllinoisHeadquartersNew York City United StatesRevenueUS 3 53 billion 2022 1 2022 ParentNielsen Holdings since 2010 As of May 2010 it is part of Nielsen Holdings This company was founded in 1923 in Chicago by Arthur C Nielsen Sr in order to give marketers reliable and objective information on the impact of marketing and sales programs ACNielsen began expanding internationally in 1939 and now operates in more than 100 countries Contents 1 Activities 2 International 3 Mergers and acquisitions 4 Spinoffs 5 See also 6 References 7 External linksActivities EditOne of Nielsen s best known creations is the Nielsen ratings an audience measurement system that measures television radio and newspaper audiences in their respective media markets In 1950 they acquired the C E Hooper company and began attaching recording devices to a statistical sample of about 1200 consumer television sets in the United States 3 These devices used photographic film in mail in cartridges to record the channels viewed by the consumer and thus determine audience size Later Nielsen developed electronic methods of data collection and transmission In 1996 they split off this part of its operations into a separate company called Nielsen Media Research NMR which operated as an independent company until it was acquired by Dutch conglomerate VNU in 1999 The company was headquartered in Stamford Connecticut before the acquisition by VNU Another market research tool was the Homescan program where sample members track and report all grocery and retail purchases allowing purchasing patterns to be related to household demographics Homescan covers several countries including Australia Canada the United Kingdom and the United States In 2004 ACNielsen chose the CipherLab CPT 8001 as its data collection terminal for the Homescan program throughout Asia 4 International EditIn Germany ACNielsen gained reputation for their introduction of the Nielsen areas or Nielsengebiete in German each of which includes one or more German federal states sharing a similar economic structure culture and consumer behavior Marketing strategies in Germany depend considerably on the Nielsengebiete to the extent that some trademarks or marketing campaigns have only been introduced in some of the Nielsengebiete In many newspapers and magazines disseminated nationwide advertisements may be placed for just one or some Nielsengebiete the circulation figures of print media are often stated according to Nielsengebiete as well citation needed Mergers and acquisitions EditIn 2001 ACNielsen itself was acquired by VNU as part of VNU s Marketing Information group and thus is now under the same corporate umbrella as the company it spawned NMR Nielsen Media Research is based in New York City while ACNielsen headquarters remain in Schaumburg Illinois ACNielsen is also sister company to Nielsen NetRatings which measures Internet and digital media audiences and Nielsen BuzzMetrics which measures Consumer Generated Media In 2005 ACNielsen initiated their MVP Media Voice Panel program Panel members carry an electronic monitor that detects the digital station and program identification codes hidden within the TV and radio broadcasts they are exposed to At night members place the monitor in a cradle that sends the collected data through the home s electrical wiring to a relay device that transmits it by phone making it one of the first practical uses of electrical wiring as a home network With an approximately one week notice to members the MVP program ended on March 17 2008 In 2007 the owner VNU changed its name to The Nielsen Company Arthur Charles Nielsen Jr born April 8 1919 5 the man who acquired the company from his father died at the age of 92 on October 3 2011 5 Spinoffs EditNielsen spun off its data and analytics branch Global Consumer Businessas NielsenIQin January 2021 6 See also EditNielsen HoldingsReferences Edit https companiesmarketcap com kohlberg kravis roberts revenue a href Template Cite web html title Template Cite web cite web a Missing or empty title help Contact Us nielsen com Milestones Jun 16 1980 June 16 1980 Archived from the original on March 24 2007 via www time com CPT 8001 Preferred Terminal For AC Nielsen Asia Pacific IT Reseller Online October 28 2004 a b A C Nielsen Jr Who Built Ratings Firm Dies at 92 New York Times October 4 2011 Retrieved July 23 2020 Nielsen Global Consumer Business Rebranding as NielsenIQ Consumer Goods Technology Retrieved July 18 2021 External links EditExamples for marketing based on Nielsen areas http www erdgas marketing de marketing10 6000 6000 php http www aussenwerbung de quick planner php https web archive org web 20060715121636 http www sportbizz nl pages structure section005 002 pagemain index asp Nielsen Nielsen 90 Year Timeline Nielsen Wire Nielsen news blog Nielsen areas of Germany ACNielsen Australian two party preferred and preferred prime minister polling 1996 2007 Retrieved from https en wikipedia org w index php title Nielsen Corporation amp oldid 1141309163, wikipedia, wiki, book, books, library,
