This article discusses branding within a country. For the concept of a national brand as the branding of an entire country internationally, see Nation branding.
A national brand is the brand of a product that is distributed nationally under a brand name owned by a producer or distributor as opposed to local brands distributed only in some areas of a country and to private labels that carry a brand owned by the retailer rather than the producer.
Marketing and advertising may give consumers the impression that a national-brand product is superior to a local or private-labeled product. Both types use an advertising tactic involving giving away promotional products. Entrepreneur Magazine explains more concisely, "physical gifts with your advertising on it such as balloons, smartphone wipes, key chains, fridge magnets, pens and notepads are always popular too."[1]
Referencesedit
^Dunn, Chris W. (2016-12-13). "8 Powerful Ways to Market Your Business on a Limited Budget". Entrepreneur. Retrieved 2019-06-07.
According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions / Philip Kotler, 2005
Retail Price Cutting and Its Control by Manufacturers / Albert Haring, 1976
National Brand and Store Brand Price Competition: Who Hurts Whom? / Raj Sethuraman, 1995
Dunn, Chris W. (2016-12-13). "8 Powerful Ways to Market Your Business on a Limited Budget". Entrepreneur. Retrieved 2019-06-07.
This marketing-related article is a stub. You can help Wikipedia by expanding it.
national, brand, this, article, discusses, branding, within, country, concept, national, brand, branding, entire, country, internationally, nation, branding, confused, with, national, brand, national, brand, brand, product, that, distributed, nationally, under. This article discusses branding within a country For the concept of a national brand as the branding of an entire country internationally see Nation branding Not to be confused with National brand A national brand is the brand of a product that is distributed nationally under a brand name owned by a producer or distributor as opposed to local brands distributed only in some areas of a country and to private labels that carry a brand owned by the retailer rather than the producer Marketing and advertising may give consumers the impression that a national brand product is superior to a local or private labeled product Both types use an advertising tactic involving giving away promotional products Entrepreneur Magazine explains more concisely physical gifts with your advertising on it such as balloons smartphone wipes key chains fridge magnets pens and notepads are always popular too 1 References edit Dunn Chris W 2016 12 13 8 Powerful Ways to Market Your Business on a Limited Budget Entrepreneur Retrieved 2019 06 07 According to Kotler The World s Foremost Authority on Marketing Answers Your Questions Philip Kotler 2005 Retail Price Cutting and Its Control by Manufacturers Albert Haring 1976 National Brand and Store Brand Price Competition Who Hurts Whom Raj Sethuraman 1995 Dunn Chris W 2016 12 13 8 Powerful Ways to Market Your Business on a Limited Budget Entrepreneur Retrieved 2019 06 07 nbsp This marketing related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title National brand amp oldid 1169962682, wikipedia, wiki, book, books, library,
