News360 was founded in July, 2010. In October 2010, the first News360 Windows Phone 7 app was released. In November 2010, the first News360 iPhone app was released,[11] followed by an iPad version in March 2011.[12] In May, 2011 the company released News360 for Android tablets,[13] and in July - for Android phones.[14] News360 2.0 was released in November, 2011,[15] adding an ability to create custom feeds. The next version, News360 3.0, was launched in July, 2012,[16] introducing the News360 personalization engine and the "Home" feed, which merges all of the user's interests, custom feeds and sources into a single feed that uses behavioral analysis to get better at selecting the most relevant content the more the user uses the app. The release was generally well-received, with a New York Times reviewer saying "For a great news experience, the free app News360 has to be one of the better news-aggregating [apps] I’ve seen on any platform".[17] In September, 2012 News360 announced the Publisher Partnership Program together with 30 brands, including the Chicago Tribune, CNBC, Fox Sports, Business Insider, Gigaom and others.[18]
In March 2019, News360 announced the launch of Audio Briefings and an ad-free version as features available in a paid subscription plan called News360 Premium.[19]
TechnologyEdit
News360 uses a semantic analysis engine, developed in-house by the company, to analyze content aggregated from over 100,000 sources around the web. After performing named-entity recognition, classification, and cluster analysis, News360 uses a complex formula to rank stories, taking in the influence of the source, author, text quality and complexity, size and velocity of the story cluster and many other metrics.[20] The system then takes the clustered and ranked set of stories and identifies a personalized selection for each user, based on their interest graph.[21] The Interest Graph is initially constructed by collecting, with permission, user data from Facebook, Twitter or Evernote.[22] As the user uses News360, additional data is collected from their behavior - as they read stories and give feedback, the interest graph becomes more and more accurate and attuned to their real interests, making the personalization more effective.[5]
In 2016, News360 launched NativeAI, an audience analytics tool for publishers and content marketers.[23] NativeAI tracks over a million unique audience interests based on reader behavior on publishers' websites and provides publishers with a cloud-based analytics & content monetization service.[24] The content monetization works through sponsored content[24] while the analytics uses machine learning to give insights on audience engagement.[25]
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News360 was a personalized news aggregation app for smartphones tablets and the web It attempted to learn a user s interests by analyzing their interaction with news stories on the app and using semantic analysis and natural language processing to create an Interest Graph and construct a unique feed of relevant content for each user 1 The app claims an audience of more than 4 million users 2 News360Developer s News360 Inc Initial release2010Operating systemiOS Android Windows 8 Windows PhonePlatformiPad iPhone iPod TouchAndroid devices Windows 8 Windows PhoneTypeNews Aggregator PersonalizationWebsitenews360 comInitially released for iPhone in late 2010 News360 was eventually available for all major mobile platforms with versions for the iPad 3 iPhone 4 Android 5 Windows 8 6 Windows Phone 7 BlackBerry 8 and the web 9 In August 2019 News360 was acquired by PressReader 10 As of August 2022 News360 ceased operations Contents 1 History 2 Technology 3 See also 4 References 5 External linksHistory EditNews360 was founded in July 2010 In October 2010 the first News360 Windows Phone 7 app was released In November 2010 the first News360 iPhone app was released 11 followed by an iPad version in March 2011 12 In May 2011 the company released News360 for Android tablets 13 and in July for Android phones 14 News360 2 0 was released in November 2011 15 adding an ability to create custom feeds The next version News360 3 0 was launched in July 2012 16 introducing the News360 personalization engine and the Home feed which merges all of the user s interests custom feeds and sources into a single feed that uses behavioral analysis to get better at selecting the most relevant content the more the user uses the app The release was generally well received with a New York Times reviewer saying For a great news experience the free app News360 has to be one of the better news aggregating apps I ve seen on any platform 17 In September 2012 News360 announced the Publisher Partnership Program together with 30 brands including the Chicago Tribune CNBC Fox Sports Business Insider Gigaom and others 18 In March 2019 News360 announced the launch of Audio Briefings and an ad free version as features available in a paid subscription plan called News360 Premium 19 Technology EditNews360 uses a semantic analysis engine developed in house by the company to analyze content aggregated from over 100 000 sources around the web After performing named entity recognition classification and cluster analysis News360 uses a complex formula to rank stories taking in the influence of the source author text quality and complexity size and velocity of the story cluster and many other metrics 20 The system then takes the clustered and ranked set of stories and identifies a personalized selection for each user based on their interest graph 21 The Interest Graph is initially constructed by collecting with permission user data from Facebook Twitter or Evernote 22 As the user uses News360 additional data is collected from their behavior as they read stories and give feedback the interest graph becomes more and more accurate and attuned to their real interests making the personalization more effective 5 In 2016 News360 launched NativeAI an audience analytics tool for publishers and content marketers 23 NativeAI tracks over a million unique audience interests based on reader behavior on publishers websites and provides publishers with a cloud based analytics amp content monetization service 24 The content monetization works through sponsored content 24 while the analytics uses machine learning to give insights on audience engagement 25 See also EditFlipboard PulseReferences Edit News360 is Changing the Content Delivery Game Scobleizer 1 Sep 2011 Retrieved 19 Apr 2013 News360 Mobilizes Native Advertising With Personalized Content Mediapost 5 Aug 2013 Retrieved 12 Feb 2014 News360 Revamps Its iPad App New Look New Home Screen New Reading Scores TechCrunch 10 Jul 2012 Retrieved 19 Apr 2013 Thanks to an update the News360 iPhone app is now as sleek as it is smart Digital Trends 29 Nov 2012 Retrieved 19 Apr 2013 a b News360 s Roman Karachinsky Shows Off Revamped Android App Hints At Plans Beyond News TechCrunch 3 Mar 2013 Retrieved 19 Apr 2013 Interview We chat with the CEO of News360 for Windows 8 Neowin 4 Nov 2012 Retrieved 19 Apr 2013 News360 Is the Wikipedia of News Apps WindowsPhoneDaily com 27 May 2011 Retrieved 19 Apr 2013 News360 App Problems Anyone else crackberry com June 12 2015 Retrieved October 9 2022 NEWS360 2 0 BRINGS WEB APP UPDATES FOR IPAD AND HONEYCOMB BGR 10 Aug 2011 Retrieved 19 Apr 2013 PressReader aims to add more personalization to its digital news platform by acquiring News360 TechCrunch 20 Aug 2019 Retrieved 3 Sep 2019 News360 delivers smarter news to your iPhone VentureBeat 20 Dec 2010 Retrieved 21 Mar 2013 DEMO News360 takes personalized news feeds mobile VentureBeat 1 Mar 2011 Retrieved 21 Mar 2013 News360 now available for Honeycomb tablets Android Central 24 May 2011 Retrieved 21 Mar 2013 News360 for phones now available Android Central 7 Jul 2011 Retrieved 21 Mar 2013 Personalized News Reader News360 2 0 Arrives On iPhone TechCrunch 1 Nov 2011 Retrieved 21 Mar 2013 Improved News360 iPad App Learns Your News Habits Wisely Consolidates ABC News 10 July 2012 Retrieved 21 Mar 2013 Showing Off a Tablet s Graphical Powers Android Style New York Times 14 Nov 2012 Retrieved 21 Mar 2013 News360 Offers Publishers a Branded Presence Wall Street Journal 21 Sep 2012 Retrieved 21 Mar 2013 News360 Premium www linkedin com Retrieved 2019 04 10 The Long Quest for Personalization News360 blog 5 Apr 2011 Retrieved 21 Mar 2013 NEWS360 3 0 NOW AVAILABLE FOR IPHONE AND ANDROID SMARTPHONES UPDATED BGR 1 Nov 2011 Retrieved 21 Mar 2013 news360 Aims to Make News Social Wall Street Journal TechEurope 11 Aug 2011 Retrieved 19 Apr 2013 News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers Marketing Land Marketing Land 2016 02 26 Retrieved 2018 05 07 a b News360 adds native ads to its free publisher analytics MarTech Today MarTech Today 2016 05 05 Retrieved 2018 05 07 NativeAI Market Share and Web Usage Statistics SimilarTech Retrieved 2018 05 07 External links Editnews360 com Official website News360 on Twitter News360 personalized news on iOS News360 news app on Android Playstore Native AI publisher analytics Official website Retrieved from https en wikipedia org w index php title News360 amp oldid 1117438394, wikipedia, wiki, book, books, library,
